Inveon

What Inveon does

Inveon is a privately held Turkish enterprise software and services company founded in 2006 that builds AI-native digital commerce platforms and growth services for global brands. Its core product is inCommerce, a headless, MACH-based, cloud-agnostic omnichannel platform that unifies web, mobile app, marketplace, and physical store operations with real-time inventory synchronization, order management, and AI-driven personalization. The portfolio is rounded out by appCommerce (a React Native mobile commerce platform with loyalty, one-click checkout, and in-store integration) and GrowthLab, a managed growth services layer spanning performance marketing, SEO, Generative Engine Optimization (GEO), UI/UX, and data analytics.

The company targets enterprise brands across fashion/apparel, retail/FMCG, jewelry, kitchenware, wine, and food & beverage/QSR, with documented deployments including Columbia Sportswear, Majestic Wine, Sneaks Up, KFC Germany, RockHer, Zwilling J.A. Henckels, and QUIZ, alongside reference customers such as Swarovski, Coca-Cola, Unilever, and Chalhoub Group. Go-to-market is a consultative direct enterprise sales motion (book-a-demo CTAs, dedicated account and project managers) supplemented by strategic technology partnerships with Google, Checkout.com, Criteo, Arvato, Synerise, Insider, and others. Pricing is quote-based and not publicly disclosed; revenue is generated through a blend of platform licensing/subscription (recurring) and professional services.

Inveon is founder-led (Yomi Kastro, Founder & Managing Partner; Emir Alkaş, Managing Partner), employs 250+ people, and operates from offices in Istanbul (HQ), London, Geneva, and Dubai, with active operations in 15+ countries. The company is KVKK-compliant, recognized by IDC as a "Major Player," included six consecutive years in Deloitte's Fast 50 (2018-2023), and designated a G2 High Performer in EMEA/Middle East/Africa. It reports powering over $1B in annual client GMV and reaching 70M+ consumers across 500+ e-commerce projects, and in 2025 articulated a forward roadmap toward a self-managing, agentic-AI commerce platform.

Name

Inveon

Legal name

INVEON BİLGİ TEKNOLOJİLERİ DANIŞMANLIK VE TİCARET ANONİM ŞİRKETİ

Website

https://inveon.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Inveon is a privately held Turkish software company, founded in 2006, that builds AI-native omnichannel commerce platforms (inCommerce, appCommerce) and managed growth services (GrowthLab) for enterprise brands across fashion, retail, FMCG, and food & beverage in 15+ countries.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA), App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)

Keywords

• Omnichannel commerce platform
• E-commerce software
• Mobile commerce platform
• Digital growth services
• Headless commerce solutions

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Licensing/Subscription: AI-native omnichannel commerce platform (inCommerce and appCommerce) licensed to enterprise brands. Revenue generated through platform fees with dedicated account management and implementation support.
2. GrowthLab Services: Strategic consulting and marketing services including performance marketing, SEO, UI/UX design, and data analytics. Provides ongoing partnership with strategic guidance and responsive assistance.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Inveon builds and licenses AI-native omnichannel commerce software (inCommerce) and mobile commerce software (appCommerce) to enterprise brands, and complements those platforms with GrowthLab, a strategic services offering for performance marketing, SEO, UI/UX, and data-driven digital growth. Revenue is generated through platform subscription/licensing plus professional services, targeting global brands across fashion, retail, food & beverage, and consumer goods.

Product overview

Inveon offers a three-component product portfolio: inCommerce (AI-native omnichannel e-commerce platform for web and marketplace operations), appCommerce (mobile shopping app platform integrated with inCommerce), and GrowthLab (strategic marketing and growth optimization services). The inCommerce platform serves as the core commerce engine with headless/omnichannel capabilities, AI tools, and order management, while appCommerce extends the experience to mobile with loyalty programs and in-store features. GrowthLab provides the strategic layer for performance marketing, SEO, and data-driven growth services. Together they form an integrated commerce ecosystem enabling brands to operate across web, mobile, and physical stores with unified data and AI-powered automation.

