Pinnacle Exhibits
Pinnacle Exhibits is a US experiential marketing agency that designs and produces brand activations, exhibits, environments and live events for large enterprise clients across technology, retail, sports, food and beverage, and automotive. It operates from six US offices on a project-based professional services model.
- Company typePrivate
- Founded1998
- HeadquartersHillsboro, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Pinnacle Exhibits does
Pinnacle Exhibits is a US-based experiential marketing agency that designs and produces brand experiences, activations, exhibits, environments and live events for large enterprise clients. Its work spans marquee consumer and B2B brands across technology (Adobe, Google, Verizon, Alienware), food and beverage (Wendy's, Subway, SONIC, Doritos), retail (Walmart, Sam's Club), sports (Denver Broncos, Atlanta Falcons, Utah Jazz), automotive (Magna, Faraday Future, TuSimple), travel (Airbnb) and luxury (Hennessy), with activations at high-profile venues including Super Bowl LII, CES, Bonnaroo and Lollapalooza.
The company operates from six US offices (Portland, San Francisco, Los Angeles, Chicago, Raleigh-Durham, Hartford) and is led by President and CEO Brad Hogan alongside founder Chris Olberding, with C-suite roles covering creative (Chris Fredericksen), finance (Chris Jensen) and people (Meg Friar Bilanzich). Its revenue model is professional services-based: bespoke project engagements with enterprise brand marketing teams, acquired through a consultative direct-sales motion and showcased via a website portfolio. There is no proprietary technology platform, software product or disclosed AI capability; the agency's value proposition rests on creative talent and operational execution rather than technology differentiation. Historical capital sources include three non-equity rounds from Riverlake Partners, Banyan Mezzanine Funds and Diamond State Ventures between 2007 and 2013.
Pinnacle Exhibits firmographics
Firmographics- Name
- Pinnacle Exhibits
- Legal name
- Pinnacle
- Website
- https://pinnacle-exhibits.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pinnacle Exhibits is a US experiential marketing agency that designs and produces brand activations, exhibits, environments and live events for large enterprise clients across technology, retail, sports, food and beverage, and automotive. It operates from six US offices on a project-based professional services model.
- Ownership category
- akta.pro rank
Pinnacle Exhibits industry classification
Industry- Product category
- Experiential Marketing Services
- akta.pro primary industry
- Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
- akta.pro secondary industry
- Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)
Keywords
Where Pinnacle Exhibits is headquartered
LocationHeadquarters
- HQ city
- Hillsboro
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Pinnacle Exhibits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Experiential Marketing Services: Project-based revenue from creating custom brand experiences, activations, exhibits, environments and events for enterprise clients. Revenue is generated through bespoke service engagements rather than recurring subscriptions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Pinnacle Exhibits product offering
Product offeringCore offering
Pinnacle Exhibits is an experiential marketing agency that designs and produces custom brand experiences, activations, exhibits, environments, and live events for enterprise clients. The agency delivers bespoke projects that connect consumer brands with their audiences at trade shows, sporting events, music festivals (e.g., Bonnaroo, Lollapalooza), CES, Super Bowl, and custom pop-up engagements.
Product overview
Pinnacle Exhibits is an experiential marketing agency that creates brand experiences, activations, exhibits, environments, and events. The company does not offer a traditional software product or SaaS platform. Instead, it provides services-based offerings focused on live brand experiences and marketing activations across various industries and events such as Super Bowl, CES, music festivals, and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Activations
Companies that use Pinnacle Exhibits
Customer profileNamed customers20 records
Segments1 record
Ideal customer profiles1 record
Pinnacle Exhibits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pinnacle Exhibits partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Pinnacle Exhibits competitors and assessment
Company assessmentDirect peers
- MKG: MKG is an independent experiential marketing agency specializing in brand activations, events, and immersive experiences for major consumer and tech brands—a direct competitor in the same service category and customer base as Pinnacle Exhibits.
- Opus Agency: Opus Agency is a US-based experiential marketing agency that designs and executes brand experiences, events, and activations for enterprise technology and consumer brands—a close peer in service offering and target customer profile.
- AgencyEA: AgencyEA is a Chicago-based experiential marketing agency producing brand experiences, events, and activations for enterprise B2B and consumer brands—a comparable mid-sized US experiential agency with a similar service profile to Pinnacle.
- Sparks: Sparks (a Freeman Company) is a US-based experiential marketing agency that designs and executes brand experiences, trade show exhibits, and live events for enterprise clients—directly comparable to Pinnacle's core service offering across similar end markets.
- Czarnowski: Czarnowski is a US-based exhibit and event marketing agency designing trade show exhibits, brand experiences, and corporate environments for enterprise clients—a direct peer in the exhibit-fabrication and live-experience segment.
- GMR Marketing: GMR Marketing is a US-based sports and entertainment experiential marketing agency that designs activations, fan experiences, and event programs for major brands—directly comparable to Pinnacle's sports and entertainment activation work for clients like NFL teams and SONIC.
- Momentum Worldwide: Momentum Worldwide is a global experiential marketing agency within the IPG network that produces brand experiences, sponsorships, and live activations for enterprise clients—comparable in service mix to Pinnacle but with broader international reach.
- Octagon: Octagon is a global sports and entertainment marketing agency producing brand experiences, event activations, and athlete-driven campaigns for enterprise clients—overlapping with Pinnacle's sports-vertical experiential work.
Broad incumbents
- Jack Morton Worldwide: Jack Morton is a global brand experience agency within the Interpublic Group, producing experiential campaigns, events, and activations for Fortune 500 brands—overlapping with Pinnacle's service mix but operating at significantly larger scale and international footprint.
- George P. Johnson Experience Marketing: George P. Johnson is a large, established global experience marketing agency operating across trade shows, brand experiences, and digital activations for enterprise clients; comparable to Pinnacle but with broader geographic reach and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pinnacle Exhibits social profiles
Digital presencePinnacle Exhibits financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pinnacle Exhibits leadership team
Management profileNumber of profiles
Profiles5 records
Pinnacle Exhibits funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pinnacle Exhibits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pinnacle Exhibits
What does Pinnacle Exhibits do?
Pinnacle Exhibits is an experiential marketing agency that designs and produces custom brand experiences, activations, exhibits, environments, and live events for enterprise clients. The agency delivers bespoke projects that connect consumer brands with their audiences at trade shows, sporting events, music festivals (e.g., Bonnaroo, Lollapalooza), CES, Super Bowl, and custom pop-up engagements.
Is Pinnacle Exhibits a public or private company?
Pinnacle Exhibits is a private company. It is classified as private equity controlled and is currently operating.
When was Pinnacle Exhibits founded?
Pinnacle Exhibits was founded in 1998. It employs 101 to 250 people.
Where is Pinnacle Exhibits based?
Pinnacle Exhibits is headquartered in Hillsboro, United States, in the North America region.
How does Pinnacle Exhibits make money?
One revenue line is on record: experiential Marketing Services.
Who are Pinnacle Exhibits's main competitors?
Direct peers on record are MKG, Opus Agency, AgencyEA, Sparks, Czarnowski, GMR Marketing, Momentum Worldwide and Octagon. Broad incumbents are Jack Morton Worldwide and George P. Johnson Experience Marketing.
Does Pinnacle Exhibits have an API?
No public API is recorded for Pinnacle Exhibits.
What industry is Pinnacle Exhibits in?
Pinnacle Exhibits's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of MPAGAFAG, Beauty, Fashion & Pop-Culture Conventions.