Plant Power

What Plant Power does

Plant Power is an India-based, direct-to-consumer plant-based nutrition brand operating out of Mumbai through its Shopify storefront at plantpower.fit. Legally structured as Kaarya Naturals Pvt Ltd, the company was founded in 2016 by Kajal Bhatia, a certified nutritionist with over two decades of experience, and operates with 11-50 employees. Its product portfolio spans four categories: protein shakes (Berry Slim and Mocha Strength variants), protein bites (Choco Peanut Butter and Mocha), clean protein isolates (pea, soy, and peanut), and a healthy snacks range including millet-coated almonds and cashews, high-protein chivda in Peri Peri and Lemon Chilli variants, multi-millet choco chip cookies, and premium chia seeds. Most SKUs are priced between ₹215 and ₹1,998.

The company's underlying technology is built around multi-source complementary plant protein blends combining moong, brown rice, pea, soy, and peanut proteins to deliver complete amino acid profiles comparable to whey, with explicit emphasis on easy digestion and gut health. A differentiated millet-coating process applied to almonds and cashews produces a high-protein crunchy snack alternative. Products are marketed as 100% plant-based, with many variants gluten-free, non-GMO, and cholesterol-free; the company holds FSSAI certification for Indian food safety compliance.

The revenue model is direct e-commerce supplemented by bulk and corporate orders handled through a dedicated phone line. Distribution is currently confined to Mumbai, Pune, and Goa, with product placements at premium hospitality and retail partners including Taj Hotels, JW Marriott, Oberoi, Greenr Cafe, Nature's Basket, Foodsquare, Freshpik, Suspire, Benzer, and Saukhyam. Customer segments include health-conscious fitness enthusiasts, plant-based lifestyle followers, families seeking healthier snack options, and bulk corporate buyers. The company has raised undisclosed funding from Mumbai Angels and Roots Ventures (2019) and Rebalance (2022) and operates with no disclosed parent, M&A activity, or external institutional ownership.

Name

Plant Power

Legal name

Kaarya Naturals Pvt Ltd

Website

https://plantpower.fit

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Plant Power is an India-based, direct-to-consumer plant-based nutrition brand selling protein shakes, isolates, protein bites, and healthy snacks through its Shopify storefront, serving fitness enthusiasts, families, and plant-based lifestyle consumers primarily in Mumbai, Pune, and Goa.

Ownership category

akta.pro rank

Product category

Plant-Based Protein Snacks

NAICS

Grain and Oilseed Milling (3112)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK)

akta.pro secondary industries

Plant Protein Ingredients (Soy, Pea, Wheat/Gluten, Rice, Oat, Potato) (AFAJAHAA), Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH), Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF)

Keywords

• Plant-based protein snacks
• Protein supplements
• Healthy snacks
• Plant-based nutrition
• Vegan protein products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of plant-based protein snacks, protein powders, and health supplements through their Shopify e-commerce platform. Products sold at various price points with periodic discounts and bundle options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Plant Power manufactures and sells 100% plant-based protein snacks, protein shakes, plant protein isolates, and healthy snack alternatives under its own brand through a direct-to-consumer Shopify e-commerce storefront (plantpower.fit). The product line covers protein shakes blending moong, brown rice, and pea protein; protein bites/bars; clean protein powders (pea, soy, peanut isolates); millet-coated almonds and cashews; high-protein chivda; multi-millet cookies; and chia seeds, with delivery focused on Mumbai, Pune, and Goa.

