IG PPC

What IG PPC does

IG PPC is a privately held, US-based Amazon and Walmart pay-per-click (PPC) management agency headquartered in Brooklyn, New York, with a secondary office in Tzur Hadassah, Israel. Founded in 2019, the company serves 7-9 figure Amazon and Walmart marketplace sellers with hands-on, human-led campaign management across Sponsored Products, Sponsored Brands, Amazon DSP, and Walmart's full ad format suite (Search In-Grid, Carousel, Buy Box Banner, Sponsored Video, On-Site Display). Each client is assigned a single, US-based dedicated account manager, and the agency delivers weekly performance updates via WhatsApp, Slack, or phone, supported by a proprietary Commerce Observability Platform (analytics.igppc.com) that surfaces ACoS, TACoS, organic vs. ad sales, and bid management in real time. The company's stated differentiators are US-based human strategists (not offshore or fully automated), a profit-not-sales optimization lens, transparent flat-fee pricing, and month-to-month contracts with no long-term commitment.

The business model is subscription-recurring flat monthly fees tied to account complexity, not commissions on ad spend or revenue. A free PPC audit serves as the primary lead-generation mechanism, after which prospects move through a discovery call, intake, and onboarding call workflow handled by an inside sales team. The marketing mix emphasizes content (blog, case studies, podcast appearances), a 20+ partner referral ecosystem with Amazon seller tools (Helium 10, Jungle Scout, GETIDA, Seller Snap, ZonPrep, etc.), and credibility signals including Inc. 5000 recognition, PPC Certification, and Helium 10 Trusted Partner status. The agency also offers a free Amazon DSP Readiness Score quiz as a top-of-funnel qualification tool. Quantified client outcomes reported include an average 27% reduction in ACoS within 90 days, 34% reduction in TACoS within 3 months, and 48% sales growth over 12 months, alongside case studies showing outcomes ranging from 188% to 430% sales increases for specific accounts.

The firm operates as a small, sales-led services business with 11-50 employees, no disclosed outside funding, and no public revenue figures. Management is led by Founder and CEO Isaac Gross, with David referenced as a lead account manager. Customer segments include 7-9 figure Amazon brands (primary), Walmart Marketplace sellers, and Amazon Aggregators managing multiple acquired brands. Reported scale signals include over $2B in managed annual client sales and a 95% client retention rate for Walmart advertising services.

Name

IG PPC

Legal name

IGppc

Website

https://igppc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

IG PPC is a US-based Amazon and Walmart PPC management agency serving 7-9 figure marketplace sellers with dedicated human account managers, proprietary analytics, and flat monthly subscription fees.

Ownership category

akta.pro rank

Product category

Amazon and Walmart PPC Advertising Management Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Amazon PPC management
• Walmart advertising services
• PPC campaign optimization
• Marketplace advertising agency
• Amazon seller marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Amazon PPC Management Services: Flat monthly fee for hands-on Amazon PPC campaign management for 7-9 figure Amazon and Walmart sellers. No commission based on ad spend or revenue. Month-to-month contracts with no long-term commitment required.
2. Walmart Advertising Management: Management of Walmart Sponsored Products, Sponsored Brands, and other Walmart ad formats for marketplace sellers
3. Free PPC Audit (Lead Generation): Free comprehensive Amazon PPC audit offered as lead generation to demonstrate expertise and convert prospects into paying clients. Includes analysis of PPC performance, keyword performance, account history, placement utilization, and campaign match type analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IG PPC is a hands-on pay-per-click (PPC) management agency that plans, executes, and optimizes advertising campaigns for sellers on Amazon and Walmart. Its flagship service is full-service Amazon PPC management (Sponsored Products, Sponsored Brands, Amazon DSP), supplemented by Walmart advertising management (Sponsored Products, Sponsored Brands, Sponsored Video, On-Site Display) and a free Amazon PPC audit used for lead generation. Services are delivered by US-based dedicated account managers under flat monthly-fee, month-to-month engagements, supported by a proprietary Commerce Observability analytics platform that surfaces ACoS, TACoS, ad spend, and organic ranking metrics.

