Rasmussen Reports
Rasmussen Reports is a privately held American polling and media company founded in 2003 that conducts nightly public opinion surveys on politics, business, and lifestyle, monetized through freemium subscriptions, advertising, and index sponsorships serving general consumers and political professionals.
- Company typePrivate
- Founded2003
- HeadquartersAsbury Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rasmussen Reports does
Rasmussen Reports is an American polling and media company founded in 2003 and headquartered in Asbury Park, New Jersey. The firm conducts public opinion polling across politics, business, and lifestyle topics using an automated telephone polling methodology with digitally-recorded voice interviews, supplemented by online survey panels for respondents without landlines. Its product portfolio centers on the Daily Presidential Tracking Poll and a suite of recurring indices, including the Rasmussen Reports Economic Index, the Rasmussen Consumer Index, the Hudson Employment Index (produced in partnership with Hudson Global Resources), the Immigration Index, and the Right Direction/Wrong Track weekly survey. Methodology differentiation rests on a Dynamic Partisan Weighting System that incorporates state voting history, national trends, and recent state-level polling data to construct representative samples. The company also publishes editorial commentary from named contributors including Michael Barone, John Stossel, Stephen Moore, and Daniel McCarthy.
The business model is primarily direct-to-consumer, monetized through a freemium subscription structure: free content includes the daily presidential tracking poll, selected political commentary, and periodic lifestyle stories, while a Platinum membership at $4.95 per month or $34.95 per year unlocks more than 20 subscriber-exclusive stories per week, demographic crosstabs, and full historical data access. Additional revenue comes from advertising placements on the website and daily newsletter, regional and local sponsorships of consumer and employment indices, and a legacy licensing relationship with CBS Television stemming from the 2007 'Power of 10' game show partnership. Content is distributed digitally through the rasmussenreports.com website, a daily email newsletter, and syndicated media partnerships, with a stated reach into general American consumers, political professionals, and media analysts. The firm is privately held as Rasmussen Reports, LLC, operates with 11–50 employees, and has no parent company or institutional equity ownership disclosed.
Rasmussen Reports firmographics
Firmographics- Name
- Rasmussen Reports
- Legal name
- Rasmussen Reports, LLC
- Website
- https://rasmussenreports.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rasmussen Reports is a privately held American polling and media company founded in 2003 that conducts nightly public opinion surveys on politics, business, and lifestyle, monetized through freemium subscriptions, advertising, and index sponsorships serving general consumers and political professionals.
- Ownership category
- akta.pro rank
Where Rasmussen Reports is headquartered
LocationHeadquarters
- HQ city
- Asbury Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rasmussen Reports business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Revenue: Monthly and annual subscription tiers providing access to premium content including demographic crosstabs, exclusive polling stories, and full historical data.
- Sponsorships: Revenue generated through regional and local market sponsorships of consumer and employment indices.
- Advertising: Revenue from advertising placements across the website and daily newsletter.
- TV Show Partnership: Partnership with CBS for the 'Power of 10' game show, providing polling data for television content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription - $4.95/month or $34.95/year |
| Subscription | Annual | Platinum Membership - $34.95/year |
| Freemium | Monthly | Free Tier - No cost |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rasmussen Reports product offering
Product offeringCore offering
Rasmussen Reports conducts nightly automated telephone and online public opinion polling on politics, business, and lifestyle topics, publishing results through a website with both free and premium subscription tiers. The company sells Platinum subscriptions ($4.95/month or $34.95/year) for access to demographic crosstabs, full historical data, and more than 20 exclusive stories per week on elections and consumer confidence. Additional revenue is generated through website advertising, daily newsletter sponsorships, regional consumer index sponsorships, and a television polling data licensing partnership with CBS.
Product overview
Rasmussen Reports is a media company specializing in public opinion polling and information distribution since 2003. The company operates a web-based polling platform offering nightly updates across politics, business, lifestyle, and political commentary categories. The core product portfolio includes the Daily Presidential Tracking Poll for political approval measurement, the Rasmussen Reports Economic Index for consumer confidence tracking, the Hudson Employment Index for workforce optimism, and the Rasmussen Consumer Index for economic sentiment. The platform also features the Immigration Index, Right Direction/Wrong Track weekly sentiment polls, and regional/local consumer index editions. Revenue is generated through subscription services (Platinum membership at $4.95/month or $34.95/year providing exclusive articles, demographic crosstabs, and historical data access), with some content available free to the general public.
Differentiator
Problem solved
Functional benefit
Products and services
- Daily Presidential Tracking Poll Nightly telephone and online survey tracking presidential approval ratings, updated on weekdays with the latest polling data. Available free to the general public on the Rasmussen Reports website.
