What Reboot Motion does

Reboot Motion is a private, bootstrapped, and profitable sports-science company that operates a cloud-native biomechanics data pipeline branded as "Biomechanics as a Service" (BaaS). The platform ingests raw motion capture and video data from multiple capture vendors (Hawk-Eye, KinaTrax, Uplift, Simi, Qualisys) and from single-camera video, then produces clean joint centers, joint angles, momentum and energy metrics, and event-level analytics at scale. Reboot's differentiator is a physics-first, momentum-based methodology that infers causal relationships between athlete movement and outcomes, rather than relying solely on outcome correlations. The company exposes this processing through a FastAPI-based REST API, a customizable dashboard (dashboard.rebootmotion.com), and sport-specific modules for baseball and basketball. Architecturally, the pipeline runs on Python with NumPy/Pandas/SciPy for analysis, PostgreSQL and Redis for data stores, and AWS services (Glue, Athena, ECS, Lambda, RDS, SageMaker) for orchestration and ML.

Reboot sells primarily to professional sports organizations through a high-touch, quote-based enterprise sales motion gated behind a "Request a Demo" CTA. Its self-described market-leading customer base spans every MLB club, with active expansion into NBA franchises; secondary segments include amateur hitting coaches and the in-house biomechanists/analysts inside team organizations who consume Reboot outputs via API. Revenue mechanics combine B2B SaaS subscriptions with usage-based processing (per-movement billing inferred from API scale and Terms & Conditions) plus professional-services-style engagements from embedded senior biomechanists who serve as ongoing points of contact. The team is remote-first and small (~10 named team members across co-founders, engineering, biomechanics, design, and technical PM), with active hiring across engineering and research functions. The company was co-founded by Dr. James Buffi (CEO) and Evan Demchick (COO) and is incorporated as Reboot Motion, Inc. in the United States.

Name

Reboot Motion

Legal name

Reboot Motion, Inc.

Website

https://rebootmotion.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Reboot Motion is a profitable, bootstrapped sports-science company that runs a cloud-native biomechanics-as-a-service platform, processing motion capture and video data into joint, momentum, and energy metrics for MLB clubs, NBA franchises, and amateur coaches via API and dashboard.

Ownership category

akta.pro rank

Product category

Sports Biomechanics Software

NAICS

Other Motion Picture and Video Industries (512199)

akta.pro primary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Sports biomechanics software
• Motion capture analytics
• Athletic performance platform
• Biomechanics as a service
• Player development tools

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B SaaS subscriptions — Biomechanics as a Service (BaaS): Recurring subscription revenue from professional sports organizations (MLB clubs, NBA franchises) for access to the Reboot biomechanics processing pipeline, dashboard, reports, and API. Annual profit-sharing described in job postings suggests long-term, recurring contractual relationships with scaling economics as customer usage grows.
2. Professional services / custom biomechanics consulting: Senior biomechanists provide bespoke training reports, custom analyses, and consulting engagements to pro teams and amateur coaches. Job description for Senior Biomechanist references 'developing our training reports, helping us link the weight room to the field' as an in-house offering.
3. API / usage-based processing: Terms reference per-Purchase transactions processed through a payment gateway. Customers pay for purchases of products/services made available through the Service. The platform processes 'hundreds of thousands of movements per month' per job posting, implying volume-based pricing components layered on top of subscription contracts.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reboot Motion provides Biomechanics as a Service (BaaS), a cloud platform that ingests raw motion capture and video data from multiple capture vendors and processes it at scale into clean joint centers, joint angles, and momentum/energy metrics. The platform is delivered through sport-specific modules for baseball (MLB) and basketball (NBA), a customizable dashboard, a REST API for embedding biomechanics into customer workflows, and proprietary ML-driven single-camera motion capture. Its customers are professional sports organizations, biomechanists, and analysts who use it for player development, scouting, coaching, and performance analysis.

Product overview

Reboot Motion offers a single unified platform, branded Biomechanics as a Service (BaaS), that processes large volumes of complex motion capture and video data and delivers actionable movement insights to professional sports organizations. The BaaS core platform powers sport-specific modules — Reboot Baseball Analytics (targeted at MLB organizations) and Reboot Basketball Analytics (targeted at NBA organizations) — as well as the Biomechanics Pipeline that cleans raw motion capture into joint centers, joint angles, and momentum/energy metrics. The platform exposes these capabilities through the Reboot API (a REST API for embedding biomechanics into customer workflows) and the Reboot Dashboard (a customizable UI for reports and analytics). Supporting capabilities include Single Camera Motion Capture (proprietary ML-driven video analysis) and Reboot's Toolkit (pre-built analysis workflows), which together with the API and Dashboard form the modular layer of the BaaS architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Biomechanics as a Service (BaaS): Reboot Motion's core platform offering described as "Biomechanics as a Service" (BaaS); the company markets this as its primary product line for processing motion capture and video data at scale.

