What Sg2 does

Sg2 is a healthcare analytics and consulting firm that sells subscription-based market intelligence, demand forecasting, and strategic advisory services to U.S. hospitals, health systems, integrated delivery networks (IDNs), academic medical centers, children's hospitals, and life sciences companies. Its core offering, EDGE Membership (now branded Vizient Strategy Intelligence), bundles a SaaS analytics platform, proprietary forecasting and grouping methodologies, dedicated account teams, and ongoing advisory into a single membership relationship. Sg2 reports serving more than 2,500 healthcare organizations, with 50% of U.S. academic medical centers using its data and analytics.

The platform is built on several proprietary technology components: the Impact of Change (IoC) Forecast, a 10-year national and market-level demand projection covering inpatient, outpatient, post-acute, pediatric, and cancer volumes; the Sg2 CARE Grouper, a taxonomy across 27,000 unique disease and procedure pairings that unifies clinical, financial, and market data; Share of Care, a competitive analytics layer covering all sites of care; Provider Connections, which analyzes physician referral patterns and quantifies leakage; MarketPulse, which captures medical device purchasing data across more than 50% of the hospital market, 30% of the ASC market, and 25% of the physician office market; and Market Demographics, Lifestyle Segmentation, Insurance Coverage Forecast, and Workforce Supply and Demand modules. A Data as a Service layer pushes Sg2 analytics into member enterprise data warehouses.

Revenue is generated through recurring EDGE Membership subscriptions, project-based consulting delivered through Kaufman Hall Consulting (acquired by parent Vizient in 2024), outsourced analytics support with embedded analysts and custom dashboards, and Life Sciences & Industry analytics subscriptions for pharmaceutical, medical device, and supplier clients. Go-to-market is direct enterprise field sales with dedicated account teams assigned per member. Sg2 is a wholly-owned subsidiary of Vizient, Inc. — the largest provider-driven healthcare performance improvement company — and operates alongside Vizient's $140 billion contract portfolio, clinical data base, and operational data base offerings. Following 2024-2025 corporate actions, the Sg2 brand, member login, and public website have been merged into Vizient, and Sg2 Edge products are now sold under the Vizient Strategy Intelligence label.

Name

Sg2

Legal name

Sg2

Website

https://sg2.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Sg2 is a U.S. healthcare analytics and consulting firm that sells subscription-based demand forecasting, market intelligence, and strategic advisory to hospitals, health systems, academic medical centers, children's hospitals, and life sciences companies. It is a wholly-owned subsidiary of Vizient, Inc.

Ownership category

akta.pro rank

Product category

Healthcare Market Analytics Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Provider Performance, Network Analytics & Attribution (HLACAHAF)

akta.pro secondary industry

Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)

Keywords

• Healthcare market analytics
• Demand forecasting software
• Physician referral analytics
• Healthcare strategy consulting
• Membership intelligence platform

Headquarters

HQ city

Skokie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. EDGE Membership Subscription: Annual membership providing access to EDGE Intelligence, EDGE Analytics suite, and dedicated service model. Includes thought leadership, analytics tools, expert guidance, and strategic advisory services.
2. Life Sciences & Industry Analytics: Data-driven analytics solutions for pharmaceutical, medical device, and other healthcare industry companies to gain insights into clinical, operational and market performance levels.
3. Consulting Services: Healthcare strategy consulting services through Kaufman Hall Consulting, providing advisory on financial, strategic and operational challenges for healthcare organizations.
4. Data & Digital Services: Outsourced analytics support with dedicated subject matter experts embedded in organizations, custom dashboarding, and project-based analytic work.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sg2 sells a healthcare market analytics and intelligence subscription (EDGE Membership, now marketed as Vizient Strategy Intelligence) to hospitals, health systems, academic medical centers, children's hospitals, and life sciences companies. The subscription bundles a SaaS analytics platform built on proprietary methodologies (Impact of Change Forecast and CARE Grouper) with dedicated account teams, intelligence research, and consulting or outsourced analytics services that forecast demand, map competitive share, and optimize service line, network, and consumer strategies.

