What ClaN Entertainment does

ClaN Entertainment (株式会社ClaN Entertainment) is a Tokyo-based, Nippon Television Group-affiliated entertainment company founded in April 2022 that operates exclusively in the VTuber and digital influencer segment. It runs three business units: (1) Creator Network Business, anchored by MCN "C+" which supports 80+ YouTube channels with 6.5M+ subscribers and holds comprehensive licensing from Nintendo, CAPCOM, and SEGA; (2) Content Creative Business, producing metaverse-based broadcast programs, streaming content, and live events leveraging NTV Group production capabilities; and (3) VTuber Marketing Business, an enterprise B2B agency offering campaign planning, VTuber casting, and promotional content execution for brand clients. Its proprietary infrastructure includes V-Clan (a global VTuber network of 300+ creators), the ClaN Studio service platform, C+ certification programs, and ClaN MARKET e-commerce, with sub-brands spanning IZIGENIA and にゃんたじあ (Nyantasia).

The company generates revenue through professional services (VTuber marketing campaigns, content production, metaverse event production) and recurring MCN revenue share across its creator base. GTM is enterprise field sales combined with event-driven activation (Anime Expo 2026, OFFKAI Expo Gen 5). Customer base spans eight disclosed enterprise logos across pharmaceuticals (Rohto), convenience retail (Lawson), food/CPG (Mitsukan, BASE FOOD, Huel), sleep tech (Brain Sleep), and media (Spotify Japan, DMM TV), with quote-based, project-driven pricing and no publicly disclosed price list. The company is in a growth-funding posture: in January 2026 it raised approximately 1.15 billion yen (~USD $7.5M) via a third-party share allocation underwritten by parent Nippon Television Network Corporation, earmarked for global expansion, owned IP growth, and merchandising scale-up, while growing to 72 employees with dedicated Rights Management, Business Produce, and Global Business divisions.

The competitive positioning rests on the combination of NTV Group media infrastructure, MCN C+ scale, and rare game-IP licensing from Nintendo/CAPCOM/SEGA, which together support enterprise marketing campaigns, creator monetization, and a growing owned-IP portfolio. Risks include parent dependency for capital, project-based revenue mechanics, and absence of disclosed financials, while expansion signals point toward US-facing VTuber IP (IZIGENIA), physical merchandising (SHIBUYA TSUTAYA POP UP SHOPs), and audio/spoken-word content (Voice of VTuber on Spotify Japan).

Name

ClaN Entertainment

Legal name

株式会社ClaN Entertainment

Website

https://clan-entertainment.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

ClaN Entertainment is a Tokyo-based, Nippon Television Group-affiliated entertainment company operating MCN C+ (80+ channels, 6.5M+ subscribers) and a VTuber marketing agency serving enterprise brand clients with content production, campaign planning, and metaverse event services.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Broadcasting and Content Providers (516), Management of Companies and Enterprises (551)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)

akta.pro secondary industries

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• VTuber marketing services
• Multi-channel network operations
• Metaverse content production
• Creator network management
• Influencer marketing solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. VTuber Marketing Services: Marketing solutions for enterprises including YouTube collaborations, content production, and promotional campaign planning and execution using VTuber and Metaverse technologies
2. Creator Network Business (MCN): Multi-channel network services supporting VTubers, singers, and illustrators with revenue expansion through corporate PR projects, licensing, and monetization opportunities
3. Content Creative Production: Metaverse-based TV programs, streaming content, and live events production leveraging Nippon Television Group's planning and production expertise

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

ClaN Entertainment is a VTuber and influencer-focused entertainment company under the Nippon Television Group that delivers end-to-end marketing solutions, content production, and creator network management. It operates the MCN 'C+' supporting 80+ YouTube channels with 6.5 million subscribers, produces metaverse-based broadcast and streaming content, and runs the global V-Clan network of 300+ virtual creators to match enterprise clients with VTuber talent for promotional campaigns.

Product overview

ClaN Entertainment is an entertainment company specializing in VTubers and influencer content under Nippon Television Group. The company operates three core business units: Creator Network Business (managing MCN 'C+' with 80+ channels and 6.5M subscribers), Content Creative Business (metaverse/virtual content production), and VTuber Marketing Business (promotional campaigns). The product portfolio includes ClaN Studio (marketing solutions platform), C+ MCN platform (creator support with certification programs), V-Clan (300+ creator network), and ClaN MARKET (e-commerce). The company also produces original content series, podcast programs like Voice of VTuber, and manages ongoing campaign series such as ホロぽん飯テロ部.

Differentiator

Problem solved

Functional benefit

Brands

• V-Clan: Global community of over 300 virtual creators.
• IZIGENIA
• にゃんたじあ！ (Nyantasia)

Products and services

• ClaN Studio
• C+ (Plus)
• ClaN MARKET
• V-Clan Creator Network
• Creator Network Business
• Content Creative Business
• VTuber Marketing Business
• MUSIC VERSE
• Girls' Frontline 2: Exilisium POP UP SHOP
• Shiokara Namiri POP UP SHOP

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, key, standard and minor.

