ThinkWise
ThinkWise is a privately-held assessment and leadership development platform that provides 360 feedback surveys, an eight-dimension team performance survey, competency-based hiring tools, and on-demand micro-learning to HR leaders, organizational leaders, and management consultants.
- Company typePrivate
- Founded2007
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ThinkWise does
ThinkWise, LLC is a privately-held assessment and leadership development software company founded in 2007 and headquartered in Grand Haven, Michigan. The company sells a web-based platform built around a proprietary Competency Manager that contains 22 global competencies and 62 supporting competencies, which organizations can configure and align to their business strategy. Its product suite comprises four interconnected offerings: 360 Surveys for individual multi-rater feedback, a Team Performance Survey that evaluates teams across eight dimensions (Trust, Communication, Alignment, Problem Solving, Process, Conflict Management, Orientation, Coordination), ThinkBox Learning for on-demand micro-learning aligned to assessment results, and Hiring Tools for competency-based candidate assessment and behavioral interview guides. The platform features batch-rating technology, a step-by-step project dashboard, and anonymity protection mechanisms (randomized open-ended responses, suppression of categories with fewer than three responses).
ThinkWise targets HR and Learning & Development leaders, organizational leaders of growing companies, and management consultants. Distribution is primarily direct via the company website through a self-serve model with FoxyCart e-commerce checkout, supported by content marketing assets including webinars, white papers, and free toolkits (Competency Modeler, Culture Change Toolkit). Pricing is per-participant or per-team, ranging from $90 to $225 with volume discounts at higher seat counts, and a 'Contact Sales' path is available for enterprise deployments over 100 participants. Named customers include Spectrum Health, Haworth, Consumers Energy, Wolverine Worldwide, Duke Realty, New Horizons Learning Center, and Lake Superior State University; the company states it has served 'over 250,000 users.'
The business operates with a small team of 1-10 employees and has disclosed only one capital event — a 2020 Newchip Accelerator participation. It is founder-owned (Stephen Griffin as co-owner) with operational leadership under President & COO Bill Bergstrom, and is EU-U.S. and Swiss-U.S. Privacy Shield certified, supporting limited international data handling. No revenue, funding totals, or AI/ML capabilities are disclosed in the source material.
ThinkWise firmographics
Firmographics- Name
- ThinkWise
- Legal name
- ThinkWise, LLC.
- Website
- https://thinkwiseinc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ThinkWise is a privately-held assessment and leadership development platform that provides 360 feedback surveys, an eight-dimension team performance survey, competency-based hiring tools, and on-demand micro-learning to HR leaders, organizational leaders, and management consultants.
- Ownership category
- akta.pro rank
ThinkWise industry classification
Industry- Product category
- Leadership Assessment Software
- NAICS
- Human Resources Consulting Services (541612), Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
- akta.pro secondary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where ThinkWise is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ThinkWise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- 360 Feedback Surveys: Per-participant pricing model with volume discounts. Organizations pay based on number of participants completing 360 surveys. Tiered pricing from $225/participant for small groups down to $150/participant for 100+ participants.
- Team Performance Surveys: Per-team flat fee pricing at $200/team. Provides assessment of team as an entity across eight performance dimensions.
- ThinkBox Learning: On-demand micro-learning content sold per participant with volume pricing tiers. Supports employee development aligned with 360 and team performance survey results.
- Hiring Tools: Competency-based candidate assessments and behavioral interview guides sold per candidate with volume discounts. Configurable to mirror competency models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | 360 Survey - Volume Tier 1 (1-25 participants) |
| Per seat | Pay-as-you-go | 360 Survey - Volume Tier 2 (26-50 participants) |
| Per seat | Pay-as-you-go | 360 Survey - Volume Tier 3 (51-100 participants) |
| Per seat | Pay-as-you-go | 360 Survey - Volume Tier 4 (100+ participants) |
| Unit Pricing | Pay-as-you-go | Team Performance Survey - Per Team |
| Per seat | Pay-as-you-go | ThinkBox Learning - Tier 1 (1-10 participants) |
| Per seat | Pay-as-you-go | ThinkBox Learning - Tier 2 (11-25 participants) |
| Per seat | Pay-as-you-go | ThinkBox Learning - Tier 3 (26-50 participants) |
| Per seat | Pay-as-you-go | ThinkBox Learning - Tier 4 (51-100 participants) |
| Per seat | Pay-as-you-go | Hiring Tools - Tier 1 (1-10 candidates) |
| Per seat | Pay-as-you-go | Hiring Tools - Tier 2 (11-25 candidates) |
| Per seat | Pay-as-you-go | Hiring Tools - Tier 3 (26-50 candidates) |
| Per seat | Pay-as-you-go | Hiring Tools - Tier 4 (51-100 candidates) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ThinkWise product offering
Product offeringCore offering
ThinkWise provides web-based 360-degree feedback surveys, team performance assessments, competency-based hiring tools, and on-demand micro-learning content for HR professionals and organizational leaders. Its proprietary Competency Manager anchors the suite with 22 global and 62 supporting competencies, enabling clients to align employee development and leadership decisions to their business strategy.
