What Veygo does

Veygo is a UK-based, digital-first car insurance brand offering flexible short-term and subscription-based comprehensive policies to individuals. It operates as a trading name of Able Insurance Services Limited, a wholly-owned subsidiary of Admiral Group plc, and underwrites through the parent's FCA authorization (Firm Ref No: 311649). The company's core proposition is duration-flexible cover for drivers who do not want — or cannot afford — an annual policy: durations range from one hour to 180 days, alongside rolling monthly subscriptions that can be cancelled anytime without fee. Target segments are learner drivers (provisional licence holders), newly qualified drivers in their first year, and broader young drivers aged 17–25, with secondary offerings for parents/families and occasional-use experienced drivers.

The product surface is broad and highly segmented: core categories of Learner Driver, Young Driver, New Driver, and Temporary Car Insurance are supplemented by age-specific tiers (17/18, 19, 20, 21), duration tiers (hourly, daily, weekend, weekly, monthly rolling), and use-case variants (Parents' Car, Student, Test Drive, Drive-Away, Flexible Borrowing). Technology is centered on the Veygo iOS/Android app, which handles quote, purchase, policy management, document issuance, and, for New Driver policies, smartphone-sensor driving behavior monitoring that produces a 90-day driving score and quarterly premium reviews. The full quote-to-bind journey is self-serve online, with the certificate of insurance issued in-app at point of purchase. The driving-score feature is the primary data- and analytics-led differentiator in the product set.

The commercial model is direct-to-consumer with no intermediaries, marketed through content (Veygo Hub blog), social (Facebook, X, Instagram, YouTube, TikTok), a £10 referral voucher program, SEO across dedicated product/age/duration landing pages, and earned PR. Revenue mechanics combine usage-based pricing (hourly/daily/weekly) with recurring monthly subscriptions that earn No Claims Bonus after 12 months, plus a 10% learner-to-new-driver loyalty discount. Pricing is quote-based and not publicly disclosed; pricing varies by driver age, vehicle value, licence type, history, location, and duration. Scale signals include 8 million+ policies sold since 2016, roughly 1 million learners served, and 20,000+ five-star reviews across Trustpilot (4.6 TrustScore), App Store, and Google Play.

Name

Veygo

Legal name

Able Insurance Services Limited

Website

https://veygo.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Veygo is a UK digital-first car insurance brand providing flexible short-term and subscription-based comprehensive policies, primarily targeting learner, new, and young drivers aged 17–25, operating as a subsidiary of Admiral Group.

Ownership category

akta.pro rank

Product category

Temporary Car Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Vehicle Extended Warranty (VSC) & Mechanical Breakdown Insurance (MBI) (FSAJALAA)

Keywords

• Temporary car insurance
• Learner driver insurance
• Short-term vehicle insurance
• Young driver insurance
• Flexible car insurance

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Temporary Car Insurance: Short-term insurance policies ranging from 1 hour to 180 days, providing fully comprehensive coverage for borrowing or driving vehicles. Customers pay only for the duration they need, with no long-term commitment. Policies can be purchased instantly and cancelled fee-free.
2. Monthly Rolling Subscriptions: Rolling monthly subscription policies that provide ongoing fully comprehensive coverage with automatic renewal. Customers can cancel anytime without penalty. After 12 months of continuous policy, customers can earn a No Claims Bonus. Price is linked to driving score for new driver policies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Veygo is a UK digital-first car insurance broker offering fully comprehensive temporary and subscription-based policies primarily for learner, new, and young drivers. Policies are available from 1 hour up to 180 days, plus rolling monthly subscriptions, and are purchased, managed, and serviced entirely through the Veygo website and mobile apps. The company operates as a trading name of Able Insurance Services Limited, a wholly-owned subsidiary of Admiral Group plc, FCA-authorised and regulated.

