Search It Local
Search It Local is a Sydney-based Australian digital marketing agency offering SEO, web design, Google Ads, and paid social services to small and medium-sized businesses across nine Australian cities.
- Company typePrivate
- Founded2012
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Search It Local does
Search It Local is a privately held Australian digital marketing agency headquartered in Sydney that delivers an integrated suite of SEO, web development, PPC management, and paid social advertising services. Founded in 2012 and operating for approximately 18 years, the agency employs 40+ staff across SEO, web development, and digital marketing functions. The company serves primarily small and medium-sized Australian businesses, with named customers spanning ecommerce, wellness, beauty, energy/solar, landscaping, real estate, childcare, and trades, and positions city-specific local SEO across nine Australian markets (Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast, Sunshine Coast, Hobart, Canberra) as a core offering.
The agency's product portfolio spans eight SEO service lines (Technical, Ecommerce, Enterprise, Small Business, B2B, AI, SaaS, Link Building), web design services (Website Design, tiered Web Design Packages from $2,500 to $7,500, Ecommerce Web Design, ongoing Website Maintenance), PPC services (Google Ads management, Custom Landing Pages, Remarketing), and paid social advertising across Facebook, Instagram, LinkedIn, and YouTube. Technology stack integrates Google Premier Partner tools, HubSpot CRM and meetings, SEMrush and Ahrefs for SEO research, WordPress with Elementor and Shopify for development, and Stripe, PayPal, and Afterpay for ecommerce payment processing. The agency's AI SEO service leverages generative AI for content optimization targeting AI-powered and voice search results.
Search It Local operates a sales-led, direct-to-client go-to-market model offering free strategy sessions, HubSpot-powered consultation booking, and dedicated account managers. Revenue is generated primarily through recurring monthly retainers for SEO and PPC management services, supplemented by one-time project fees for web design and website maintenance. The firm claims 1,700+ websites launched, $6M+ in managed ad spend, 4.7-star Google rating across 180+ reviews, and recognition including the 2024 APAC Insider Best SEO Digital Marketing Agency award. No parent company, institutional investors, venture capital funding, or acquisition activity is disclosed; the company appears to be founder/management-owned under Managing Director John Enmark.
Search It Local firmographics
Firmographics- Name
- Search It Local
- Legal name
- Search It Local
- Website
- https://searchitlocal.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Search It Local is a Sydney-based Australian digital marketing agency offering SEO, web design, Google Ads, and paid social services to small and medium-sized businesses across nine Australian cities.
- Ownership category
- akta.pro rank
Search It Local industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
- akta.pro secondary industries
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), International & Multilingual SEO (Hreflang, Geo-Targeting) (BPAFAJAG)
Keywords
Where Search It Local is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Search It Local business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- SEO Services: Ongoing SEO services including technical SEO, local SEO, enterprise SEO, and link building. Typically recurring monthly retainer model.
- Web Design and Development: One-time website design and development projects with packages ranging from startup to master tier. Includes ongoing maintenance services.
- PPC/Google Ads Management: Pay-per-click advertising management with budgets passed through to platforms plus management fees. Clients invest in ad spend ranging from $500-$50,000+/month.
- Paid Social Advertising: Social media advertising management across Facebook, Instagram, LinkedIn, and YouTube platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Startup Site - Up to 5 pages, basic WordPress setup |
| One time/ perpetual license | One time/ perpetual license | Essential Site - Up to 15 pages, enhanced design |
| One time/ perpetual license | One time/ perpetual license | Master Site - Advanced design with animations |
| Usage-based | Pay-as-you-go | Google Ads Starter Budget |
| Usage-based | Monthly | Google Ads Growth Investment |
| Usage-based | Monthly | Google Ads Enterprise Scale |
| Subscription | Monthly | Paid Social Campaigns |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Search It Local product offering
Product offeringCore offering
Search It Local is an Australian digital marketing agency that sells SEO services (technical, local, ecommerce, enterprise, small business, B2B, SaaS, AI SEO, and link building), website design and development (custom sites, ecommerce stores, tiered packages, and maintenance), PPC management (Google Ads, remarketing, custom landing pages), and paid social advertising (Facebook, Instagram, LinkedIn, YouTube). Services are bundled into an integrated growth system that includes CRM setup and sales training so marketing activity is tracked from first click to final sale. Offerings are sold primarily to Australian small and mid-sized businesses via recurring retainers and one-time project fees.
