Blue Cherry Online Marketing

What Blue Cherry Online Marketing does

Blue Cherry Online Marketing is a Perth-based, founder-owned digital marketing agency established in 2008 by Karen Dauncey, specializing in Local SEO and Google Ads management for professional and service-based SMBs across Australia. The agency operates from Joondalup, Western Australia, and is structured as a privately held company (Blue Cherry (WA) Pty Ltd) with a small team of 1-10 employees, intentionally senior-led with Karen personally directing campaign strategy and framework design.

The core product offering comprises two services: (1) Local SEO Services, delivered via tiered subscription packages starting at $1,800 plus GST per month with additional setup fees, focused on local search visibility, Google Maps rankings, E-A-T signal building, and authority development; and (2) Google Ads Management, with subscription pricing starting at $900 plus GST per month for paid search campaign setup and ongoing optimization. A third line, The SEO School, is a sub-brand offering DIY SEO courses and a community for business owners who prefer self-implementation. The agency also offers white-label SEO and Google Ads services for reselling by other marketing agencies. Karen Dauncey brings 20+ years of search marketing experience (since 2003), with credentials including Google Partner certification and prior advisory roles for the Australian Government's ASBAS Digital Solutions Program.

The business model is predominantly subscription-based recurring revenue on SEO retainers, combined with professional services revenue on Google Ads management. Go-to-market is sales-led and consultative: leads submit a questionnaire, receive a 48-hour response, and book a strategy call personally reviewed by Karen. The company targets only clients it is confident it can help and emphasizes no lock-in contracts, transparent pricing, and a high-touch senior-led service as differentiators. Customer acquisition is driven primarily by referrals, organic content (blog, SEO School), and a 5.0 Google rating across 32 reviews. The agency is bootstrapped with no external funding and operates as an independent lifestyle-oriented boutique practice.

Name

Blue Cherry Online Marketing

Legal name

Blue Cherry (WA) Pty Ltd

Website

https://bluecherry.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Cherry Online Marketing is a Perth-based, founder-owned agency providing Local SEO and Google Ads management subscription services to professional and service-based SMBs across Australia, led by Karen Dauncey with 20+ years of search marketing experience.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Local SEO services
• Google Ads management
• Digital marketing agency
• Search marketing services
• Professional services marketing

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SEO Services: Local SEO management for professional and service-based businesses including website optimization, local citations, and authority building
2. Google Ads Management: Google Ads campaign setup and ongoing management for clients
3. The SEO School: DIY SEO education course for business owners who want to learn and implement SEO themselves

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Blue Cherry Online Marketing is a Perth-based digital marketing agency that provides Local SEO and Google Ads management services to professional and service-based SMBs across Australia. Its work covers strategic Local SEO (on-page optimization, local citations, authority building, E-A-T signals) and Google Ads campaign setup and ongoing management, sold as monthly recurring subscriptions. The firm also runs The SEO School, a DIY SEO education sub-brand, and offers white-label SEO and Google Ads services for other agencies.

Product overview

Blue Cherry Online Marketing is a Perth-based digital marketing agency offering a unified suite of SEO and Google Ads services for professional and service-based businesses across Australia. The core offerings consist of Local SEO Services and Google Ads Management, supported by structured Local SEO Packages with tiered pricing. Additionally, the company operates The SEO School as a separate educational sub-brand providing DIY SEO courses for business owners. The company also offers white-label services for other marketing agencies.

Differentiator

Problem solved

Functional benefit

Brands

• The SEO School: An online SEO course designed to teach business owners how to take control of their own SEO, created by Karen Dauncey.

Products and services

• Local SEO Services Strategic Local SEO services designed to help professional and service-based SMBs improve visibility in Google local search results and Google Maps, build authority (E-A-T) signals, and generate consistent client enquiries.
• Google Ads Management Targeted Google Ads campaign setup and ongoing management to help businesses appear prominently in paid search results, drive qualified traffic, and generate conversions.
• Local SEO Packages Structured monthly subscription SEO packages offering different levels of local SEO optimization (on-page, citations, authority building) for professional and service-based SMBs in Australia.
• The SEO School DIY SEO educational platform and course for business owners and small teams that provides structure and guidance for understanding and implementing SEO themselves, including courses, workshops, and a community.
• Agency White-Label SEO and Google Ads Services White-label SEO and Google Ads services for other marketing agencies, allowing them to resell or subcontract digital marketing services under their own brand with flexible reporting options.

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationOfficial Google Partner agency with access to Google support services, beta features, and communities. Partner status requires meeting performance and customer service standards set by Google. Agency has passed Google certification exams.
• The SEO SchoolcoreStrategic or Co-development PartnerEducational platform created by Karen Dauncey to teach business owners how to take control of their own SEO. Includes online courses, workshops, and community resources.
• ASBAS Digital Solutions ProgramminorStrategic or Co-development PartnerKaren Dauncey served as an advisor for the Australian Small Business Advisory Services (ASBAS) Digital Solutions Program, delivering educational programs for Local, State and Federal Government.
• Digital Experts DirectoryminorStrategic or Co-development PartnerKaren Dauncey is co-owner of the Digital Experts Directory, an online directory for female service-based businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sterling Sky: A North American agency specializing in Local SEO and Google Ads for professional service businesses such as law firms, dentists, and medical practices. Closely comparable in vertical focus, service mix, and boutique positioning to Blue Cherry.
• Supple Digital: An Australian digital marketing agency offering SEO, Google Ads, and web design for SMBs. Comparable in geography, service portfolio, and SMB client base to Blue Cherry.
• Ignite Digital: A digital marketing agency focused on SEO, PPC, and social for SMBs. Comparable in service mix and target customer profile to Blue Cherry's professional services segment.
• ROI.com.au: An Australian performance marketing agency offering SEO, Google Ads, and CRO services. Direct competitor in the Australian SMB market for the same services Blue Cherry provides.
• Megantic: A Melbourne-based digital agency specializing in SEO and eCommerce growth. Comparable in Australian geography, SEO focus, and consulting-led delivery approach.
• Search It Local: An Australian agency focused on Local SEO and Google Maps optimization for SMBs. Highly comparable to Blue Cherry in geographic market, service specialization, and SMB target segment.

Broad incumbents

• WebFX: A large, established US-based digital marketing agency offering SEO, PPC, and content services across many verticals. Comparable in core service offering but far larger in scale and breadth than Blue Cherry.
• Thrive Internet Marketing Agency: A full-service digital marketing agency providing SEO, PPC, and web design to SMBs and mid-market clients globally. Overlaps with Blue Cherry's core offerings but operates at significantly larger scale.
• Disruptive Advertising: A US digital agency specializing in PPC, SEO, and lifecycle marketing with a strong Google Ads orientation. Directly comparable in Google Ads management services to Blue Cherry.
• KlientBoost: A digital marketing agency known for paid acquisition (PPC, paid social) and conversion optimization. Comparable in paid media management services to Blue Cherry's Google Ads offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bluecherryau
• LinkedInlinkedin.com/company/bluecherryseo
• Instagraminstagram.com/bluecherryonline
• Xx.com/_bluecherry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Cherry Online Marketing