Trademark
Trademark is a San Francisco-based experiential marketing agency producing large-scale creative conferences and brand experiences for enterprise clients such as Google, Slack, and Adobe, leveraging cinematic production expertise from its founders' Lucasfilm background.
- Company typePrivate
- Founded1997
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Trademark does
Trademark is a San Francisco-based experiential marketing agency founded in 1997 by Elle Chan and Jon Forst. The firm produces large-scale brand experiences and creative conferences for enterprise clients, anchored by an ILM-derived cinematic production capability that distinguishes it from typical event-planning shops. Its core product is a single integrated experiential marketing service line covering creative concepting through on-site execution, with marquee engagements including Adobe MAX, Google, and Slack programs. Revenue is generated through professional-services, quote-based contracts with major global brands.
The agency operates a high-touch enterprise field-sales motion, claiming a 95% repeat and referral business rate and direct relationships with technology-sector anchors. It was ranked the #1 experiential marketing agency for 2025 by Programming Insider and won a Bronze Eventex Award for Adobe MAX 2025, evidence of category-leading brand recognition. In 2025–2026 the firm expanded its leadership team with a VP of Growth (Hunter Rich) and an Executive Producer/VP of Operations (Greg Villeneuve), and launched The Experience Equation, an owned-IP C-suite summit in San Francisco presented with JPMorganChase—marking its first explicit financial-services relationship and a move into thought leadership and community/IP revenue.
The business model is a classic boutique professional-services agency: no public pricing, no productized software, no disclosed funding, no app, and no AI features. Trademark is private, has 101–250 employees, and reports a global delivery footprint while remaining headquartered in California. Its core expansion levers are vertical diversification (into financial services), owned-IP events, and senior operating leadership hires rather than capital-intensive scale.
Trademark firmographics
Firmographics- Name
- Trademark
- Legal name
- Trademark
- Website
- https://wearetrademark.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trademark is a San Francisco-based experiential marketing agency producing large-scale creative conferences and brand experiences for enterprise clients such as Google, Slack, and Adobe, leveraging cinematic production expertise from its founders' Lucasfilm background.
- Ownership category
- akta.pro rank
Trademark industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
Keywords
Where Trademark is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trademark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Experiential Marketing Services: Trademark generates revenue through experiential marketing agency services, including event production and execution for major brands and creative conferences. The 95% repeat and referral business rate suggests service-based recurring revenue from long-term client relationships.
Go-to-market motion1 record
Distribution channels1 record
Trademark product offering
Product offeringCore offering
Trademark is an experiential marketing agency that produces and executes large-scale creative conferences and brand experiences for global enterprise clients. The firm blends creative ambition with operational precision, applying cinematic expertise to deliver high-impact live events such as Adobe MAX for clients including Google, Slack, and Adobe.
Product overview
TRADEMARK is an experiential marketing firm that offers a single unified service offering focused on live event production and creative experience execution. Founded in 1997 by Elle Chan and Jon Forst, the agency specializes in producing large-scale creative conferences and brand experiences, with clients including Google, Slack, and Adobe. The company reports a 95% repeat and referral business rate.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing Services
Quantifiable outcome
- 95% repeat and referral business rate among clients
Companies that use Trademark
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Trademark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trademark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JPMorganChasecoreJPMorganChase served as the presenting sponsor for The Experience Equation summit hosted by TRADEMARK on June 23, 2026, in San Francisco. The summit brought together Bay Area C-suite executives to address the disconnect between marketing and finance teams regarding event ROI.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Trademark competitors and assessment
Company assessmentDirect peers
- Eventique: Experiential agency producing large-scale corporate events, conferences, and brand activations. Co-listed with Trademark among the top five experiential agencies in New York for 2025.
- Jack Morton Worldwide: Global experiential brand experience agency and part of IPG; directly competes with Trademark on large-scale brand events and creative conferences for enterprise clients such as Google and Adobe. Mentioned alongside Trademark in the 2025 top-five ranking.
- Mirum Agency: Global digital experience agency producing brand experiences, events, and immersive activations. Comparable to Trademark in blending creative ambition with technology-driven experiential execution.
- MKG: New York–based experiential marketing agency focused on brand activations, immersive experiences, and event production for enterprise clients. Directly comparable to Trademark in scale, geography, and service offering.
- Sparks: Experiential marketing agency that designs and produces live brand experiences, conferences, and pop-ups for major global brands. Listed as a top-five experiential competitor alongside Trademark in the 2025 rankings.
- GMR Marketing: Global experiential marketing agency specializing in sports, entertainment, and consumer brand experiences. Highly comparable offering to Trademark's enterprise event production work.
- Octagon: Sports and entertainment-focused experiential marketing agency owned by IPM. Comparable to Trademark in producing high-production-value brand events and creative experiences for major global clients.
Broad incumbents
- Momentum Worldwide: Global experiential marketing agency within the IPG Mediabrands network. Comparable to Trademark in producing brand experiences and sponsorship activations for Fortune 500 clients.
- George P. Johnson Experience Marketing (GPJ): Largest independently-held experiential marketing agency worldwide, producing flagship conferences, brand experiences, and trade shows. Operates at significantly larger scale than Trademark across multiple geographies and verticals.
Emerging players
- Sid Lee: Creative agency with significant experiential and live-event capabilities, serving major brands across North America and globally. Overlaps with Trademark's premium creative-event positioning while operating at a broader brand-creative scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trademark social profiles
Digital presenceTrademark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trademark leadership team
Management profileNumber of profiles
Profiles4 records
Trademark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trademark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trademark
What does Trademark do?
Trademark is an experiential marketing agency that produces and executes large-scale creative conferences and brand experiences for global enterprise clients. The firm blends creative ambition with operational precision, applying cinematic expertise to deliver high-impact live events such as Adobe MAX for clients including Google, Slack, and Adobe.
Is Trademark a public or private company?
Trademark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trademark founded?
Trademark was founded in 1997. It employs 101 to 250 people.
Where is Trademark based?
Trademark is headquartered in San Francisco, United States, in the North America region.
How does Trademark make money?
One revenue line is on record: experiential Marketing Services.
Who are Trademark's main competitors?
Direct peers on record are Eventique, Jack Morton Worldwide, Mirum Agency, MKG, Sparks, GMR Marketing and Octagon. Broad incumbents are Momentum Worldwide and George P. Johnson Experience Marketing (GPJ). Sid Lee is listed as an emerging player.
Does Trademark have an API?
No public API is recorded for Trademark.
What industry is Trademark in?
Trademark's product category is Experiential Marketing Services. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts. Its NAICS code is 54181 and its SIC code is 7311.