laire group

What laire group does

LAIRE Group (legal entity LIRE, Inc.) is a privately held, founder-led digital marketing agency founded in 2006 by Todd Laire (CEO) and Laura Laire (Vice President of Creative Strategy). The firm operates as a 100% remote distributed agency with a headquarters registered in Charleston, South Carolina (295 Seven Farms Dr, Ste C-145), a regional office in Charlotte, North Carolina (10706 Sikes Place, Suite #275), and team members across approximately seventeen U.S. metropolitan areas plus Colombia, South America. LAIRE positions itself as a Diamond-tier HubSpot Solutions Partner and delivers B2B digital marketing services across four primary verticals: Financial Services, Home Builders/Construction, Manufacturing, and SaaS/Technology.

The agency's core product is the Marketing Action Plan (MAP) by LAIRE®, a registered trademark covering a multi-phase strategic planning methodology that incorporates company, competitor, and industry data to produce buyer personas, content strategy, website planning, social media planning, and digital advertising recommendations. Around this strategic core, LAIRE delivers an integrated suite of services including brand development, content marketing, SEO, paid media (LinkedIn, Google, Meta), marketing automation (HubSpot, Salesforce, Marketo), website design and development on HubSpot CMS and WordPress, sales enablement, and revenue operations. Technology integrations include HubSpot (primary), Salesforce, Marketo, WordPress, Clio, and MyCase. AI tools (Gemini, ChatGPT Pro, Claude, Replit, Breeze AI, CoPilot) are used for research, ideation, content outlining, and HubSpot workflow optimization, with all AI-assisted deliverables subject to human review.

LAIRE's revenue model is professional services-based, combining project-based engagements and retainer contracts. Marketing plan services are priced between $15,000 and $25,000, with broader engagements (website builds, ongoing SEO, paid media management, automation implementation) commanding higher fees. Go-to-market is consultative and sales-led, anchored by free 20-minute marketing consultations, free downloadable workbooks (MAP Workbook, Content Marketing Workbook), an inbound content engine (blog, podcast, case studies), paid acquisition on LinkedIn/Google/Meta, and Diamond HubSpot co-marketing channels. Notable enterprise clients include Sonoco, LPL Financial, Premier Building Systems, Premier Print Group, Tilghman Builders, Spaugh Dameron Tenny, InsideOut Development, Watershed Informatics, and Synario. The firm operates with no disclosed institutional capital, no parent company, no subsidiaries, and no disclosed headcount.

Name

laire group

Legal name

LAIRE, Inc.

Website

https://lairegroup.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

LAIRE Group is a privately held, 100% remote digital marketing agency and Diamond HubSpot Solutions Partner serving B2B companies in Financial Services, Construction, Manufacturing, and SaaS with strategy, branding, web design, SEO, paid media, and HubSpot implementation anchored by its proprietary MAP methodology.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B digital marketing
• HubSpot consulting services
• Marketing strategy consulting
• Website design development
• Inbound marketing agency

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Project-based and retainer-based digital marketing services including strategy development, website design/development, SEO, content marketing, paid media advertising, marketing automation implementation, and HubSpot onboarding. Pricing for marketing plans ranges from $15,000 to $25,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

LAIRE Group is a B2B digital marketing agency that delivers strategy, branding, website design and development, SEO, content marketing, paid media, and HubSpot implementation services to mid-market and enterprise clients. Its flagship offering is the Marketing Action Plan (MAP) by LAIRE, a multi-phase strategic planning methodology that builds on company, competitor, and industry data to produce a comprehensive annual marketing roadmap. As a Diamond HubSpot Solutions Partner, the agency specializes in HubSpot CMS build-out, integrations, onboarding, and marketing automation across HubSpot, Salesforce, and Marketo platforms.

Product overview

LAIRE is a digital marketing agency offering a comprehensive suite of marketing services organized around HubSpot as their primary technology platform. The core offering is the Marketing Action Plan (MAP) by LAIRE, a strategic planning framework that informs all other services. Service offerings span brand development, content marketing, marketing automation, SEO, paid media, sales enablement, revenue operations, and website design/development. As a Diamond HubSpot Solutions Partner, they specialize in HubSpot CMS build-out, integration services, and onboarding. The agency serves B2B industries including Finance, SaaS, Construction, Manufacturing, and Home Builders. LAIRE operates as a 100% remote agency with a distributed team across the US and Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Marketing Action Plan (MAP) by LAIRE®: A flagship strategic workbook and planning methodology that helps companies align marketing with business goals, develop buyer personas, and create comprehensive marketing strategies.

