Inveon
Inveon is a privately held Turkish software company, founded in 2006, that builds AI-native omnichannel commerce platforms (inCommerce, appCommerce) and managed growth services (GrowthLab) for enterprise brands across fashion, retail, FMCG, and food & beverage in 15+ countries.
- Company typePrivate
- Founded2006
- HeadquartersIstanbul
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Inveon does
Inveon is a privately held Turkish enterprise software and services company founded in 2006 that builds AI-native digital commerce platforms and growth services for global brands. Its core product is inCommerce, a headless, MACH-based, cloud-agnostic omnichannel platform that unifies web, mobile app, marketplace, and physical store operations with real-time inventory synchronization, order management, and AI-driven personalization. The portfolio is rounded out by appCommerce (a React Native mobile commerce platform with loyalty, one-click checkout, and in-store integration) and GrowthLab, a managed growth services layer spanning performance marketing, SEO, Generative Engine Optimization (GEO), UI/UX, and data analytics.
The company targets enterprise brands across fashion/apparel, retail/FMCG, jewelry, kitchenware, wine, and food & beverage/QSR, with documented deployments including Columbia Sportswear, Majestic Wine, Sneaks Up, KFC Germany, RockHer, Zwilling J.A. Henckels, and QUIZ, alongside reference customers such as Swarovski, Coca-Cola, Unilever, and Chalhoub Group. Go-to-market is a consultative direct enterprise sales motion (book-a-demo CTAs, dedicated account and project managers) supplemented by strategic technology partnerships with Google, Checkout.com, Criteo, Arvato, Synerise, Insider, and others. Pricing is quote-based and not publicly disclosed; revenue is generated through a blend of platform licensing/subscription (recurring) and professional services.
Inveon is founder-led (Yomi Kastro, Founder & Managing Partner; Emir Alkaş, Managing Partner), employs 250+ people, and operates from offices in Istanbul (HQ), London, Geneva, and Dubai, with active operations in 15+ countries. The company is KVKK-compliant, recognized by IDC as a "Major Player," included six consecutive years in Deloitte's Fast 50 (2018-2023), and designated a G2 High Performer in EMEA/Middle East/Africa. It reports powering over $1B in annual client GMV and reaching 70M+ consumers across 500+ e-commerce projects, and in 2025 articulated a forward roadmap toward a self-managing, agentic-AI commerce platform.
Inveon firmographics
Firmographics- Name
- Inveon
- Legal name
- INVEON BİLGİ TEKNOLOJİLERİ DANIŞMANLIK VE TİCARET ANONİM ŞİRKETİ
- Website
- https://inveon.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Inveon is a privately held Turkish software company, founded in 2006, that builds AI-native omnichannel commerce platforms (inCommerce, appCommerce) and managed growth services (GrowthLab) for enterprise brands across fashion, retail, FMCG, and food & beverage in 15+ countries.
- Ownership category
- akta.pro rank
Inveon industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
- akta.pro secondary industries
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA), App Store Optimization (ASO) & Organic App Growth (BPAFAJAL)
Keywords
Where Inveon is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices4 records
Markets served
Inveon business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing/Subscription: AI-native omnichannel commerce platform (inCommerce and appCommerce) licensed to enterprise brands. Revenue generated through platform fees with dedicated account management and implementation support.
- GrowthLab Services: Strategic consulting and marketing services including performance marketing, SEO, UI/UX design, and data analytics. Provides ongoing partnership with strategic guidance and responsive assistance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Inveon product offering
Product offeringCore offering
Inveon builds and licenses AI-native omnichannel commerce software (inCommerce) and mobile commerce software (appCommerce) to enterprise brands, and complements those platforms with GrowthLab, a strategic services offering for performance marketing, SEO, UI/UX, and data-driven digital growth. Revenue is generated through platform subscription/licensing plus professional services, targeting global brands across fashion, retail, food & beverage, and consumer goods.
Product overview
Inveon offers a three-component product portfolio: inCommerce (AI-native omnichannel e-commerce platform for web and marketplace operations), appCommerce (mobile shopping app platform integrated with inCommerce), and GrowthLab (strategic marketing and growth optimization services). The inCommerce platform serves as the core commerce engine with headless/omnichannel capabilities, AI tools, and order management, while appCommerce extends the experience to mobile with loyalty programs and in-store features. GrowthLab provides the strategic layer for performance marketing, SEO, and data-driven growth services. Together they form an integrated commerce ecosystem enabling brands to operate across web, mobile, and physical stores with unified data and AI-powered automation.
Differentiator
Problem solved
Functional benefit
Brands
- inCommerce: AI-native omnichannel e-commerce platform for managing sales across web, mobile app, and marketplaces.
- appCommerce
- GrowthLab
Products and services
- inCommerce AI-native omnichannel e-commerce platform that enables brands to build, launch, and scale commerce operations across web, mobile app, marketplaces, and physical stores. Features headless/API-first architecture, real-time inventory synchronization, an integrated Order Management System, AI Lab tools for visual content and personalization, and a no-code Page Builder for enterprise commerce teams.
