The Media Captain

What The Media Captain does

The Media Captain is a privately held, founder-owned (sibling-owned and operated) full-service digital marketing agency headquartered at 394 E Town St in Columbus, Ohio, founded in 2010 by Jason Parks. The agency delivers integrated marketing and web design services across SEO (including GEO/AI-search optimization), paid advertising, email and SMS marketing (built primarily on Klaviyo), social media management, online review management, web design, eCommerce (WooCommerce, Shopify, WordPress), graphic and UX design, and adjacent offerings such as HubSpot implementation and Amazon marketing. Its primary customer base is SMBs across healthcare/MedSpa, legal, home services, B2B/manufacturing, beauty/cosmetics, real estate, and restaurants/hospitality; named clients include Jones Metal, Boss Gal Beauty, Schottenstein Real Estate Group, Bainbridge Law Firm, Central Ohio Endonics, Donahey Law Firm, Kenneth's Salon + Spa, and SpaceManager Closet.

The company runs a family of wholly-owned operating businesses that includes DermWarehouse (skincare eCommerce with $5M+ annual revenue and 250,000+ customers), Park Perfection (luxury skincare sold at Nordstrom), Entrepreneurs of Columbus (media), Taylor-Station Logistics (3PL), and First and Park. Service delivery uses commodity third-party platforms — WordPress, WooCommerce, Shopify for web; SEMRush, Ahrefs, and Google tools for SEO; Klaviyo for email/SMS; FreshDesk for support; Trustpilot, Kount, Avalara, and Route for adjacent workflows — augmented by generative AI tools (ChatGPT, Claude, DALL-E, Midjourney) for content, image, and sitemap-audit workflows.

The Media Captain makes money primarily through monthly marketing retainers (services starting at $800/month) bundled across disciplines, plus project-based revenue for website redesigns, eCommerce migrations, and discrete deliverables (e.g., a 10-hour package). GTM is sales-led and inside-sales-driven through consultation-based 'WORK WITH US' flows targeting the Central Ohio market with stated national reach. It has not raised disclosed external funding, and recognition includes UpCity Top 1% Agency in the U.S. (2019, 2020), a DashThis 'Best PPC Campaign' national award, and Top 10 Social Media Marketing Agencies in Ohio from Kicksta.

Name

The Media Captain

Legal name

The Media Captain LLC

Website

https://themediacaptain.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Media Captain is a Columbus, Ohio-based, founder-owned full-service digital marketing agency delivering SEO, paid advertising, email/SMS, social media, and web design services to SMBs and select enterprises across healthcare, legal, home services, manufacturing, beauty, and real estate verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAIAL

Customer Communications Management (CCM) & Transactional Messaging

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

SECONDARYBPAFABAL

Media Barter & Trade Media Buying

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

Keywords

• Digital marketing services
• Search engine optimization
• Web design development
• Paid advertising management
• Social media marketing

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services Retainers: Monthly retainer arrangements for ongoing marketing services including SEO, paid advertising, social media, email marketing. Services are typically bundled for synergistic strategy.
2. Web Design & Development: Website design, eCommerce development (WordPress, WooCommerce, Shopify), hosting, graphic design, and UX services. One-time project fees plus ongoing hosting.
3. Professional Services: Consulting, strategy development, and implementation services for eCommerce businesses. DermWarehouse generates revenue through product sales.
4. Project-Based Services: One-time projects including website redesigns, SEO overhauls, and marketing campaigns. 10-hour packages available for specific deliverables.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

The Media Captain is a full-service Columbus-based digital marketing and web design agency that delivers bundled marketing services including SEO, paid advertising, email and SMS marketing, social media management, review management, and web design and development across WordPress, WooCommerce, and Shopify platforms. The agency sells monthly retainer service packages starting at $800/month as well as project-based engagements and a 10-hour task package to SMB and mid-market clients across healthcare, legal, home services, B2B/manufacturing, beauty, real estate, and hospitality verticals.