Product overview

Veygo is a digital-first car insurance company offering flexible short-term and subscription-based policies primarily for young and learner drivers. The product portfolio centers on four main insurance categories: Learner Driver Insurance for provisional licence holders, Young Driver Insurance spanning ages 17-79, New Driver Insurance for first-year drivers with app-based driving score monitoring, and Temporary Car Insurance with duration options from 1 hour to 180 days. These core products are supplemented by age-specific sub-products (17-21 year old insurance tiers), use-case specific offerings (Student, Test Drive, Drive-Away, Parents' Car, Flexible Borrowing), and policy management duration options (Hourly, Daily, Weekend, Weekly, Monthly Rolling). All policies provide fully comprehensive coverage and are managed through the Veygo App platform. The company operates as a trading name of Able Insurance Services Limited, part of Admiral Group, with FCA authorization.

Differentiator

Problem solved

Functional benefit

Products and services

• Learner Driver Insurance Flexible insurance for UK provisional licence holders to practise driving in their own or borrowed cars, available from 1 hour to monthly subscription with fully comprehensive coverage. Protects the car owner's No Claims Bonus.
• Young Driver Insurance Car insurance for drivers aged 17-79 who are newer to driving, including learners, newly qualified, and those needing temporary cover, with flexible and affordable short-term options.
• New Driver Insurance Insurance designed for drivers in their first year of driving, with app-based driving score monitoring using smartphone sensors. Includes savings for safe driving and monthly subscription pricing reviewed every three months based on driving score.
• Temporary Car Insurance Short-term flexible car insurance available from 1 hour up to 180 days for borrowing cars or own vehicle use, with fully comprehensive coverage and fee-free cancellation. Available through hourly, daily, weekend, weekly, and monthly durations.
• Experienced Driver Insurance Flexible short-term and monthly subscription cover for drivers who have held their licence for over a year, for use on own or borrowed vehicles.
• Veygo Mobile App Mobile application for iOS and Android providing instant cover purchase, policy management (extend, cancel, documents), certificate access, and driving score monitoring for New Driver policies. Available on App Store and Google Play.

Quantifiable outcome

• 20,000+ 5-star reviews across Trustpilot, App Store, and Google Play Store with TrustScore of 4.6
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cuvva: Cuvva is a UK insurtech offering flexible, app-based temporary and pay-as-you-go car insurance, directly competing with Veygo on short-duration, mobile-first, learner and young-driver cover.
• Tempcover: Tempcover is a UK specialist in temporary and short-term car insurance (from 1 hour to several months), targeting similar use cases (borrowing cars, test drives, learner practice) as Veygo.
• Dayinsure: Dayinsure is a UK-based temporary car insurance provider offering hourly, daily, weekly, and monthly policies; it overlaps directly with Veygo's flexible-duration product set and target customers.
• GoShorty: GoShorty is a UK short-term and learner-driver insurance specialist offering temporary cover from 1 hour to several months, directly mirroring Veygo's hourly-to-monthly duration offering.
• By Miles: By Miles is a UK pay-by-mile usage-based car insurance provider with a telematics-driven model that overlaps with Veygo's app-based driving-score product strategy.

Emerging players

• Marshmallow: Marshmallow is a UK insurtech using data-driven underwriting to serve migrant and non-standard drivers, including young drivers — adjacent to Veygo's young-driver niche with similar digital-first telematics approach.
• Zego: Zego is a UK insurtech offering flexible, usage-based motor and fleet insurance including cover for gig-economy drivers; comparable to Veygo in its data-led, flexible-duration approach to non-standard motor segments.

Broad incumbents

• Admiral Group plc: Admiral Group is Veygo's parent company and a major UK motor insurer with multi-product, multi-brand offerings; comparable as a broad incumbent that operates the entire ecosystem in which Veygo sits.
• Direct Line Group: Direct Line Group is a major UK general insurer offering motor and home policies; overlapping with Veygo in UK personal-lines motor, but as a traditional incumbent rather than a digital-first short-term specialist.
• Aviva plc: Aviva is a large UK general and life insurer with broad motor insurance offerings; comparable to Veygo as a UK motor carrier covering young drivers, though operating at much larger scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeygoUK
• YouTubeyoutube.com/channel/UCvuws7xIFKzWHP6YabGiMZA
• Facebookfacebook.com/VeygoUK
• Instagraminstagram.com/veygouk
• TikToktiktok.com/@veygouk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veygo