Xenio Systems

What Xenio Systems does

Xenio Systems is a venture-backed IoT B2B company founded in 2017 and headquartered at 724 Brannan Street in San Francisco. The company sells a real-time precision indoor positioning platform built around a high-density, high-coverage BLE (Bluetooth Low Energy) positioning fabric that locates people and assets within approximately 2 feet of accuracy, differentiated from traditional beacons (which lack precision) and camera systems (which are described as expensive, one-way, and anonymized). The company reports 17+ patents spanning IoT, RF, positioning, hardware design, and software, with a patented rapid deployment process and 7+ year battery life on BLE devices.

The platform comprises four components: the Xenio Positioning Fabric (the BLE mesh hardware layer), Xenio Cloud (a web portal delivering heatmaps with 2ft resolution, entry/exit statistics, and congestion, velocity, and flow analytics), a Mobile SDK for embedding positioning into customer mobile apps, and a REST API for data integration. Applications span operations (staff analytics, layout optimization, asset tracking, staffing optimization), safety (real-time location of children, patients, staff, and assets; indoor geofencing), revenue (physical-to-digital attribution, retargeting, mobile app engagement, return visit optimization), and visitor experience (concierge, turn-by-turn navigation, on-the-spot checkout).

The company targets enterprises with physical locations across six verticals: physical retail, hotels and hospitality, healthcare/hospitals, airports, fitness clubs, and casinos. Go-to-market is enterprise B2B direct sales with 'Request a Demo' CTAs and quote-based pricing. Leadership includes a CEO (Reza Raji) and Chief Software Architect (Gerry Gutt) drawn from iControl Networks (a prior IoT venture that raised $130M+ and was acquired by Comcast), a multi-startup CFO (Steve Bennet), and a Chairman (Brad Bullington). Revenue mechanics are subscription-based SaaS bundled with hardware (badges, wearables, tags); specific pricing is not publicly disclosed and no customer logos or revenue figures are published.

Name

Xenio Systems

Legal name

Xenio Systems, Inc.

Website

https://xeniosystems.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Xenio Systems is a San Francisco-based IoT B2B company that sells a BLE-based real-time indoor positioning platform with approximately 2-foot accuracy. It serves enterprises with physical locations across retail, hospitality, healthcare, airports, fitness, and casinos through subscription-based hardware-plus-software deployments.

Ownership category

akta.pro rank

Product category

Indoor Positioning & IoT Analytics Platform

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Indoor Mapping & Wayfinding Platforms (BPAMANAG)

akta.pro secondary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• Indoor positioning systems
• BLE beacon technology
• Real-time location tracking
• IoT analytics platform
• Asset tracking software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. IoT Platform Subscription: B2B SaaS platform providing indoor positioning, tracking, and analytics capabilities to enterprises with physical locations. Likely includes hardware components (badges, wearables, tags) combined with software/cloud subscriptions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Xenio Systems provides a real-time precision indoor positioning platform using hyper-positioning Bluetooth Low Energy (BLE) technology that pinpoints and tracks people and assets within approximately 2 feet accuracy. The platform combines a high-density BLE positioning fabric with cloud-based analytics (heatmaps, entry/exit stats, flow patterns) and a Mobile SDK, enabling enterprises with physical locations to monitor visitor, staff, and asset behavior for operations, safety, revenue, and visitor experience use cases.

Product overview

Xenio Systems is a venture-backed IoT B2B company delivering a comprehensive indoor positioning platform to enterprises with physical locations. The platform consists of Xenio Positioning Fabric (a high-density BLE positioning system with 2-foot accuracy), Xenio Cloud (a cloud-based analytics portal offering heatmaps, entry/exit stats, and flow patterns), and a Mobile SDK for app integration. The company serves retail, hospitality, healthcare, airports, fitness clubs, and casino industries with solutions spanning operations, safety, revenue, and visitor experience capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Xenio Platform Real-time precision indoor positioning platform that uses hyper-positioning BLE technology to pinpoint and track people and assets within approximately 2 feet accuracy, enabling enterprises with physical locations to monitor visitor, staff, and asset behavior.
• Xenio Positioning Fabric High density, high coverage BLE (Bluetooth Low Energy) positioning fabric that identifies and provides pinpoint accuracy of every person and asset, with 7+ year battery life, cloud-connected mesh/fabric, and patented rapid deployment process.
• Xenio Cloud Cloud-based portal providing real-time analytics of physical locations including heatmaps for traffic and dwell (with 2ft resolution), entry and exit statistics, and congestion, velocity, and flow patterns.
• Mobile SDK Software development kit enabling integration with existing or new mobile applications for indoor positioning and location services.

Quantifiable outcome

• ~2 foot positioning accuracy
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Estimote: Estimote builds BLE beacons and a software platform for indoor location, proximity, and contextual experiences in retail, hospitality, and enterprise environments — the closest direct technology and use-case peer to Xenio's BLE positioning platform.
• Kontakt.io: Kontakt.io offers BLE-based indoor positioning, asset tracking, and location analytics APIs targeting healthcare, retail, and industrial use cases — directly comparable to Xenio's people-and-asset positioning fabric.
• Inpixon: Inpixon provides indoor positioning, mapping, and analytics (IPS) for retail, healthcare, hospitality, and enterprise workplaces using Wi-Fi, BLE, and other technologies — directly comparable to Xenio's positioning cloud plus analytics offering.
• Navigine: Navigine delivers BLE, UWB, and Wi-Fi-based indoor positioning and navigation SDKs and asset tracking used in retail, museums, healthcare, and logistics — directly comparable as an indoor positioning platform with developer-friendly APIs.
• Situm Technologies: Situm provides indoor wayfinding and positioning solutions via BLE and Wi-Fi for hospitals, airports, malls, and corporate buildings, with a strong SDK focus — comparable to Xenio's wayfinding/positioning SDK play.

Broad incumbents

• Aruba (HPE): Aruba, a Hewlett Packard Enterprise company, offers indoor location services (Meridian) and BLE-based asset tracking layered on its enterprise Wi-Fi infrastructure — a broad incumbent whose positioning feature competes with Xenio for enterprise budgets.
• Cisco: Cisco's DNA Spaces / CMX platform delivers indoor location, analytics, and asset tracking leveraging its enterprise wireless networking footprint — a broad incumbent competing for the same indoor-location wallet share as Xenio.
• Zebra Technologies: Zebra Technologies offers BLE-based indoor location and asset-tracking solutions as part of its enterprise mobility and RFID portfolio — a broad incumbent that competes with Xenio in retail and healthcare asset/intelligence use cases.
• Ubisense: Ubisense provides indoor real-time location systems (RTLS) combining BLE, UWB, and other technologies for industrial, healthcare, and smart-building enterprises — a broad incumbent in indoor positioning with multi-technology footprint.

Emerging players

• Quuppa: Quuppa provides high-accuracy BLE-based indoor positioning systems used in retail, sports, healthcare, and industrial settings — an emerging but well-regarded BLE positioning vendor whose technology and verticals closely overlap with Xenio's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/xeniosystems
• LinkedInlinkedin.com/company/6641767

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xenio Systems