Product overview

Sg2 is a healthcare analytics and consulting company offering a platform-plus-modules architecture through its EDGE Membership (now Vizient Strategy Intelligence). The core platform combines proprietary methodologies including the Impact of Change® (IoC) Forecast and Sg2 CARE Grouper with SaaS analytics tools. Key products include market analytics (Market Demographics, Lifestyle Segmentation, Insurance Coverage Forecast, Workforce Supply and Demand), competitive analytics (Share of Care™, State Data Analysis, National Performance Rankings), demand forecasting (IoC Forecast, Inpatient/Outpatient Market Estimates), patient flow analytics (Provider Connections, Patient Flow), and clinical/operational analytics (Clinical Data Base, Operational Data Base). The portfolio serves hospitals, health systems, IDNs, academic medical centers, children's hospitals, and life sciences companies through subscription membership, consulting services, and outsourced analytics support.

Differentiator

Problem solved

Functional benefit

Brands

• EDGE Membership: A membership program empowering leading healthcare organizations to develop strategies for sustainable, equitable growth across the care continuum.
• Impact of Change (IoC) Forecast
• Sg2 CARE Grouper
• Share of Care
• Provider Connections

Products and services

• Sg2 Edge Platform (now Vizient Strategy Intelligence) SaaS-based analytics platform combining rich data sources with Sg2's proprietary methodologies in an intuitive interface, enabling health systems to identify, quantify, prioritize, and act on opportunities and competitive challenges across their market and System of CARE.
• EDGE Membership Annual membership empowering healthcare organizations with analytics, intelligence, and a dedicated service team including Client Relations, Strategic Analytics, Member Center, Data Operations, and Implementation support, used to develop strategies for sustainable, equitable growth across the care continuum.
• Impact of Change (IoC) Forecast The healthcare industry's most advanced projection capabilities to accurately forecast national and market demand trends for the next decade, used by healthcare organizations for strategic investment decisions and prioritization.
• Sg2 CARE Grouper Proprietary grouping methodology that categorizes data across 27,000 unique disease and procedure pairings, enabling unification of market, clinical, and financial inpatient and outpatient data to build service line profitability analytics.
• Share of Care Provides comprehensive insights into clinical activity across all sites of care, delivering real volumes, market position, and opportunities across the complete care continuum including physicians, retail clinics, ASCs, hospitals, outpatient sites, EDs, and inpatient activity.
• Provider Connections Analyzes referral patterns to optimize physician network integrity, drive physician engagement and loyalty, quantify financial impact of leakage, and prioritize outreach planning for health systems.
• Market Demographics Provides current-year estimates and 5-year projections for demographic factors including age, gender, income level, ethnicity, and marital status by zip code for healthcare market planning.
• Inpatient and Outpatient Market Estimates Projects market volumes by site of care including inpatient discharges and outpatient visit forecasts, used by health systems for strategic planning and capacity decisions.
• MarketPulse Nationwide and hyperlocal insights for manufacturers providing the largest and most detailed dataset for medical device purchasing, with information drilled down to the month, facility, and SKU level, covering more than 50% of the hospital market, 30% of the ASC market, and 25% of the physician office market.
• Clinical Data Base Measures quality and financial performance against other hospitals to identify, accelerate, and sustain clinical improvements, used by healthcare providers to benchmark clinical outcomes.
• Operational Data Base Provides insights into operational characteristics of hospital departments to support performance improvement, cost reduction, and budgeting across healthcare organizations.
• EDGE Intelligence Intelligence offering combining actionable near-term insights with future-focused research, including expert-led discussions, in-depth reports, executive briefings, succinct guides, expert insights, topic-specific e-newsletters, webinars, and custom research, delivered as part of the EDGE Membership.
• Outsourced Analytics Support Dedicated subject matter experts embedded into healthcare organizations to supplement analytic functions, collaborate with stakeholders, and deliver custom analytics and insights on a project basis.
• Custom Dashboarding Custom analytics and reporting solutions tailored to meet healthcare providers' evolving data, analytics, and reporting requirements, available as a fee-for-service engagement.
• Kaufman Hall Consulting Strategic advisory services for healthcare organizations covering financial, strategic, and operational challenges, integrated following Vizient's 2024 acquisition of Kaufman Hall and delivered through the broader Vizient consulting practice.
• Life Sciences & Industry Consulting Expert-led data-driven consulting for life sciences organizations, including opportunity identification through disease-based demand forecasting, segmentation strategy, and commercialization approach, supported by MarketPulse and other Sg2 datasets.
• Data as a Service (DaaS) Streamlines connectivity to Sg2 analytics, providing flexibility and enabling integration into enterprise data warehouses (EDWs) so clients can operationalize Sg2 data within their own technology environments.