Product overview
Search It Local is a full-service digital marketing agency offering an integrated suite of SEO, web development, PPC, and paid social advertising services. The core SEO offering includes Technical SEO, Ecommerce SEO, Enterprise SEO, Small Business SEO, B2B SEO, AI SEO, SaaS SEO, and Link Building, complemented by Local SEO services with city-specific coverage across Australian capitals. The web development portfolio spans Website Design, Web Design Packages (tiered from Start Up to Master), Ecommerce Web Design, and Website Maintenance. PPC services include Google Ads management, Custom Landing Pages, and Remarketing Campaigns. Paid social offerings cover Facebook, Instagram, LinkedIn, and YouTube advertising. All services are designed to work together as an integrated growth system connecting marketing, CRM setup, sales training, and conversion optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Technical SEO Backend infrastructure optimization ensuring search engines can crawl, index, and understand website content. Includes site speed optimization, crawlability fixes, Core Web Vitals improvement, and structured data implementation for Australian businesses.
- Ecommerce SEO Specialized SEO for online stores, optimizing product pages, categories, and schema to boost visibility and sales across every device. Targeted at ecommerce operators.
- Enterprise SEO Large-scale SEO management for complex websites with data-driven precision, ensuring consistent rankings and long-term performance for enterprise organizations.
- Small Business SEO Affordable, growth-focused SEO helping small businesses compete locally and get found on Google to attract ready-to-buy customers.
- B2B SEO Strategic SEO targeting decision-makers with qualified lead generation, authority building, and shortened sales cycles for B2B businesses.
- AI SEO Next-generation search optimization using AI-powered tools and insights to optimize content, improve relevance, and future-proof rankings for AI and voice search results.
- SaaS SEO SEO services for software brands covering onboarding flows to feature pages, helping attract, convert, and retain high-value SaaS users.
- Link Building Services Authority-building backlink campaigns securing placements on trusted sites for sustainable SEO growth through data-driven strategies.
- Local SEO Location-focused SEO campaigns optimizing map presence, reviews, and listings for local search results. Includes city-specific services for Sydney, Perth, Brisbane, Melbourne, Hobart, Adelaide, Gold Coast, Sunshine Coast, and Canberra.
- Website Design Custom website design creating responsive, conversion-focused websites with SEO-friendly structure, fast load times, and mobile-first layouts.
- Web Design Packages Tiered website design packages (Start Up, Essential, Master) offering responsive design, SEO foundation, and mobile responsiveness at different price points ranging from $2,500 to $7,500.
- Ecommerce Web Design High-converting online store design with seamless shopping experience, integrated payments (Stripe, PayPal, Afterpay), and mobile-first design to maximize engagement and sales.
- Website Maintenance Ongoing website support including security updates, backups, performance optimization, bug fixes, and SEO maintenance to keep sites secure and high-performing.
- Google Ads Pay-per-click advertising campaigns across Google Search, YouTube, Gmail, and partner sites with AI-optimized bidding, precise targeting, and full ROI transparency, managed under Google Premier Partner status.
- Custom Landing Pages Conversion-focused campaign-specific landing pages built for Google Ads, social media, or email funnels with strategic CTA placement and data-driven CRO principles.
- Remarketing Campaigns Re-engagement advertising targeting past website visitors across Google, YouTube, Facebook, and Instagram with dynamic product ads and cost-effective CPA optimization.
- Facebook Advertising Social media advertising campaigns on Facebook with targeted reach by location, interests, or behaviour, engaging creative, and full-funnel strategy from awareness to retargeting.
- Instagram Advertising Visual advertising campaigns on Instagram leveraging aesthetic storytelling, targeted reach, and shop-ready formats including carousel, video, stories, and reels ads.
- LinkedIn Advertising B2B-focused advertising targeting business owners, executives, and professionals by job title, industry, and company size for high-quality lead generation.
- YouTube Advertising Video advertising campaigns on YouTube with targeted video campaigns, engaging storytelling, full-funnel strategy, and cost-effective pay-per-view pricing.
Quantifiable outcome
- Up to 5x increase in organic traffic
- +6 more outcomes
Companies that use Search It Local
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Search It Local technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature1 record
Search It Local partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- GooglecoreGoogle Premier Partner agency with certified expertise in Google Ads. Access to Google advertising platforms including Search, Display, YouTube, and Gmail. Integration with Google Search Console, Google Analytics, and Google Business Profile for client management.
