What Medizinfuchs does

Medizinfuchs (medizinfuchs GmbH) is Germany's largest online price comparison platform for medications and pharmacy products, founded in 2004 and headquartered in Berlin. The platform aggregates real-time pricing data from over 180 German shipping pharmacies (Versandapotheken) across more than 350,000 products covering prescription and OTC medications, care products, nutritional supplements, and pet medications. Its core product is a free consumer-facing web portal that lets users search, compare prices, read reviews, and click through to partnered pharmacies to complete purchases, with a smartphone mobile app for on-the-go comparison. Differentiating features include the Merkzettel (wishlist), which calculates the cheapest combined order across multiple products and pharmacies, and a Tiefpreisgarantie (lowest price guarantee) advertising savings of up to 70% on medications.

The platform is built on a conventional web stack using cookies and tracking technologies, with data sourced from partners such as ifap-GmbH, ixxilon ApothekenService, and Gebrauchs.info for medication information. Underlying technology integrations include Mailjet (newsletter delivery), Amazon SES (transactional email), AWS infrastructure, Kairion (retail media ad server), eKomi (customer reviews), RTB House and Xandr (retargeting), and various DSPs including ID5 for cross-device identification. Customer-facing content is layered through a Ratgeber health blog and extensive category taxonomy spanning allergies, diabetes, cardiovascular, vitamins, baby/family, and cosmetics.

Medizinfuchs operates a pure affiliate-referral revenue model, earning commissions when users click through to pharmacy partners and complete purchases. The service is free for end consumers with no paid tier, and the company is privately held with no disclosed funding rounds, parent company, or subsidiary structure. The firm is a member of the Bundesverband Deutscher Versandapotheken (BVDVA), the German shipping pharmacy trade association, signalling standing among pharmacy partners. The platform operates exclusively within Germany, with marketing concentrated across SEO, paid search (Google, Microsoft), social media (Facebook, Instagram), email newsletters, and retargeting.

Name

Medizinfuchs

Legal name

medizinfuchs GmbH

Website

https://medizinfuchs.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Medizinfuchs is Germany's largest online price comparison platform for medications, aggregating real-time prices from over 180 shipping pharmacies across 350,000+ products for German consumers and pet owners, monetizing through pharmacy affiliate commissions.

Ownership category

akta.pro rank

Product category

Pharmaceutical Price Comparison

NAICS

Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Medication price comparison
• Online pharmacy aggregator
• Drug price search
• Pharmacy comparison platform
• Health product comparison

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Affiliate Commissions: Platform earns commission when users click through to pharmacies and complete purchases. Medizinfuchs acts as an intermediary driving customers to shipping pharmacies, receiving a referral/affiliate fee for each transaction.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Medizinfuchs operates a free online price comparison platform for medications and pharmacy products, aggregating real-time prices from over 180 German shipping pharmacies across more than 350,000 products. Consumers search, compare, and click through to a chosen pharmacy to complete the purchase, while Medizinfuchs earns affiliate commissions on referred sales.

Product overview

Medizinfuchs is Germany's leading online price comparison platform for pharmaceutical and health products. The core product is a free price comparison service that aggregates real-time pricing data from over 180 German shipping pharmacies across more than 350,000 products spanning medications, care products, nutritional supplements, and natural remedies. The platform's main features include an intelligent Merkzettel (wishlist) that calculates the cheapest combined order across multiple products, a mobile app for on-the-go price comparisons, pharmacy and product rating systems powered by eKomi, and a Ratgeber (health guide) content section. Users can compare prices, read reviews, and purchase directly through partnered online pharmacies, with Medizinfuchs operating as a commission-based intermediary rather than a direct retailer.

Differentiator

Problem solved

Functional benefit

Products and services

• Medizinfuchs Price Comparison Platform Web-based price comparison portal that aggregates real-time medication and health product prices from 180+ German shipping pharmacies across 350,000+ items, enabling consumers to compare prices, read reviews, and click through to a chosen pharmacy to complete purchase.
• Medizinfuchs Mobile App Smartphone application for iOS and Android that lets users compare medication and health product prices on mobile devices, with download available from the Medizinfuchs website.

