Sutherland Perennials Group

What Sutherland Perennials Group does

Sutherland Perennials Group, operating as Perennials and Sutherland, LLC, is a Dallas-based designer, manufacturer, and distributor of luxury performance textiles and outdoor furniture. The company's product portfolio spans 100% solution-dyed acrylic fabrics (over 900 SKUs growing from 30 at launch in 1997), customizable made-to-order rugs, performance wallcoverings, trims, and pillows, plus the Sutherland Furniture line of premium outdoor seating and dining. Core technology is a proprietary solution-dyed acrylic process in which liquid acrylic polymer is injected with elemental pigments, extruded, and finished with a molecularly bonded performance coating, delivering fade resistance (3-year warranty), bleach-cleanability, mildew and mold resistance, and abrasion ratings from 5,000 to over 100,000 double rubs. Manufacturing is fully owned through Perennials Textiles de Mexico in San Luis Potosi and Perennials India in Gujarat, providing direct process control over yarn, fabric, and rug production.

The company sells exclusively through the trade channel: registered interior designers, architects, and specifiers purchase through David Sutherland Showrooms and Perennials Sutherland Studios, with over 40 domestic and international locations spanning the U.S. (Houston, Dallas, Los Angeles, New York, Dania Beach), London, and Mumbai. Pricing is not publicly disclosed and is quote-based for custom orders, with a secondary Luxe for Less channel offering 20–50% off select inventory. End-markets are primarily luxury residential, hospitality (hotels, restaurants, cruise lines, boutiques), and contract/commercial projects. The company maintains recurring collaborations with internationally recognized designers — Vincent Van Duysen, Eugeni Quitllet, John Hutton, Timothy Corrigan, Martyn Lawrence Bullard, Rose Tarlow, Bannenberg & Rowell, and Clodagh among others — that anchor seasonal collections and editorial coverage.

Sutherland Perennials Group is privately held by founders David and Ann Sutherland. Following David Sutherland's 2018 retirement from the CEO role and Ann Sutherland's CEO tenure from 2018 to 2023, CFO Laura Snyder served as Interim CEO from January to March 2026 before Rob Perri, formerly Group President of Brand Companies at Armstrong World Industries, was appointed CEO effective April 1, 2026. The company holds OEKO-TEX Standard 100, UL GREENGUARD Gold, REACH, California TB 117-2013, and CFSI Conflict-Free Sourcing certifications, and operates a trade e-commerce platform and a Rug Visualizer configuration tool to support specification workflows.

Name

Sutherland Perennials Group

Legal name

Perennials and Sutherland, LLC

Website

https://perennialsandsutherland.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Sutherland Perennials Group designs and manufactures luxury performance fabrics, rugs, wallcoverings, and outdoor furniture, selling exclusively through trade accounts via 40+ showrooms worldwide to interior designers, architects, and hospitality clients.

Ownership category

akta.pro rank

Product category

Luxury Performance Textiles and Outdoor Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379), Furniture and Related Product Manufacturing (337)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Carpets & Rugs (2273), Household Furniture (2510)

akta.pro primary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

akta.pro secondary industries

Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF), Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Performance textiles
• Solution-dyed acrylic fabrics
• Luxury outdoor furniture
• Custom handcrafted rugs
• Designer wallcoverings

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fabrics Sales: Sale of 100% solution-dyed acrylic performance fabrics for indoor and outdoor applications. Trade-only pricing with account registration required. Fabrics sold by the yard with various durabilities (5,000 to 100,000+ double rubs).
2. Rugs Sales: Custom made-to-order handcrafted rugs and Ready to Roll in-stock options. Includes various constructions: Tibetan Knot, Flatwoven, Tufted, Dropstitch. Both indoor and outdoor performance rugs.
3. Wallcoverings Sales: Performance wallcoverings including Type II vinyl, sisal, surface printed on non-woven paper, metallic, and patterns & murals. Available in various materials and constructions.
4. Luxe for Less Discounted Products: Specially priced 20-50% off net fabrics, pre-made rugs, pillows, and trims available through the trade channel. Limited stock with all sales final.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Sutherland Perennials Group designs, manufactures, and sells luxury performance textiles and outdoor furniture under the Perennials and Sutherland brands. Core product categories include 100% solution-dyed acrylic performance fabrics (indoor/outdoor), custom handcrafted rugs (multiple constructions including Tibetan Knot and Flatwoven), performance wallcoverings, and luxury outdoor furniture. Products are sold exclusively through a trade-only channel to interior designers, architects, and hospitality specifiers via company-owned showrooms and approved trade accounts.

