BartsParts
BartsParts is a Netherlands-based online marketplace aggregating over 3 million OEM spare parts from 2,100+ agricultural, landscaping, construction, and material handling equipment dealers across 2,800+ brands, serving European farmers, contractors, and grounds-care professionals seeking hard-to-find or obsolete parts.
- Company typePrivate
- Founded2017
- HeadquartersLeiden, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What BartsParts does
BartsParts B.V. is a Netherlands-headquartered online marketplace that aggregates OEM spare parts for agricultural, green care, landscaping, construction, and material handling equipment from a network of 2,100+ dealers (BartsPartners) across more than 2,800 brands, offering a catalog of over 3 million unique parts. Founded in 2017 and based in Leiden, the company targets two customer sets: end buyers (farmers, contractors, and grounds-care professionals) seeking hard-to-find, obsolete, or discontinued parts at competitive prices, and equipment dealers seeking to liquidate slow-moving or dead-stock inventory beyond their regional footprint. The platform supports multi-language browsing in English, German, Spanish, French, and Dutch, and ships throughout the EU with delivery in 2–10 working days. The business is led by General Manager Arno (A.A.) Verkleij, with no disclosed external funding or parent ownership, and operates from a single headquarters location.
The core technology is an aggregated inventory database and multi-warehouse order management system running on BigCommerce infrastructure. Buyers can search by OEM part number or brand, compare prices across multiple warehouse partners, and complete a single transaction that consolidates fulfillment from multiple sellers; BartsParts handles payment processing, shipment coordination, and customer support on the seller's behalf. A separate dealer portal (dealers.bartsparts.com) enables sellers to manage listings, view sales, and fulfill orders, while a Software Provider Partnership program allows ERP and DMS vendors serving agricultural dealers to integrate inventory upload and fulfillment directly into the platform. The aggregated database is protected under European Database Rights (Directive 96/9/EC), providing a legal layer against scraping-based replication.
BartsParts operates a zero-subscription, commission-based marketplace model. Sellers pay no recurring fees but must maintain a minimum 15% margin above catalog price, from which BartsParts derives its take. Pricing is set by individual sellers, with "from" pricing displayed when multiple sellers carry the same part, and revenue scales linearly with completed transaction volume and seller-set margins. Marketing is largely organic, relying on SEO, a multi-language blog, email newsletters, and trade publication PR across Germany, Spain, Austria, France, and the Netherlands.
BartsParts firmographics
Firmographics- Name
- BartsParts
- Legal name
- BartsParts B.V.
- Website
- https://bartsparts.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BartsParts is a Netherlands-based online marketplace aggregating over 3 million OEM spare parts from 2,100+ agricultural, landscaping, construction, and material handling equipment dealers across 2,800+ brands, serving European farmers, contractors, and grounds-care professionals seeking hard-to-find or obsolete parts.
- Ownership category
- akta.pro rank
Where BartsParts is headquartered
LocationHeadquarters
- HQ city
- Leiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
BartsParts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Transaction Commission: BartsParts earns revenue by facilitating transactions between buyers and seller-partners. Sellers pay a commission through a minimum 15% margin requirement on catalog prices. BartsParts handles payment processing, shipping coordination, and customer support.
- Seller Platform Services: Provides value-added services to dealers including inventory upload functionality, global reach expansion, and fulfillment channel access. Zero subscription fees for sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer marketplace pricing - variable by seller |
| Other | Pay-as-you-go | Seller platform - zero fees model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
BartsParts product offering
Product offeringCore offering
BartsParts operates a European online marketplace that aggregates over 3,000,000 unique OEM spare parts from 2,800+ brands across agricultural, landscaping, grounds care, construction, and material handling equipment. It connects buyers with 2,100+ authorized dealer partners (BartsPartners) who list inventory and fulfill orders, while BartsParts handles payment processing, shipping coordination, and customer support. The platform ships throughout the EU with delivery in 2–10 working days and supports multi-warehouse ordering in a single transaction.
Product overview
BartsParts operates as an online marketplace and platform connecting buyers with spare parts for agricultural, landscaping, and grounds care machinery. The core offering consists of the BartsParts Marketplace (a multi-brand e-commerce platform serving farmers, contractors, and resellers) and the BartsParts Dealer Portal (enabling dealers to monetize dead stock). A Software Provider Partnership program allows ERP/DMS vendors to integrate inventory access. The platform aggregates over 3,000,000 parts from 2,800+ brands through 2,100+ BartsPartners, powered by BigCommerce with multilingual support (English, German, Spanish, French, Dutch) and EU-wide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- BartsParts Marketplace An online B2B/B2C marketplace connecting buyers with 2,100+ global BartsPartners to source new and original OEM agro-, landscaping, and grounds care spare parts from 2,800+ brands, featuring over 3,000,000 unique parts with competitive pricing and EU-wide shipping.
- BartsParts Dealer Portal A seller portal enabling agricultural, landscaping, and material handling equipment dealers to list spare parts inventory, manage orders, and access global buyers through a 'click, wrap, sell' model with zero fees and a 15% minimum margin requirement.
