What Hollywood Park does

Hollywood Park is a master-planned mixed-use real estate development located in Inglewood, California, operated by Hollywood Park Land Company, LLC, a private entity founded in 2021. The development sits adjacent to SoFi Stadium and YouTube Theater and integrates approximately 2,500 planned residences (with 314 units delivered to date across The Wesley and The Crosby communities), 500,000 square feet of lifestyle retail now housing 99 food and retail brands, and up to 5,000,000 square feet of entitled office space including the 164,000-square-foot NFL Media Building. Amenity infrastructure includes 25 acres of parks, 12 miles of walkable trails, a Cinepolis 12-screen luxury cinema, a 20,000-square-foot Public Market, a planned 300-room hotel, and a year-round calendar of 250+ events.

The business model is anchored in recurring rental income across three asset classes. Residential leasing is operated by Greystar with monthly billing to individual renters seeking luxury apartments near entertainment venues; office leasing is run by CBRE targeting creative, tech, and corporate tenants with proximity to LAX and Silicon Beach; and retail leasing is managed by KWP Real Estate, targeting national brands and local entrepreneurs seeking high-traffic destination locations. Go-to-market is direct-to-tenant through appointed brokerage partners, supplemented by destination marketing that drives footfall via social media, an editorial blog profiling local retailers and artists, email newsletters, and community programming including a STEAM Education Program launched in November 2025 with the Los Angeles Rams, Cedars-Sinai, and California Resources Corporation.

Hollywood Park serves three primary customer segments: individual renters, national and local retail tenants, and corporate or creative office tenants, with secondary reach into LA-area students and educational institutions through the STEAM partnership. Pricing is quote-based and not publicly disclosed. The company has no disclosed revenue, funding rounds, parent company, or M&A activity in the available data, operating as a privately capitalized real estate development entity within the Los Angeles metropolitan area.

Name

Hollywood Park

Legal name

Hollywood Park Land Company, LLC

Website

https://hollywoodparklife.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Hollywood Park is a privately held mixed-use real estate development in Inglewood, CA, delivering 2,500 residences, 500,000 SF of lifestyle retail, and up to 5,000,000 SF of office space adjacent to SoFi Stadium and YouTube Theater, serving residential renters, retail tenants, and corporate office users in the Los Angeles market.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Amusement, Gambling, and Recreation Industries (713), Nature Parks and Other Similar Institutions (71219)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Mixed-use development
• Commercial real estate
• Residential leasing
• Office leasing
• Lifestyle retail

Headquarters

HQ city

Inglewood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Leasing: Leasing of 500,000 SF of lifestyle retail space to national brands and local retailers, generating recurring rental income from shops, eateries, and entertainment tenants operating within Hollywood Park.
2. Office Leasing: Leasing of up to 5,000,000 SF of office space across multiple buildings, including the NFL Media Building (164K SF, floors 5-7) and entitled build-to-suit opportunities up to 500,000 SF, with CBRE as the exclusive office leasing broker.
3. Residential Leasing: Leasing of 2,500 full-service residential units across two communities — The Wesley (101 flats and townhomes) and The Crosby (213 flats) — managed by Greystar, with monthly rental income from studio to three-bedroom apartments.
4. Events and Programming Revenue: 250+ events scheduled annually drive footfall and revenue to retail, food and beverage tenants beyond game days, including festivals, art activations, and community programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hollywood Park is a mixed-use real estate development in Inglewood, CA that leases 2,500 luxury residential units across The Wesley and The Crosby communities, 500,000 square feet of lifestyle retail space to national and local brands, and up to 5,000,000 square feet of Class A office space including the NFL Media Building and entitled build-to-suit opportunities. The development also integrates entertainment venues (SoFi Stadium, YouTube Theater), 25 acres of parks, 12 miles of trails, a Cinepolis cinema, and a public market, creating a year-round live-work-play destination.

Product overview

Hollywood Park is a mixed-use real estate development in Inglewood, CA organized as a platform of integrated property offerings. The development comprises two residential communities—The Wesley (101 flats/townhomes) and The Crosby (213 flats)—alongside 500,000 SF of lifestyle retail, up to 5,000,000 SF of Class A office space including the NFL Media Building and build-to-suit opportunities, and major entertainment venues (SoFi Stadium, YouTube Theater). Amenities include Cinepolis 12-screen luxury cinema, a 20,000 SF public market, 25 acres of parks with 12 miles of trails, and a 300-room hotel. The retail portfolio hosts 99+ local and national tenants including Red Bay Coffee, Three Weavers Brewing, Iconix Fitness, Sky's Gourmet Tacos, Antojitos Martin, and Grilled Fraiche. Community programming includes a STEAM Education Program launched November 2025 reaching 3,000+ students.

