KemperSports

What KemperSports does

KemperSports is a privately held property and experience management company headquartered in Northbrook, Illinois, that manages more than 240 golf courses, private clubs, sports venues, and destination resorts across 23 U.S. states and Mexico. Founded in 1984 and operating under CEO Steve Skinner since 2008, the company runs five core operating divisions—KemperGolf (municipal and daily-fee courses), KemperClubs (private and semi-private member clubs), KemperDestinations (resort and experiential locations), KemperSports Venues (youth and recreation sports facilities), and KemperSports LIVE (event management and brand activation)—and a wholly owned production subsidiary, Fire Pit Productions, focused on storytelling content for events and brand campaigns.

The business model is built on multi-year management contracts with property owners, including municipal governments, private club boards, university athletic departments, and resort developers, in exchange for operational oversight, proprietary technology deployment, and hospitality management. Supplemental revenue is generated through daily-fee golf operations, food and beverage sales, pro shop merchandise, and live event management. The company differentiates through proprietary technology platforms including TrueDemand (revenue management and tee sheet pricing optimization), TrueInsight (real-time data analytics), TrueService (customer service training), and a Virtual Tee Time Assistant (AI-driven booking optimization), and has integrated third-party platforms such as the Agilysys Golf Platform and Mobile Caddie App at flagship property Streamsong Resort.

KemperSports pursues a B2B enterprise go-to-market via direct sales to property owners, supplemented by an event-driven motion anchored to high-profile partnerships such as the co-created A-Rod Invitational youth baseball tournament with Alex Rodriguez and major new facility openings, including the $80 million Greater Williamsburg Sports & Events Center and the $50 million 716 Sports Complex. Customer engagement is supported through the KemperClub and Frequent Fairways loyalty programs, and employer branding is reinforced by Sports Business Journal's 2025 Best Places to Work in Sports recognition.

Name

KemperSports

Legal name

Kemper Sports Management, LLC

Website

https://kempersports.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KemperSports is a privately held property and experience management company managing 240+ golf courses, private clubs, sports venues, and destination resorts across the U.S. and Mexico, operating through five divisions and differentiating via proprietary revenue management and analytics technology.

Ownership category

akta.pro rank

Product category

Golf and Sports Facility Management Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf course management
• Private club management
• Destination resort management
• Sports venue operations
• Hospitality management services

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Facility Management Fees: KemperSports generates revenue by charging management fees to property owners for operating golf courses, sports venues, and destination resorts. The company projects approximately $2.44 million in operating revenue from the Greater Williamsburg Sports & Events Center in its first full year.
2. Golf Operations: Revenue from daily-fee golf operations, food and beverage sales, pro shop merchandise, and hospitality services across the portfolio of managed properties
3. Event Management and Brand Activation: Revenue generated through KemperSports LIVE division for event management, brand activations, and tournaments including the A-Rod Invitational youth baseball tournament

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KemperSports is a privately held property and experience management company that manages more than 240 golf courses, private clubs, sports venues, and destination resorts nationwide. The company provides full-service operational management including golf operations, food and beverage, hospitality, marketing, and event management, supported by proprietary technology platforms such as TrueDemand (revenue/tee sheet optimization), TrueInsight (analytics), and TrueService (staff training).

Product overview

KemperSports is a property and experience management company operating a portfolio-based model with distinct divisions: KemperGolf (municipal/daily-fee courses), KemperClubs (private clubs), KemperDestinations (resorts), KemperSports Venues (youth/recreation facilities), KemperSports LIVE (events), and Fire Pit Productions (storytelling). The company differentiates through proprietary technology platforms including TrueDemand (revenue management/tee sheet optimization), TrueInsight (real-time analytics), and Virtual Tee Time Assistant (AI-powered pricing automation), complemented by TrueService customer service training. Customer engagement is supported via KemperClub and Frequent Fairways loyalty programs. Notable managed properties include Streamsong Golf Resort, Chambers Bay, and numerous sports venues across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• KemperGolf: Municipal and premier daily-fee courses under KemperSports management
• KemperClubs
• KemperDestinations
• KemperSports Venues
• KemperSports LIVE
• KemperCollection
• KemperClub
• TrueService
• TrueDemand
• TrueInsight

Products and services

• KemperGolf Management services for municipal and premier daily-fee public golf courses covering operations, course conditioning, marketing, and golfer experience optimization.
• KemperClubs
• KemperDestinations
• KemperSports Venues
• KemperSports LIVE
• Fire Pit Productions