Product overview

The Media Captain is a full-service Columbus-based marketing agency founded in 2010, offering a comprehensive suite of digital marketing and web design services. The core offering includes SEO Services, Paid Advertising, Email Marketing (using Klaviyo), SMS Marketing, Social Media, Review Management, Web Design, eCommerce (WooCommerce/Shopify/WordPress), Website Hosting, Graphic Design, and UX Design. Additional specialized services include HubSpot marketing automation, Amazon Marketing, and WordPress Development. The agency also operates several in-house brands including DermWarehouse (eCommerce skincare), Entrepreneurs of Columbus (media company), First & Park (luxury skincare), Taylor Station Logistics (3PL), and Park Perfection (skincare line sold at Nordstrom). Services are offered both individually and bundled for integrated marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Search engine optimization services including local SEO, technical SEO, on-page optimization, and content strategy for ranking on Google and AI search engines, delivered to businesses across healthcare, legal, home services, and other verticals.
• Paid Advertising PPC and paid social advertising campaigns including Google Ads, social media ads, and Amazon Marketing to drive instant traffic and brand awareness for businesses.
• Email Marketing Email marketing campaigns using Klaviyo and other platforms, including automation flows, abandoned cart recovery, and list segmentation for eCommerce and SMB brands.
• SMS Marketing Text message marketing campaigns with list building, automations, and integration with email marketing strategies, primarily for eCommerce brands.
• Social Media Marketing Social media management and content creation for Instagram, Facebook, TikTok, YouTube, and LinkedIn, with emphasis on video and non-commodity content.
• Review Management Online reputation management and review generation strategies to build positive reviews and protect brand reputation across Google, Trustpilot, and other platforms.
• Web Design Custom website design and development using WordPress, WooCommerce, and Shopify platforms for businesses of all sizes.
• eCommerce Development eCommerce website development and optimization including platform migration (BigCommerce to Shopify), custom integrations, and conversion rate optimization for online retailers.
• Website Hosting Web hosting services for client websites built on WordPress, WooCommerce, and Shopify.
• Graphic Design Custom graphic design services including branding, social media graphics, and marketing materials using AI-assisted design tools.
• UX Design User experience design services to improve website usability, conversion rates, and customer journeys for client websites.
• WordPress Development WordPress CMS development and customization including custom themes, plugins, and enterprise WordPress solutions for multi-property and high-traffic sites.
• HubSpot Implementation HubSpot marketing automation and CRM implementation services for clients seeking inbound marketing and sales enablement.
• Amazon Marketing Amazon advertising and product listing optimization services for brands selling on the Amazon marketplace.

Quantifiable outcome

• Client achieved #1 ranking for Columbus Med Spa with 44% conversion increase
• +6 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability7 records

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Adept Marketing: Columbus, Ohio-based full-service digital marketing agency of comparable size offering SEO, paid media, social, and web design services to mid-market clients. Closest geographic and service-line competitor to The Media Captain.
• Resource Ambs: Columbus, Ohio creative and digital marketing agency serving B2B and consumer clients with similar full-service offerings (branding, web, paid media). Same-market peer with overlapping healthcare, manufacturing, and B2B client base.
• LAIRE: Columbus, Ohio-based digital marketing and advertising agency of similar size providing SEO, paid media, and creative services. Direct local market competitor targeting mid-market Ohio accounts.
• Blue Compass: Des Moines, Iowa-based full-service digital marketing agency of comparable size serving mid-market clients across the Midwest. Closest peer in terms of regional focus, service breadth (SEO, paid, web), and scale.
• HigherVisibility: SEO-focused digital marketing agency of similar size offering local SEO, content, and paid media services to SMB and mid-market clients. Direct competitor on SEO-led engagements.
• Titan Growth: SEO and digital marketing agency specializing in enterprise SEO with proprietary technology (Titan SEO). Comparable in service mix and offers insight into how a mid-size agency scales via proprietary tooling.
• Straight North: Mid-size digital marketing agency offering SEO, paid media, and web design with vertical depth in B2B and industrial clients. Comparable in service mix, scale, and B2B/manufacturing focus.

Broad incumbents

• Scorpion: National digital marketing platform (formerly Vivial) serving SMBs across legal, healthcare, and home services with similar vertical focus areas. Larger, venture-backed incumbent that competes for the same client profile nationally.
• WebFX: Larger digital marketing agency offering SEO, paid media, web design, and content services with proprietary technology (MarketingCloudFX). Demonstrates the scale-up trajectory The Media Captain could pursue, and a competitor for mid-market client RFPs.
• Wpromote: Larger national digital marketing agency with deep paid media and SEO practices serving enterprise and mid-market clients. Overlaps on core SEO and paid media services but at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCs7khoRGM_t_45WfEkWBeig
• Instagraminstagram.com/themediacaptain
• Xx.com/TheMediaCaptain
• Facebookfacebook.com/MediaCaptain
• LinkedInlinkedin.com/company/the-media-captain

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Media Captain