What Mason Companies does

Mason Companies, Inc. is a privately held, family-owned multi-channel retailer founded in November 1904 in Chippewa Falls, Wisconsin, by August and Bert Mason as a work-boot manufacturer. Over 121 years it has evolved into a Top 250 US e-commerce operator running 5–9 distinct retail businesses across footwear, apparel, bedding, kitchenware, electronics, jewelry, and gifts. The brand portfolio includes Stoneberry, Masseys, Mason Easy-Pay, ShoeMall, Maryland Square, K. Jordan, Figi's Gallery, Auditions, Fifth & Glam, and Wissota Trader, organized under wholly-owned subsidiaries including the B.A. Mason holding entity and a cluster of Figi's gift and gourmet operations.

The company sells through three primary channels: branded e-commerce websites, direct mail catalogs (millions mailed annually), and a single Mason Outlet Store at 301 N. Bridge St, Chippewa Falls. Some brands — notably Mason Easy-Pay and Stoneberry — extend proprietary installment credit to consumers, creating a recurring financial-services revenue layer alongside product sales. Fulfillment is supported by three distribution facilities in Chippewa Falls, most notably a 975,000 square foot fulfillment center that broke ground in May 2021, plus a corporate office at 1251 1st Ave. Headcount sits in the 251–500 range.

Revenue is generated through one-time e-commerce transactions, catalog-driven phone/mail orders, and recurring credit-program income. No revenue is publicly disclosed. The company maintains social media presence on Facebook, Instagram, and LinkedIn, and is led by CEO Jay Berlin with Jodi Bresina as Director of E-commerce. There is no disclosed external institutional ownership; the BA Mason Trust, established in 1952, supports community philanthropy in West-Central Wisconsin.

Name

Mason Companies

Legal name

Mason Companies, Inc.

Website

https://masoncompaniesinc.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

251–500 employees

Short description

Mason Companies is a family-owned, multi-channel retailer founded in 1904 in Chippewa Falls, Wisconsin, operating 11+ branded e-commerce sites (Stoneberry, Masseys, ShoeMall, Maryland Square, etc.) and direct mail catalogs selling footwear, apparel, bedding, electronics, jewelry, and gifts to US consumers, with select brands offering proprietary installment credit.

Ownership category

akta.pro rank

Headquarters

HQ city

Chippewa Falls

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Sales: Revenue generated from direct online sales through company-owned E-Commerce websites selling shoes, apparel, bedding, and electronics. Customers can purchase directly through the company's various brand websites.
2. Direct Mail Catalog Sales: Revenue from catalog orders where customers browse printed catalogs and place orders via phone or mail. The company mails millions of catalogs annually.
3. Proprietary Credit Programs: Some businesses offer their own proprietary credit payment options, allowing customers to make purchases on installment plans. This credit program generates revenue through the sale of credit accounts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Mason Companies is a family-owned multi-channel retailer that sells footwear, apparel, accessories, bedding, kitchenware, electronics, and jewelry through a portfolio of branded e-commerce websites (Stoneberry, Masseys, Mason Easy-Pay, ShoeMall, Maryland Square, K. Jordan, Figi's Gallery, Auditions, Fifth & Glam, Wissota Trader) and direct mail catalogs. The company operates its own proprietary credit payment options on select brands and a physical outlet store in Chippewa Falls, Wisconsin, distributing from multiple warehouse and distribution facilities.

Product overview

Mason Companies is a family owned, multi-channel retailer operating a platform of multiple e-commerce brands and direct mail catalogs. The company sells footwear, clothing, accessories, bedding, kitchenware, electronics, and jewelry through six primary branded e-commerce sites (Stoneberry, Masseys, Mason Easy-Pay, ShoeMall, Maryland Square) plus additional brands (K. Jordan, Figi's Gallery, Auditions, Fifth & Glam, Wissota Trader, B.A. Mason). Some brands offer proprietary credit payment options allowing customers to make purchases with low monthly payments. Products span multiple categories including footwear, apparel, home goods, electronics, and jewelry. The company distributes through both e-commerce websites and direct mail catalogs.