Differentiator

Problem solved

Functional benefit

Products and services

• The Wesley Luxury apartment community with 101 flats and townhomes featuring a cinematically retro sensibility, light-filled quarters with glam finishes, skydeck, fitness studio, outdoor theater, and pet spa. Located at 3988 East Hardy Street, Inglewood, CA 90303. Leasing managed by Greystar.
• The Crosby Mid-century modern apartment community with 213 flats featuring luxurious finishes, full-size swimming pool, screening room, clubroom, fitness studio, and skydeck. Located at 3998 East Hardy Street, Inglewood, CA 90303. Leasing managed by Greystar.
• Hollywood Park Retail Leasing 500,000 SF of lifestyle retail space for lease featuring fashion, destination dining, cocktails, local haunts, and music. Includes 99 food and retail brands, a 20,000 SF public market, and year-round activations. Leasing managed by KWP Real Estate.
• Hollywood Park Office Leasing Up to 5,000,000 SF of Class A office space for lease across multiple buildings, including the NFL Media Building (164K SF, floors 5-7 at 55K SF per floor) and entitled build-to-suit opportunity up to 500,000 SF across 3 buildings on 7.6 acres. Designed to LEED Gold standards. Exclusive leasing broker is CBRE.
• Cinepolis Premium Cinemas 12-screen luxury cinema operating within Hollywood Park offering a premium movie-watching experience for residents, office tenants, and visitors.
• Hollywood Park Public Market A 20,000 SF public market within Hollywood Park featuring Woodhouse and other local food vendors, operated as part of the development's retail and dining offerings.

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Los Angeles RamscoreStrategic or Co-development Partner · 1 November 2025Hollywood Park and the Los Angeles Rams partnered to launch the STEAM Education Program in November 2025, reaching more than 3,000 students across multiple LA school districts. The program features panel discussions, interactive educational stations, and stadium tours designed to expose students to careers in sports and entertainment. The organizations are planning to expand into year two, including an Educator Advisory Group and extending curriculum into high school education.
• Cedars-SinaicoreGTM or Marketing Partner · 1 November 2025Cedars-Sinai is the presenting sponsor of the STEAM Education Program, a partnership with the Los Angeles Rams and Hollywood Park that provides STEAM education to thousands of LA students through in-person and virtual experiences.
• California Resources CorporationsupportingStrategic or Co-development Partner · 1 November 2025California Resources Corporation is a partner in the STEAM Education Program alongside the Los Angeles Rams and Hollywood Park, contributing to educational programming focused on Science, Technology, Engineering, Art, and Math for LA students.
• SquaresupportingGTM or Marketing PartnerSquare is featured on the Hollywood Park retail leasing page as a partner helping businesses succeed with payment processing tools, fair loans, and full-service payroll. Square's tools support small businesses within the Hollywood Park ecosystem.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AEG / LA Live (Anschutz Entertainment Group): Operates the LA Live mixed-use entertainment district adjacent to Crypto.com Arena in downtown LA—Hollywood Park's closest analog, combining arena anchor, retail, dining, hotel, and residential components around a flagship sports and entertainment venue.
• The Battery Atlanta (Atlanta Braves Development Co.): Mixed-use district anchored by Truist Park (Atlanta Braves) including office, retail, dining, hotel, and residential—virtually identical template to Hollywood Park's SoFi-adjacent positioning.
• American Dream (Triple Five Group): Large-scale mixed-use entertainment, retail, and dining complex adjacent to MetLife Stadium in East Rutherford, NJ—directly comparable in scale and stadium-adjacent strategy.
• Mission Rock (San Francisco Giants / Tishman Speyer): Mixed-use neighborhood developed around Oracle Park (SF Giants) including residential, office, retail, and public open space—comparably integrating ballpark-anchored destination with work-live-play programming.
• Ballpark Village (St. Louis Cardinals / Cordish Companies): Mixed-use entertainment, retail, and dining district anchored to Busch Stadium—comparable stadium-adjacent mixed-use development strategy.
• Texas Live! / Cordish Companies: Entertainment-anchored mixed-use district near Globe Life Field and AT&T Stadium in Arlington, TX—same stadium-adjacent destination model with year-round event activation.
• The Banks (Cincinnati / Cincinnati Reds + Portman Holdings): Mixed-use riverfront development adjacent to Great American Ball Park—uses the same stadium-adjacent live-work-play template at a smaller scale.

Broad incumbents

• Related Companies: Large-scale mixed-use developer of Hudson Yards and other major US destinations—comparable in capability to deliver large, amenity-rich mixed-use projects, though broader in scope than stadium-anchored work.
• Brookfield Properties: Major landlord-developer of office, retail, and mixed-use including adjacent-to-stadium projects (e.g., Barclays Center) at scale—comparable institutional mixed-use operating capability.
• Tishman Speyer: Global developer of large mixed-use campuses including Mission Rock with the SF Giants—comparable institutional real estate developer with stadium-adjacent project experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hollywoodparkca
• Facebookfacebook.com/hollywoodparkca
• LinkedInlinkedin.com/company/hollywood-park
• Instagraminstagram.com/hollywoodparkca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Park