- HubSpotcoreUses HubSpot meetings platform for client consultation bookings. CRM integration for lead tracking and customer management. Integration with HubSpot solutions partner ecosystem.
- SEMrushsupportingUses SEMrush for SEO audits, keyword research, competitor analysis, and ongoing SEO monitoring for client campaigns.
- AhrefssupportingUses Ahrefs for backlink analysis, site auditing, and SEO research capabilities for client projects.
- WordPresssupportingPrimary CMS platform for website development. Uses WordPress with Elementor builder and custom themes for client websites.
- ShopifysupportingSupported e-commerce platform for client websites. Offers Shopify development and customization services alongside WooCommerce.
- Meta (Facebook/Instagram)supportingCertified ad management for Meta advertising platforms including Facebook and Instagram. Access to Meta Business Manager and advertising tools.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Search It Local competitors and assessment
Company assessmentDirect peers
- StudioHawk: Australian SEO specialist agency headquartered in Melbourne, focused exclusively on SEO services for SMBs and enterprise clients. Directly comparable to Search It Local in service mix, geography, and target customer profile.
- Online Marketing Gurus: Australian full-service digital marketing agency offering SEO, Google Ads, and web design. Closely comparable in service portfolio and SMB-focused GTM, with similar presence across Australian cities.
- Supple Digital: Australian digital agency providing SEO, Google Ads, and web development to SMBs. Comparable headcount and customer base, competing for the same local Australian SME segment.
- Loud Mouth Media: Australian digital agency offering SEO, PPC, and social media services. Comparable in size, customer profile, and Australian market focus, with similar retainer-based pricing model.
- Click Creative: Australian full-service digital marketing and web design agency. Comparable service catalogue and SMB target market, with overlap on web design + SEO bundles.
- Ignite Digital: Canadian digital marketing agency offering SEO, PPC, social media, and web design services. Comparable service mix and SMB customer focus; useful as a North American benchmark.
- SEO.com: Pure-play SEO agency with services spanning technical, local, and enterprise SEO. Directly comparable as an SEO-led agency without broader creative/paid-social exposure.
Broad incumbents
- WebFX: Large US-based full-service digital marketing agency offering SEO, PPC, web design, and social advertising. Comparable service mix at much larger scale; representative of the global incumbent category Search It Local competes against for enterprise clients.
- Thrive Internet Marketing Agency: US-headquartered full-service digital marketing agency covering SEO, PPC, social media, and web design. Comparable service breadth with a much larger geographic footprint and established SMB practice.
- Disruptive Advertising: US digital marketing agency specializing in PPC management, SEO, and lifecycle marketing. Comparable in paid-media-led service offering and SMB-to-mid-market client focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Search It Local social profiles
Digital presenceSearch It Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Search It Local leadership team
Management profileNumber of profiles
Profiles5 records
Search It Local funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Search It Local M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Search It Local
What does Search It Local do?
Search It Local is an Australian digital marketing agency that sells SEO services (technical, local, ecommerce, enterprise, small business, B2B, SaaS, AI SEO, and link building), website design and development (custom sites, ecommerce stores, tiered packages, and maintenance), PPC management (Google Ads, remarketing, custom landing pages), and paid social advertising (Facebook, Instagram, LinkedIn, YouTube). Services are bundled into an integrated growth system that includes CRM setup and sales training so marketing activity is tracked from first click to final sale. Offerings are sold primarily to Australian small and mid-sized businesses via recurring retainers and one-time project fees.
Is Search It Local a public or private company?
Search It Local is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Search It Local founded?
Search It Local was founded in 2012. It employs 11 to 50 people.
Where is Search It Local based?
Search It Local is headquartered in Sydney, Australia, in the Oceania region.
How does Search It Local make money?
Four revenue lines are on record. SEO Services are the primary driver. The others are web Design and Development, PPC/Google Ads Management and paid Social Advertising.
Who are Search It Local's main competitors?
Direct peers on record are StudioHawk, Online Marketing Gurus, Supple Digital, Loud Mouth Media, Click Creative, Ignite Digital and SEO.com. Broad incumbents are WebFX, Thrive Internet Marketing Agency and Disruptive Advertising.
Does Search It Local have an API?
No public API is recorded for Search It Local.
What industry is Search It Local in?
Search It Local's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAD, Local SEO (Maps, Citations, Reviews), with a secondary code of BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting). Its NAICS code is 541810 and its SIC code is 7311.