MailCharts
MailCharts is a SaaS platform, operated by Validity, that aggregates and analyzes email and SMS campaigns from 2,500+ curated ecommerce brands. It serves email marketing teams, agencies, and ESPs with competitive intelligence, journey tracking, benchmarking, and team collaboration tools.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MailCharts does
MailCharts is a SaaS-based email and SMS campaign intelligence platform founded in 2013 and headquartered in New York, operating as a subsidiary of Validity. The company aggregates emails from over 2,500 hand-picked ecommerce brands organized into 80+ industry groups, building a historical database of millions of emails collected continuously since inception. Customers use the platform for competitive intelligence, campaign planning, email journey analysis, holiday strategy, and team collaboration around curated email examples.
The platform's core technology combines a proprietary search engine with advanced filters (subject lines, animated GIFs, promotional types, date ranges, classifications), automated email journey tracking across cart abandonment, browse abandonment, welcome, purchase, and winback sequences, an 8-point Email Score system, and benchmarking tools that compare brand performance against industry averages. Supporting features include Brand Search, Compare benchmarking, Export Emails, Email Lists for team collaboration, Holidays planning, Industries/Groups analysis, Weekly Roll-up digests, and SMS Marketing Examples covering opt-in, welcome, promotional, flash sales, abandoned cart, birthday, and rewards message types.
MailCharts employs a hybrid go-to-market combining product-led growth (free tier with self-serve signup at app.mailcharts.com) with a sales-assisted enterprise motion (contact via [email protected], quote-based pricing). Revenue streams include freemium conversion, Pro subscription accounts, and enterprise licensing for large teams requiring dedicated support. Primary customer segments span ecommerce email marketing teams, marketing agencies managing email for multiple clients, email service providers (ESPs), and direct-to-consumer brands. Named reference customers include Airbnb, NBA, and AWeber. Co-founder Carl Sednaoui serves as Director of Marketing, and the company reports 10,000+ brands and agencies rely on MailCharts.
MailCharts firmographics
Firmographics- Name
- MailCharts
- Legal name
- MailCharts, LLC
- Website
- https://mailcharts.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MailCharts is a SaaS platform, operated by Validity, that aggregates and analyzes email and SMS campaigns from 2,500+ curated ecommerce brands. It serves email marketing teams, agencies, and ESPs with competitive intelligence, journey tracking, benchmarking, and team collaboration tools.
- Ownership category
- akta.pro rank
MailCharts industry classification
Industry- Product category
- Email Marketing Intelligence Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where MailCharts is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MailCharts business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Free Tier: Free account tier providing limited access to email examples, basic search, and sample data. Serves as lead generation for paid upgrades.
- SaaS Subscription - Pro Accounts: Paid subscription tier with full access to all features including unlimited custom groups, advanced reports, team collaboration tools, and priority support. Quote-based pricing for enterprise.
- Enterprise Licensing: Custom enterprise agreements for large teams requiring dedicated support, custom data requests, and team-wide deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free account with limited features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MailCharts product offering
Product offeringCore offering
MailCharts is a SaaS email and SMS campaign intelligence platform that aggregates, classifies, and analyzes ecommerce email campaigns from over 2,500 hand-picked brands. It provides marketers with competitive intelligence, advanced search, email journey tracking, benchmarking, and team collaboration tools. The platform is owned and operated by Validity and serves as a competitive intelligence and campaign planning resource for ecommerce marketing teams.
Product overview
MailCharts is an email and SMS campaign intelligence platform operated by Validity that aggregates emails from over 2,500 curated ecommerce brands. The platform offers a comprehensive suite of features including Advanced Email Search for finding specific email examples, Brand Search and Brand & Group Overviews for competitive analysis, Compare for benchmarking metrics, Export Emails for data portability, Email Journeys for tracking automated workflows, Email Lists for organizing favorites, Email Reports for actionable insights across five categories (Sending Behavior, Subject Lines, Promotions, Benchmarks, Calendars), Email Score for campaign quality assessment, Email Views for multiple visualization modes, Holidays for seasonal planning, Industries and Groups for sector analysis, Weekly Roll-up for digest reports, and Team Collaboration Tools for shared planning. The platform also includes SMS Marketing Examples covering various campaign types. The MailCharts Index serves as the core data repository organizing brands into over 80 industry groups since 2013.
