Outdoor Prolink
Outdoor Prolink operates a members-only pro deal marketplace connecting 150+ outdoor and hunting/fishing brands with verified industry professionals who receive up to 50% off retail gear across the US and Canada.
- Company typePrivate
- Founded2004
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Outdoor Prolink does
Outdoor Prolink is a members-only pro deal marketplace founded in 2004 in Boulder, Colorado, by Gareth Richards. It connects verified outdoor industry professionals (brand employees, retail staff, guides, educators, conservation workers, ski patrollers, search and rescue, and outdoor media) with 150+ partner brands offering discounts of up to 50% off retail. Members apply for free and must verify professional status via supporting documentation or through a partnership with ID.me for military and first responder verification; approvals typically process within 48-72 hours.
The platform operates as a B2B2C marketplace: brands (Black Diamond, Mammut, Arc'teryx, Vortex Optics, Mystery Ranch, BOGS, and others) retain inventory and ship orders directly to members under a dropship model coordinated by Outdoor Prolink. The company monetizes via commission or service fees on transactions processed through the marketplace, and offers brand partners a B2B platform with customizable storefronts, email campaign tools, and real-time purchase analytics. Its only named proprietary technology, the Pro Abuse Monitoring system, matches orders to each member's individual sizing profile to prevent pro-deal abuse.
In September 2021 Outdoor Prolink expanded into Canada, and in 2024 (its 20th anniversary) it launched Pursuit Prolink, a sister-brand storefront for hunting and fishing industry professionals. The company also runs The Link content blog and a periodic Friends & Family event store. Outdoor Prolink is privately held, founder-led, bootstrapped, and headquartered in Boulder, CO with a development and data team in Bangalore, India.
Outdoor Prolink firmographics
Firmographics- Name
- Outdoor Prolink
- Legal name
- Outdoor Prolink
- Website
- https://outdoorprolink.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outdoor Prolink operates a members-only pro deal marketplace connecting 150+ outdoor and hunting/fishing brands with verified industry professionals who receive up to 50% off retail gear across the US and Canada.
- Ownership category
- akta.pro rank
Outdoor Prolink industry classification
Industry- Product category
- Pro Deal Marketplace for Outdoor Industry
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor & Adventure Multi-Category Retail (CRAMABAB)
- akta.pro secondary industries
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
Keywords
Where Outdoor Prolink is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Outdoor Prolink business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Pro Purchase Program Services: Outdoor Prolink operates as a B2B2C platform, earning revenue by facilitating transactions between outdoor/hunting/fishing brands and verified professional members. The platform takes a commission or service fee on transactions processed through the marketplace.
- Dropship Fulfillment: All gear is shipped directly from each individual brand's warehouse. When members order from multiple brands, they receive separate packages with separate shipping charges. The company coordinates fulfillment across brand partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership for verified outdoor industry professionals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Outdoor Prolink product offering
Product offeringCore offering
Outdoor Prolink operates a members-only online marketplace where verified outdoor, hunting, and fishing industry professionals can purchase gear from 150+ partner brands at discounts of up to 50% off retail. The platform comprises two storefronts: Outdoor Prolink (outdoor professionals) and Pursuit Prolink (hunting and fishing professionals), with orders fulfilled via dropship directly from each brand's warehouse. Membership is free, requires verification of professional status, and the company also offers a B2B Brand Partner Program with analytics and customizable storefronts.
Product overview
Outdoor Prolink operates a multi-store, members-only pro deal marketplace platform consisting of two distinct storefronts: Outdoor Prolink (for outdoor industry professionals offering 150+ outdoor brands) and Pursuit Prolink (for hunting and fishing professionals). Brands fulfill orders directly via dropship. The platform includes a B2B brand partner program with analytics tools and customizable storefronts, plus The Link blog for content marketing.
Differentiator
Problem solved
Functional benefit
Brands
- Pursuit Prolink: A pro purchase platform for verified hunting and fishing industry professionals, offering exclusive deals on hunting, fishing, and off-roading gear.
Products and services
- Outdoor Prolink Marketplace A members-only pro deal marketplace offering up to 50% off gear from 150+ outdoor brands for verified outdoor industry professionals, including guides, educators, brand employees, retail employees, and conservation workers. Orders are fulfilled via dropship from each brand's warehouse.
- Pursuit Prolink Marketplace A sister marketplace to Outdoor Prolink offering pro deals on hunting, fishing, and off-roading gear for verified professionals in those industries, with brands such as Vortex Optics, Mystery Ranch, BOGS, onX Maps, and Darn Tough.
- Brand Partner Program A B2B platform enabling outdoor, hunting, and fishing brands to offer pro purchase programs with real-time analytics, customizable storefronts, and email marketing campaign tools. Brand partners pay a commission or service fee on transactions processed through the marketplace.
Companies that use Outdoor Prolink
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Outdoor Prolink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Outdoor Prolink partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and flagship.
- Protect Our WinterscoreNonprofit partner focused on mobilizing the outdoor sports community against climate change. Outdoor Prolink supports through micro-donations at checkout and annual giving programs. Hunters and anglers have contributed over $14 billion in federal aid through the Wildlife Restoration Act since 1937, demonstrating the conservation impact of the hunting/fishing community.
- The Conservation AlliancecoreNonprofit partner committed to protecting wild places for their habitat and recreational values. Supported through member donations and company giving programs.
- Backcountry Hunters and AnglerscoreKey industry nonprofit partner for Pursuit Prolink. Raises funds and supports conservation efforts and responsible recreation in hunting and fishing communities.
- She JumpsminorNonprofit partner with mission to increase participation of women and girls in outdoor activities.
- Pride PadsminorNonprofit partner that believes every girl deserves the opportunity to embrace being a woman and contribute to her community.