Differentiator

Problem solved

Functional benefit

Brands

• inCommerce: AI-native omnichannel e-commerce platform for managing sales across web, mobile app, and marketplaces.
• appCommerce
• GrowthLab

Products and services

• inCommerce AI-native omnichannel e-commerce platform that enables brands to build, launch, and scale commerce operations across web, mobile app, marketplaces, and physical stores. Features headless/API-first architecture, real-time inventory synchronization, an integrated Order Management System, AI Lab tools for visual content and personalization, and a no-code Page Builder for enterprise commerce teams.
• appCommerce

Quantifiable outcome

• KFC Germany achieved +37% Net Profit uplift and 47.4x ROI through AI-powered segmentation and pricing
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• AdjustcoreTechnology or IntegrationAdjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.
• ArvatocoreTechnology or IntegrationArvato Supply Chain Solutions is the leading international provider of supply chain management and e-commerce solutions with 85 locations in over 20 countries.
• Checkout.comcoreTechnology or IntegrationCheckout.com is a purpose-built unified payments platform powered by proprietary technology featuring gateway, risk engine, acquirer, and processor.
• CriteocoreTechnology or IntegrationCriteo is a global technology company that powers world-class marketers and media owners with trusted and impactful advertising through their Commerce Media Platform.
• InsidercoreTechnology or IntegrationInsider's Multichannel Growth Management Platform helps marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue.
• İyzicocoreTechnology or Integrationİyzico provides online payment services and artificial intelligence-based payment technologies supporting thousands of businesses in digitalization.
• Related DigitalcoreTechnology or IntegrationRelated Digital is the leading omnichannel campaign management solution provider offering best-in-class digital marketing technologies and services.
• SegmentifycoreTechnology or IntegrationSegmentify is an e-commerce personalization platform that helps online retailers optimize their conversion rates by delivering unique shopping experiences.
• SynerisecoreTechnology or IntegrationSynerise uses AI to change the modern approach to data management with an ecosystem that collects, analyzes, and optimizes business processes in real-time.
• GooglecoreTechnology or IntegrationGoogle Partners program designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BigCommerce: Headless, API-driven commerce platform serving mid-market and enterprise merchants with composable architecture. Highly comparable to Inveon's inCommerce in technology philosophy, target buyer, and omnichannel orientation.
• Spryker: Composable enterprise commerce platform built for complex B2B and B2C business models. Direct technology peer with similar headless, API-driven architecture and enterprise focus.
• Elastic Path: Headless commerce platform with API-first architecture serving enterprise brands and B2B scenarios. Comparable to Inveon's headless inCommerce offering for enterprise composable commerce.
• VTEX: Enterprise composable commerce platform with strong presence in Latin America and growing EMEA presence. Direct peer in headless, API-first architecture and enterprise omnichannel focus.
• commercetools: Pure-play composable commerce platform built on MACH architecture, serving global enterprise brands. Direct technology peer to Inveon's headless inCommerce platform with similar API-first, cloud-native design philosophy.

Broad incumbents

• Adobe Commerce: Magento-based enterprise commerce platform now part of Adobe Experience Cloud, serving large omnichannel retailers. Comparable to Inveon in targeting enterprise brands with complex commerce requirements.
• Shopify: Global commerce platform with Shopify Plus serving enterprise brands across omnichannel. Inveon competes most directly with Shopify Plus for mid-market and enterprise deals, though Shopify operates at vastly larger scale and with broader merchant reach.
• Salesforce Commerce Cloud (Demandware) / SAP Commerce Cloud: SAP's enterprise commerce suite integrated with the broader SAP ERP and CX portfolio. Competes with Inveon for large enterprise omnichannel transformations, particularly in retail and consumer goods.
• Salesforce Commerce Cloud: Enterprise commerce suite within Salesforce's broader CRM platform, including B2C and B2B Commerce. Competes with Inveon for large enterprise RFPs, though as part of a much broader platform portfolio.

Regional players

• Hepsiburada (Hepsipay & Hepsiglobal): Turkey-headquartered e-commerce platform that has expanded into enterprise commerce-as-a-service offerings in MENA and emerging markets. Regional peer competing for similar Turkey and MENA enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inveon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inveon