Differentiator

Problem solved

Functional benefit

Brands

• Stoneberry: One-stop shopping for bedding, kitchenware, electronics, jewelry and more
• Masseys
• Mason Easy-Pay
• ShoeMall
• Maryland Square
• K. Jordan
• Figi's Gallery
• Auditions
• Fifth & Glam
• Wissota Trader
• B.A. Mason

Products and services

• Stoneberry One-stop e-commerce and catalog shopping destination for bedding, kitchenware, electronics, jewelry, and home goods, targeted at general consumers seeking brand-name merchandise.
• Masseys Stylish footwear, clothing, and accessories for women, men, and children offered through an e-commerce storefront and direct mail catalog.
• Mason Easy-Pay Brand-name footwear and clothing for men and women, sold via e-commerce and catalog with convenient low monthly installment payments through Mason's proprietary credit program.
• ShoeMall Wide assortment of stylish footwear, clothing, and accessories for women, men, and children, ranging from stilettos to classic walking shoes and steel-toe work boots.
• Maryland Square Specialty women's footwear retailer offering the latest trends and classically styled shoes in hard-to-find sizes (4-14) and widths (AAAA-EEEE) through e-commerce and catalog.
• Mason Outlet Store Physical retail outlet store in Chippewa Falls, Wisconsin, selling discounted Mason Companies footwear and related merchandise directly to walk-in consumers.
• Direct Mail Catalog Retail Printed catalog shopping channel mailed to millions of households annually, allowing consumers to browse and order shoes, apparel, bedding, and electronics by phone or mail.
• Proprietary Credit Payment Program In-house consumer credit program offered by select Mason Companies brands (notably Mason Easy-Pay) that allows customers to purchase merchandise on installment plans with low monthly payments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves10 records

Expansion highlights3 records

Broad incumbents

• Amazon: Dominant general e-commerce marketplace selling footwear, apparel, home goods, electronics, and jewelry across hundreds of millions of SKUs. Sets the competitive floor on price, shipping speed, and selection for all of Mason's brands.
• QVC Group: Multi-channel retailer of apparel, home goods, beauty, and jewelry through video shopping, digital, and catalogs. Comparable to Mason on multi-brand portfolio, credit-friendly customer base, and catalog-era legacy positioning.

Direct peers

• Wayfair: Large online home goods and furnishings retailer offering bedding, kitchenware, and décor across multiple storefronts. Comparable to Mason's Stoneberry brand in home goods and furniture e-commerce.
• L.L.Bean: Family-owned, multi-channel retailer selling footwear, apparel, and home goods through catalogs, e-commerce, and physical stores. Most comparable to Mason in heritage, family ownership, multi-channel model, and product breadth.
• Eddie Bauer: Catalog-heritage outdoor apparel and footwear retailer selling through e-commerce, catalogs, and outlet stores. Comparable to Mason's apparel brands on multi-channel, footwear-heavy assortment, and outlet distribution.
• Zappos: Online footwear and apparel retailer operating through its own e-commerce storefront, with broad selection and free shipping. Most direct competitor to Mason's ShoeMall, Masseys, and Mason Easy-Pay brands in online shoe retail.
• Fingerhut: Multi-brand catalog and online retailer offering general merchandise (apparel, home goods, electronics) with proprietary credit for working-class consumers. Closest peer to Mason Companies on the catalog-plus-credit business model that drives Stoneberry and Mason Easy-Pay.
• Blair: Catalog and online apparel retailer specializing in classic and casual clothing for older consumers. Closely comparable to Mason's apparel brands in catalog heritage, customer demographic, and value positioning.
• Haband: Catalog and online retailer of apparel and home goods targeting value-oriented, primarily older shoppers. Directly comparable to Mason's catalog channel, customer profile, and credit-friendly positioning.
• Lands' End: Catalog-heritage apparel and home goods retailer selling through e-commerce sites and printed catalogs. Directly comparable to Mason's apparel and home goods brands on multi-channel reach and brand portfolio strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MasonCompaniesInc
• LinkedInlinkedin.com/company/mason-companies-inc
• Instagraminstagram.com/masoncompaniesinc/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mason Companies