Political Data

What Political Data does

Political Data Intelligence, LLC (PDI) is a privately held, Delaware-incorporated software and data company founded in 1987 and headquartered in Norwalk, California. The firm operates an all-in-one campaign management SaaS platform bundled with a proprietary enhanced California voter file that has been curated for nearly four decades. The platform integrates voter data management, mapping and analytics, volunteer management, door-to-door canvassing, phone banking, texting, and emailing, plus a mobile app for field operations. Sub-brands CallTime.ai (AI-assisted fundraising) and OutreachCircle (relational organizing) extend the platform into adjacent campaign workflows, and a BlueVote API subdomain hints at broader developer-facing infrastructure.

Revenue is generated through per-election-season and annual software subscriptions priced on district voter count, tiered from entry-level Pay-Per-Output up to Enterprise contracts, alongside one-time voter data file sales (mail, phone, walk lists, polling samples), pre-paid data blocks priced by record count, and usage-based communication services for SMS, MMS, email, and browser-based calling. Distribution is primarily self-serve via the PDI website for small and mid-sized campaigns, with direct sales contact required for districts above 100,000 voters and for Enterprise accounts. Customer segments span political campaigns (primary), non-profit and advocacy organizations, professional political consultants, polling and analytics firms, labor unions, and state and local party organizations, all concentrated in California.

The flagship commercial relationship is a 30+ year partnership with the California Democratic Party, for which PDI runs the branded MOE (Mobilize, Organize, Elect) system serving county parties and activist clubs. PDI is privately owned with no disclosed external funding rounds, operates at 11-50 employees, and reports ~99.08% platform uptime over a recent 30-day window, indicating a mature, capital-light operating posture oriented around election cycles.

Name

Political Data

Legal name

Political Data Intelligence, LLC

Website

https://politicaldata.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Political Data Intelligence (PDI) is a privately held, California-focused SaaS and voter data vendor founded in 1987 that provides enhanced voter files and an all-in-one campaign management platform to political campaigns, parties, non-profits, consultants, and unions, anchored by a 30+ year partnership with the California Democratic Party.

Ownership category

akta.pro rank

Product category

Political Campaign Software

NAICS

Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Voter data services
• Campaign management software
• Political canvassing tools
• Voter file analytics
• Campaign outreach platform

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions: SaaS subscription-based access to the online campaign management platform. Subscriptions are priced based on the number of voters in the district and include varying levels of data output access. Terms are either per election season or calendar year.
2. Voter Data Files: Sale of voter data files including mail files, phone files, walk lists, and polling samples. Pricing is based on record count with minimum order costs. Data is sourced from government voter registration files with PDI enhancements.
3. Communication Services: Texting at $0.016 per SMS segment and $0.036 per MMS segment. Email sending at $0.01 per email. Browser calling at $0.05 per minute.
4. Pre-paid Data Blocks: Bulk prepaid data packages for mail and field output ranging from $250 for 5,000 records to $14,500 for 1,000,000 records.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Political Data (PDI) provides proprietary enhanced California voter data files alongside an integrated SaaS campaign management platform that combines voter mapping, canvassing, phone banking, texting, emailing, and analytics. The company sells data products such as mail files, walk/phone lists, phone files, and polling samples, plus usage-based communication services, to political campaigns, parties, consultants, and advocacy organizations primarily operating in California.

Product overview

Political Data (PDI) is a California-based political data and campaign software company offering a platform-plus-modules architecture. The core offering is the PDI Campaign Management Software Platform, an all-in-one campaign solution combining voter data management with integrated outreach tools including canvassing, texting, phone banking, and emailing. This core platform is complemented by data products (Mail Files, Printable Walk/Phone Lists, Phone Files, Polling Samples), communication add-ons (PDI Texting, PDI Emailing, Online Phone Bank), and separate branded products (CallTime.ai for fundraising automation, OutreachCircle for supporter management). The company also offers a Mobile App for field operations. Subscriptions are available as Software Only, Pay Per Output Data, Unlimited Field Data, or Unlimited Field & Mail Data tiers.

Differentiator

Problem solved

Functional benefit

Brands

• CallTime.ai: Fundraising software that makes political fundraising faster and more effective through automation and artificial intelligence. Automatically collects and displays federal, state, and local political giving history with AI-powered donor research, scoring, and ask amount recommendations.
• OutreachCircle
• BlueVote

Products and services

• PDI Campaign Management Software Platform PDI's flagship all-in-one SaaS campaign management platform providing voter data management, voter mapping, data visualization/analytics, volunteer management, door-to-door canvassing, phone banking, voter registration, texting, people lookup, and a mobile app for political campaigns and progressive organizations in California.
• Mail Files

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• California Democratic PartycoreStrategic or Co-development Partner · 1 January 1995PDI has been the official data and software vendor for the California Democratic Party for over 30 years. This long-standing partnership has helped California become one of the most successful states for Democratic and progressive candidates. PDI operates their branded MOE (Mobilize, Organize, Elect) system that provides professional voter data and software tools to local county parties, activist clubs, and organizations.
• Digital Ad VendorsminorChannel Partner/ Reseller/ DistributorPDI offers targeting voters with digital ads through multiple authorized digital ad vendors. PDI Campaign Center subscriptions include access to digital ad matching capabilities through these vendor partnerships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TargetSmart: TargetSmart provides national voter data, targeting, and analytics for Democratic and progressive campaigns. It directly competes with PDI's enhanced voter file product, offering comparable ethnicity, phone, and email appends at national scale.
• NGP VAN: NGP VAN is the dominant Democratic campaign technology platform offering integrated voter data, fundraising, organizing, and compliance tools. It directly competes with PDI's core campaign management software and voter file offerings for progressive campaigns nationwide.
• Aristotle: Aristotle is a long-standing political data vendor providing voter files, consumer data, and campaign tools to both parties. It competes with PDI in the voter data file market and offers comparable mailing, phone, and polling sample products.
• ActBlue: ActBlue is the leading Democratic fundraising platform processing donations for progressive campaigns and committees. It competes with PDI's CallTime.ai fundraising automation sub-brand and serves an overlapping customer base.
• i360: i360 is a leading voter data and campaign technology provider for conservative and Republican campaigns. It mirrors PDI's business model on the opposite side of the partisan spectrum, providing an analogue for the progressive-only focus of PDI.
• NationBuilder: NationBuilder provides an integrated campaign platform combining voter data, fundraising, and outreach tools. It competes with PDI's all-in-one campaign management software across candidates and organizations of all partisan affiliations.
• Catalist: Catalist is a progressive voter data and analytics provider serving Democratic campaigns and allied organizations. It competes with PDI's data curation model and targets overlapping progressive campaign customers with national scope.
• ActionKit (by Upland Software): ActionKit is a CRM and email platform purpose-built for progressive organizations and Democratic campaigns. It overlaps with PDI's outreach tools, particularly email and contact management, for an overlapping progressive customer base.

Emerging players

• Mobilize America (by Mobilize): Mobilize is a volunteer and event management platform widely adopted by progressive campaigns. It overlaps with PDI's volunteer management and canvassing features and competes for the same campaign customer attention.
• L2 (by Sagacity): L2 provides voter contact tools and political data solutions with progressive campaign focus. It is a smaller, emerging competitor to PDI with comparable canvassing and voter outreach product offerings.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Political_Data
• Facebookfacebook.com/politicaldata
• LinkedInlinkedin.com/company/political-data

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Political Data