Activinsights
- Company typePrivate
- Founded2009
- HeadquartersKimbolton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Activinsights firmographics
Firmographics- Name
- Activinsights
- Legal name
- ActivInsights Ltd
- Website
- https://activinsights.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Activinsights industry classification
Industry- Product category
- Clinical Research Wearables
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
- akta.pro secondary industries
- Sleep Tech Wearables (CRACAIAG), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)
Keywords
Where Activinsights is headquartered
LocationHeadquarters
- HQ city
- Kimbolton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Activinsights business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Professional Wearables Hardware: Sale of GENEActiv and ActivInsights Band devices to clinical trials, healthcare providers, and research institutions. Devices designed for medical-grade standards with long-term monitoring capabilities.
- Clinical Trial Services: End-to-end services for clinical trials including study design, global device deployment, data acquisition and analysis, training, and regulatory support. Covers decentralised trials with remote patient monitoring.
- Data Analysis Services: Algorithm development, data infrastructure, and advanced analytics revealing novel endpoints and biomarkers. R Markdown training and software support services.
- Healthcare Provider Services: ActivInsights Band Uploader for lifestyle measurement and insight reporting from wearables. Process pseudonymous data for healthcare professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise/Clinical Trial Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Activinsights product offering
Product offeringCore offering
Activinsights designs, manufactures and sells professional-grade wrist-worn accelerometry wearables (GENEActiv raw-data accelerometer and ActivInsights Band) along with supporting software platforms (Study Management Hub, Advanced Sleep Toolkit, Actigraphy Sleep Toolkit, Digital Measures Catalogue) and end-to-end study services (algorithm development, data acquisition and analysis, training, data infrastructure). Its products deliver objective, continuous measurement of physical behaviour, sleep, and lifestyle for use as digital biomarkers and clinical endpoints in pharmaceutical clinical trials, public health research, and healthcare-provider patient monitoring.
Product overview
Activinsights is a digital health company offering a unified portfolio of professional-grade wearable technologies and analytical services for objective measurement of physical behaviors, sleep, and lifestyle. The core product suite includes GENEActiv (raw-data accelerometer for medical-grade research) and the ActivInsights Band (long-term continuous monitoring wearable), supported by software platforms including the Study Management Hub for trial coordination and the Digital Measures Catalogue offering 150+ validated metrics. These devices are complemented by the Advanced and Actigraphy Sleep Toolkits for specialized sleep analysis. The company provides end-to-end services including Algorithm Development, Data Acquisition & Analysis, Training (GENEActiv and R Markdown), Apps & Software, and Data Infrastructure. The architecture follows a device-plus-services model: proprietary wearables collect raw sensor data, which is then processed through validated open algorithms to generate clinical-grade digital endpoints, biomarkers, and outcomes assessments for pharmaceutical drug development, clinical practice, and disease management.
Differentiator
Problem solved
Functional benefit
Brands
- GENEActiv: World's first raw-data wrist-wearable device providing unfiltered, high-resolution sensor-level data for clinical trials and public health research to medical-grade standards.
- ActivInsights Band
- Study Management Hub
Products and services
- GENEActiv Lightweight, waterproof raw-data accelerometer that provides unfiltered, high-resolution sensor-level data including acceleration, light, and temperature in SI units for public health research and clinical trials. Designed for continuous 24/7 monitoring up to one month and used by pharmaceutical companies, academic researchers, and healthcare providers.
- ActivInsights Band Low-burden continuous assessment wearable with wireless data transfers for up to a year, delivering activity, sleep, and lifestyle data in real time. Used in over 800 peer-reviewed publications worldwide for clinical trials, public health research, and healthcare-provider monitoring.
- Advanced Sleep Toolkit Next-level sleep analysis tool built for clinicians and researchers, offering streamlined sleep data visualisation and mark-up with objective sleep measures directly from high-resolution GENEActiv data files, including automated sleep-period detection algorithms.
