What Samaritaine does

Samaritaine is a historic Parisian luxury department store located at 9 Rue de la Monnaie in Paris's 1st arrondissement, near the Louvre and Pont Neuf. Founded in the 19th century and reopened in 2021 after an extensive renovation, it operates today under LVMH's Selective Retailing division via DFS Group, alongside sister property Le Bon Marché. The store is a single multi-building flagship carrying more than 500 brands across ready-to-wear, accessories, fine jewelry, watches, wines and spirits, beauty, and home goods, including Louis Vuitton, Chanel, Dior, Cartier, and Hermès. The offering is augmented by an experiential services layer — Cinq Mondes spa, Kure Bazaar nail services, Philip Martin's grooming, Iles Formula haircare, Henry Jacques fragrance, and Eye Designer — and rotating brand residencies (e.g., Maison La Rocca) that refresh assortment and drive repeat visits.

The technology stack supporting operations is modest and consumer-facing: Visia computer-vision skin diagnostics in the beauty department, the Troov AI-powered lost-and-found platform, and standard e-commerce/site search via the branded storefront. The business model is traditional luxury department-store retail, monetized through high-margin direct sale of premium goods, beauty and wellness service revenue, and ticket uplift from cultural and hospitality programming (JR artist collaboration, SO/ Paris hotel partnership). The customer base is a blend of Parisian luxury locals and international tourists; growth is driven by same-store sales intensification rather than geographic expansion, given the single-location footprint.

There is no public revenue disclosure, no headcount data, and no standalone financial reporting, consistent with its status as a non-public subsidiary within LVMH. Recent strategic activity is concentrated on assortment curation, experiential service depth, and tourism-channel partnerships rather than capital raises or acquisitions, reflecting a mature, capital-backed asset being optimized rather than scaled.

Name

Samaritaine

Legal name

La Samaritaine

Website

https://samaritaine.com

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Samaritaine is a historic Parisian luxury department store owned by LVMH via DFS Group, offering 500+ premium brands across fashion, beauty, jewelry, watches, and home goods to luxury locals and international tourists from a single flagship location in central Paris.

Ownership category

akta.pro rank

Product category

Luxury Department Store

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Accessories & Leather Goods Department Stores (CRAGADAE)

Keywords

• Luxury department store
• Premium fashion retail
• Beauty and spa services
• Personal styling services
• Wines and spirits retail

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Samaritaine generates revenue through the sale of luxury fashion, accessories, beauty products, watches, jewelry, wines and spirits, and home goods. The store hosts hundreds of branded collections from fashion houses and beauty brands, selling directly to consumers at retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Samaritaine is a historic Parisian luxury department store selling curated fashion, accessories, beauty products, watches, jewelry, wines and spirits, books, and home goods from hundreds of brands at its flagship location. The store complements retail with in-house beauty, wellness, and personalization services (beauty studio, spa, personal stylists, skin diagnosis, makeup, custom engraving, and guided tours) and operates the Samaritaine Circle loyalty program. Gift cards are available in any denomination and are valid for 12 months.

Product overview

Samaritaine is a historic Parisian department store offering a unified omnichannel retail platform combining luxury fashion, beauty, jewelry, watches, home goods, and gastronomy. The portfolio includes core retail categories (Fashion & Accessories, Beauty, Watches & Jewelry, Books & Stationery, Home & Gift, Wines & Spirits) complemented by experiential services (Beauty Studio, Spa, Personal Stylist, Custom Makeup, Skin Diagnosis, Guided Tours, VIP L'Appartement, and product personalization services for wines and spirits). The store features hundreds of luxury and premium brands including highlighted labels AJE, Nouvel Amour, and SKINCYCLES, alongside heritage houses like Louis Vuitton and Cartier.

Differentiator

Problem solved

Functional benefit

Brands

• La Boutique de Loulou: A curated collection section featuring books, stationery, home items, gifts, and fashion accessories.
• La collection Samaritaine

