apomio
apomio is a German, affiliate-funded price comparison website that lets consumers compare prices for medications and health products across 90+ online pharmacies, plus rate pharmacies, find local stores, and track prices.
- Company typePrivate
- Founded2007
- HeadquartersNuremberg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What apomio does
apomio is a privately held German price comparison portal for pharmacy and health products, founded in 2007 and based in Nuremberg. The platform aggregates real-time pricing data from over 90 partnered online pharmacies and health shops, enabling consumers to compare prices across medications, supplements, cosmetics, veterinary medicine, pregnancy/baby products, homeopathy, and medical supplies. It positions itself as a neutral, independent intermediary (as opposed to a pharmacy-owned storefront) and complements its core search with a pharmacy finder covering 3,558 stationary German pharmacies, verified pharmacy reviews, and editorial content.
The product surface centers on the apomio.de web platform and several consumer-facing utilities: an intelligent shopping list (Einkaufszettel/Merkzettel) that identifies the cheapest pharmacy carrying a full basket of products, a price alert system that emails users on price changes for watched items, a pharmacy locator with on-call emergency pharmacy data, a health blog, curated product comparison articles, and a voucher/coupon section. The platform does not hold inventory or fulfill orders; it sources medication metadata (package size, manufacturer, leaflets) from third-party pharmaceutical database provider ifap GmbH and routes converting traffic to its pharmacy partners. No public API or mobile app is offered.
The business model is affiliate/referral-based: apomio earns commissions when users click through or complete purchases at partnered pharmacies such as DocMorris, SHOP APOTHEKE, apo.com, disapo.de, and medikamente-per-klick. The service is free for end consumers, and go-to-market is product-led, driven primarily by SEO, content marketing through the health blog and product comparison articles, and email/newsletter re-engagement. The company operates exclusively in Germany and serves a single horizontal consumer segment: price-sensitive German healthcare consumers.
apomio firmographics
Firmographics- Name
- apomio
- Legal name
- apomio
- Website
- https://apomio.de
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- apomio is a German, affiliate-funded price comparison website that lets consumers compare prices for medications and health products across 90+ online pharmacies, plus rate pharmacies, find local stores, and track prices.
- Ownership category
- akta.pro rank
apomio industry classification
Industry- Product category
- Pharmacy Price Comparison
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where apomio is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Markets served
apomio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Commissions: apomio earns commissions when users click through to partnered online pharmacies or complete purchases. The platform connects over 90 pharmacies and health shops, acting as an intermediary that drives customer acquisition for the pharmacies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
apomio product offering
Product offeringCore offering
apomio operates a neutral and independent German-language price comparison portal (apomio.de) that aggregates pricing for medications, supplements, cosmetics, veterinary products, pregnancy/baby items, and medical supplies across more than 90 partnered online pharmacies and health shops. Consumers can compare prices, set email price alerts, use a smart shopping list that identifies the cheapest pharmacy for a multi-product basket, locate stationary and emergency pharmacies via a geo-based finder, and access editorial product comparisons and health-blog content, all free of charge.
Product overview
apomio.de is a German-language price comparison portal for health products and pharmacies, operating as a single unified web platform. The core offering consists of the price comparison service that aggregates over 90 connected pharmacies and health shops, enabling users to find the lowest total price for medications, health products, cosmetics, veterinary medicine, pregnancy/baby products, and medical supplies. The platform is complemented by an intelligent shopping list (Merkzettel) that identifies the cheapest pharmacy for a basket of products, a pharmacy finder for stationary pharmacies, a health blog with editorial content, curated product comparison articles, and voucher/coupon offerings. The service is free for consumers and generates revenue through affiliate partnerships with listed pharmacies.
Differentiator
Problem solved
Functional benefit
Products and services
- apomio.de Price Comparison Portal A neutral and independent German-language price comparison portal for online pharmacies, allowing consumers to compare prices for medications, health products, cosmetics, veterinary medicine, pregnancy/baby products, and medical supplies across more than 90 connected pharmacies and health shops.
- Apothekenfinder (Pharmacy Finder) Geo-based locator for stationary pharmacies across Germany that displays locations, opening hours, and current on-call emergency pharmacy services.
