Driveline Baseball

What Driveline Baseball does

Driveline Baseball is a private, data-driven baseball player development company founded in 2007 by Kyle Boddy and headquartered in Kent, Washington, with operating training facilities in Scottsdale, Arizona and Tampa, Florida. The company serves baseball athletes across every competitive level—from 9U youth through Major League Baseball professionals—and also extends into adjacent sports (football quarterbacks, volleyball) via its PULSE wearable product line. Its core offering combines in-person biomechanical assessments at company-owned training facilities with a connected stack of proprietary technology: TRAQ, a SaaS athlete-management and data-aggregation platform used by 3,000+ schools and facilities; PULSE, a wearable workload monitor for pitchers, QBs, and volleyball players ($245–$320 per unit); and Launchpad, a biomechanics analysis platform that turns motion-capture, force-plate, and ball-flight data into composite scores and individualized training plans.

Underlying Driveline's methodology is a proprietary longitudinal biomechanics database that powers predictive models such as Expected Velocity, plus an open-research posture through the OpenBiomechanics Project, where datasets and source code are published for independent validation. The company operates four internal departments—Baseball Operations, Data Science, Software, and Sports Science—and runs an internship program that has placed graduates into MLB organizations including the Yankees, Red Sox, and Dodgers.

Driveline makes money through a diversified mix of revenue streams: in-person training programs at three facilities sold via consultative 'Schedule Expert Call' flows; DrivelinePLUS memberships at $250/year that bundle discounts, training content, and a Slack community; PULSE hardware sales direct-to-consumer and into MLB organizations; TRAQ SaaS subscriptions for schools and facilities; certifications ($149–$999) for coaches; Trajekt pitch-simulation hitting sessions in Arizona at $50–$100 per session; direct e-commerce of training equipment (PlyoCare balls, weighted bats, kits priced from $195 to $1,450); and youth Academy Teams operating in a 43,000 sq ft Kent facility. The company has trained 1,000+ professional players, and the brand is regularly featured in ESPN, MLB.com, The Athletic, and Sports Business Journal.

Name

Driveline Baseball

Legal name

Driveline Baseball

Website

https://drivelinebaseball.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Driveline Baseball is a private, data-driven baseball player development organization founded in 2007 that combines in-person biomechanical training at three U.S. facilities with a proprietary technology stack—TRAQ athlete management, PULSE wearable workload monitors, and Launchpad biomechanics—to serve athletes and coaches from youth through Major League Baseball.

Ownership category

akta.pro rank

Product category

Baseball Player Development

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF), Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Baseball player development
• Sports biomechanics training
• Athlete performance monitoring
• Pitching velocity training
• Batting development programs

Headquarters

HQ city

Kent

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Training Products & Gear: Direct e-commerce sales of training equipment including weighted baseballs, bat speed trainers, plyocare balls, wrist weights, resistance bands, bags, apparel, and team packages. Sold via drivelinebaseball.com shop with free shipping for PLUS members.
2. PLUS Membership Subscription: $250/year recurring membership offering exclusive discounts on all products and certifications, free US shipping, 30+ mini-courses and weekly video updates, members-only Slack channel with trainers, and monthly webinars.
3. In-Person Training Programs: Revenue from in-gym training programs at Kent WA, Scottsdale AZ, and Tampa FL facilities for Pro, College, High School, and Youth athletes. Programs include biomechanical assessments, 12-month customized plans, and remote training with the same trainer.
4. Education & Certifications: Sales of online courses, certifications (Foundations of Pitching $999, Foundations of Hitting $599, Hacking the Kinetic Chain $499, Basics of Pitch Design $499, Pitching Biomechanics & Mechanics $49 mini-course, Pitching Analytics 101 $69 mini-course), and books.
5. PULSE Wearable Device Sales: Sale of PULSE workload monitoring hardware including PULSE Throw ($245), PULSE QB Workload Monitor ($320), PULSE VB Workload Monitor ($320), PULSE Compression Sleeve ($24), and PULSE Arm Strap ($15). Also sold to MLB organizations for staff management.
6. TRAQ SaaS Platform: Coaches and facilities (3,000+ organizations) pay for access to the TRAQ athlete management platform, which consolidates technology data, schedules workouts, programs athletes, tracks goals, and stores video.
7. Trajekt Hitting Sessions: Paid hitting sessions at Driveline Arizona using the Trajekt pitch simulation machine at $100/session (standard) or $50/session for Driveline trainees. Limited to 3 hitters per session, 14+ age requirement.
8. Driveline Academy Teams: Youth baseball team program (9U–18U) providing structured training in a team setting at the Kent, WA 43,000 sq ft facility, with Academy-wide average gains of 5mph throwing velocity and 7mph exit velocity.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels12 records

Core offering

Driveline Baseball delivers data-driven baseball player development through biomechanical assessment, proprietary wearable technology (PULSE), athlete management software (TRAQ, Launchpad), in-person training at three U.S. facilities, and coach certifications. Their methodology combines motion capture, force plates, high-speed video, and proprietary predictive models (Expected Velocity, composite biomechanical scores) to build individualized 12-month training programs for pitchers and hitters from youth through professional levels.