Quantifiable outcome

• 23 courses recognized in GolfPass 2026 Golfers' Choice rankings, including 5 in Top 50 U.S. Public Courses
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• City of Williamsburg and Historic Triangle Recreational Facilities AuthoritycoreOthers · 24 June 2026Partnership for the $80 million Greater Williamsburg Sports & Events Center. Construction costs are split between the city of Williamsburg and the Historic Triangle Recreational Facilities Authority, funded by regional retail sales tax revenue. Operating costs are covered by James City and York counties. KemperSports operates the facility.
• 716 Sports Complex Ownership GroupmajorStrategic or Co-development Partner · 7 April 2026Partnership to manage the $50 million 716 Sports Complex in Amherst, N.Y. The state-of-the-art complex will feature two indoor domes, a nationally competitive indoor track, flexible turf and court space, and a family entertainment center. Construction begins spring 2026 with open date set for 2027.
• University of the SouthcoreOthers · 18 March 2026Partnership to oversee operations of the Course at Sewanee, the University's acclaimed mountain-top golf facility, as well as its on-site restaurant Green's View Grill. The partnership includes a planned bunker renovation project.
• Alex Rodriguez (A-Rod Corp)coreStrategic or Co-development Partner · 10 February 2026Partnership with MLB legend Alex Rodriguez to create the A-Rod Invitational youth baseball tournament. The inaugural event will take place June 25-28, 2026 at Fields at Station 63 in Mansfield, Texas. The tournament emphasizes teaching core fundamentals, skill development, and love for the game for youth teams. Rodriguez will make on-field appearances focused on hitting, fielding, and baserunning instruction.
• City of Mansfield, TexascoreOthers · 10 February 2026Partnership between the City of Mansfield, Texas and KemperSports to operate Fields at Station 63, which reopened in late 2025 after major upgrades. The facility features eight synthetic turf fields, an indoor training facility, batting cages, upgraded restaurants, and family amenities.
• AgilysyscoreTechnology or Integration · 11 December 2025Agilysys Golf platform and Mobile Caddie App deployed at Streamsong Resort for real-time caddie scheduling, delivering over 20 hours per week in scheduling efficiency and enabling paperless, fully integrated caddie management for over 200 active caddies. Other KemperSports properties including Wild Spring Dunes and Sand Valley are evaluating or developing launches of the same technology.
• Sage Hospitality Group and Marriott InternationalminorStrategic or Co-development Partner · 16 June 2025Panelists from Sage Hospitality Group, Kemper Sports, and Marriott International participated in executive insight sessions at HITEC 2025 discussing revenue optimization and AI-driven ancillary revenue strategies.
• David McLay KiddcoreStrategic or Co-development PartnerArchitect partnership for Streamsong Resort's fifth course 'Bone Valley.' Kidd joins an extraordinary roster of modern architectural icons at Streamsong including Coore & Crenshaw, Tom Doak, and Hanse & Wagner.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Arcis Golf: Privately held owner-operator of golf clubs and daily-fee courses; competes directly with KemperGolf for municipal, private, and resort management contracts across the U.S.
• Concert Golf Partners: Acquires and operates private country clubs with a similar asset-light management orientation; competes with KemperClubs for private club ownership transitions and management mandates.
• Indigo Golf Partners (formerly Billy Casper Golf): Mid-sized golf management company focused on municipal and daily-fee courses; directly comparable to KemperGolf in target customers, contract structure, and operational service offering.
• McMahon Group: Specializes in private club management and consulting; overlaps with KemperClubs in serving private club boards seeking third-party operational support.
• Troon: The largest direct competitor in third-party golf and club management, operating a global portfolio of daily-fee, private, and resort courses with a similar B2B management-fee model and comparable technology-enabled operations.
• Invited (formerly ClubCorp): Operates a large network of private golf and country clubs across the U.S., competing head-to-head with KemperClubs for private-club management contracts and member-experience technology investments.

Broad incumbents

• Legends Hospitality: Hospitality and venue-management company with adjacent capabilities in sports/entertainment venues; competes for premium hospitality contracts that touch KemperSports Venues and KemperSports LIVE event-management scope.
• ASM Global: Large-scale venue-management operator with capabilities relevant to the sports-venues and events side of KemperSports' growing portfolio.
• Marriott International: Operates resorts with significant golf and destination-resort components; overlaps with KemperDestinations on guest experience, hospitality standards, and technology partnerships such as the HITEC 2025 collaboration.
• Hyatt Hotels: Hospitality leader that shares talent DNA with KemperSports (e.g., Sara Kearney's Hyatt background) and overlaps with KemperDestinations on resort operations and revenue optimization strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kempersports
• Facebookfacebook.com/kempersports
• LinkedInlinkedin.com/company/kempersports
• Instagraminstagram.com/kempersports.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KemperSports