Tom & Co
Tom&Co is a London-based Adobe Commerce (Magento) agency that designs, builds and maintains headless PWA e-commerce platforms for enterprise retail brands, with retainer partnerships and an AI services arm.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tom & Co does
Tom&Co Ltd. is a London-headquartered, privately held digital agency (founded 2011) that designs, builds, monitors and maintains e-commerce websites on the Adobe Commerce (Magento) platform for enterprise and upper mid-market retail brands. Its core technology stack centres on Adobe Commerce with a headless Progressive Web App (PWA) frontend, reinforced by its proprietary Dragonfly frontend framework; the firm has logged 30k+ PWA development hours and runs its entire 50+ site portfolio on headless architecture. Delivery methodology combines a strategy-led consulting phase, a 2-week Agile sprint cadence branded "Bluesprint", and integration with a broad technology partner set spanning payments (Stripe, Adyen), search and personalisation (Klevu, Athos Commerce), PIM (Akeneo), ERP (Brightpearl, Microsoft Dynamics 365 Business Central), marketing automation (Klaviyo, DotDigital, Emarsys) and customer service (Zendesk, Gorgias).
The firm operates a professional services revenue model composed of two streams: project-based Adobe Commerce implementations (typically 6-12 months from 1-week discovery through go-live) and ongoing flexible retainer partnerships covering continuous development, optimisation and dedicated account management. Publicly disclosed customer logos are concentrated in UK enterprise retail, including Oliver Bonas (partnership since 2013), Topps Tiles, Agent Provocateur, MyFujifilm (6 global markets), LeMieux, Sanderson Design Group, Millie's Cookies and Barker & Stonehouse; clients typically add new geographies and B2B capabilities on the same platform. Distribution is consultative direct enterprise sales with no self-serve or product-led motion; the firm's stated positioning is "100% of clients on ongoing retainer or long-term relationship basis".
In 2024 Tom&Co extended into AI services through a dedicated Tom&Co.AI division offering workflow automations, agentic AI implementations, custom LLM applications, knowledge hubs, AI-powered reporting, automated translation, and image generation, pitched at e-commerce use cases. The company is a Gold Adobe Solutions Partner with certified Adobe Commerce expertise, employs roughly 75 people at its 38 Shad Thames, London office, and was named Best eCommerce Agency at the 2023 eCommerce Awards and The Mastermind at the 2021 Adobe Experience Maker Awards.
Tom & Co firmographics
Firmographics- Name
- Tom & Co
- Legal name
- Tom&Co Ltd.
- Website
- https://tomandco.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tom&Co is a London-based Adobe Commerce (Magento) agency that designs, builds and maintains headless PWA e-commerce platforms for enterprise retail brands, with retainer partnerships and an AI services arm.
- Ownership category
- akta.pro rank
Tom & Co industry classification
Industry- Product category
- E-commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)
- akta.pro secondary industries
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where Tom & Co is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tom & Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Adobe Commerce Implementation Services: Core revenue stream from designing, developing, and maintaining Adobe Commerce (Magento) e-commerce websites. Includes replatforming, custom development, and integrations. Revenue is project-based with typical timelines of 6-12 months for full implementations.
- Retainer Partnerships: Ongoing retainer agreements providing continuous improvement, development, optimisation, and strategic guidance. Flexible monthly hour commitments with no long-term obligations. Includes dedicated account management and priority support.
- AI Consulting & Implementation: AI strategy, implementation, and enablement services. Includes AI Opportunity Audits, Discovery sessions, pilot builds, and ongoing implementation programmes. Typically 3-4 months to first deployment with ongoing programmes thereafter.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom Project-Based Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Tom & Co product offering
Product offeringCore offering
Tom & Co is a London-based Adobe Commerce (Magento) agency that designs, develops, and maintains bespoke e-commerce websites for enterprise and mid-market brands, with services spanning replatforming, strategy, design and UX, custom development, maintenance, SEO, integrations, and ongoing retainer partnerships. The firm also operates an AI Agency Consultancy delivering practical AI solutions including workflow automation, agentic AI, custom LLM, knowledge hubs, translation, image generation, and bespoke micro-app builds. Its portfolio of 50+ websites is built predominantly on headless PWA architecture using a proprietary Dragonfly frontend framework.
Product overview
Tom & Co is a London-based forward-thinking Adobe Commerce (Magento) agency offering a comprehensive e-commerce platform and service portfolio. The core offering is Adobe Commerce agency services including replatform, strategy, design & UX, development, maintenance, SEO optimisation, retainers, and integrations. The AI Agency Consultancy provides practical AI solutions including workflow automation, agentic AI, custom LLM, knowledge hubs, reporting & insights, translation, and image generation. Adobe-specific solutions include Commerce Cloud as a Service (ACCS), Headless Commerce, Adobe Analytics, Adobe Target, and Adobe Assets. The company delivers client-specific e-commerce platforms across fashion, homeware, luxury, food, equestrian, photography, and furniture sectors, working with brands like Oliver Bonas, Millie's Cookies, Sanderson Design Group, Topps Tiles, LeMieux, MyFujifilm, Agent Provocateur, and Barker & Stonehouse.