- Actigraphy Sleep Toolkit Simplified at-home sleep measurement tool built for clinicians and researchers, providing instant reports and objective sleep measures from wearable data.
- Digital Measures Catalogue Catalogue of over 150 digital measures covering sleep, physical activity, and behavioural metrics available for deployment in clinical trials and research studies.
- Study Management Hub Central cloud platform supporting device, participant, site, and data management with live adherence reporting for clinical trials and research studies.
- Algorithm Development Professional service developing and validating custom algorithms that process raw accelerometer data into meaningful digital endpoints and biomarkers for clinical trials and research studies.
- Data Acquisition & Analysis Professional service collecting, processing, and analysing wearable device data for clinical trial and research applications, with global deployment capabilities.
- GENEActiv Training Training services for researchers and clinical staff on the use of GENEActiv devices and data collection protocols.
- R Markdown Training Training on R Markdown for data analysis and reporting from wearable device data.
- Apps & Software Software applications supporting data collection, upload, and analysis from ActivInsights wearable devices.
- Data Infrastructure Scalable global and secure infrastructure for data collection, storage, and management across distributed research studies.
Quantifiable outcome
- 95% accuracy in detecting infant posture and measuring physical activity
- +3 more outcomes
Companies that use Activinsights
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Activinsights technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Activinsights partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- PfizerminorActivInsights participated in Pfizer's 7th Annual Digital Implementation Summit in Boston, contributing to discussions on digital tools in clinical research ecosystem. CTO Joss Langford presented on Digital Measure Development, Adoption, and Operationalisation, sharing operational learnings on minimising site burden.
- Digital Medicine Society (DiME)coreDigital Solutions Collaborator in DiME physical activity project to develop core set of digital measures for physical activity accepted within the industry. Activinsights contributes strategic input, serves as usability testers and early adopters. Project addresses the challenge of 80 unique endpoints for physical activity in DiMe's Library of Digital Endpoints with focus on developing tools and therapeutics that add value to patients, caregivers, researchers, and product developers.
- CardialysiscoreStrategic partnership with leading Cardiovascular Research Organisation to promote use of remote monitoring wearables for researchers to understand daily lifestyles of cardiac patients. Cardialysis becomes first organisation of its kind to offer ActivInsights professional wearable devices to clinical trial sponsors, enabling analysis of how treatments affect patient behaviours including sleep, sedentary behaviour, walking, and high activity levels in cardiology.
- Vital BeatscoreCo-development partner in €1.8M SafeHeart project (co-funded by Innovate UK as part of EUREKA Eurostars programme) to improve prediction of lethal cardiac arrhythmias. Project combines Vital Beats' cardiac device platform with ActivInsights wearable technologies, working with patients in Copenhagen and Amsterdam over 3 years. AI techniques analyse heart data from cardiac devices, physical behaviour from wearables, and patient-reported information for 30-day advance warning of deadly cardiac arrests.
- Rigshospitalet CopenhagencoreDenmark's leading cardiac disease centre providing clinical experience and research expertise for SafeHeart project. Researchers test arrhythmia predictions and create real-time health data feedback for clinicians and patients in Copenhagen clinical settings.
- Amsterdam University Medical CentercoreClinical research partner in SafeHeart project providing clinical experience from Amsterdam settings. Collaborates with researchers to test arrhythmia predictions and validate real-time health data feedback for cardiac patients.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Activinsights competitors and assessment
Company assessmentDirect peers
- ActiGraph: ActiGraph is the dominant manufacturer of research-grade actigraphy devices used in clinical trials, public health research, and academic studies. It is the most direct competitor to Activinsights in the professional wearables space for objective activity and sleep monitoring.
- CamNtech: CamNtech manufactures the MotionWatch and other actigraphy devices used extensively in sleep research and clinical studies. It directly competes with Activinsights in academic and clinical sleep/activity monitoring applications.
