Jada Toys
Jada Toys is a US-based, privately held manufacturer (founded 1999) of licensed and in-house die-cast collectible vehicles, 1:12 action figures, RC toys, and car-culture apparel, selling directly to collectors via jadanextlevel.com and through Walmart, GameStop, BigBadToyStore, and Entertainment Earth under brands including Fast & Furious, Star Wars, Street Fighter, Invincible, Pink Slips, and TrueSpec R.
- Company typePrivate
- Founded1999
- HeadquartersCity Of Industry, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Jada Toys does
Jada Toys is a US-based, privately held manufacturer of die-cast collectible vehicles, action figures, and car-culture apparel, founded in 1999 and headquartered in City of Industry, California with 101-250 employees. The company produces officially licensed collectibles in 1:12, 1:18, 1:24, and 1:64 scales under multiple sub-brands, including Fast & Furious, Initial D, Street Fighter, Invincible, Star Wars, and Liberty Walk, alongside in-house lines such as Pink Slips, TrueSpec R, RTR Vehicles, and the Factory Teams apparel collection. Manufacturing centers on die-cast metal body construction with opening parts, rubber tires, and detailed interiors, supplemented by the premium TrueSpec R high-grade resin line for collector-tier accuracy and remote-controlled electronic toys (notably Star Wars walkers).
The company monetizes through a multi-channel model: direct-to-consumer e-commerce via jadanextlevel.com (priced $19.99-$250 per unit), mass-market retail exclusives (notably Walmart), specialty retail distribution (BigBadToyStore, Entertainment Earth, GameStop), and convention-exclusive drops at San Diego Comic-Con and the Las Vegas Diecast Supercon (where Jada is the 2026 title sponsor). Licensing royalties flow to partners including Disney, Capcom, Skybound Entertainment, Universal, and Liberty Walk in exchange for access to major entertainment and automotive IP. Marketing runs through organic social (Instagram, Facebook, YouTube, X, TikTok, LinkedIn) plus the Jada Insider email newsletter aimed at collector-community engagement.
Customer segments center on collector enthusiasts, car-culture fans, franchise/anime/gaming audiences, Star Wars fans, and convention attendees, with pricing tiers spanning entry-level die-cast ($25-$50), action figures ($35-$50), apparel ($30-$60), premium resin ($250), and RC electronics ($49.99-$69.99). Recent strategic activity is heavily skewed toward 2026 launches tied to the Mandalorian and Grogu film release and Invincible Season 3 finale, alongside entry into mass-market retail — suggesting a push to scale distribution while deepening the licensed-IP moat.
Jada Toys firmographics
Firmographics- Name
- Jada Toys
- Legal name
- Jada Toys
- Website
- https://jadanextlevel.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Jada Toys is a US-based, privately held manufacturer (founded 1999) of licensed and in-house die-cast collectible vehicles, 1:12 action figures, RC toys, and car-culture apparel, selling directly to collectors via jadanextlevel.com and through Walmart, GameStop, BigBadToyStore, and Entertainment Earth under brands including Fast & Furious, Star Wars, Street Fighter, Invincible, Pink Slips, and TrueSpec R.
- Ownership category
- akta.pro rank
Jada Toys industry classification
Industry- Product category
- Collectible Toys
- NAICS
- Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
- akta.pro secondary industries
- Collectibles, Trading Cards & Blind Box Toys Retail (CRALAFAI), Dolls, Plush & Action Figures Retail (CRALAFAD)
Keywords
Where Jada Toys is headquartered
LocationHeadquarters
- HQ city
- City Of Industry
- HQ country
- United States
- HQ region
- North America
Markets served
Jada Toys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Jada Toys generates revenue through its direct-to-consumer e-commerce platform jadanextlevel.com, selling die-cast vehicles, action figures, and apparel directly to collectors with pricing ranging from $20 to $250 per item.
- Retail Partner Distribution: Revenue generated through distribution partnerships with retailers including BigBadToyStore, Entertainment Earth, GameStop, and Walmart for exclusive products and pre-orders.