Products and services

• Studio de Beauté Holistic and natural beauty space offering manicure, pedicure, and hair services using eco-friendly brands including Kure Bazaar, Philip Martin's, and Iles Formula, available to in-store customers.
• Spa Cinq Mondes Spa and professional care services inspired by traditional medicine, offering regenerative and balancing techniques from around the world, including KO Bi Do anti-aging treatments, Grand rituel d'Okinawa, and Ayurvedic massages.
• Personal Stylist Personal styling service with four stylists across three VIP lounges providing customized fashion advice and wardrobe curation for individual shoppers.
• Eye Designer Specialized eyebrow and eyelash enhancement services offering customized treatments for eyelash and eyebrow styling using innovative and natural techniques.
• Custom Makeup (Maquillage sur mesure) Fully personalized makeup services for weddings, special occasions, or everyday beauty with expert makeup artists, including a 20% discount on products purchased.
• Skin Diagnosis (Diagnostic de peau) Complimentary skin analysis using Visia technology to assess spots, wrinkles, texture, pores, UV spots, brown spots, red areas, and porphyrins.
• Guided Tours Patrimonial, architectural, and historical guided tours in eight languages, including individual group visits and custom group experiences.
• Gift Card (Carte cadeau) Gift cards usable across all store categories including fashion, beauty, jewelry, and watches, valid for 12 months from purchase date and redeemable in-store only.
• Olfactive Styling by Henry Jacques Haute Parfumerie styling service guiding customers to discover and maintain their personal olfactory style through conversation and fragrance exploration.
• L'Appartement Exclusive VIP lounge offering premium personalized shopping experience with private salons and bespoke styling services.
• Cabine de Soin Treatment room featuring rotating brand residencies and exclusive signature treatments such as the Lumière de Rivoli holistic facial.
• Wines & Spirits Personalization Bespoke personalization services including Veuve Clicquot Arrow customization, Ruinart bottle engraving with gold-lettered initials, and Hennessy Hands carafe engraving workshops with leather clip accessories.
• Fashion, Beauty, Watches, Jewelry & Specialty Goods Retail Retail offering of luxury fashion, accessories, beauty products, watches, jewelry, wines and spirits, books, stationery, and home goods from hundreds of brands including Louis Vuitton, Chanel, Dior, Cartier, Hermès, alongside contemporary and emerging labels.
• La Boutique de Loulou Curated collection section featuring books, stationery, home items, gifts, and fashion accessories.
• La collection Samaritaine The store's own branded collection of products sold across categories.
• Samaritaine Circle Loyalty Program Loyalty program for returning customers offering exclusive benefits and rewards.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• SO/ Paris HotelminorStrategic or Co-development Partner · 1 July 2026Exclusive summer partnership with SO/ Paris, a 5-star hotel. From July 1 to end of August, hotel guests receive tokens for exclusive Samaritaine experiences, combining luxury accommodation with department store shopping.
• Nouvel AmourcoreChannel Partner/ Reseller/ Distributor · 1 January 2007Paris-based jewelry brand founded in 2007. Creates meaningful jewelry pieces that tell stories through engraved plaques, medals, and delicate rings. Each piece represents personal emotions and memories, combining intimate and universal elements.
• Cinq MondescoreStrategic or Co-development PartnerCinq Mondes spa operates within the Samaritaine store. Founded in Paris in 2001, Cinq Mondes is a spa specialist offering professional treatments inspired by traditional medicines. The spa at Samaritaine provides immersive wellness experiences including KO Bi Do anti-aging treatments, Grand rituel d'Okinawa, and Ayurvedic massage services.
• Kure BazaarcoreStrategic or Co-development PartnerKure Bazaar is a pioneering eco-friendly nail beauty brand in the French luxury market. The brand offers nail and foot care services at Samaritaine's Beauty Studio, combining ecological formulas with vibrant fashion colors.
• Philip Martin'scoreStrategic or Co-development PartnerPhilip Martin's provides hair care and coloring products and services at the Beauty Studio. The brand emphasizes natural ingredients, environmental respect, and professional-grade formulations including their detox coloring line.
• Iles FormulacoreStrategic or Co-development PartnerIles Formula provides professional hair care products at Samaritaine's Beauty Studio. Founded by Australian hair professional Wendy Iles, the brand offers minimalist 3-step repair formulas with natural ingredients for deep hair fiber repair.
• Theío VitalityminorStrategic or Co-development PartnerCanadian laboratory offering innovative scientific hair analysis services, revealing mineral and elemental composition of the human body to enhance nutritional health and beauty of nails and hair.
• Visia (skin analysis technology)coreTechnology or IntegrationSamaritaine uses Visia revolutionary skin analysis technology at their beauty service level -1. The machine provides in-depth skin analysis in minutes, examining aspects including spots, wrinkles, texture, pores, UV spots, brown spots, red areas, and porphyrins.
• Eye DesignercoreStrategic or Co-development PartnerEye Designer is a Paris-based institution specializing in eye enhancement and beauty. Located at Samaritaine, they offer customized eyelash and eyebrow services using innovative and natural techniques.
• Maison La RoccacoreStrategic or Co-development PartnerWellness brand founded by Rocco La Rocca, offering holistic treatments combining reflexology, massotherapy, phytotherapy, aromatherapy, and cosmetology. Present at Samaritaine's Treatment Room from May 11 to August 30, 2026.
• JR (artist)minorStrategic or Co-development PartnerFrench artist JR created 'La Caverne du Pont Neuf' installation near Samaritaine. The store created a cultural and artistic experience inspired by this work, transforming La Boutique de Loulou into an artistic space from May 23 to June 28.
• Veuve ClicquotcoreStrategic or Co-development PartnerChampagne house offers personalized Arrow boxes at Samaritaine with Paris destination themes including La Samaritaine, Champs Elysées, Louvre-Rivoli, Tuileries, Opéra, Pont Neuf, and Paris.
• RuinartcoreStrategic or Co-development PartnerChampagne house offers second-skin recyclable paper packaging that can be personalized with gold-lettered initials. The Samaritaine is the only location where this service is offered year-round.
• HennessycoreStrategic or Co-development PartnerCognac house offers Hennessy Hands engraving workshop for prestige carafes. Customers can personalize with initials, select engraving designs, and choose leather clip accessories in various colors inspired by barrel-making craftsmanship.
• Henry JacquescoreStrategic or Co-development PartnerFamily-owned Haute Parfumerie house founded in the 1970s in southern France. Offers bespoke fragrance consultations and olfactor styling services at Samaritaine, guiding clients to discover and maintain their personal olfactory style.
• AjecoreChannel Partner/ Reseller/ DistributorAustralian fashion house co-founded by Adrian Norris and Edwina Forest. Defined by raw beauty, strong femininity, and effortless cool, Aje brings Australian style with artisanal details to the Parisian luxury market.
• SKINCYCLESminorChannel Partner/ Reseller/ DistributorSkincare brand founded by Alice Henshaw, aesthetic specialist and clinical innovator. Uses TGHA⁴® patented complex targeting hydration, pigmentation, texture, and visible signs of aging with clinical precision.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Neiman Marcus: US luxury department store with comparable assortment across fashion, beauty, jewelry, and home; a useful benchmark for omnichannel luxury positioning even though it does not directly compete in Paris.
• Saks Fifth Avenue: US luxury department store combining physical flagships with a strong e-commerce platform; relevant peer for Samaritaine's category mix and as a benchmark for digital channel maturity versus physical retail.
• Selfridges London: Iconic UK luxury department store with comparable multi-category luxury assortment and experiential services; not a Paris competitor but a direct analog for the flagship luxury department store model in a major tourist capital.
• Harrods: London-based global luxury department store; comparable in brand breadth, services (personal shopping, beauty halls, restaurants), and tourist-driven model, serving as a key international benchmark for Samaritaine's positioning.
• Bergdorf Goodman: New York luxury department store with similar high-end fashion, beauty, and jewelry mix targeting an affluent and tourist customer base; serves as a comparable benchmark for the single-city luxury flagship format.