• Nintendo Co., Ltd.coreOthersComprehensive licensing agreement holder through MCN C+, enabling affiliated creators to utilize Nintendo game content within guidelines for content creation and merchandise.
• CAPCOM Co., Ltd.coreOthersComprehensive licensing agreement holder through MCN C+, enabling affiliated creators to utilize CAPCOM game content within guidelines for content creation and merchandise.
• SEGA CorporationcoreOthersComprehensive licensing agreement holder through MCN C+, enabling affiliated creators to utilize SEGA game content within guidelines for content creation and merchandise.
• Cover Corporation (hololive)keyChannel Partner/ Reseller/ DistributorMajor VTuber agency partnership enabling collaboration with hololive talent for client marketing campaigns including YouTube collaborations, live commerce, and promotional content.
• ANYCOLOR Inc. (NIJISANJI)keyChannel Partner/ Reseller/ DistributorNIJISANJI VTuber agency partnership for advertising campaigns and promotional content featuring talent such as Isagami Nozomi, Kuramochi Meruto, and others.
• V-Clan Global VTuber NetworkcoreStrategic or Co-development PartnerWorld's largest VTuber network with over 300 virtual creators, enabling comprehensive influencer matching and marketing campaign execution across diverse talent pool.
• NTT DOCOMOkeyTechnology or IntegrationTechnology partnership for MetaMate Grand Prix Vol.2 event production using MetaMe metaverse communication service. ClaN handled planning, production, and technology for live broadcast and final event.
• DMM TVkeyStrategic or Co-development PartnerStreaming platform partnership for DMM TV × Hololive original variety program 'Holo na Zombie!' combining VTuber talent with reality competition format.
• Rohto Pharmaceutical Co., Ltd.standardGTM or Marketing PartnerEnterprise client for VTuber Fes. BPM marketing campaign featuring multiple VTuber talents for brand promotion on V-Clan official channel.
• Lawson Inc.standardGTM or Marketing PartnerEnterprise client for YouTube collaboration promoting Karaage Kun products through kids-oriented content with character appearances.
• Creator Economy AssociationminorOthersIndustry body membership providing industry representation and networking within creator economy ecosystem.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Brave Group Inc. Japanese VTuber agency and metaverse entertainment company operating multiple VTuber projects including V-Clan rival V-Partners. Combines VTuber talent management, IP development, and metaverse content production—directly comparable to ClaN's three-pillar business model.
• Cover Corporation: Operator of hololive, the largest VTuber agency globally with 80+ talents. While Cover is also a ClaN channel partner for marketing campaigns, it represents the vertically integrated VTuber agency model with in-house talent management, content production, and increasingly direct brand marketing capabilities.
• ANYCOLOR Inc. Operator of NIJISANJI, the second-largest Japanese VTuber agency and a publicly listed company. Like Cover, ANYCOLOR is both a ClaN partner for marketing campaigns and a competitive VTuber agency building in-house enterprise marketing capabilities.
• UUUM Inc. Japan's largest YouTube Multi-Channel Network, managing video creators, VTubers, and musicians with services including revenue expansion, brand collaborations, and merchandise. Directly comparable to ClaN's C+ MCN business, though UUUM has broader scope beyond VTubers.
• VAZ Inc. Japanese creator management company operating MCN services for YouTubers, VTubers, and short-form video creators. Provides creator development, brand collaboration, and e-commerce support—overlapping significantly with ClaN's MCN C+ and ClaN MARKET offerings.
• BitStar Inc. Japanese VTuber and influencer MCN with extensive network of YouTubers and VTubers, offering brand collaborations, content production, and creator management services. Direct competitor in the Japanese creator economy/MCN space with similar enterprise marketing offerings.
• Geek Pictures Inc. Japanese entertainment company operating VTuber agency RIOT MUSIC and producing virtual entertainment content. Comparable to ClaN's rights management and content creative businesses with overlapping VTuber talent management and music content production.

Broad incumbents

• CyberAgent Inc. Japanese digital media conglomerate operating ABEMA streaming, Cygames (game developer), and digital advertising businesses. Through subsidiaries, CyberAgent has built VTuber and creator capabilities, positioning it as a broader incumbent in the digital entertainment space where ClaN operates.
• Dentsu Inc. Japan's largest advertising agency with significant digital and influencer marketing capabilities through Dentsu Digital and CARTA. As a broader incumbent, Dentsu competes for enterprise marketing budgets but operates across all advertising verticals rather than specializing in VTubers.
• Hakuhodo Inc. Japan's second-largest advertising agency with growing digital and creator marketing capabilities. Competes for enterprise marketing budgets alongside specialized players like ClaN but with much broader service offerings across traditional and digital media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClaNntv_Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClaN Entertainment