Products and services

• Marketing Action Plan (MAP) by LAIRE A multi-phase strategic planning product that combines company, competitor, and industry research to deliver an actionable annual marketing roadmap including brand remarkables, goals, buyer personas, website plan, social media plan, content plan, and digital advertising plan. Sold to B2B companies seeking measurable marketing ROI.
• AI Consulting Services Consulting engagements that help B2B marketing teams integrate AI tools into marketing workflows while preserving human-in-the-loop review, ethical standards, and content quality.
• Brand Development Brand strategy services including brand analysis, voice and messaging development, market research, and brand identity creation for B2B organizations.
• Content Marketing Content creation and strategy services producing blogs, ebooks, checklists, workbooks, masterclasses, and webinars to generate leads and engage target audiences for B2B clients.
• Marketing Automation Strategic execution across HubSpot, Salesforce, and Marketo platforms to streamline marketing operations, automate workflows, and integrate CRM systems for B2B clients.
• Marketing Strategy Custom digital strategy development aligned to client business goals, ensuring every marketing initiative is tied to measurable results and KPIs.
• Paid Media Marketing Targeted paid advertising campaign management on LinkedIn, Google, Meta (Facebook/Instagram), and other platforms to reach B2B decision-makers and accelerate lead generation.
• Revenue Operations Alignment of marketing, sales, and service operations to drive consistent revenue growth for B2B organizations, including process optimization and tooling integration.
• Sales Enablement Pipeline development and sales team support services that fill funnels with qualified leads and equip sales teams with content, tools, and strategies for consistent growth.
• SEO Services Search engine optimization combining technical SEO, content marketing, and inbound strategies to attract qualified audiences to client websites.
• Website Design & Development

Quantifiable outcome

• Synario client achieved: 99 total lead form submissions (+220% YoY), 0.55% conversion rate (+24% YoY), 18,081 website views (+125% YoY) after MAP engagement
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationDiamond HubSpot Solutions Partner. LAIRE is certified and skilled in maximizing HubSpot's full potential including CMS build-out, integration services, onboarding, marketing automation, sales hub, and content hub implementations. The partnership enables LAIRE to deliver comprehensive inbound marketing, CRM, and sales automation solutions to clients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBug Media: HubSpot Elite Solutions Partner and B2B inbound marketing agency offering strategy, content, web design, and RevOps services. Most direct comparable to LAIRE on the HubSpot Diamond-tier agency model.
• IMPACT: HubSpot Elite Partner specializing in B2B inbound marketing, sales enablement, and website design. Closely comparable in service mix and HubSpot-centric delivery model.
• New Breed Marketing: HubSpot Elite Solutions Partner providing B2B revenue marketing, sales enablement, and HubSpot implementation. Directly comparable agency profile and partner tier.
• Square 2 Marketing: B2B inbound marketing agency offering strategy, branding, web design, and HubSpot services to mid-market and enterprise clients. Direct comparable in verticalized B2B demand generation.
• Disruptive Advertising: Performance digital marketing agency providing paid media, SEO, and lifecycle marketing with HubSpot partnership. Comparable service mix and mid-market B2B client base.
• Directive Consulting: B2B SaaS marketing agency providing paid media, SEO, and RevOps services. Comparable in target vertical (SaaS) and demand-gen-led service model.
• Heinz Marketing: B2B marketing agency focused on sales and marketing alignment, demand generation, and account-based marketing for B2B tech and industrial clients. Comparable vertical mix and strategy-first positioning.
• Lean Labs: B2B growth agency focused on HubSpot-driven inbound strategy, web design, and revenue operations. Comparable in size, service stack, and HubSpot partnership positioning.

Emerging players

• KlientBoost: Performance marketing agency specializing in paid media, CRO, and SEO for SaaS and B2B clients. Overlaps with LAIRE on paid media and SEO service lines.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, paid media, web design, and content marketing. Competes with LAIRE for mid-market B2B demand-gen budgets but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about laire group