- Licensing Royalties: Jada Toys operates under licensing agreements with major franchises including Star Wars, Fast & Furious, Street Fighter, Initial D, Invincible, Liberty Walk, and others, paying royalties for the right to produce branded collectibles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Die-cast vehicles at 1:24 scale |
| Unit Pricing | Pay-as-you-go | Premium resin collectibles (TrueSpec R) |
| Unit Pricing | Pay-as-you-go | 1:12 Scale Action Figures |
| Unit Pricing | Pay-as-you-go | Apparel collection |
| Unit Pricing | Pay-as-you-go | Remote-controlled Star Wars vehicles |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Jada Toys product offering
Product offeringCore offering
Jada Toys designs, manufactures, and sells officially licensed and proprietary die-cast collectible vehicles, action figures, and apparel under multiple sub-brands and franchise licenses (Star Wars, Fast & Furious, Street Fighter, Initial D, Invincible, Liberty Walk). Products are sold through the company's direct-to-consumer e-commerce platform (Jada Next Level) and through retail partners, with limited-edition convention exclusives released at San Diego Comic-Con and Diecast Supercon.
Product overview
Jada Toys operates as a collectible toy and merchandise company with Jada Next Level serving as its direct-to-consumer e-commerce platform for exclusive releases and limited-edition collectibles. The product portfolio comprises several sub-brands including TrueSpec R (premium resin vehicles), Initial D (anime-licensed die-cast vehicles with figures), Fast & Furious (film-licensed vehicles), Liberty Walk (widebody kit vehicles), Pink Slips (fashion-forward in-house vehicle line), RTR Vehicles (real-performance car replicas), Street Fighter (fighting game action figures), Invincible (animated series action figures), and Factory Teams (streetwear apparel). Products span multiple scales (1:12, 1:18, 1:24, 1:64) and include die-cast vehicles, action figures, and apparel. The company also produces convention-exclusive collectibles for San Diego Comic-Con and Diecast Supercon events.
Differentiator
Problem solved
Functional benefit
Brands
- Pink Slips: Bold die-cast vehicle line redefining car culture with vibrant, fashion-forward styling and inclusivity.
- TrueSpec R
- RTR Vehicles
- Liberty Walk
- Initial D
- Fast & Furious
- Street Fighter
- Invincible
Products and services
- TrueSpec R Jada's premium die-cast vehicle line featuring high-quality resin construction for unmatched precision and detailing. Delivers the highest level of craftsmanship with finely applied paint finishes and exceptional accuracy, designed for discerning collectors seeking the pinnacle of scale automotive collectibles.
- Initial D Licensed die-cast vehicle line featuring iconic cars from the Initial D anime series. Includes 1:24 scale vehicles with die-cast figures, capturing the spirit of Japan's street-racing legend with authentic details for anime and car enthusiasts.
- Fast & Furious Licensed collectible line inspired by the global Fast & Furious franchise. Features die-cast vehicles replicating iconic cars from the films, including Brian's Nissan Skyline GT-R (R34) and Dom's W-Motors Lykan HyperSport, with premium detailing for fans and collectors.
- Liberty Walk Licensed die-cast vehicles featuring Liberty Walk's signature widebody kits and aggressive custom car designs. Blends street style with high-performance aesthetics, transforming iconic vehicles into head-turning collector pieces.
- Pink Slips Jada's bold in-house die-cast vehicle brand redefining car culture with vibrant, fashion-forward styling. Features vibrant colors, premium finishes, and statement-making designs available in multiple scales, celebrating individuality and performance meets personality.
- RTR Vehicles Die-cast replica line featuring real-life performance cars from RTR Vehicles. Each model features 100% die-cast body, rubber tires with rolling wheels, detailed interiors, and functional parts including opening doors, hood, trunk, and working headlights and tail lights.
- Street Fighter Licensed action figure line featuring characters from the iconic Street Fighter fighting game franchise. Ultra Street Fighter II figures capture the power, detail, and personality of each fighter with premium articulation and accessories for collectors and fans.
- Invincible Licensed action figure collection inspired by the hit Amazon animated series. Features 1:12 scale figures with premium articulation, screen-accurate details, and dynamic accessories, bringing fan-favorite heroes and villains to life.
- Factory Teams Apparel Streetwear collection extending Jada's car culture brand into everyday apparel. Includes t-shirts, long sleeve shirts, crew neck sweatshirts, and pull-over hoodies featuring designs inspired by JDM Tuners, Big Time Muscle, Hollywood Rides, Pink Slips, Just Trucks, and Hyper Spec legacy brands.
- Star Wars Remote-Controlled Walker Toys Remote-controlled Star Wars walker toys including the AT-AT Walker and Imperial Remnant AT-RT Walker with lights and sound effects. The AT-RT includes a 6-inch figurine of The Mandalorian and Grogu and is available as a Walmart Exclusive.
