circulee

What circulee does

circulee is a Berlin-headquartered, privately-held B2B provider of professionally refurbished enterprise IT hardware. The company sources, reconditioned, and resells business-grade laptops (notably Lenovo ThinkPad and HP EliteBook lines), smartphones, tablets, monitors, desktop PC systems, and accessories, selling directly to companies across the European Union through its own e-commerce storefront and a dedicated enterprise sales team. All devices ship with a fresh Windows 11 Pro installation, a minimum 80% battery performance guarantee, and a 12-month warranty, and pass a documented 19-point TÜV quality inspection. Pricing is per-unit (€313–€522 ex-VAT across the listed laptop SKUs) with bulk enterprise ordering available, and EU-wide fulfillment is supported with a stated 72-hour delivery SLA.

The core technology is refurbishment and reconditioning of business IT hardware rather than a software platform; the closest software components are a device management portal for tracking deployed fleets and automated CO2 savings reports tied to each deployment for customer ESG reporting. Beyond hardware resale, circulee operates an End-of-Life service that handles certified data deletion and responsible disposal or second-life redeployment of retired corporate hardware, plus an ESG reporting service built on the same emissions methodology. Revenue is generated primarily through one-time hardware sales, with a smaller professional-services and managed-services layer from End-of-Life and ESG engagements.

The go-to-market is enterprise-focused and content-led, emphasizing quantified sustainability outcomes (up to 80% CO2 savings and up to 50% cost savings versus new devices) and using case studies, a "Green IT News" blog, a whitepaper, and coverage in German business outlets (CIO Magazin, WirtschaftsWoche, Computerwoche, Focus Online) to build credibility. The company reports a base of 1,500+ business customers across technology/consulting, sustainability, agriculture, and mobility verticals — including Globant, Vytal, Made of Air, Bluefarm, Sustamize, and Greentrax — and holds Ecovadis sustainability certification alongside a WWF membership. No revenue, funding, headcount, or ownership data is disclosed in the source materials.

Name

circulee

Legal name

circulee

Website

https://circulee.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

circulee is a Berlin-based B2B company that refurbishes and resells enterprise IT hardware — laptops, smartphones, tablets, monitors, and PCs — to businesses across the EU, complemented by End-of-Life disposal and ESG/CO2 reporting services, and reports over 1,500 business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Refurbished IT Hardware Sales: One-time sale of refurbished business IT hardware including laptops, smartphones, tablets, monitors, and PC systems. Products are professionally reconditioned with fresh operating systems (Windows 11 Pro included), come with 12-month warranty, and are certified to minimum 80% battery performance.
2. End-of-Life Services: Services for managing and responsibly disposing of end-of-life company hardware, providing certified data destruction and second-life options for devices
3. ESG/CO₂ Reporting Services: Automated CO₂ savings reporting services for companies tracking their environmental impact from IT hardware procurement

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

circulee is a Berlin-based B2B company that sells professionally refurbished business IT hardware — laptops, smartphones, tablets, monitors, desktop PCs, and accessories — pre-installed with Windows 11 Pro and backed by a 12-month warranty. The company complements hardware sales with end-of-life disposal services, automated CO2 savings reporting for ESG tracking, and a device management portal for enterprise fleet oversight.

Product overview

circulee is a B2B marketplace for premium refurbished business hardware, offering a unified portfolio of refurbished laptops, smartphones, tablets, monitors, and PC systems. The core offering centers on high-quality, professionally refurbished IT equipment with Windows 11 Pro pre-installed, backed by a 12-month warranty and 30-day satisfaction guarantee. Products are sold individually and in bulk quantities. The company complements its hardware sales with integrated services including End-of-Life hardware certification, ESG reporting with automated CO₂ savings calculations, and a device management portal, creating a full-circle sustainable IT procurement solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Business Laptops Refurbished Lenovo ThinkPad and HP EliteBook business laptops pre-installed with Windows 11 Pro, 12-month warranty, and minimum 80% battery performance, sold to enterprise customers individually or in bulk.
• Refurbished Business Smartphones Refurbished business smartphones available in bulk quantities for corporate deployment, professionally cleaned, tested, and sold with warranty.
• Refurbished Business Tablets Refurbished business tablets sold in bulk quantities to companies for equipping employees.
• Refurbished Monitors Refurbished computer monitors available in bulk quantities for business office deployments.
• Refurbished PC Systems Refurbished desktop PC systems sold to companies for corporate bulk orders and office use.
• Refurbished Hardware Accessories Accessories and peripheral devices sold alongside refurbished hardware to complete corporate deployments.
• End-of-Life Service Certified disposal and lifecycle management service enabling companies to responsibly retire and recycle end-of-life business hardware with certified data destruction and second-life options.
• ESG / CO2 Reporting Service Automated CO2 savings reports and ESG reporting service allowing companies to track and quantify the environmental impact of their refurbished hardware procurement.

Quantifiable outcome

• Up to 50% cost savings compared to new device prices
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WWF (World Wildlife Fund)minorOtherscirculee is a member of WWF, indicating commitment to environmental causes and sustainability values alignment with the organization's mission.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AfB Shop: European (Germany-headquartered) IT refurbisher selling refurbished laptops, PCs, and peripherals to B2B and B2C customers. Directly comparable to circulee in product category, geography, and B2B refurbishment focus.
• Circular Computing: UK-based refurbisher of enterprise-grade laptops (notably Lenovo and HP) with a strong sustainability/CO₂-savings narrative targeted at enterprise buyers. Closest comparable in category and value proposition to circulee.

Broad incumbents

• Tier1 Asset Management: Established North American IT Asset Disposition (ITAD) and refurbished hardware provider serving enterprise and channel buyers. Overlaps with circulee in refurbished business hardware and end-of-life services, but with broader scale and broader geography.
• HOBI International: US-based ITAD and refurbished electronics provider serving enterprises with resale, recycling, and data destruction services. Comparable end-of-life and refurbished-hardware offerings to circulee, with broader enterprise footprint.
• Liquid Technology: IT asset disposition vendor offering refurbished enterprise hardware resale, data destruction, and recycling. Directly comparable to circulee's refurbished-IT and end-of-life service lines, primarily serving US enterprise clients.
• Global Recovery Services (GRS): Enterprise ITAD and refurbished hardware reseller focused on data-bearing IT assets. Comparable to circulee in lifecycle services and refurbished enterprise device resale, with a larger established enterprise customer base.
• Ingram Micro: Global IT distribution and lifecycle services company with refurbished/ITAD offerings alongside its primary distribution business. Overlaps with circulee in B2B IT hardware resale and end-of-life services, though IT is a small fraction of a much broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/circulee
• Facebookfacebook.com/circulee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about circulee