What Bidwise does

Bidwise is a private digital advertising technology company founded in 2018 and headquartered in Austin, Texas (with its registered office in Puerto Rico). The company operates a performance-based, cost-per-click (CPC) advertising platform that places advertiser bids in front of in-market consumers on its owned-and-operated network of search and comparison websites. Its primary consumer-facing properties are Top-Best (2.5 million monthly users, 40,000 purchase decisions influenced per day) and SuperOffers (3 million monthly active users, 200 million+ products compared across 14 countries), collectively reaching more than 100 million consumers per month. The platform supports a self-serve sign-up flow, precision targeting by country, city, language, device, and keyword, and a 97% uptime service-level commitment.

The company's core technology stack combines anonymous browser-cookie-based behavioral tracking with proprietary click-fraud and duplicate-click detection algorithms, explicitly excluding third-party publishers to control traffic quality. Bidwise runs two product surfaces: a general advertiser platform for enterprise and SMB buyers (with named customers including Macy's, Walmart, Progressive, and Wayfair) and a dedicated Bidwise for Amazon Sellers module that adds AI-powered keyword suggestions per ASIN, competitor ASIN targeting, retargeting pixels, and Amazon Seller Attribution integration. A Feed Integration API is also offered for programmatic campaign management. Revenue is generated via a bid-based CPC auction where advertisers set their own bids and budgets and pay only when qualified users click through to their site, with the company warranting it will never charge more than the set bid or budget.

Go-to-market is hybrid: a product-led self-serve motion for smaller advertisers and a sales-assisted inside-sales motion for enterprise accounts, supplemented by organic presence on Instagram, Facebook, and X. The company employs 11-50 people, has no disclosed external funding, and operates under a single management team led by co-founder and CEO Simon Vielma. Notable industry recognition includes the Inc. 5000, Red Herring, and Techweek awards.

Name

Bidwise

Legal name

Bidwise

Website

https://bidwise.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bidwise is a private Austin-based ad-tech company that runs a performance-based CPC advertising platform across its owned network of comparison and recommendation websites, reaching 100M+ consumers monthly. It serves general advertisers (including Macy's, Walmart, Progressive, Wayfair) and Amazon sellers with AI-powered keyword and ASIN targeting tools.

Ownership category

akta.pro rank

Product category

Digital Advertising Platform

NAICS

Advertising Agencies (54181), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL), Paid Social Advertising (BPAFACAB)

Keywords

• Commerce advertising platform
• Performance based CPC advertising
• Amazon seller advertising
• Comparison shopping network
• Intent based retargeting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cost-Per-Click Advertising: Bidwise operates a bid-based auction system where advertisers pay for each click their ads receive. Advertisers set their own bids based on what a click is worth to their business and define budgets by keyword or category. Traffic is deemed delivered when Bidwise refers a qualified user matching the targeting criteria to the advertiser's URL. This is a usage-based, performance-driven revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bidwise operates a performance-based commerce advertising platform that delivers intent-driven CPC ads to consumers across its owned-and-operated network of comparison and recommendation sites (Top-Best, SuperOffers), reaching over 100 million users monthly. The platform offers precision targeting by country, city, language, device, and keyword, plus a specialized Amazon Sellers module with AI-powered keyword suggestions, competitor ASIN bidding, retargeting pixels, and Amazon Seller Attribution integration.

Product overview

Bidwise is an advertising technology platform operating a network of owned-and-operated comparison and recommendation websites including Top-Best and SuperOffers. The core Bidwise Advertising Platform enables performance-based CPC advertising with precision targeting, while the Amazon Sellers module provides specialized campaign tools featuring AI-powered keyword optimization and competitor targeting. The platform reaches over 100 million consumers monthly and uses a bid-based auction system where advertisers pay only for clicks.