- Black DiamondflagshipMajor outdoor gear brand partner offering pro deals on climbing, skiing, and outdoor equipment through the Outdoor Prolink platform.
- MammutflagshipPremium outdoor apparel and gear brand featured prominently on the platform. Available on both US and Canada stores.
- Arc'teryxflagshipPremium outdoor apparel and equipment brand partner offering pro deals to verified outdoor professionals.
- Vortex OpticsflagshipLeading hunting optics brand brought on for Pursuit Prolink launch. Offers premium scopes, binoculars, and rangefinders for hunting professionals.
- Mystery RanchcorePremium hunting and outdoor pack manufacturer partnering with Pursuit Prolink for hunting gear pro deals.
- BOGScoreHunting and outdoor footwear brand included in Pursuit Prolink's hunting and fishing gear offerings.
- ID.mecoreIdentity verification partner enabling military and first responder verification for streamlined membership application. Allows verified military personnel and first responders to access pro deals.
- WHEELIE CreativecoreAward-winning creative agency and production company partnered for 20th anniversary brand refresh, including new logo design, brand identity, and website overhaul.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Outdoor Prolink competitors and assessment
Company assessmentDirect peers
- The Pro's Closet: The Pro's Closet operates a trusted used and new outdoor gear marketplace with authentication and pro seller programs. It shares the outdoor gear marketplace DNA and pro-oriented seller community with Outdoor Prolink, though focused on resale rather than new-gear pro deals.
- Bass Pro Shops: Bass Pro Shops operates a hunter/angler discount and pro program through its retail network, competing for verified hunting and fishing professionals that Outdoor Prolink's Pursuit Prolink serves. The merger with Cabela's makes it a direct competitor in the hunt/fish pro deal space.
- ExpertVoice: ExpertVoice (formerly ProDeals.com) is the most direct competitor: a members-only marketplace that aggregates pro deals from hundreds of brands across outdoor, cycling, fitness, and other categories for verified industry experts. It operates on the same B2B2C marketplace model with brand-funded discounts for verified professionals.
- Helly Hansen Pro: Helly Hansen's pro program offers discounted pricing to verified outdoor professionals. As a single-brand direct competitor, it offers an alternative channel for pros to access Helly Hansen gear outside of the Outdoor Prolink marketplace aggregation.
- Patagonia Pro: Patagonia's direct pro purchase program offers pro pricing on Patagonia gear to verified outdoor professionals. While single-brand rather than multi-brand marketplace, it competes for the same outdoor professional customer and reduces the pool of brand deals available on Outdoor Prolink.
Broad incumbents
- Backcountry: Backcountry is a large multi-category outdoor retailer offering gear and apparel across premium outdoor brands. While it does not operate a pro-only marketplace, it competes for the same end-consumer gear purchases influenced by Outdoor Prolink's verified pro community.
- Moosejaw: Moosejaw is an outdoor retailer carrying premium brands with a long-standing reputation among outdoor enthusiasts. While not pro-only, it operates in the same outdoor gear retail channel and competes for the same consumer mindshare.
- Evo: Evo is an outdoor and action sports retailer carrying premium brands like Arc'teryx and Patagonia with a focus on skiing, snowboarding, and mountain biking. It competes for the same gear-purchasing professionals and end consumers but as a broader retailer.
- REI Co-op Pro: REI's pro program offers discounts and benefits to verified outdoor professionals, guides, and educators. As a broader outdoor retailer with a long-established pro offering, REI competes for the same verified professional audience though as part of a much larger co-op retail business.
Others
- Sierra: Sierra is a discount outdoor retailer offering closeout and overstock gear at reduced prices. While not pro-only and not a direct competitor, it competes at the value end of the outdoor gear market that Outdoor Prolink's pros might otherwise access through the platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Outdoor Prolink social profiles
Digital presenceOutdoor Prolink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outdoor Prolink leadership team
Management profileNumber of profiles
Profiles5 records
Outdoor Prolink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outdoor Prolink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outdoor Prolink
What does Outdoor Prolink do?
Outdoor Prolink operates a members-only online marketplace where verified outdoor, hunting, and fishing industry professionals can purchase gear from 150+ partner brands at discounts of up to 50% off retail. The platform comprises two storefronts: Outdoor Prolink (outdoor professionals) and Pursuit Prolink (hunting and fishing professionals), with orders fulfilled via dropship directly from each brand's warehouse. Membership is free, requires verification of professional status, and the company also offers a B2B Brand Partner Program with analytics and customizable storefronts.
Is Outdoor Prolink a public or private company?
Outdoor Prolink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outdoor Prolink founded?
Outdoor Prolink was founded in 2004. It employs 11 to 50 people.
Where is Outdoor Prolink based?
Outdoor Prolink is headquartered in Boulder, United States, in the North America region.
How does Outdoor Prolink make money?
Two revenue lines are on record. Pro Purchase Program Services are the primary driver. The others are dropship Fulfillment.
Who are Outdoor Prolink's main competitors?
Direct peers on record are The Pro's Closet, Bass Pro Shops, ExpertVoice, Helly Hansen Pro and Patagonia Pro. Broad incumbents are Backcountry, Moosejaw, Evo and REI Co-op Pro. Sierra is listed as an others.
Does Outdoor Prolink have an API?
No public API is recorded for Outdoor Prolink.
What industry is Outdoor Prolink in?
Outdoor Prolink's product category is Pro Deal Marketplace for Outdoor Industry. Its primary akta.pro industry code is CRAMABAB, Outdoor & Adventure Multi-Category Retail, with a secondary code of CRAMAMAA, Camping, Hiking & Backpacking Gear Retail. Its NAICS code is 45911 and its SIC code is 5600.