What Dayinsure does

Dayinsure.com Limited is a UK-based digital insurance intermediary that arranges and administers short-term motor insurance policies for cars, vans, motorhomes, and learner drivers, with cover durations from one hour up to thirty days (or five months for learner drivers). The company operates as an FCA-authorised intermediary (Firm Reference Number 304010), acting as the customer-facing distribution and servicing layer while policies are underwritten by capacity providers Aviva and Mulsanne, with RAC supplying optional breakdown cover. Founded in 2005 and headquartered in Tarporley, Cheshire, Dayinsure is a subsidiary of Ormiston Holdco Ltd within the Abacai Group.

The operating platform is a digital, self-serve stack comprising the dayinsure.com quote-and-purchase website, an iOS and Android mobile application that supports saved vehicles, paperless documents, and policy management, and an automated underwriting engine that prices and accepts applications in as little as fifteen minutes using third-party data from DVLA and credit reference agencies. The product surface extends across temporary car, van, motorhome, classic car, learner driver, and business-use cover, with hourly, daily, weekly, and monthly policy variants plus a 'Road to Success' learner hub and a drive-away product for newly purchased vehicles. Marketing channels include owned content, paid digital, social, price comparison websites, an Aviva affinity relationship, and a Mention Me-powered refer-a-friend programme paying £10 vouchers to both referrer and referee.

Revenue is generated through premiums on short-duration policies (starting from £19/day or £58/week) under a pay-as-you-go, transaction-fee style intermediary model. Customer concentration is structurally low given a long tail of UK consumers and micro-businesses purchasing on demand, while brand strength is evidenced by a 4.7/5 Trustpilot rating across 57,134 reviews and 'exceptional' Feefo ratings. Distribution is exclusively UK-domestic, with European driving limited to third-party EU/EEA/Switzerland cover only.

Name

Dayinsure

Legal name

Dayinsure.com Limited

Website

https://dayinsure.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dayinsure is a UK digital insurance intermediary arranging short-term motor insurance (1 hour to 30 days, or up to 5 months for learners) for cars, vans, motorhomes, and learner drivers, underwritten by Aviva and Mulsanne and sold direct to consumers via website and mobile app.

Ownership category

akta.pro rank

Product category

Temporary Motor Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pay-Per-Mile Personal Auto Insurance (FSAJAAAC)

Keywords

• Short-term motor insurance
• Temporary vehicle insurance
• Learner driver insurance
• Insurance intermediary services
• Digital insurance platform

Headquarters

HQ city

Tarporley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Short-term vehicle insurance premiums: Dayinsure acts as an insurance intermediary, arranging and administering short-term motor insurance policies for cars, vans, motorhomes and learner drivers. Revenue is generated through premiums paid by customers for policies lasting from 1 hour to 30 days (or up to 5 months for learner cover). Policies are underwritten by Aviva and Mulsanne.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Dayinsure is a UK-based digital insurance intermediary that arranges and administers short-term comprehensive motor insurance policies for cars, vans, motorhomes, and learner drivers. Policies are available from 1 hour up to 30 days (or up to 5 months for learner cover) and are underwritten by Aviva and Mulsanne, with customers purchasing and managing cover entirely through the company's website and mobile app.

Product overview

Dayinsure is a digital insurance intermediary offering a portfolio of short-term vehicle insurance products. The core offering consists of temporary car, van, motorhome, and learner driver insurance policies, available from 1 hour to 30 days (or up to 5 months for learner cover). These are distributed primarily through the company's website and mobile app (iOS and Android), with optional add-ons for breakdown cover and EU travel. The company also offers business-specific temporary car insurance, drive-away insurance for vehicle purchases, and a refer-a-friend loyalty programme. All policies are underwritten by Aviva or Mulsanne, with breakdown services provided by RAC. Dayinsure operates under FCA regulation and is part of the Abacai Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Car Insurance