Others

• DFS Group: Operator of luxury duty-free retail and apparent corporate affiliate of Samaritaine (referenced in press contacts and email domains); not a direct competitor but a relevant ecosystem participant given the apparent ownership/operational linkage.

Direct peers

• Le Bon Marché: Parisian luxury department store owned by LVMH (alongside Samaritaine via Groupe Bon Marché); offers a comparable mix of luxury fashion, beauty, jewelry, and personalized services, making it the closest peer in terms of positioning, ownership, and operating model.
• Printemps Paris: Historic Parisian department store group with a flagship on Boulevard Haussmann; offers overlapping luxury fashion, beauty, and gifting assortments targeting the same Parisian and tourist customer base as Samaritaine.
• Galeries Lafayette Paris Haussmann: Flagship Parisian luxury department store located on Boulevard Haussmann; competes head-to-head with Samaritaine for tourist and local luxury spend across fashion, beauty, jewelry, and gourmet categories.
• Le BHV Marais: Parisian department store with strong DIY, home, and lifestyle assortment alongside fashion and beauty; overlaps with Samaritaine in Paris-local convenience gifting, home, and beauty categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/samaritaineparis
• LinkedInlinkedin.com/company/samaritaineparis
• Instagraminstagram.com/samaritaineparis
• TikToktiktok.com/@samaritaineparis
• Xx.com/Samaritaine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samaritaine