What TRAX Analytics does

TRAX Analytics is a privately held Georgia LLC founded in 2019 and headquartered in Alpharetta, GA, that builds an IoT-based smart restroom and janitorial management platform for high-traffic facilities. The company's core product suite comprises four interconnected modules — TRAX IQ (real-time intelligence dashboard), SmartRestroom (IoT sensor monitoring integrated with 45+ sensor types including throughput counters, smart dispensers, occupancy systems, feedback solutions, digital signage, and staff badges), Clean+Inspect (mobile digital task scheduling, proof-of-service capture, and quality inspections), and CleanConnect (facility-wide indoor mapping with live staff positioning and work order integration). TRAX also offers custom API design and development and data analysis consulting services, and operates a partner-facing API for data integration. The platform is sensor- and vendor-agnostic, allowing it to leverage existing IoT infrastructure or provide its own hardware.

Name

TRAX Analytics

Legal name

TRAX Analytics, LLC

Website

https://traxinsights.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Facility Management Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Sanitary Services (4950), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM)

akta.pro secondary industry

Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• IoT facility management
• Smart restroom monitoring
• Janitorial operations software
• Cleaning workforce analytics
• Sensor-based facility platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Subscription-based access to TRAX platform including SmartRestroom, Clean+Inspect, and CleanConnect modules. Recurring revenue model with annual or multi-year contracts typical for enterprise clients.
2. Hardware Sales: Sale of IoT sensors, Bluetooth beacons, badges, gateways, throughput counters, and associated networking equipment for restroom monitoring installations.
3. Professional Services: Implementation services including business development, project management, software configuration, training, and ongoing technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TRAX Analytics sells an IoT-based smart restroom and janitorial operations platform for large facilities such as airports, stadiums, arenas, and convention centers. The offering combines proprietary software (TRAX IQ, SmartRestroom, Clean+Inspect, CleanConnect), IoT sensors and hardware, and supporting services including custom API development and data analysis. Customers subscribe to the platform and deploy sensors, mobile inspection tools, and dashboards to monitor restroom traffic, supply levels, cleaning activity, and staff productivity in real time.

Product overview

TRAX Analytics offers a modular IoT and data-driven facility management platform specifically designed for janitorial operations. The core suite consists of four interconnected products: TRAX IQ serves as the real-time intelligence dashboard; SmartRestroom provides IoT sensor-based restroom monitoring with 45+ sensor integrations; Clean+Inspect handles digital task management and quality inspections; and CleanConnect delivers enterprise-wide facility visualization with indoor positioning. These products share a unified data architecture and API layer, allowing data to flow between real-time monitoring, task execution, and analytics modules. Additional services include custom API development for system integration and data analysis consulting. The platform is sensor and vendor agnostic, supporting both existing IoT infrastructure and TRAX-provided hardware, primarily serving airports, stadiums, arenas, and large commercial facilities.

Differentiator

Problem solved

Functional benefit

Brands

• TRAX IQ: IoT platform for real-time restroom intelligence providing live traffic, supply, and cleanliness data in one dashboard for airports, arenas, and stadiums.
• Clean+Inspect
• SmartRestroom
• CleanConnect

Products and services

• TRAX IQ Real-time restroom intelligence IoT platform that consolidates live traffic, supply, and cleanliness data into a single dashboard for facilities such as airports, arenas, and stadiums, enabling smarter cleaning schedules and improved guest-experience scores.
• SmartRestroom IoT smart restroom monitoring system integrating with 45+ sensor types (throughput counters, smart consumable dispensers, feedback solutions, digital signage, staff monitoring, stall occupancy) to provide real-time data, alerts, and analytics for restroom management.
• Clean+Inspect Digital janitorial management and facility inspection platform that enables task scheduling, proof of service data collection, and quality control inspections across restrooms, locker rooms, suites, seating areas, and office spaces.
• CleanConnect Enterprise cleaning operation platform providing indoor mapping, live staff location positioning, historical bread-crumb analysis of work routes, and integration with work order management and building sensor systems for holistic facility management.
• Data Analysis Services Data science and business intelligence consulting services that analyze collected restroom and operational data, identify trends, and produce customized dashboards and reports to support organizational growth and ROI.
• API Design and Development Custom API development and system integration services that connect disparate systems, eliminate data silos, create data pathways, and deliver customized dashboards for executive teams.