Quantifiable outcome

• Insured in as little as 15 minutes
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Woodland TrustcoreStrategic or Co-development Partner · 1 July 2023In July 2023, Dayinsure entered a commercial partnership with the Woodland Trust, the UK's largest woodland conservation charity. The partnership focuses on promoting nature and the benefits of car sharing. Dayinsure supports the Woodland Trust's tree planting, woodland protection and biodiversity initiatives. Dayinsure employees have participated in volunteer activities such as Himalayan Balsam removal at Smithills Estate (June 2024). The partnership also serves Dayinsure's environmental sustainability and ESG positioning.
• AvivacoreTechnology or IntegrationAviva is Dayinsure's primary underwriter for temporary car insurance policies. All Dayinsure temporary car, van and learner driver insurance policies are underwritten by Aviva, providing the insurance capacity and financial backing for the policies sold through Dayinsure's platform. Aviva's claims helpline (0800 0156 166) handles claims for Aviva-backed policies. The partnership also includes an investment dimension, with Aviva having made a notable investment in the Woodland Trust's environmental cause.
• MulsannecoreTechnology or IntegrationMulsanne is an alternative underwriter for Dayinsure policies. The company offers temporary car insurance underwritten by Mulsanne alongside Aviva, providing additional underwriting capacity and acceptance criteria flexibility. Mulsanne has its own claims helpline (0333 003 3189) for policyholders.
• Abacai GroupcoreStrategic or Co-development PartnerDayinsure is a subsidiary of Ormiston Holdco Ltd and part of the Abacai Group ('The Group'). Dayinsure shares information with other brands and companies in the Abacai Group and is part of a broader group structure within the UK financial services sector.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Zego: Zego is a UK-based insurtech providing flexible motor and gig-economy insurance, including hourly and daily cover for private hire and delivery drivers. It overlaps with Dayinsure in the short-duration motor segment but is more weighted toward gig-economy and commercial use cases.

Broad incumbents

• Direct Line Group: Direct Line Group is a large UK personal lines insurer with motor cover distributed through its own brand and aggregators. It is not a temporary-cover specialist but competes for the same UK drivers and shares the aggregator-led acquisition channel.
• Aviva: Aviva is one of the UK's largest insurers and is Dayinsure's primary underwriting partner. As a broad incumbent, it sells annual motor insurance across the same customer base as Dayinsure and controls the underwriting capacity on which Dayinsure's product depends.
• Admiral Group: Admiral is a major UK personal lines insurer (also the parent of Veygo). It sells annual motor policies via price comparison sites and via Veygo for short-term cover, making it a broad incumbent overlapping with Dayinsure's customer base and distribution channels.
• Hastings Direct: Hastings Direct is a UK-based direct and aggregator-distributed motor insurer. While focused on annual policies, it competes with Dayinsure on price comparison sites and serves an overlapping price-sensitive UK consumer segment.

Direct peers

• Cuvva: Cuvva is a UK-based digital insurer offering flexible, app-led short-term car insurance for borrowing, sharing and occasional use. It directly competes with Dayinsure across product (hourly/daily temporary cover), target customer (UK consumers needing flexible cover) and distribution model (mobile-first, self-serve).
• Tempcover: Tempcover is one of the longest-established UK temporary motor insurance providers, offering short-term car, van and learner driver cover via a digital quote platform. It competes head-to-head with Dayinsure across the same vehicle types, durations and direct-to-consumer channels.
• Veygo: Veygo, part of the Admiral Group, provides short-term and learner driver car insurance in the UK through a digital-first platform. It is a direct competitor to Dayinsure in temporary personal auto insurance with comparable underwriting backing from a major UK insurer group.
• GoShorty: GoShorty is a UK short-term vehicle insurance provider offering temporary car, van and learner cover through an online quote platform. It overlaps directly with Dayinsure across product range, durations and target use cases (borrowed vehicles, learners, business use).

Others

• Mulsanne Insurance: Mulsanne is a specialist UK motor insurer that underwrites Dayinsure's secondary book. It is adjacent rather than directly competitive, providing underwriting capacity into the same short-term motor distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dayinsure
• YouTubeyoutube.com/channel/UCzAiypIaiyRjLI7c06ic1jQ
• Facebookfacebook.com/Dayinsure
• Instagraminstagram.com/dayinsure

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dayinsure