Product overview

IG PPC is a hands-on Amazon and Walmart PPC management agency for 7–9 figure brands. The core offering is a structured suite of three main services: (1) Amazon PPC Management — covering Sponsored Products, Sponsored Brands, and Amazon DSP — with dedicated account managers who handle campaign optimization, keyword harvesting, and weekly reporting; (2) Walmart Advertising — covering Sponsored Products (Search In-Grid, Carousel, Buy Box Banner), Sponsored Brands, Sponsored Video Ads, and On-Site Sponsored Display; and (3) a free Amazon PPC Audit that serves as an entry point, providing a detailed analysis of account inefficiencies. These services are supported by a proprietary Commerce Observability Platform (analytics portal) that gives clients real-time visibility into metrics such as ACoS, TACoS, ad spend, organic ranking, and bid management. The agency also offers free DSP readiness scoring as a separate assessment tool. All services are delivered by US-based account managers with a month-to-month, flat-fee pricing model.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon PPC Management

Quantifiable outcome

• 48% increase in sales over 12 months
• +7 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

24 partnerships are on record, tiered minor and core.

• TrueOpsminorGTM or Marketing PartnerFBA reimbursement solution offering market-leading 10% commission rates with seller-friendly policies including never charging for reimbursed inventory and instant credits for reimbursement reversals.
• Helium 10coreGTM or Marketing PartnerComprehensive Amazon seller toolkit for product research, keyword tracking, and listing optimization. Special offer: 10% discount for Lifetime with Promo Code SSH10OFF_IGPPC
• EcommbalanceminorGTM or Marketing PartnerMonthly bookkeeping service for eCommerce industry. Special offer: One month free bookkeeping when using referral link.
• Sourcing MonsterminorGTM or Marketing PartnerAmazon FBA Masterclass teaching product research, sourcing, listing optimization, inventory management, and cashflow. Special offer: 1 hour free consultation with Tomer when mentioning IG PPC.
• GETIDAminorGTM or Marketing PartnerGlobal leader in FBA auditing and reimbursement helping sellers recover lost revenue from Amazon FBA discrepancies. Special offer: $400 Free when signing up via IG PPC link.
• AMZAlertminorGTM or Marketing PartnerListing monitoring tool protecting Amazon listings 24/7/365 with instant notifications for sudden changes.
• ManageByStatsminorGTM or Marketing PartnerReview and feedback management tool plus FBA inventory forecasting for Amazon sellers.
• PixelMeminorGTM or Marketing PartnerOff-Amazon advertising tool for embedding pixels into links to target new customers and earn Amazon referral bonuses.
• Seller ToolsminorGTM or Marketing PartnerFull suite of tools leveraging Amazon data to help businesses grow on the platform.
• SoStockedminorGTM or Marketing PartnerFirst fully customizable Amazon inventory management and forecasting software with new forecast algorithm.
• SelleriseminorGTM or Marketing PartnerGame-changing tools for Amazon sellers providing data-driven insights for decision-making. Special offer: 10% for first year with Promo Code IGPPC.
• eComEngineminorGTM or Marketing PartnerFeedback and review management with FeedbackFive, plus FBA inventory management with RestockPro. Special offer: Free 30-day trial of FeedbackFive FastTrack.
• Repricer.comminorGTM or Marketing PartnerNo.1 Amazon repricer helping sellers optimize prices to win Buy Box and maximize profits.
• Jungle ScoutcoreGTM or Marketing PartnerEssential data and tools for starting and scaling eCommerce business on Amazon. Special offer: 10-30% off using referral link.
• PickfuminorGTM or Marketing PartnerConsumer insights platform running polls for instant feedback from real people. Special offer: 50% off first poll with code IGPPC.
• intelliRANKminorGTM or Marketing PartnerDigital marketing company helping brands gain visibility and boost sales online. Special offer: 10% off with promo code IGPPC10.
• Seller SnapminorGTM or Marketing PartnerAI-powered Amazon Repricer and Analytics Tool using Game Theory principles for Buy Box optimization. Special offer: 10% off for 3 months.