Quantifiable outcome

• 18% growth in adult outpatient volumes and 5% increase in adult inpatient discharges projected over next decade (2025 IoC Forecast)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• QualtricscoreStrategic or Co-development Partner · 17 September 2024Vizient and Qualtrics announced an innovative strategic partnership to employ experience metrics to transform the way healthcare organizations measure and improve performance. The partnership aims to develop predictive experience metrics.
• Kaufman HallcoreStrategic or Co-development Partner · 26 June 2024Vizient acquired Kaufman Hall, consolidating strategic advisory services to better support healthcare organizations in achieving their financial, strategic, clinical and operational goals. Sg2 now offers consulting services through Kaufman Hall Consulting.
• Tiller-Hewitt HealthCare StrategiescoreStrategic or Co-development PartnerPartnership combines Sg2's robust methodologies with Tiller-Hewitt's proven approach to assess, design and execute high-performance rapid impact solutions to improve access and drive network optimization, physician engagement, patient retention and strategic growth.
• ShareMD ConnectcoreStrategic or Co-development PartnerPartnership offers digital outreach and engagement platform for nurse-led education and navigation efforts to enhance healthcare consumer experience and empower physicians to deliver care more efficiently and effectively.
• Vizient Data PartnerscoreTechnology or IntegrationSg2 has enhanced data partnerships and diversified sources to create a broader, more reliable foundation for claims intelligence and analytics solutions, reducing disruption risk and expanding visibility through claims tools.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• KLAS Research: Private healthcare IT research and analytics firm publishing vendor performance rankings and buyer-side research. Comparable to Sg2 in delivering subscription-based healthcare technology and market intelligence to provider decision-makers.
• Chartis Group: Healthcare consulting and analytics firm serving providers, payers, and life sciences with strategy, clinical, and operational advisory. Comparable to Sg2/Kaufman Hall Consulting in delivering strategic advisory with embedded analytics to health system leadership.
• Health Catalyst: Healthcare data and analytics platform serving hospitals and health systems with population health, financial, and operational analytics. Comparable to Sg2 in serving provider strategy and operations teams with subscription analytics, though with greater focus on clinical/operational data warehousing.
• Strata Decision Technology: Healthcare financial planning and analytics platform serving health systems with decision support, cost accounting, and service line analytics. Comparable to Sg2 in helping providers model service line profitability and capital allocation, with overlapping CFO/strategy buyer personas.
• Definitive Healthcare: Public SaaS provider of healthcare commercial intelligence, including market analytics, provider network data, and analytics for life sciences. Directly comparable to Sg2 in delivering subscription analytics on provider networks, market share, and demand signals to health systems and suppliers.

Broad incumbents

• Advisory Board (Optum): Healthcare research and advisory membership organization, now part of Optum/UnitedHealth Group. Comparable to Sg2's EDGE Membership in delivering subscription research, executive briefings, and best-practice intelligence to hospital and health system leadership.
• IQVIA: Global healthcare data, analytics, and life sciences services firm. Comparable to Sg2's Life Sciences & Industry practice in delivering commercial analytics, IDN segmentation, and demand forecasting to pharma and medtech, though at much larger scale.
• Premier Inc: Public healthcare performance improvement company combining GPO services, supply chain analytics, and consulting for hospitals. Highly comparable to Vizient/Sg2 at the corporate level as a member-driven analytics and contracting platform for US health systems.

Emerging players

• Press Ganey: Healthcare experience analytics firm serving providers with patient experience, employee engagement, and consumer analytics. Comparable to Sg2 in serving health systems with subscription analytics on consumer-facing metrics, though narrower focus.
• Clarify Health: Value-based care analytics platform using claims and AI to deliver provider performance, network design, and market intelligence. Comparable to Sg2's Share of Care and Provider Connections in applying claims-based analytics to provider network and referral analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Sg2HealthCare
• Facebookfacebook.com/Sg2HealthCare
• LinkedInlinkedin.com/company/sg2

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sg2