Differentiator
Problem solved
Functional benefit
Products and services
- MailCharts Platform
Quantifiable outcome
- Access competitive intelligence from Day 1 with 30,000+ companies tracked
- +1 more outcomes
Companies that use MailCharts
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MailCharts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MailCharts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ValiditycoreMailCharts is owned and operated by Validity, a provider of email marketing validity and deliverability solutions. MailCharts operates as a product within the Validity portfolio, with contact and sales handled through Validity channels.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
MailCharts competitors and assessment
Company assessmentDirect peers
- Really Good Emails: Curated gallery of well-designed marketing emails organized by industry and type. Directly comparable to MailCharts as an email inspiration and competitive reference resource for marketers.
- Milled: Ecommerce-focused email intelligence platform showcasing marketing emails from thousands of merchants. Closest head-to-head competitor to MailCharts in ecommerce email competitive research.
- Inbox Inspirations: Curated subscription-based gallery of high-performing marketing emails across industries. Directly comparable as a smaller-scale email inspiration and reference platform.
Broad incumbents
- Litmus: Email testing, personalization, and analytics suite widely used by enterprise email marketers. Overlaps with MailCharts on deliverability scoring, previews, and benchmarking, though its scope is broader.
- Email on Acid (Sinch): Email rendering, testing, and optimization platform (now under Sinch). Comparable to MailCharts on email QA and deliverability checks such as spam filter and authentication scoring.
- Klaviyo: Public ecommerce-focused ESP with growing competitive benchmarking and analytics features. Larger incumbent whose customers are exactly the ecommerce teams MailCharts serves.
- Iterable: Cross-channel marketing platform with strong email journey orchestration. Comparable as it competes for the same email marketing team's budget and offers journey-level analytics MailCharts tracks.
- Mailchimp: Mass-market ESP with content studio, benchmarking, and competitive intelligence features inside its dashboard. Broad incumbent whose free and SMB tiers overlap with MailCharts' PLG funnel.
- Campaign Monitor: Established email marketing platform with agency- and ecommerce-oriented tools. Comparable on email production and benchmarking but lacks MailCharts' curation depth.
- Omnisend: Ecommerce-focused ESP with email and SMS automation. Comparable as a competing provider of email marketing intelligence and automation that targets MailCharts' core ecommerce audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MailCharts social profiles
Digital presenceMailCharts financial estimates
Financial estimateRevenue estimate
Valuation estimate
MailCharts leadership team
Management profileNumber of profiles
Profiles1 record
MailCharts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MailCharts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MailCharts
What does MailCharts do?
MailCharts is a SaaS email and SMS campaign intelligence platform that aggregates, classifies, and analyzes ecommerce email campaigns from over 2,500 hand-picked brands. It provides marketers with competitive intelligence, advanced search, email journey tracking, benchmarking, and team collaboration tools. The platform is owned and operated by Validity and serves as a competitive intelligence and campaign planning resource for ecommerce marketing teams.
Is MailCharts a public or private company?
MailCharts is a private company. It is classified as corporate owned and is currently operating.
When was MailCharts founded?
MailCharts was founded in 2013. It employs 1 to 10 people.
Where is MailCharts based?
MailCharts is headquartered in New York, United States, in the North America region.
How does MailCharts make money?
Three revenue lines are on record. SaaS Subscription - Free Tier is the primary driver. The others are saaS Subscription - Pro Accounts and enterprise Licensing.
Who are MailCharts's main competitors?
Direct peers on record are Really Good Emails, Milled and Inbox Inspirations. Broad incumbents are Litmus, Email on Acid (Sinch), Klaviyo, Iterable, Mailchimp, Campaign Monitor and Omnisend.
Does MailCharts have an API?
No public API is recorded for MailCharts.
What industry is MailCharts in?
MailCharts's product category is Email Marketing Intelligence Software. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability), with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 541910 and its SIC code is 7372.