- BartsParts Multi-Brand Parts Catalog A searchable catalog aggregating parts from major agricultural brands including John Deere, Case IH, New Holland, Fendt, Kubota, Massey Ferguson, Deutz-Fahr, CLAAS, Kramp, Stiga, and over 2,790 additional brands.
Quantifiable outcome
- 3M+ unique OEM parts available from 2,800+ brands
- +3 more outcomes
Companies that use BartsParts
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BartsParts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BartsParts partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and strategic.
- BartsPartners (Dealer Network)coreNetwork of 2,100+ agricultural equipment dealers worldwide who list their spare parts inventory on the BartsParts platform. Dealers fulfill orders directly from their warehouses while BartsParts handles payment processing, customer support, and provides global reach beyond dealers' regional markets.
- BigCommercecoreExternal e-commerce platform provider powering the BartsParts online store. BigCommerce is US-based and participates in the EU-US Privacy Shield Framework for data protection compliance.
- UPS, DHL, TNT, DPDminorShipping carriers used for order fulfillment. BartsParts calculates best shipping rates across these carriers for each shipment based on weight, dimensions, and destination.
- ERP/DMS Software ProvidersstrategicPartnerships with software companies for agricultural machinery dealers who provide ERP solutions for spare parts warehouses. Enables direct inventory upload and update functionality into BartsParts platform, providing dealers an additional fulfillment channel. Contact: [email protected]
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
BartsParts competitors and assessment
Company assessmentDirect peers
- Granit Parts: Online parts retailer specializing in agricultural, forestry, and grounds care spare parts across Europe. Closely comparable to BartsParts in vertical (same end equipment categories), B2B/B2C e-commerce model, and European geographic focus, though operates as a first-party retailer rather than a multi-seller marketplace.
- AgriExpo: B2B online marketplace aggregating agricultural equipment, machinery, and suppliers globally. Comparable as a multi-sided marketplace surfacing agricultural equipment offerings to buyers, though AgriExpo spans a broader product scope (full machines plus parts) versus BartsParts' parts focus.
Broad incumbents
- Kramp: One of Europe's largest wholesale distributors of agricultural and grounds care parts, headquartered in the Netherlands with its own e-commerce platform. Highly comparable given overlapping product categories and EU distribution role; Kramp is a much larger incumbent with its own branded parts program that competes head-on with BartsParts' marketplace proposition.
- Autodoc: Europe's leading online marketplace for automotive spare parts and accessories. Comparable as a scaled European parts marketplace using a similar multi-seller aggregation and pricing-competition model, though operating in the passenger-vehicle vertical rather than agricultural/industrial equipment.
- Amazon Business: Amazon's B2B procurement marketplace serving businesses across categories. Comparable as a general B2B marketplace competing for the same mid-market and SMB equipment parts buyer; not agriculture-specialized but sets the competitive baseline for catalog depth, pricing transparency, and delivery expectations.
- eBay: General online marketplace with significant aftermarket agricultural and industrial parts listings from third-party sellers. Comparable as a marketplace aggregating fragmented seller inventory with part-number search and competitive pricing — a broad alternative buyers may use alongside a specialist marketplace like BartsParts.
Emerging players
- Mascus: Online marketplace for used heavy machinery, agricultural, construction, and material handling equipment. Comparable in operating an online marketplace for agricultural and material handling equipment categories, though focused on whole machines rather than spare parts.
Others
- Manitou Group: OEM of material handling and agricultural equipment with a dedicated aftermarket parts operation and dealer network. Comparable as a key supplier of one of the equipment categories BartsParts services (material handling) and illustrates the OEM channel that could either partner with or compete against independent marketplaces like BartsParts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BartsParts social profiles
Digital presenceBartsParts financial estimates
Financial estimateRevenue estimate
Valuation estimate
BartsParts leadership team
Management profileNumber of profiles
Profiles1 record
BartsParts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BartsParts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BartsParts
What does BartsParts do?
BartsParts operates a European online marketplace that aggregates over 3,000,000 unique OEM spare parts from 2,800+ brands across agricultural, landscaping, grounds care, construction, and material handling equipment. It connects buyers with 2,100+ authorized dealer partners (BartsPartners) who list inventory and fulfill orders, while BartsParts handles payment processing, shipping coordination, and customer support. The platform ships throughout the EU with delivery in 2–10 working days and supports multi-warehouse ordering in a single transaction.
Is BartsParts a public or private company?
BartsParts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BartsParts founded?
BartsParts was founded in 2017. It employs 11 to 50 people.
Where is BartsParts based?
BartsParts is headquartered in Leiden, Netherlands, in the Europe region.
How does BartsParts make money?
Two revenue lines are on record. Marketplace Transaction Commission is the primary driver. The others are seller Platform Services.
Who are BartsParts's main competitors?
Direct peers on record are Granit Parts and AgriExpo. Broad incumbents are Kramp, Autodoc, Amazon Business and eBay. Mascus is listed as an emerging player. Manitou Group is listed as an others.
Does BartsParts have an API?
No public API is recorded for BartsParts.