Differentiator

Problem solved

Functional benefit

Brands

• Perennials Fabrics: Leader in luxury performance textiles. 100% solution-dyed acrylic fabrics, rugs, and accessories for contract and residential applications
• Sutherland Furniture
• Perennials Textiles de Mexico
• Perennials India

Products and services

• Perennials Performance Fabrics 100% solution-dyed acrylic performance fabrics for indoor and outdoor use, sold by the yard with durabilities ranging from 5,000 to 100,000+ double rubs. Fade-, mildew-, mold-, soil- and stain-resistant, bleach-cleanable, with a 3-year warranty against fading. For interior designers, architects, and hospitality specifiers via trade accounts.
• Perennials Rugs Custom made-to-order handcrafted rugs available in multiple constructions including Tibetan Knot, Flatwoven, Tufted, Chenille Flatwoven, Dropstitch, and Ready to Roll in-stock options. Indoor and outdoor performance rugs for designers, architects, and hospitality specifiers via trade accounts.
• Perennials Wallcoverings Performance wallcoverings including Type II vinyl, sisal, surface printed on non-woven paper, metallic, and patterns & murals. For designers and hospitality specifiers via trade accounts.
• Sutherland Outdoor Furniture Luxury outdoor and indoor furniture collections including tailored-cushion deep-seating, dining, lounge, and bistro pieces, plus accessories like pillows and trims. Aluminum and teak frames with extensive finish options. For interior designers, architects, and luxury residential/hospitality buyers via trade showrooms and Studios.
• Luxe for Less Discounted Products

Quantifiable outcome

• 3-year warranty against fading with accelerated UV testing in Arizona desert confirming fabric stands up to sunlight for at least three years without fading
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Vincent Van DuysencoreStrategic or Co-development PartnerBelgian designer collaborated on multiple collections including Fall 2025 line featuring outdoor furniture, wallcoverings, fabrics and rugs. Previously collaborated on 2021 collection with Heirloom and Flanders fabric colorway extensions. Designed Franck Aluminum for Sutherland Furniture.
• Eugeni QuitlletcoreStrategic or Co-development PartnerCatalan designer created Spring 2025 collections including Crescent and Monaco II. Influenced by Parisian gardens and Cristal Palace in Madrid, utilizing half-arc shape in furniture designs.
• John HuttoncoreStrategic or Co-development PartnerInternationally-acclaimed furniture designer who collaborated with David Sutherland to create Sutherland Furniture in 1994, revolutionizing outdoor furniture with tailored-cushion deep-seating collections. Also partnered on Perennials founding in 1997.
• Timothy CorriganminorStrategic or Co-development PartnerDesigner collaboration for Perennials collection of fabrics and rugs
• Martyn Lawrence BullardminorStrategic or Co-development PartnerDesigner collaboration for Martyn Lawrence Bullard Collection of Fabrics
• Rose TarlowminorStrategic or Co-development PartnerDesigner collaboration for Perennials by Rose Tarlow Collection
• Bannenberg & RowellminorStrategic or Co-development PartnerDesigner collaboration for Perennials by Bannenberg & Rowell Design Collection
• ClodaghminorStrategic or Co-development PartnerDesigner collaboration for Clodagh Collection of Fabrics
• Porter TeleominorStrategic or Co-development PartnerDesigner collaboration for Porter Teleo Collection of Fabrics & Rugs
• Lori WeitznerminorStrategic or Co-development PartnerDesigner collaboration for Lori Weitzner Collection of Rugs
• Martyn ThompsonminorStrategic or Co-development PartnerDesigner collaboration for Martyn Thompson Collection of Rugs
• Sam GlankoffminorStrategic or Co-development PartnerDesigner collaboration for The Art of Glankoff Collection of Rugs

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Restoration Hardware (RH): Luxury home furnishings brand spanning furniture, textiles, rugs, and outdoor. Broad incumbent comparable because RH competes for the same affluent interior design and luxury residential customer and offers a parallel indoor/outdoor performance fabric and furniture assortment.
• Brown Jordan: Established luxury outdoor furniture manufacturer serving residential and hospitality markets. Comparable to the Sutherland Furniture line in product category (outdoor luxury seating, dining) and contract/hospitality channel overlap.

Direct peers

• Gloster Furniture: Manufacturer of premium teak and performance outdoor furniture sold globally to residential and hospitality customers. Direct peer to Sutherland Furniture on premium outdoor seating and contract/hospitality channel.
• Holly Hunt: Luxury furniture, textiles, lighting, and accessories brand sold to the interior design trade through showrooms worldwide. Comparable because of premium positioning, trade-only distribution, and designer collections.
• Kravet: Family-owned distributor and manufacturer of luxury decorative fabrics, trims, furniture, and wallcoverings to the interior design trade. Direct peer because of trade-channel distribution, designer collaborations, and luxury textile portfolio.
• Crypton (C.F.I.): Performance fabric technology company selling stain-, moisture-, and odor-resistant upholstery textiles to hospitality, healthcare, and residential markets. Comparable on the performance fabric moat and contract/hospitality customer overlap.
• Janus et Cie: Luxury indoor/outdoor furniture, textiles, and accessories brand sold through a global showroom network to the design trade. Direct peer because of parallel luxury indoor-outdoor positioning and trade-only showrooms.
• Carnegie Fabrics: Design-driven performance textile manufacturer focused on acoustics, sustainability, and high-end commercial interiors. Comparable on the contract/hospitality performance fabric moat and certified (GREENGUARD, etc.) textile offerings.
• Pindler: Designer and distributor of decorative fabrics, trims, and cushions to the interior design trade. Comparable on trade-channel distribution, designer collections, and soft home furnishings portfolio.
• Glen Raven (Sunbrella): Manufacturer of Sunbrella performance fabrics for indoor and outdoor use, the dominant incumbent in solution-dyed performance textiles. Direct peer because both serve residential, hospitality, and contract markets with fade- and stain-resistant fabrics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dsutherlandinc
• LinkedInlinkedin.com/company/perennials-and-sutherland

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutherland Perennials Group