- appCommerce
Quantifiable outcome
- KFC Germany achieved +37% Net Profit uplift and 47.4x ROI through AI-powered segmentation and pricing
- +5 more outcomes
Companies that use Inveon
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Inveon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature5 records
Inveon partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- AdjustcoreAdjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.
- ArvatocoreArvato Supply Chain Solutions is the leading international provider of supply chain management and e-commerce solutions with 85 locations in over 20 countries.
- Checkout.comcoreCheckout.com is a purpose-built unified payments platform powered by proprietary technology featuring gateway, risk engine, acquirer, and processor.
- CriteocoreCriteo is a global technology company that powers world-class marketers and media owners with trusted and impactful advertising through their Commerce Media Platform.
- InsidercoreInsider's Multichannel Growth Management Platform helps marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue.
- İyzicocoreİyzico provides online payment services and artificial intelligence-based payment technologies supporting thousands of businesses in digitalization.
- Related DigitalcoreRelated Digital is the leading omnichannel campaign management solution provider offering best-in-class digital marketing technologies and services.
- SegmentifycoreSegmentify is an e-commerce personalization platform that helps online retailers optimize their conversion rates by delivering unique shopping experiences.
- SynerisecoreSynerise uses AI to change the modern approach to data management with an ecosystem that collects, analyzes, and optimizes business processes in real-time.
- GooglecoreGoogle Partners program designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Inveon competitors and assessment
Company assessmentDirect peers
- BigCommerce: Headless, API-driven commerce platform serving mid-market and enterprise merchants with composable architecture. Highly comparable to Inveon's inCommerce in technology philosophy, target buyer, and omnichannel orientation.
- Spryker: Composable enterprise commerce platform built for complex B2B and B2C business models. Direct technology peer with similar headless, API-driven architecture and enterprise focus.
- Elastic Path: Headless commerce platform with API-first architecture serving enterprise brands and B2B scenarios. Comparable to Inveon's headless inCommerce offering for enterprise composable commerce.
- VTEX: Enterprise composable commerce platform with strong presence in Latin America and growing EMEA presence. Direct peer in headless, API-first architecture and enterprise omnichannel focus.
- commercetools: Pure-play composable commerce platform built on MACH architecture, serving global enterprise brands. Direct technology peer to Inveon's headless inCommerce platform with similar API-first, cloud-native design philosophy.
Broad incumbents
- Adobe Commerce: Magento-based enterprise commerce platform now part of Adobe Experience Cloud, serving large omnichannel retailers. Comparable to Inveon in targeting enterprise brands with complex commerce requirements.
- Shopify: Global commerce platform with Shopify Plus serving enterprise brands across omnichannel. Inveon competes most directly with Shopify Plus for mid-market and enterprise deals, though Shopify operates at vastly larger scale and with broader merchant reach.
- Salesforce Commerce Cloud (Demandware) / SAP Commerce Cloud: SAP's enterprise commerce suite integrated with the broader SAP ERP and CX portfolio. Competes with Inveon for large enterprise omnichannel transformations, particularly in retail and consumer goods.
- Salesforce Commerce Cloud: Enterprise commerce suite within Salesforce's broader CRM platform, including B2C and B2B Commerce. Competes with Inveon for large enterprise RFPs, though as part of a much broader platform portfolio.
Regional players
- Hepsiburada (Hepsipay & Hepsiglobal): Turkey-headquartered e-commerce platform that has expanded into enterprise commerce-as-a-service offerings in MENA and emerging markets. Regional peer competing for similar Turkey and MENA enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Inveon social profiles
Digital presenceInveon compliance and trust
Trust signalCompliance1 record
Inveon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inveon leadership team
Management profileNumber of profiles
Profiles8 records
Inveon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inveon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inveon
What does Inveon do?
Inveon builds and licenses AI-native omnichannel commerce software (inCommerce) and mobile commerce software (appCommerce) to enterprise brands, and complements those platforms with GrowthLab, a strategic services offering for performance marketing, SEO, UI/UX, and data-driven digital growth. Revenue is generated through platform subscription/licensing plus professional services, targeting global brands across fashion, retail, food & beverage, and consumer goods.
Is Inveon a public or private company?
Inveon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inveon founded?
Inveon was founded in 2006. It employs 101 to 250 people.
Where is Inveon based?
Inveon is headquartered in Istanbul.
How does Inveon make money?
Two revenue lines are on record. Platform Licensing/Subscription is the primary driver. The others are growthLab Services.
Who are Inveon's main competitors?
Direct peers on record are BigCommerce, Spryker, Elastic Path, VTEX and commercetools. Broad incumbents are Adobe Commerce, Shopify, Salesforce Commerce Cloud (Demandware) / SAP Commerce Cloud and Salesforce Commerce Cloud. Hepsiburada (Hepsipay & Hepsiglobal) is listed as a regional player.
Does Inveon have an API?
Yes. Headless commerce architecture uses APIs as an open platform enabling developers, marketing, and business teams to build customized buying experiences. APIs serve as the communication layer between the front-end (head) and back-end (body) systems. With headless commerce, core functionalities are provided through APIs, allowing brands to quickly integrate new channels and front-ends while leveraging existing capacities.
What industry is Inveon in?
Inveon's product category is E-commerce Platform Software. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization, with a secondary code of CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 5132 and its SIC code is 7372.