Product overview
ThinkWise is a leadership development and employee assessment platform offering a suite of four interconnected products: 360 Surveys for individual feedback and development, Team Performance Survey for measuring team effectiveness across eight dimensions, ThinkBox Learning for on-demand micro-learning content aligned with assessment results, and Hiring Tools for competency-based candidate evaluation. The platform centers around a proprietary Competency Manager with a library of 22 global competencies and 62 supporting competencies that serve as the foundation for all assessments. Additional toolkits include the Competency Modeler and Culture Change Toolkit. Together, these products enable organizations to align, measure, and develop their people using a data-driven approach to leadership development.
Differentiator
Problem solved
Functional benefit
Brands
- ThinkBox: On-demand micro-learning platform that supports behavior change by providing bite-sized learning content aligned with 360 and team performance reports.
- ThinkWise 360 Survey
- Team Performance Survey
- Hiring Tools
- Competency Manager
Products and services
- 360 Surveys
Quantifiable outcome
- 59% of senior executives believe their internal team is underperforming, highlighting the need for team assessment solutions
- +3 more outcomes
Companies that use ThinkWise
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ThinkWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ThinkWise partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
ThinkWise competitors and assessment
Company assessmentDirect peers
- Culture Amp: Culture Amp is an employee feedback and performance management platform offering 360-degree reviews, engagement surveys, and performance tools to HR teams — directly overlapping ThinkWise's core 360 survey and people-development offering.
- Lattice: Lattice provides performance management software including 360-degree reviews, goal/OKR tracking, and employee engagement, serving the same HR/L&D buyer persona as ThinkWise with a more modern, integrated SaaS suite.
- 15Five: 15Five delivers continuous performance management, 360 reviews, engagement surveys, and OKRs for HR teams, competing for the same mid-market and enterprise customer base that ThinkWise targets with its 360 feedback product.
- Betterworks: Betterworks offers enterprise performance management with continuous feedback, 360 reviews, and goal alignment, directly competing with ThinkWise for HR leader and organizational development budgets.
- Development Dimensions International (DDI): DDI is a long-established leadership development and assessment provider whose 360-degree feedback and leadership simulation products compete head-on with ThinkWise's competency-based 360 surveys in the enterprise market.
Broad incumbents
- Qualtrics (EmployeeXM): Qualtrics' EmployeeXM covers 360 feedback, engagement, and lifecycle surveys as part of a broader experience-management platform, competing with ThinkWise particularly in larger enterprise deals where breadth of survey capability matters.
- Gallup: Gallup offers CliftonStrengths and employee engagement surveys used by HR/L&D leaders for leadership development and team performance benchmarking, serving as an established incumbent in the same people-analytics category.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership assessments, 360 tools, and talent development services — competing with ThinkWise at the high end of the enterprise leadership assessment market.
- SurveyMonkey Enterprise: SurveyMonkey Enterprise provides employee survey, 360 feedback, and engagement solutions with broader platform reach than ThinkWise, often competing on price and ease of deployment for HR teams.
- PDI (Personnel Decisions International, now part of Korn Ferry): PDI is a long-standing leadership assessment and 360-feedback provider — historically a primary competitor to ThinkWise — now operating under Korn Ferry's broader consulting umbrella.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
ThinkWise social profiles
Digital presenceThinkWise compliance and trust
Trust signalCompliance2 records
ThinkWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThinkWise leadership team
Management profileNumber of profiles
Profiles3 records
ThinkWise funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThinkWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThinkWise
What does ThinkWise do?
ThinkWise provides web-based 360-degree feedback surveys, team performance assessments, competency-based hiring tools, and on-demand micro-learning content for HR professionals and organizational leaders. Its proprietary Competency Manager anchors the suite with 22 global and 62 supporting competencies, enabling clients to align employee development and leadership decisions to their business strategy.
Is ThinkWise a public or private company?
ThinkWise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThinkWise founded?
ThinkWise was founded in 2007. It employs 1 to 10 people.
Where is ThinkWise based?
ThinkWise is headquartered in Grand Rapids, United States, in the North America region.
How does ThinkWise make money?
Four revenue lines are on record. 360 Feedback Surveys are the primary driver. The others are team Performance Surveys, thinkBox Learning and hiring Tools.
Who are ThinkWise's main competitors?
Direct peers on record are Culture Amp, Lattice, 15Five, Betterworks and Development Dimensions International (DDI). Broad incumbents are Qualtrics (EmployeeXM), Gallup, Korn Ferry, SurveyMonkey Enterprise and PDI (Personnel Decisions International, now part of Korn Ferry).
Does ThinkWise have an API?
No public API is recorded for ThinkWise.
What industry is ThinkWise in?
ThinkWise's product category is Leadership Assessment Software. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting, with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 541612 and its SIC code is 8742.