- Rasmussen Reports Economic Index
Quantifiable outcome
- Nightly polling provides multiple daily content updates across all topic areas
- +1 more outcomes
Companies that use Rasmussen Reports
Customer profileSegments2 records
Ideal customer profiles2 records
Rasmussen Reports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rasmussen Reports partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- CBS TelevisionminorRasmussen Reports provides all polling data for the CBS game show 'Power of 10' where contestants predict public opinion responses. The show debuted on CBS allowing Rasmussen to reach television audiences with its polling methodology.
- Chicagoland Chamber of CommerceminorFirst regional sponsor of the Rasmussen Consumer Index. The Chamber became the region's exclusive provider of a quarterly Chicagoland Consumer Index based on nightly polls conducted by Rasmussen Reports.
- Hudson Global ResourcesminorPartnership to produce the Hudson Employment Index, a monthly measure of U.S. worker confidence and employment market sentiment. Rasmussen Reports compiled and published the index data monthly.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rasmussen Reports competitors and assessment
Company assessmentDirect peers
- YouGov: Online-first panel-based polling firm with a heavy US political tracking footprint (YouGov/Economist, Redfield & Wilton) and a paid subscription product — a direct competitor on speed, panel methodology, and subscription model.
- Morning Consult: Subscription-based polling and intelligence firm delivering daily political and consumer-brand tracking — directly comparable go-to-market model (paid tier + brand intelligence indices), and a leading digital-native competitor to Rasmussen's telephone-led nightly approach.
- Gallup: The most established US public opinion polling firm, conducting daily and event-driven political and economic tracking polls (Gallup Daily tracking, Confidence indices) via phone and panel methodologies — directly comparable to Rasmussen's nightly political approval and economic confidence offerings.
- Quinnipiac University Poll: Frequently cited academic pollster publishing state-level and national political surveys (governor, senate, presidential) via telephone — a direct methodology and citation comparable for Rasmussen's nightly political tracking.
- Pew Research Center: Non-profit public opinion research organization producing widely cited political, social, and economic polling. Pew's methodology leadership and citation footprint make it the closest non-commercial comparator for Rasmussen's nightly tracking and demographic crosstab approach.
- Marist Poll: Academic pollster producing national and state-level political polling with frequent media syndication — directly comparable in audience (media, political professionals) and methodology mix (telephone + online).
- SurveyUSA: Polling firm using internet-based interviewing of respondents recruited via telephone — methodologically analogous to Rasmussen's telephone-recruited online-panel hybrid and a like-for-like competitor for political and consumer tracking.
- Harris Poll: Long-running US public opinion brand producing the Harris Poll EquiTrend, Harris Poll Reputation Quotient, and political surveys — directly comparable as a subscription- and media-licensed polling brand.
Broad incumbents
- Ipsos: Global market research and public opinion incumbent producing political polling (e.g., Ipsos/Reuters tracking) as part of a much broader portfolio — comparable methodology and outputs but at substantially greater scale and geographic reach than Rasmussen.
Emerging players
- FiveThirtyEight (polling aggregation): Polling aggregation and election-forecast operation whose model historically depended on ingestion of polls from firms including Rasmussen — adjacent because it consumes rather than produces primary polls but competes for the same media-citation attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rasmussen Reports social profiles
Digital presenceRasmussen Reports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rasmussen Reports leadership team
Management profileNumber of profiles
Profiles1 record
Rasmussen Reports funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rasmussen Reports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rasmussen Reports
What does Rasmussen Reports do?
Rasmussen Reports conducts nightly automated telephone and online public opinion polling on politics, business, and lifestyle topics, publishing results through a website with both free and premium subscription tiers. The company sells Platinum subscriptions ($4.95/month or $34.95/year) for access to demographic crosstabs, full historical data, and more than 20 exclusive stories per week on elections and consumer confidence. Additional revenue is generated through website advertising, daily newsletter sponsorships, regional consumer index sponsorships, and a television polling data licensing partnership with CBS.
Is Rasmussen Reports a public or private company?
Rasmussen Reports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rasmussen Reports founded?
Rasmussen Reports was founded in 2003. It employs 11 to 50 people.
Where is Rasmussen Reports based?
Rasmussen Reports is headquartered in Asbury Park, United States, in the North America region.
How does Rasmussen Reports make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are sponsorships, advertising and TV Show Partnership.
Who are Rasmussen Reports's main competitors?
Direct peers on record are YouGov, Morning Consult, Gallup, Quinnipiac University Poll, Pew Research Center, Marist Poll, SurveyUSA and Harris Poll. Ipsos is listed as a broad incumbent. FiveThirtyEight (polling aggregation) is listed as an emerging player.
Does Rasmussen Reports have an API?
No public API is recorded for Rasmussen Reports.