Product overview

Driveline Baseball is a data-driven baseball player development organization operating at the intersection of training services, proprietary technology, and education. The company offers a multi-product portfolio comprising: (1) Technology platforms including PULSE (wearable workload monitor), TRAQ (data aggregation and athlete management), and Launchpad (biomechanics analysis lab); (2) Training services across Pro, College, High School, and Youth levels including in-gym training at WA, AZ, and FL facilities plus remote programs; (3) Trajekt hitting sessions using MLB-grade pitching simulation technology; (4) Physical products including weighted training equipment (PlyoCare balls, Bat Speed Trainers), training kits, and sensors; (5) Education offerings including certifications (Foundations of Pitching/Hitting, Youth Development), books, and mini-courses; (6) DrivelinePLUS annual membership providing discounts, exclusive content, and trainer access. The company was founded in 2007 and has trained over 1,000 professional players with a research-first approach publishing open-source biomechanics data.

Differentiator

Problem solved

Functional benefit

Brands

• DrivelinePLUS: Membership program for serious baseball coaches and players providing exclusive video content, member discounts, and trainer access.
• PULSE
• TRAQ
• Launchpad
• Driveline Academy

Quantifiable outcome

• 5mph average throwing velocity gain and 7mph average exit velocity gain across Driveline Academy youth athletes
• +6 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered notable, core and minor.

• Theia (Biomechanics Analysis)notableTechnology or Integration · 11 December 2025Theia's Bat Tracking product (markerless motion capture baseball product using six-to-eight high-speed cameras and AI algorithms) was independently tested by Driveline Baseball, validating the technology against Driveline's own biomechanics lab data. Early interest came from MLB and top college programs.
• RapsodocoreTechnology or IntegrationRapsodo ball flight tracking data integrates into the TRAQ platform, allowing coaches to review pitch data alongside other technology outputs in a single dashboard.
• 6-4-3 ChartscoreTechnology or Integration6-4-3 Charts data integrates into TRAQ, consolidating defensive and pitching analytics into Driveline's athlete management platform.
• Blast MotioncoreTechnology or IntegrationBlast Motion bat sensor data integrates into TRAQ, providing Driveline's hitting training programs with real-time bat speed, swing plane, and other swing metrics.
• TrackMancoreTechnology or IntegrationTrackMan radar data (pitch tracking, batted ball data) integrates into TRAQ, enabling Driveline to benchmark pitcher performance against professional standards.
• lululemonminorChannel Partner/ Reseller/ DistributorDriveline sells a co-branded lululemon apparel line (Metal Vent Tech, Surge Tight, Surge Jogger, Swiftly Tech, License to Train collection) via its e-commerce store, reaching Driveline's athlete and coach customer base with performance apparel.
• AffirmminorOthersAffirm provides pay-over-time financing for orders over $50 on drivelinebaseball.com, enabling customers to purchase high-price items (e.g., $8,999 Edgertronic camera kit) via installment payments.
• OpenBiomechanics ProjectnotableStrategic or Co-development PartnerDriveline publishes full datasets and source code to the OpenBiomechanics Project for independent validation and analysis, collaborating with external researchers including students, postdocs, professors, doctors, and surgeons to push baseball biomechanics research forward.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Blast Motion: Bat sensor capturing swing metrics like bat speed, attack angle, and time to contact. Sold by Driveline as a partner product but also directly competes as a bat-swing data provider.
• Theia: Markerless motion capture company whose Bat Tracking product was independently validated by Driveline. Represents a fast-moving competitor in the baseball biomechanics layer that could challenge Launchpad over time.
• HitTrax: Hitting simulator with real-time data on ball flight and swing metrics. Used alongside Driveline's Trajekt sessions for feedback and competes with Driveline's hitting analytics for facility budgets.
• Diamond Kinetics: Swing and athletic-performance sensor company integrated into TRAQ but also marketing directly to hitting coaches and players, offering partial overlap with Driveline's hitting development platform.

Broad incumbents

• Catapult Sports: Global wearable athlete-tracking platform serving soccer, basketball, and other sports. Compares to PULSE as a workload/load-monitoring incumbent, illustrating the enterprise SaaS-plus-hardware model Driveline could pursue at scale.
• Rapsodo: Ball-flight tracking and hitting/pitching analytics hardware widely used in baseball. Integrated into TRAQ but also sells directly to consumers and facilities, making it both a partner and a broad incumbent in baseball data.
• TrackMan: Radar-based ball tracking across baseball, golf, and other sports. Comparable to Driveline's ball-flight capture layer, integrated into TRAQ, but with a much broader cross-sport portfolio.

Direct peers

• KinaTrax: Markerless 3D motion-capture provider specializing in baseball biomechanics. Closely comparable to Driveline's Launchpad biomechanics platform, both delivering biomechanical analysis for pitchers and hitters to professional and amateur clients.
• Tread Athletics: Pitching training products, education, and digital programs targeting the same amateur-to-pro pitcher customer base as Driveline. Sells weighted balls, harnesses, and online courses that compete head-to-head with Driveline's training kits and certifications.
• Texas Baseball Ranch: Long-running pitching development organization founded by Ron Wolforth, offering in-person programs and online training with a velocity-development focus. Comparable to Driveline's in-person pitching training at its three facilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DrivelineBB
• YouTubeyoutube.com/user/drivelinebaseball
• Facebookfacebook.com/drivelinebaseball
• LinkedInlinkedin.com/company/driveline-baseball-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driveline Baseball