- Empatica: Empatica develops medical-grade wearables (EpiMonitor, Embrace) with FDA clearance for seizure detection and is widely used in clinical trials for neurological and rare disease research. It is a direct competitor in the clinical-grade wearable monitoring category.
- VivoSense: VivoSense provides wearable sensor data analytics and digital endpoints for clinical trials, particularly in respiratory, oncology, and rare disease. It overlaps directly with Activinsights' algorithm and analytics layer for digital biomarker development in pharma-sponsored studies.
Emerging players
- Biofourmis: Biofourmis offers a wearable-based remote monitoring platform with AI-driven analytics for clinical trials and care management. It overlaps with Activinsights in clinical trial wearables and remote patient monitoring, though with a broader software/AI platform orientation.
- BioStamp (MC10 / Medidata): BioStamp (originally MC10) provides clinical-grade body-worn sensors for clinical research, now integrated with Medidata's clinical trial platform. It competes with Activinsights in deploying wearable sensors as digital endpoints in pharma-sponsored trials.
- Oura Health: Oura produces a smart ring used for sleep and activity tracking, increasingly adopted in academic and clinical research. While consumer-focused, its scientific publication record and growing research adoption position it as an emerging competitor in the digital endpoint space.
Broad incumbents
- Medidata Solutions (Dassault Systèmes): Medidata is a leading clinical trial technology platform that has expanded into wearable sensor integration through its BioStamp acquisition. As a broad incumbent, it competes with Activinsights in providing the digital infrastructure layer for decentralised and sensor-enabled clinical trials.
- Polar Electro: Polar is an established wearable manufacturer with research-grade heart rate and activity monitors used in academic studies. It overlaps with Activinsights in physical activity research with broader consumer and sports applications.
- Philips (Patient Monitoring & RPM): Philips is a global healthcare technology incumbent offering remote patient monitoring and connected care solutions. While focused on hospital-grade systems, it represents the broad incumbent category of integrated wearable-based monitoring solutions that Activinsights competes against at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Activinsights social profiles
Digital presenceActivinsights compliance and trust
Trust signalCompliance3 records
Activinsights financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activinsights leadership team
Management profileNumber of profiles
Profiles7 records
Activinsights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activinsights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activinsights
What does Activinsights do?
Activinsights designs, manufactures and sells professional-grade wrist-worn accelerometry wearables (GENEActiv raw-data accelerometer and ActivInsights Band) along with supporting software platforms (Study Management Hub, Advanced Sleep Toolkit, Actigraphy Sleep Toolkit, Digital Measures Catalogue) and end-to-end study services (algorithm development, data acquisition and analysis, training, data infrastructure). Its products deliver objective, continuous measurement of physical behaviour, sleep, and lifestyle for use as digital biomarkers and clinical endpoints in pharmaceutical clinical trials, public health research, and healthcare-provider patient monitoring.
Is Activinsights a public or private company?
Activinsights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activinsights founded?
Activinsights was founded in 2009. It employs 1 to 10 people.
Where is Activinsights based?
Activinsights is headquartered in Kimbolton, United Kingdom, in the Europe region.
How does Activinsights make money?
Four revenue lines are on record. Professional Wearables Hardware is the primary driver. The others are clinical Trial Services, data Analysis Services and healthcare Provider Services.
Who are Activinsights's main competitors?
Direct peers on record are ActiGraph, CamNtech, Empatica and VivoSense. Emerging players are Biofourmis, BioStamp (MC10 / Medidata) and Oura Health. Broad incumbents are Medidata Solutions (Dassault Systèmes), Polar Electro and Philips (Patient Monitoring & RPM).
Does Activinsights have an API?
No public API is recorded for Activinsights.
What industry is Activinsights in?
Activinsights's product category is Clinical Research Wearables. Its primary akta.pro industry code is HLACAPAB, Connected Medical Devices & Wearables (Sensors, Patches, Implantables), with a secondary code of CRACAIAG, Sleep Tech Wearables. Its NAICS code is 334510 and its SIC code is 3845.