- Ultra Street Fighter II Akuma (Player 2 Deluxe) SDCC 2026 convention-exclusive 1:12 scale action figure of Akuma from Ultra Street Fighter II in Player 2 Deluxe colorway. Includes alternate head sculpt, interchangeable hands, orange Hadoken effect with stand, purple Hadoken effect, fire effect pieces, and additional blank gi. Packaged in Collector-Grade Packaging.
- Ultra Street Fighter II "You Lose" Accessory Set SDCC 2026 exclusive accessory set for Ultra Street Fighter II. Includes defeated head sculpts for all 19 unique fighters in the Jada Toys Street Fighter lineup, with select characters including extra hands and accessories.
- Invincible (Battle Damaged Deluxe) SDCC 2026 exclusive 1:12 scale action figure inspired by Invincible Season 3 finale. Features battle damage and screen-accurate details recreating Mark Grayson's aftermath of his battle with Conquest. Includes four interchangeable head sculpts, interchangeable hands, arm and leg effect pieces, and exclusive bloody Conquest head sculpt.
Quantifiable outcome
- Over 60 products featured in 2026 preview across multiple categories
- +1 more outcomes
Companies that use Jada Toys
Customer profileSegments5 records
Ideal customer profiles3 records
Jada Toys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jada Toys partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Disney Consumer ProductsflagshipJada Toys participates in Disney's global 'Star Wars: Most Wanted' campaign, a year-long program featuring new merchandise inspired by Star Wars stories. Products are tied to the upcoming 'Star Wars: The Mandalorian and Grogu' film releasing May 22, 2026. The campaign features remote-controlled walker toys including the AT-AT Walker and AT-RT Walker.
- Skybound EntertainmentcorePartnership to produce a line of Invincible-themed collectibles and action figures, launched in 2026 following a reveal at San Diego Comic-Con. The collaboration aims to create detailed action figures and collectibles reflecting the Invincible series, capitalizing on its growing popularity and fan demand.
- Liberty WalkcoreLicensing partnership with Liberty Walk, a globally recognized Japanese tuning house known for aggressive widebody kits. Jada produces officially licensed Liberty Walk die-cast vehicles including the Chevrolet Corvette C8, featuring the brand's signature widebody kit and authentic styling.
- RTR VehiclescoreCollaboration with RTR Vehicles to launch a line of die-cast replicas inspired by real-life performance cars. Each model features 100% die-cast body, rubber tires with rolling wheels, detailed interiors, and functional parts including opening doors, hood, trunk, and working headlights and tail lights.
- Autumn SpoonerminorCollaboration with automotive enthusiast Autumn Spooner for the Pink Slips line, creating 1:24 scale replicas of her custom Camaro ZL1 build. The partnership brings her bold style, personal touches, and high-performance vision to die-cast collectibles.
- BigBadToyStorecoreRetail distribution partner for pre-orders of Jada Toys products including Ultra Street Fighter II figures and Mega Man action figures.
- Entertainment EarthcoreRetail distribution partner and exclusive retailer for certain products including Blanka Player 2 Glow-in-the-Dark exclusive action figure.
- GameStopcoreRetail distribution partner for pre-orders of Jada Toys products including Street Fighter and Mega Man action figures.
- WalmartcoreWalmart exclusive distribution for the Imperial Remnant AT-RT Walker remote-controlled Star Wars toy, launching March 22, 2026.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Jada Toys competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Jada Toys social profiles
Digital presenceJada Toys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jada Toys leadership team
Management profileNumber of profiles
Profiles1 record
Jada Toys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jada Toys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jada Toys
What does Jada Toys do?
Jada Toys designs, manufactures, and sells officially licensed and proprietary die-cast collectible vehicles, action figures, and apparel under multiple sub-brands and franchise licenses (Star Wars, Fast & Furious, Street Fighter, Initial D, Invincible, Liberty Walk). Products are sold through the company's direct-to-consumer e-commerce platform (Jada Next Level) and through retail partners, with limited-edition convention exclusives released at San Diego Comic-Con and Diecast Supercon.
Is Jada Toys a public or private company?
Jada Toys is a private company. It is classified as unknown and is currently operating.
When was Jada Toys founded?
Jada Toys was founded in 1999. It employs 101 to 250 people.
Where is Jada Toys based?
Jada Toys is headquartered in City Of Industry, United States, in the North America region.
How does Jada Toys make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Partner Distribution and licensing Royalties.
Does Jada Toys have an API?
No public API is recorded for Jada Toys.
What industry is Jada Toys in?
Jada Toys's product category is Collectible Toys. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible), with a secondary code of CRALAFAI, Collectibles, Trading Cards & Blind Box Toys Retail. Its NAICS code is 339930 and its SIC code is 3944.