- Merkzettel / Einkaufszettel (Intelligent Shopping List) An intelligent shopping list tool that lets users add multiple medications and health products, then compares shipping pharmacies to identify the cheapest provider whose inventory covers the entire basket.
Quantifiable outcome
- Save up to 70% on health products compared to manufacturer retail price (UVP)
Companies that use apomio
Customer profileSegments1 record
Ideal customer profiles1 record
apomio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
apomio partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- DocMorrismajorLeading online pharmacy in Germany with 5,216+ verified reviews on apomio. One of the top-rated pharmacy partners on the platform.
- SHOP APOTHEKEmajorMajor online pharmacy with 1,631 verified reviews on apomio. One of the largest pharmacy partners.
- disapo.de VersandapothekecoreOnline pharmacy partner with 296 verified reviews on the platform.
- medikamente-per-klick VersandapothekecoreOnline pharmacy partner with 305 verified reviews on the platform.
- apo.comcoreOnline pharmacy partner with 539 verified reviews on the platform.
- Claras-Apotheke.decoreOnline pharmacy partner with 64 verified reviews on the platform.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
apomio competitors and assessment
Company assessmentDirect peers
- Versandapotheken-Preisvergleich: A specialized German pharmacy price comparison site letting shoppers find the cheapest provider across online pharmacies for medications and health products. Closely mirrors apomio's consumer-facing affiliate comparison model.
- Sparmedo: Germany-based price comparison portal for online pharmacies, offering product search, price alerts and customer reviews. Operates the same affiliate-driven pharmacy aggregator model as apomio.
- Medizinfuchs: Medizinfuchs is one of the leading German pharmacy price comparison portals, aggregating pricing across multiple Versandapotheken for medications, supplements, and health products. It is the most direct head-to-head competitor to apomio in terms of product scope, GTM motion, and target audience of German healthcare consumers.
Broad incumbents
- Idealo: Germany's largest generalist price comparison platform, owned by Axel Springer, with a dedicated pharmacy/health category competing for the same consumer queries as apomio but across a much broader product set.
- CHECK24 Vergleichsportal: Major German multi-vertical comparison portal across insurance, travel, telecom, and increasingly health/pharmacy products. A broad incumbent that competes for German consumers' price comparison intent at a national scale.
Others
- DocMorris: Leading online pharmacy in Germany and apomio's largest partner with 5,216+ reviews on the platform. Listed as a partner rather than direct comparator, but a vertically integrated online pharmacy whose own marketing and app could overlap with apomio's traffic.
- medpex: Established German online pharmacy (Versandapotheke) selling prescription and OTC products, and a partnership-side alternative that competes for the same consumer basket apomio routes via partners.
- SHOP APOTHEKE: Major EU online pharmacy (and publicly listed pharmacy operator) that is also one of apomio's largest partners. Comparable as a pharmacy-channel customer whose commissions fund apomio rather than as a direct price comparison competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
apomio social profiles
Digital presenceapomio financial estimates
Financial estimateRevenue estimate
Valuation estimate
apomio leadership team
Management profileNumber of profiles
Profiles1 record
apomio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apomio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apomio
What does apomio do?
apomio operates a neutral and independent German-language price comparison portal (apomio.de) that aggregates pricing for medications, supplements, cosmetics, veterinary products, pregnancy/baby items, and medical supplies across more than 90 partnered online pharmacies and health shops. Consumers can compare prices, set email price alerts, use a smart shopping list that identifies the cheapest pharmacy for a multi-product basket, locate stationary and emergency pharmacies via a geo-based finder, and access editorial product comparisons and health-blog content, all free of charge.
Is apomio a public or private company?
apomio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was apomio founded?
apomio was founded in 2007. It employs 1 to 10 people.
Where is apomio based?
apomio is headquartered in Nuremberg, Germany, in the Europe region.
How does apomio make money?
One revenue line is on record: affiliate/Referral Commissions.
Who are apomio's main competitors?
Direct peers on record are Versandapotheken-Preisvergleich, Sparmedo and Medizinfuchs. Broad incumbents are Idealo and CHECK24 Vergleichsportal. Others are DocMorris, medpex and SHOP APOTHEKE.
Does apomio have an API?
No public API is recorded for apomio.
What industry is apomio in?
apomio's product category is Pharmacy Price Comparison. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 456 and its SIC code is 5912.