Product overview

Plant Power is a 100% plant-based nutrition brand operated by certified nutritionists, founded by Kajal Bhatia. The company offers a diversified portfolio of holistic plant-based products organized across four main categories: (1) Protein Shakes including Berry Slim and Mocha Strength variants in various sizes; (2) Protein Bites/Power Bites in Choco Peanut Butter and Mocha flavors; (3) Clean Protein supplements including Pea, Soy, and Peanut Protein Isolates in bulk and single-serve formats; and (4) Healthy Snacks including Millet Coated Nuts (Almonds and Cashews), High Protein Chivda, and Multi-Millet Cookies. The product line emphasizes plant-based nutrition with protein enrichment, easy digestion, and clean ingredients without artificial additives, targeting fitness-conscious consumers and families seeking wholesome plant-based alternatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Berry Slim Protein Shake A plant-based protein meal shake blending moong, brown rice, and pea protein with 19g protein per scoop, designed for easy digestion and weight management. Targeted at fitness-conscious consumers seeking clean, plant-based meal replacement.
• Mocha Strength Protein Shake High-calorie sports nutrition shake blending moong, brown rice, and pea protein, delivering 25g pure plant protein per serving with zero added sugar. Designed for muscle gain and post-workout recovery. Available in 850g tubs and 34g single-serve packets.
• Mocha Power Bites Plant-based protein bites with 10g protein each, 10 bites per pack in mocha flavor. Designed as a convenient high-protein on-the-go snack for fitness consumers and busy professionals.
• Choco Peanut Butter Power Bites Plant-based protein bites with 5g protein per bite, made from peanut flour and soy protein, 10 bites per pack. Suitable for pre or post workout consumption.
• Millet Coated Protein Cashews Roasted millet coated protein cashews in Spicy Lemon flavor, made with millet flour and pea protein isolate, rich in antioxidants and high in dietary fiber. Available in 100g and 210g sizes; naturally gluten-free.
• Millet Coated Protein Almonds - Sizzling Jalapeno Roasted (not fried) millet coated almonds in sizzling jalapeno flavor. Rich in antioxidants, Vitamin E, and magnesium. Supports immune system and cardiovascular health. Available in 100g and 210g packs.
• Pea Protein Isolate Unsweetened and unflavoured pea protein isolate providing 25g protein per serving with 4.4g BCAAs. Non-GMO and free from artificial ingredients. Available in 900g pouch and 30g single-serve packets. Versatile for smoothies, shakes, and cooking.
• Soy Protein Isolate Complete plant-based protein source containing all essential amino acids, comparable to whey protein. Cholesterol-free and heart-healthy. Gluten-free and non-GMO. Available in 900g pouch and 30g single-serve packets.
• Peanut Protein Isolate Defatted peanut protein isolate sourced from Indian-grown peanuts, unflavoured and unsweetened. Rich in fiber and protein, supports muscle growth, brain development, and immune function. Gluten-free and non-GMO.
• 100% Naked Plant Protein Isolate Unsweetened and unflavoured plant protein isolate powder providing a 100% plant-based protein source for versatile use in smoothies and recipes.
• High Protein Chivda - Lemon Chilli (Chandini Chowk Mix) High protein Indian snack chivda with twice the protein and half the fat compared to traditional chivda. Made with soybeans, peanuts, ragi flakes, jowar, bajra, and Indian spices. 100% roasted, vegan, gluten-free, and cholesterol-free.
• High Protein Chivda - Peri Peri (Bombay Street Mix) Peri peri flavored high protein chivda with twice the protein and half the fat of traditional variants. Blend of soy, peanut, ragi, jowar, bajra, and aromatic Indian spices. Roasted, vegan, and gluten-free.
• Protein Rich Multi-Millet Cookies - Choco Chip Plant-based cookies made with multi-millets, almonds, and choco chips. Low glycemic index, trans fat-free, cholesterol-free with no preservatives or artificial sweeteners. Gluten-free using ragi, amaranth, and peanut flour. 11 cookies per pack.
• Premium Chia Seeds Premium quality chia seeds rich in omega-3 fatty acids, antioxidants, fiber, iron, and calcium. Supports heart health, bone health, blood sugar regulation, and helps fight chronic inflammation.

Quantifiable outcome

• Products deliver 19-25g of plant protein per serving
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• Greenr CafeminorOthersPlant Power products featured at Greenr Cafe, establishing presence in the healthy eating/restaurant space.
• Taj HotelsminorOthersProducts featured at Taj Hotels luxury properties, indicating premium brand positioning in hospitality sector.
• JW MarriottminorOthersPlant Power products available at JW Marriott properties, demonstrating reach into international hotel chains in India.
• The Oberoi GroupminorOthersProducts featured at Oberoi Hotels, positioning brand in the luxury hospitality segment.
• Nature's BasketminorOthersPremium grocery retail presence at Nature's Basket stores, a specialty food retailer.
• FoodsquareminorOthersFeatured on Foodsquare platform for food delivery and specialty products.
• FreshpikminorOthersPresence at Freshpik specialty food retail locations.
• SuspireminorOthersFeatured at Suspire, a plant-based food platform or retail outlet.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Oziva: India-based plant-based nutrition and clean-label protein/supplement brand selling shakes, bars, and plant protein powders via D2C. Direct competitor to Plant Power in the Indian plant-based protein category with overlapping target customers and product formats.
• Plix: India-based plant-based wellness brand offering protein powders, effervescent tablets, and functional nutrition. Directly comparable as a plant-forward D2C nutrition brand targeting Indian health-conscious consumers.
• Wellbeing Nutrition: Indian plant-based nutrition brand offering protein powders, effervescents, and supplements via D2C. Overlaps with Plant Power on plant-based protein positioning, target audience, and D2C distribution model.
• True Elements: India-based D2C nutrition brand selling plant-based protein powders, muesli, and healthy snacks. Comparable in product portfolio breadth (powders, snacks, millets) and India D2C GTM motion.
• Yoga Bar: India-based protein bar and snack brand targeting health-conscious consumers. Competes most directly with Plant Power's protein bites/bars and coated nuts in the Indian healthy-snack category.
• RiteBite Max Protein: India-based protein bar, cookie, and chikki brand with broad retail distribution. Comparable to Plant Power in healthy-snack positioning, though RiteBite has achieved far greater mass-market scale.
• Bold Care: India-based wellness and nutrition D2C brand spanning supplements, protein, and personal care. Comparable in D2C-first GTM, Indian plant-based positioning, and target audience of health-conscious millennials.

Broad incumbents

• MuscleBlaze: One of India's largest sports nutrition brands (owned by Bright Lifecare) offering whey and plant-based protein powders, bars, and supplements. Competes broadly with Plant Power's protein powder/shake category but at much larger scale and broader retail footprint.
• Wow Life Science (Wow Skin Science): India-based wellness brand with plant protein powders, apple cider vinegar, and personal care. Operates in the broader Indian plant-based nutrition space with extensive D2C and marketplace distribution.

Emerging players

• Himalayan Organics: India-based plant-based supplement brand offering plant protein powders, vitamins, and herbal nutrition. Comparable in plant-based positioning and India D2C focus, though typically positioned at a more accessible price point than Plant Power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Plantpowertoyou
• Instagraminstagram.com/plantpower.fit
• Xx.com/plantpower_fit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant Power