What Metapic does

Metapic is a creator commerce platform that connects content creators with brands through trackable affiliate links, enabling performance-based influencer marketing campaigns. Founded in 2012 and headquartered in Stockholm, Metapic operates as a wholly-owned subsidiary of Tradedoubler AB (Nasdaq Stockholm: TRAD). The platform serves a two-sided market: 100,000+ creators who monetize product recommendations, and brand clients across fashion, beauty, sportswear, electronics, and home verticals — including ASOS, Nike, Adidas, Dyson, Charlotte Tilbury, and Nordic Nest. Metapic generates measured outcomes including 6.5 ROAS for ASOS (250M clicks, 643 creators), 5.9 ROAS for Nordic Nest, and 3.5 ROAS for Lookfantastic across multi-market European campaigns.

The core technology is a SaaS platform featuring trackable link generation, a unified creator dashboard with real-time click and earnings analytics, a content library with performance metrics, and dynamic click-price optimization. Supporting products include the zezam.io smart link-in-bio tool (integrated following the June 2023 acquisition of KAHA GmbH), a creator mobile app, and a brand analytics dashboard. Platform integrations include a native Shopify plugin and an AWIN affiliate network connector, enabling rapid deployment within existing e-commerce stacks.

Metapic employs a dual GTM model. The self-service SaaS tier is priced at €250/month plus a 10% fee on creator payouts, targeting mid-market brands with autonomous campaign management. A full-service managed in-house agency — requiring a 3-month minimum commitment and offering dedicated account management, creator matching, and campaign strategy — serves enterprise accounts. The company maintains 8 local European offices (Stockholm, Berlin, London, Madrid, Milan, Paris, Rotterdam, Warsaw) with regional talent managers supporting 15+ markets, distinguishing the platform from purely digital competitors.

Name

Metapic

Legal name

Metapic Sweden AB

Website

https://metapic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Metapic is a Stockholm-based creator commerce platform connecting 100,000+ creators with brands across 15+ European markets through trackable affiliate links, operating as a subsidiary of Tradedoubler AB with a dual self-service SaaS and managed agency model.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Self-Service): Monthly subscription model at €250/month for self-service platform access, providing campaign management, creator discovery, and analytics tools
2. Agency Service: Full-service managed campaigns with minimum 3-month commitment, providing end-to-end creator marketing with expert support
3. Creator Payouts: 10% fee on creator payouts for processing and managing creator commissions and payments

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Metapic operates a performance-driven creator commerce platform that connects 100,000+ creators with brands across 15+ European markets, enabling trackable link-based collaborations, real-time analytics, and transparent commission-based payouts. The platform is delivered through two models: a self-service SaaS (€250/month) for autonomous campaign management and a full-service managed in-house agency with dedicated account managers for end-to-end campaign execution.

Product overview

Metapic operates as a creator commerce platform combining a core SaaS platform with two distinct service models: a Self-Service Influencer Marketing Platform for brands managing campaigns independently, and a Managed In-House Agency for full-service campaign support. Supporting these are the zezam.io smart link-in-bio tool, a Creator App for creator-side link management and earnings tracking, and a Brand Dashboard for campaign analytics. The platform serves 100,000+ creators and operates across 15+ markets with 8 local offices.

Differentiator

Problem solved

Functional benefit

Brands

• zezam.io: Smart Link-in-Bio feature for creators to boost clicks and track performance

Products and services

• Self-Service Influencer Marketing Platform DIY SaaS platform enabling brands to self-manage creator campaigns with features including campaign setup, creator invitation, content approval, click tracking, and single-click payouts. Priced at €250/month plus 10% on creator payouts.
• Managed In-House Agency Full-service agency offering with a 3-month minimum commitment, providing data-driven creator matching, transparent performance tracking, campaign management, premium add-ons (paid media, gifting, promotions), and expert strategy support for enterprise brands.
• zezam.io Smart Link-in-Bio Free smart link-in-bio landing page tool for creators, integrated into the Metapic platform to enhance click tracking and performance monitoring across social platforms.
• Creator App Web/mobile application for creators to discover brand collaborations, create trackable links, and monitor earnings and performance analytics.

Quantifiable outcome

• ASOS achieved 6.5 ROAS, 3.4% conversion rate, 250M clicks with 643 creators
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify plugin integration allows brands to launch Metapic campaigns in minutes with seamless tracking setup
• zezam.iocoreTechnology or Integrationzezam.io provides free smart link-in-bio landing pages for creators, integrated into Metapic platform for enhanced click tracking and performance monitoring

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LTK: LTK (formerly rewardStyle) is one of the largest global creator-commerce platforms, connecting influencers with brands via trackable links and shoppable content. It directly competes with Metapic in the same product category and serves similar fashion, beauty and lifestyle brand customers.
• Aspire: Aspire is an influencer-marketing SaaS platform offering creator discovery, campaign management and analytics to mid-market and enterprise brands. It is a close functional competitor to Metapic's self-service and managed offerings.
• CreatorIQ: CreatorIQ is an enterprise-grade creator-marketing platform used by large brands to manage creator relationships, content and analytics at scale. It overlaps with Metapic on the managed-agency side, particularly for global enterprise accounts.
• GRIN: GRIN is a creator-marketing platform purpose-built for ecommerce brands, with deep Shopify and other platform integrations. It competes with Metapic for direct-to-consumer and ecommerce brand budgets.
• Upfluence: Upfluence is an all-in-one influencer marketing software combining a creator database, campaign management and ecommerce integrations. It targets a similar SMB and mid-market brand segment as Metapic.

Broad incumbents

• impact.com: impact.com is a large partnership-management platform spanning affiliate, influencer and brand partnerships. It is a broader incumbent with overlapping creator-marketing capabilities that competes for enterprise brand budgets.
• Awin: Awin is a global affiliate-marketing network with growing creator-marketing capabilities. It is both a Metapic integration partner and a competitor for performance-marketing budgets at European brands.
• Tradedoubler: Tradedoubler AB is Metapic's publicly-listed parent company and a European performance-marketing network with affiliate and partner-marketing offerings. It is the strategic owner and a related competitive force in affiliate/performance marketing.

Emerging players

• Modash: Modash is a creator-discovery and analytics platform with partial overlap to Metapic's creator-database functionality. It is an emerging SaaS player expanding into European markets served by Metapic.
• Klear (Meltwater): Klear, now part of Meltwater, offers influencer-marketing tools including creator discovery, analytics and campaign management. It overlaps with Metapic on the analytics/creator-discovery side of the platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/metapic
• Instagraminstagram.com/metapicuk/?hl=en
• Xx.com/metapic
• Facebookfacebook.com/metapic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metapic