• eCommunity LogisticsminorGTM or Marketing PartnerFulfillment center and warehouse specializing in Amazon FBA sellers. Special offer: 20% OFF for 12 months.
• ConnectBooksminorGTM or Marketing PartnerAmazon + QuickBooks integration for clear books and per-product profits. Special offer: 20% off 3 months with code IGPPC20.
• Returns WorldwideminorGTM or Marketing PartnerFull-service reverse logistics provider managing returns, overstock, and liquidation for Amazon FBA sellers. Special offer: 20% off first month.
• ZonPrepminorGTM or Marketing PartnerLargest FBA Prep focused 3PL in the nation with 300,000 square feet of warehousing space, offering 24-hour turnaround on FBA Prep, bundling, kitting, fulfillment, distribution and storage.
• Tactical LogisticminorGTM or Marketing PartnerEnd-to-end logistics solution for Amazon FBA sellers including freight forwarding, customs clearance, drayage, 3PL warehousing, and trucking into Amazon.
• Seller AssistantminorGTM or Marketing PartnerProduct research software combining browser extension, IP-Alert, bulk restrictions checker, UPC/EAN to ASIN converter, and profit calculator. Special offer: 14-day FREE trial.
• SmartScoutminorGTM or Marketing PartnerAmazon market research tool for exploring brands, sellers, products, and categories to find product opportunities and competitor insights.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seller Snap: Seller Snap is an AI-powered Amazon repricing and PPC analytics tool that also offers managed services. It overlaps with IG PPC's keyword, bid, and analytics capabilities and is even a formal referral partner of IG PPC, suggesting comparable customer overlap.
• Blue Wheel Media: Blue Wheel Media is a full-service Amazon and retail marketing agency offering PPC, DSP, and content services. It competes for the same 7-9 figure Amazon seller accounts and has overlap with IG PPC's flagship Amazon PPC and Amazon DSP offerings.
• Canopy Management: Canopy Management is an Amazon agency and post-acquisition operating partner serving brands and aggregators. While broader than pure PPC, it competes for the same Amazon brand-management budget and overlaps with IG PPC's aggregator segment.
• Quartile: Quartile is a leading Amazon advertising platform combining AI-powered campaign automation with managed services for 8- and 9-figure brands. It directly competes with IG PPC for the same enterprise Amazon seller customer, but differentiates through proprietary machine-learning bidding versus IG PPC's human-led approach.
• Ad Badger: Ad Badger is an Amazon PPC software and agency that serves a similar mid-market seller base. It competes with IG PPC for the same PPC management budget, but leans more heavily on SaaS tooling for keyword and bid automation.
• Teikametrics: Teikametrics offers an AI-powered advertising optimization platform plus managed services for Amazon and Walmart sellers. It targets the same mid-market and enterprise seller segment as IG PPC and represents a hybrid SaaS-plus-services competitor.
• Buy Box Experts: Buy Box Experts is an Amazon-focused agency offering PPC management, listing optimization, and brand strategy services to mid-market and enterprise sellers. It is a direct comparable in service model (agency), customer segment, and Amazon-specific specialization.
• Perpetua (Corra): Perpetua, now operating under Corra, provides AI-driven Amazon and Walmart advertising optimization and analytics for enterprise sellers. It is the closest direct peer to IG PPC, competing head-to-head for 7-9 figure brand PPC budgets but delivering outcomes through automation rather than human account managers.

Emerging players

• Helium 10 (Trusted Partner ecosystem): Helium 10 is a category-leading Amazon seller software suite that increasingly bundles PPC and advertising tools. It is both a referral partner of IG PPC and a partial competitor as it extends into managed and tool-based advertising solutions for the same seller base.
• Jungle Scout: Jungle Scout is a leading Amazon seller research and analytics platform and a formal referral partner of IG PPC. While not a direct PPC agency, its expanding advertising tools overlap with IG PPC's customer base and represent a partial competitive vector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ig-ppc-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IG PPC