Weenect
Weenect is a French pet technology company that designs GPS tracking hardware (Weenect XS and XT) plus a mandatory subscription service for cat and dog owners, selling direct-to-consumer, via Amazon, and through 2,000+ European retail partners.
- Company typePrivate
- Founded2012
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Weenect does
Weenect is a French pet technology company founded in 2012 that designs, manufactures, and sells GPS tracking devices for cats and dogs. Its hardware portfolio centers on the Weenect XS — the world's smallest dog GPS tracker at 27g with IP68 waterproofing and multi-constellation (GPS, Galileo, Beidou, Glonass) positioning via a Thales module — and the Weenect XT, a rugged integrated dog collar co-developed with JULIUS-K9 that features high-performance antenna technology and extended battery life. Both devices rely on an embedded SIM card with multi-network cellular connectivity (LTE-M, NB-IoT, 4G, 2G backup, 5G compatible) and sync with the Weenect mobile and web apps, which provide real-time location tracking with one-second position updates, virtual-fence alerts, activity monitoring, recall training, and location history under the patented InfinityTrack™ technology.
The company operates a hardware-plus-subscription business model: trackers are sold one-time at $49.99 (with a lifetime warranty) and require a mandatory connectivity subscription priced at $12.99/month, $99.99/year, or $66.72 for a three-year commitment, generating recurring revenue that compounds with the installed base. Distribution combines direct-to-consumer e-commerce, Amazon, a network of 2,000+ European retail partners (Animalis, Botanic, Tom & Co, Zoomalia, Cdiscount, Decathlon, and veterinary clinics), and an expanding US operation headquartered in Miami. Weenect reports an installed base of 250,000+ protected pets, is the #1 GPS pet tracker brand in France and several European countries, and is extending the platform into adjacent services through the Santévet insurance partnership and the planned Weenect Plus learning platform and Serenity Pack lost-pet assistance add-on.
Weenect firmographics
Firmographics- Name
- Weenect
- Legal name
- Weenect Inc.
- Website
- https://weenect.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Weenect is a French pet technology company that designs GPS tracking hardware (Weenect XS and XT) plus a mandatory subscription service for cat and dog owners, selling direct-to-consumer, via Amazon, and through 2,000+ European retail partners.
- Ownership category
- akta.pro rank
Weenect industry classification
Industry- Product category
- Pet GPS Tracking Devices
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), All Other Telecommunications (517810)
- SIC
- Communications Equipment, Nec (3669), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where Weenect is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Weenect business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Hardware Sales: GPS tracker devices sold as one-time purchase. Weenect XS priced at $49.99. Includes lifetime warranty. Requires subscription for SIM card connectivity.
- Subscription Plans: Recurring subscription revenue from SIM card connectivity and real-time tracking services. Three tiers: Monthly ($12.99), Annual ($99.99/year, $8.33/month), and Triennial ($66.72/3 years, $5.00/month). All plans include unlimited real-time tracking with no distance limit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription - no commitment |
| Subscription | Annual | Annual subscription - best value |
| Subscription | Multi-year contract | Triennial subscription - maximum savings |
| One time/ perpetual license | Pay-as-you-go | GPS Tracker (Hardware) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels9 records
Weenect product offering
Product offeringCore offering
Weenect designs, distributes and supports GPS tracking hardware for cats and dogs (Weenect XS and Weenect XT) paired with a mandatory cellular connectivity subscription and a companion mobile app. The hardware uses a Thales GPS module supporting all major satellite constellations and embedded multi-network SIM technology, while the app provides real-time tracking, geofencing, activity monitoring and recall training features.
Product overview
Weenect offers a portfolio of GPS tracking products for cats and dogs centered around two main hardware trackers: the Weenect XS (ultra-compact tracker at 27g) and the Weenect XT (rugged collar with extended battery life). Both trackers work with a mandatory subscription plan and sync via the Weenect App, which provides real-time tracking, virtual fence alerts, activity monitoring, and recall training. The ecosystem is extended through Weenect Plus (learning and support platform) and the Serenity Pack (lost pet support service). Accessories include silicone cases and Julius-K9 collars. The company also publishes research through Weenect Lab.
Differentiator
Problem solved
Functional benefit
Products and services
- Weenect XS The world's smallest GPS tracker for dogs, weighing 27g with dimensions of 60.5 x 24.5 x 15mm. Features IP68 waterproof rating (up to 1.5m for 60 minutes), up to 7 days battery life, and supports 5G, 4G (NB-IoT/LTE-M), and 2G networks with global coverage. Sold at $49.99 with lifetime warranty and silicone cases for thin and wide collars. Requires subscription for SIM card connectivity.
- Weenect XT Rugged GPS collar for all-terrain dogs co-developed with JULIUS-K9, featuring high-performance antenna technology. Dimensions 82 x 35 x 22 mm, weight 54.2g, up to 3 weeks battery life, and comes with a durable JULIUS-K9 integrated collar available in multiple colors. Voted Pet Product of the Year 2025 by industry professionals.
- Weenect App Mobile application for iOS (15+) and Android (6+) that provides real-time GPS tracking with no distance limit, virtual fence alerts, activity tracking, recall training features, compass view, and location history. Also available as a web app on all browsers. 4.5/5 rating with 19,412 Google Play reviews.
- Weenect Subscriptions Recurring subscription plans for GPS tracker connectivity, required due to embedded SIM card. Three tiers: Monthly ($12.99/month, no commitment), Annual ($99.99/year, $8.33/month), and Triennial ($66.72/3 years, $5.00/month). All plans include unlimited real-time tracking with no distance limit.