Differentiator
Problem solved
Functional benefit
Products and services
- Adobe Commerce (Magento) Agency Services
- Replatform Services
- Strategy Services
Quantifiable outcome
- 45% increase in mobile conversion rate for Oliver Bonas
- +5 more outcomes
Companies that use Tom & Co
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Tom & Co technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration35 records
AI capability9 records
Feature4 records
Tom & Co partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adobe Commerce (Magento)coreOfficial Adobe Solutions Partner with Gold Partner status. Certified expertise in Adobe Commerce (Magento) development, implementation, and optimisation. Direct access to Adobe's global support network and priority support. Team holds official Adobe Commerce certifications.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Tom & Co competitors and assessment
Company assessmentDirect peers
- Vaimo: One of the largest global Adobe Commerce (Magento) implementation agencies, headquartered in Stockholm with offices across EMEA, APAC, and the Americas. Closest large-scale competitor to Tom&Co with comparable Adobe Gold Partner status, headless PWA focus, and similar enterprise/mid-market client roster.
- Astound Commerce: Global digital commerce agency specializing in Adobe Commerce, Shopify, and Salesforce Commerce Cloud implementations for enterprise brands. Directly comparable as a multi-platform commerce agency competing for similar enterprise replatform RFPs.
- Inchoo: Magento-focused development agency headquartered in Croatia serving global enterprise clients with custom Adobe Commerce builds, headless implementations, and design services. Comparable in specialty Adobe Commerce focus and enterprise client orientation.
- Atwix: Magento/Adobe Commerce development agency offering custom e-commerce solutions, extensions, and integrations. Overlapping service portfolio of Adobe Commerce implementation, custom development, and ongoing support for mid-market and enterprise retailers.
- Elogic Commerce: Magento and Adobe Commerce development company delivering end-to-end e-commerce solutions including design, development, and support. Directly competes for Adobe Commerce enterprise implementation engagements with comparable headless commerce capabilities.
- Blueacornici: Adobe Commerce (Magento) digital experience agency specializing in replatforms, optimization, and ongoing support for enterprise brands. Strategic counterpart in Adobe's partner ecosystem competing for similar enterprise digital transformation projects.
- Absoluteweb: Adobe Commerce (Magento) agency providing full-service e-commerce solutions including development, integrations, and ongoing support for retailers and brands. Closely matches Tom&Co's project/retainer mix and enterprise e-commerce focus.
- Verndale: Digital experience agency offering enterprise e-commerce, CMS, and personalization implementations including Adobe Commerce. Comparable in combining strategy, design, and development for enterprise commerce clients.
- Mindgrub: Adobe Commerce (Magento) partner and digital agency delivering custom e-commerce, mobile, and emerging technology solutions for mid-market and enterprise clients. Overlaps with Tom&Co on Adobe Commerce implementation strategy and execution.
Broad incumbents
- Deloitte Digital: Global consulting practice (part of Deloitte) including a large Adobe Commerce capability serving Fortune 500 enterprise clients. Represents the broad-incumbent competitive threat with deeper bench and global delivery that Tom&Co competes against on larger enterprise RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tom & Co social profiles
Digital presenceTom & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tom & Co leadership team
Management profileNumber of profiles
Profiles4 records
Tom & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tom & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tom & Co
What does Tom & Co do?
Tom & Co is a London-based Adobe Commerce (Magento) agency that designs, develops, and maintains bespoke e-commerce websites for enterprise and mid-market brands, with services spanning replatforming, strategy, design and UX, custom development, maintenance, SEO, integrations, and ongoing retainer partnerships. The firm also operates an AI Agency Consultancy delivering practical AI solutions including workflow automation, agentic AI, custom LLM, knowledge hubs, translation, image generation, and bespoke micro-app builds. Its portfolio of 50+ websites is built predominantly on headless PWA architecture using a proprietary Dragonfly frontend framework.
Is Tom & Co a public or private company?
Tom & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tom & Co founded?
Tom & Co was founded in 2013. It employs 51 to 100 people.
Where is Tom & Co based?
Tom & Co is headquartered in London, United Kingdom, in the Europe region.
How does Tom & Co make money?
Three revenue lines are on record. Adobe Commerce Implementation Services are the primary driver. The others are retainer Partnerships and AI Consulting & Implementation.
Who are Tom & Co's main competitors?
Direct peers on record are Vaimo, Astound Commerce, Inchoo, Atwix, Elogic Commerce, Blueacornici, Absoluteweb, Verndale and Mindgrub. Deloitte Digital is listed as a broad incumbent.
Does Tom & Co have an API?
No public API is recorded for Tom & Co.
What industry is Tom & Co in?
Tom & Co's product category is E-commerce Agency Services. Its primary akta.pro industry code is BPAHAEAL, Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting, with a secondary code of HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 541511 and its SIC code is 7371.