Quantifiable outcome

• Savings up to 70% on medications
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• 180+ Shipping Pharmacies (Versandapotheken)coreChannel Partner/ Reseller/ DistributorMedizinfuchs partners with over 180 German shipping pharmacies that list their products and prices on the platform. Users compare prices and click through to their chosen pharmacy to complete purchases. Pharmacies pay affiliate commissions for referred customers.
• Kairion GmbHcoreGTM or Marketing PartnerRetail Media Ad Server Solution providing on-site and off-site advertising technology. Manages advertising campaigns including contextual product ads, campaign measurement, and audience targeting for cross-device remarketing.
• Mailjet SAScoreTechnology or IntegrationNewsletter delivery platform headquartered in Paris, France. Handles email delivery for newsletters, registration confirmations, and product price alerts using Amazon SES infrastructure.
• Amazon Web Services (AWS)coreTechnology or IntegrationProvides Amazon Simple Email Service (SES) for transactional email sending including registration confirmations and price alert notifications.
• eKomi Ltd.coreGTM or Marketing PartnerIndependent customer review platform enabling users to rate and review pharmacies and products on Medizinfuchs.
• Google (Analytics, AdWords, Signals, Tag Manager)coreGTM or Marketing PartnerAnalytics and advertising technology provider for website usage analysis and personalized advertising campaigns.
• Microsoft Advertising (Bing Ads)minorGTM or Marketing PartnerSearch engine advertising platform for Bing and Microsoft properties, driving traffic through paid search campaigns.
• RTB HouseminorGTM or Marketing PartnerRetargeting technology provider for personalized advertising campaigns based on user browsing behavior.
• Xandr (Microsoft)minorGTM or Marketing PartnerDemand Side Platform (DSP) and AdServer for off-site advertising campaigns.
• Bundesverband Deutscher Versandapotheken (BVDVA)minorOthersGerman association of shipping pharmacies. Medizinfuchs is a member, demonstrating industry standing and alignment with pharmacy partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Medpex: Medpex is a German online pharmacy that competes both as a pharmacy partner listed on Medizinfuchs and as a standalone destination for medication purchases.
• Idealo: Idealo is Germany's largest general price comparison portal; it has expanded into pharmacy/health products and represents a broader-incumbent threat if it deepens its medication comparison offering.
• Billiger.de: Billiger.de is a German general-merchandise price comparison portal with health/pharmacy sections, offering a broad-incumbent comparison of overlapping scope and mechanics.
• DocMorris: DocMorris is a major European online pharmacy with a strong German presence; it both supplies listings to Medizinfuchs and competes for end customers via direct brand and price leadership.
• Shop Apotheke (now Redcare Pharmacy): Shop Apotheke / Redcare Pharmacy is one of Europe's largest online pharmacies; it is simultaneously a partner pharmacy on Medizinfuchs and a powerful vertical player whose integrated shopping experience could disintermediate pure comparison portals.
• Check24: Check24 is a major German comparison platform spanning insurance, travel, energy, and increasingly health products; comparable as a multi-category comparison site that could expand into pharmacy price comparison.

Direct peers

• Sparmedo: Sparmedo is another German pharmacy price comparison site that lets users compare medication prices across online pharmacies, directly competing for the same German consumer search intent.
• Apomio: Apomio is a direct German pharmacy price comparison portal that aggregates offers from shipping pharmacies for consumers — the closest head-to-head competitor to Medizinfuchs in the same niche.

Emerging players

• Doctolib: Doctolib is the dominant European digital health platform for appointment booking and increasingly medication/e-prescription services; comparable as an emerging player converging consumer health journey touchpoints that price comparison portals occupy.

Regional players

• Geizhals: Geizhals is an Austrian price comparison site with DACH-region reach; it is comparable as a regional peer in price-comparison mechanics and pharmacy adjacency, though primarily Austria-focused rather than Germany-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medizinfuchs
• Instagraminstagram.com/medizinfuchs.de
• Xx.com/medizinfuchs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medizinfuchs