- Weenect Accessories Accessories sold separately from trackers, including silicone cases for thin and wide collars, breakaway collar for cats, and replacement JULIUS-K9 collars. Available for individual purchase.
- Weenect Plus Learning and support platform for pet owners offering expert articles, cat and dog training videos, and exclusive partner discounts exclusively for Weenect customers.
- Serenity Pack Lost pet support add-on combining multi-risk coverage with dedicated assistance to help owners act quickly when pets go missing. Offered as a free upgrade to existing customers.
Quantifiable outcome
- 83.9% of owners consider GPS tracker the main tool for keeping pet safe during holidays
- +6 more outcomes
Companies that use Weenect
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Weenect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Weenect partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- JULIUS-K9coreJoint product development partnership launching Weenect XT, a dog GPS collar combining Weenect tracking technology with JULIUS-K9's high-performance antenna technology, extra-long battery life, and powerful LED light. JULIUS-K9 integrated collar available in black, neon yellow, orange, pink, blue, and red colors.
- SantévetcorePartnership with Santévet pet insurance provider. Weenect survey on pets, health, and insurance highlighted owners' priorities and the unique partnership between Weenect and Santévet for pet health cost management.
- AmazonmajorPrimary US launch channel in December 2022. Generalist e-commerce marketplace providing broad reach and Fulfillment by Amazon logistics for Weenect XS tracker launch.
- AnimalisminorFrench pet specialty retailer partner. Part of 2000+ partner store network across Europe.
- DecathlonminorGeneral sports retailer with pet/animal section stocking Weenect GPS trackers in France.
- Thales (GPS Module Supplier)coreThales supplies high-tech GPS modules for Weenect trackers, providing access to all existing satellite constellations (GPS, Galileo, Beidou, and Glonass) for superior accuracy and positioning reliability.
- Veterinary ClinicsminorVeterinary clinics across Europe resell Weenect trackers. Products are tested and approved by veterinarians, with trackers sometimes provided as demo units.
- KONGminor'Santa Paws' charitable campaign partnership. For each special Christmas pack sold, €5 donated to shelters and toys given to shelter animals. Partnership returned for second year in November 2024.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Weenect competitors and assessment
Company assessmentOthers
- KONG: Pet products brand partnered with Weenect for the 'Santa Paws' charitable campaign. Adjacent ecosystem partner rather than competitor, illustrating Weenect's co-marketing approach.
- JULIUS-K9: Hungarian premium dog harness and collar manufacturer that co-developed the Weenect XT GPS collar. Strategic OEM/co-development partner rather than a competing tracker brand.
Direct peers
- Tractive: Austrian-headquartered direct competitor offering GPS pet trackers with mandatory subscription plans. Operates a similar hardware-plus-subscription model across Europe and the US, making it Weenect's closest head-to-head competitor.
- Fi: US-based smart dog collar company using GPS + LTE-M tracking with a subscription component. Targets the same premium pet-owner segment in North America that Weenect entered via Weenect Inc.
- Whistle (Mars Petcare): Subsidiary of Mars Petcare offering GPS and health-tracking pet wearables with subscription plans. Comparable product functionality and go-to-market through pet retail and vet channels.
- Tabcat: UK-based pet tracking specialist using RF (rather than cellular GPS) for cat and small-pet location. Competes in the same European consumer segment with a different underlying technology.
- Pawtrack: UK-based GPS cat collar with subscription-based cellular tracking. Closely comparable in target segment (cats), subscription model, and European market focus.
Broad incumbents
- Garmin: Diversified GPS hardware leader offering pet-specific tracking devices (e.g., Astro/T5 series) within a much broader navigation and wearables portfolio. Competes on hardware quality but does not specialize in the consumer pet tracking niche.
- Apple AirTag: Apple's Bluetooth-based item tracker frequently considered by pet owners as a no-subscription alternative. Weenect explicitly contrasts its offering against AirTag's limitations in pet tracking.
Emerging players
- Petfon: Direct-to-consumer pet GPS tracker brand offering no-subscription GPS devices using Bluetooth + Wi-Fi + GPS hybrid. Represents the alternative no-monthly-fee model competing with Weenect's subscription.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Weenect social profiles
Digital presenceWeenect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weenect leadership team
Management profileNumber of profiles
Profiles3 records
Weenect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weenect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weenect
What does Weenect do?
Weenect designs, distributes and supports GPS tracking hardware for cats and dogs (Weenect XS and Weenect XT) paired with a mandatory cellular connectivity subscription and a companion mobile app. The hardware uses a Thales GPS module supporting all major satellite constellations and embedded multi-network SIM technology, while the app provides real-time tracking, geofencing, activity monitoring and recall training features.
Is Weenect a public or private company?
Weenect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weenect founded?
Weenect was founded in 2012. It employs 1 to 10 people.
Where is Weenect based?
Weenect is headquartered in Paris, France, in the Europe region.
How does Weenect make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Plans.
Who are Weenect's main competitors?
Others on record are KONG and JULIUS-K9. Direct peers are Tractive, Fi, Whistle (Mars Petcare), Tabcat and Pawtrack. Broad incumbents are Garmin and Apple AirTag. Petfon is listed as an emerging player.
Does Weenect have an API?
No public API is recorded for Weenect.
What industry is Weenect in?
Weenect's product category is Pet GPS Tracking Devices. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs). Its NAICS code is 517112 and its SIC code is 3669.