Quantifiable outcome

• WCC established a new average cleaning time of 15+ minutes at each assigned location
• +3 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered strategic partnership, key expansion partnership, enterprise client partnership and long-term client partnership.

• Pritchard Sports and Entertainment Groupstrategic partnershipStrategic or Co-development Partner · 7 May 2025Partnership to introduce real-time, data-driven cleaning solutions for stadiums and arenas. Leverages IoT sensors, mobile teams, and task management platforms to improve cleanliness and operational efficiency during events.
• Comnetkey expansion partnershipStrategic or Co-development Partner · 6 September 2024TRAX Analytics partnered with Comnet, Mexico's top technology integrator and Cisco Certified company, to expand into Latin America. Comnet has provided network implementation services since 1995 with offices in four Mexican cities and New York City. The partnership aims to bring IoT technology and smart infrastructure to businesses throughout Mexico and Central America.
• Ford Motor Companyenterprise client partnershipChannel Partner/ Reseller/ Distributor · 1 January 2021Ford selected TRAX Analytics as their technology partner to provide IoT technology and data analytics at their corporate offices in Dearborn, MI to create a more hygienic workspace.
• Atlanta Airlines Terminal Company (AATC)long-term client partnershipChannel Partner/ Reseller/ Distributor · 1 January 2019AATC, which operates and maintains over 7M square feet at Hartsfield-Jackson Atlanta International Airport, contracted TRAX Analytics in 2019 to provide janitorial operations support.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Facilio: IoT-driven facility management platform with real-time building analytics and operations workflows. Overlaps with TRAX CleanConnect on facility-wide sensor visualization and cleaning operations, targeting commercial real estate and large campuses.
• EnviroLogix / VergeSense (occupancy analytics): VergeSense provides AI-driven occupancy and traffic analytics for commercial buildings, including restrooms. Competes with TRAX's video-based throughput counters and CleanConnect indoor mapping for facility utilization insights.

Direct peers

• Tork (Essity): Essity's Tork brand offers Tork Vision Cleaning — IoT-enabled facility hygiene and dispenser monitoring for restrooms. Directly comparable to TRAX's SmartRestroom and Clean+Inspect products for enterprise facility customers.
• Sloan: Sloan (and its Verdant subsidiary) sells IoT-connected restroom fixtures, sensors, and analytics for commercial buildings. Competes with TRAX on the smart restroom hardware + software stack for the same enterprise customer base.
• Kimberly-Clark Professional: KCP's Onvation connected restroom platform offers IoT sensor-based dispenser monitoring and analytics, overlapping directly with TRAX's SmartRestroom smart dispensers and traffic analytics for large facilities.
• GP PRO (Georgia-Pacific Professional): GP PRO's KOLO Smart Monitoring System provides IoT sensor-based restroom monitoring for commercial facilities. Most direct competitor to TRAX's SmartRestroom product line, targeting similar high-traffic venues with real-time consumable and traffic data.

Broad incumbents

• Building Engines: Commercial real estate operations platform covering janitorial, maintenance, and tenant services. Adjacent competitor to TRAX Clean+Inspect in the CRE/facility operations software category.
• ServiceChannel: Leading facility maintenance and janitorial management SaaS platform used by multi-site enterprises. Competes for the same janitorial operations wallet share as TRAX Clean+Inspect/CleanConnect, but as a broader FM platform rather than a sensor-first product.
• Siemens Smart Infrastructure: Siemens offers integrated building management, IoT sensors, and analytics through its Desigo and Building X platforms. Competes for the same enterprise smart-building wallet, including large airports where TRAX is deployed.
• Honeywell Building Technologies: Honeywell's building automation portfolio includes occupancy, air quality, and facility management sensors that increasingly overlap with TRAX's restroom and janitorial analytics. Massive incumbent with deep airport and commercial real estate relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TRAXAnalytics
• Facebookfacebook.com/100063205692565
• LinkedInlinkedin.com/company/trax-analytics-llc
• Instagraminstagram.com/traxanalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAX Analytics