Differentiator

Problem solved

Functional benefit

Brands

• Top-Best: People trust Top-Best for product and brand recommendations. 2.5M Monthly Users, 40K Purchase decisions influenced per day.
• SuperOffers

Products and services

• Bidwise Advertising Platform A performance-based CPC advertising platform that connects advertisers with consumers through a network of search and comparison websites, with precision targeting by country, city, language, device, and keyword. Advertisers set their own bids and budgets and are only charged for qualified clicks referred to their site.
• Top-Best An owned-and-operated product and brand recommendation website with 2.5M monthly users and 40K purchase decisions influenced per day, serving as a premium comparison site within the Bidwise network where advertiser placements appear.
• SuperOffers An owned-and-operated product and service comparison platform with 3M monthly active users and 200M+ products compared across 14 countries, serving as a shopping guide for in-market consumers and as ad inventory within the Bidwise network.
• Bidwise for Amazon Sellers A specialized advertising solution for Amazon sellers featuring AI-powered keyword suggestions, ASIN targeting, competitor ASIN bidding, retargeting pixels, bulk ASIN import, and integration with Amazon Seller Attribution for performance tracking.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Publisher PartnerscoreChannel Partner/ Reseller/ DistributorBidwise works with publisher partners who display personalized advertisements on their websites. These publishers place cookies to recognize when Bidwise has a personalized advertisement available for the user's browser. Publishers provide advertising inventory across multiple websites in exchange for revenue share from ad placements.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Criteo: Criteo is a global commerce media company specializing in performance retargeting and CPC advertising for retailers and e-commerce advertisers. It is the most direct comparable to Bidwise given overlapping commerce-focused performance advertising, retargeting, and CPC auction mechanics — though at vastly greater scale and broader retailer roster.
• AdRoll: AdRoll is a self-serve performance marketing platform serving SMB and mid-market e-commerce advertisers with retargeting, CPC, and cross-channel campaign management. It overlaps Bidwise in targeting the long-tail of e-commerce advertisers with self-serve CPC bidding and pixel-based retargeting.
• Sovrn: Sovrn operates an ad exchange and publisher monetization platform that helps independent publishers earn revenue through programmatic and direct ad sales. It is comparable to Bidwise as a performance-oriented ad network serving both supply (publishers/owned inventory) and demand (advertisers) sides of the auction.
• StackAdapt: StackAdapt is a self-serve programmatic advertising platform offering native, display, video, and retargeting across owned and partner inventory via CPC/CPM bidding. It mirrors Bidwise's self-serve performance advertising motion and AI-driven targeting features for mid-market advertisers.
• Dianomi: Dianomi is a premium performance ad network placing native advertising units on financial, business, and commerce publisher sites via CPC and engagement auctions. It is comparable to Bidwise as a niche ad network monetizing intent-driven publisher audiences through performance bidding.

Broad incumbents

• Taboola: Taboola operates a large native advertising network across publisher sites, monetizing content audiences through recommendation placements and CPC auctions. It is comparable to Bidwise as an ad network monetizing owned/publisher inventory through performance bidding, though it serves a broader content rather than commerce intent.
• Outbrain: Outbrain is a native advertising network distributing advertiser content across premium publisher sites via CPC and engagement-based auctions. It parallels Bidwise's model of monetizing owned/publisher inventory with performance-driven ad placements, but at significantly larger scale and broader content focus.

Emerging players

• Pacvue: Pacvue is an enterprise Amazon advertising and retail media platform offering bid automation, keyword optimization, and competitor ASIN targeting for brand sellers. It directly overlaps Bidwise's Amazon Sellers module on AI-driven keyword optimization, ASIN-level bidding, and Amazon Seller Attribution workflows.
• Perpetua: Perpetua provides AI-powered advertising optimization for Amazon, Walmart, and other marketplaces, with a focus on performance bid management and keyword recommendations. It competes with Bidwise for the same Amazon seller wallet and shares the AI keyword recommendation angle.
• Helium 10: Helium 10 is a popular Amazon seller software suite including keyword research, product research, and PPC automation tools. While broader than Bidwise's advertising focus, it is a comparable SMB-focused Amazon seller platform with overlapping advertising keyword and targeting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bidwise
• Facebookfacebook.com/bidwise
• Instagraminstagram.com/bidwise
• LinkedInlinkedin.com/company/bidwise

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bidwise