Products and services

• Biomechanics as a Service (BaaS) Cloud-native biomechanics platform that processes large volumes of motion capture and video data and delivers clean joint centers, joint angles, momentum, and energy metrics to professional sports organizations. Serves MLB and NBA franchises, their biomechanists, analysts, and coaches for player development, scouting, and performance analysis.
• Reboot Baseball Analytics Sport-specific baseball analytics product offering pitch-by-pitch and swing-by-swing movement analysis for MLB organizations, including the Biomechanics Pipeline, APIs, Reboot's Toolkit, and single-camera motion capture. Designed for coaches, biomechanists, and data scientists at MLB clubs.
• Reboot Basketball Analytics Sport-specific basketball analytics product delivering comprehensive movement analysis tools for NBA franchises, including shooting mechanics and on-court movement analysis, built on the same BaaS pipeline as the baseball offering.
• Reboot API REST API built with FastAPI that allows customers to programmatically upload raw motion capture and video data and consume processed biomechanics outputs including filtered joint centers, joint angles over time, joint angles at key points, momentum and energy metrics over time, and event-level metrics. Designed for engineering and data science teams inside professional sports organizations.
• Reboot Dashboard Customizable, login-gated web dashboard that provides intuitive, actionable reports and visualizations built from processed motion capture and biomechanics data, giving organizations a single interface to access proprietary Reboot analytics without needing to build their own tooling.

Quantifiable outcome

• Processes hundreds of thousands of movements per month
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship integration, core integration and flagship.

• Hawk-Eyeflagship integrationTechnology or IntegrationHawk-Eye is listed on the homepage as a motion capture integration partner. Reboot Motion's pipeline accepts data from Hawk-Eye tracking systems, allowing customers using Hawk-Eye's 3D tracking and optical tracking to feed that data into Reboot for biomechanics processing.
• KinaTraxflagship integrationTechnology or IntegrationKinaTrax is listed on the homepage as a supported motion capture source. Reboot integrates with KinaTrax's markerless motion capture system to ingest baseball player movement data into the Reboot biomechanics pipeline.
• Upliftcore integrationTechnology or IntegrationUplift is listed as one of the motion capture sources Reboot integrates with, providing additional capture-vendor flexibility for customers.
• Simicore integrationTechnology or IntegrationSimi is listed as a supported motion capture integration partner. The Simi motion capture system feeds data into Reboot's processing pipeline.
• Qualisyscore integrationTechnology or IntegrationQualisys is listed as a supported motion capture integration partner. Qualisys marker-based motion capture data is compatible with Reboot's pipeline.
• MLB (Major League Baseball organizations)flagshipStrategic or Co-development PartnerMLB organizations are explicitly listed as partners on the homepage and are the company's primary market. The Senior Software Engineer posting describes expanding the 'market leading MLB footprint' and B2B tech partnerships with MLB teams; the Senior Biomechanist posting describes representing Reboot to 'every MLB club'.
• NBA (National Basketball Association organizations)flagshipStrategic or Co-development PartnerNBA organizations are explicitly listed as partners on the homepage ('Partnered with MLB & NBA Organizations'). Basketball product page is live. Senior Biomechanist posting describes representing Reboot to 'every...NBA team' and being well on the way to becoming the biomechanics leader in the NBA.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• STATS Perform: STATS Perform is a large sports data and AI company providing tracking, scouting, and performance analytics to leagues and teams globally. Comparable as a broad incumbent offering overlapping performance-analytics capabilities to the same MLB/NBA buyer.
• Hawk-Eye Innovations: Hawk-Eye (Sony) is the dominant optical tracking and officiating vendor across MLB, NBA, tennis, and soccer. Comparable as both an integration partner for Reboot and a potential competitor — it owns the upstream capture layer and could extend into biomechanics processing.
• Catapult (Vector): Already listed above; included again only if expansion of analytics offerings into biomechanics or video overlaps with Reboot's basketball/MLB positioning.

Emerging players

• DorsaVi: DorsaVi provides wearable-sensor-based movement analysis for clinical, occupational, and elite sports use cases. Comparable because it sells movement-analysis SaaS into adjacent performance/health markets that Reboot has flagged as a future expansion vector.

Direct peers

• Catapult Sports: Catapult provides athlete tracking and performance analytics (GPS/IMU-based) used by pro sports teams worldwide. Comparable to Reboot because it sells a SaaS performance-analytics platform into elite sports organizations, though focused on wearable/load monitoring rather than marker-based biomechanics.
• Sparta Science: Sparta Science sells a force-plate-based movement and injury-risk analytics platform to pro and college sports teams. Comparable to Reboot because it offers a recurring SaaS biomechanics/performance product into elite sports front offices with a similar 'movement matters' value proposition.
• KinaTrax: KinaTrax provides markerless motion capture for MLB and other pro teams, and is one of Reboot's listed integration partners. Directly comparable because it sits in the same MLB biomechanics workflow — both ingest pitching/hitting data and turn it into movement insights for the same end-buyers.
• Qualisys: Qualisys is a leading provider of marker-based motion capture systems used in sports biomechanics research and pro teams. Comparable to Reboot because it serves the same sports-movement analysis workflow and is one of Reboot's listed capture-source integrations.
• Uplift: Uplift provides markerless motion capture and biomechanics analytics using AI and standard cameras. Comparable to Reboot because it sells video-based biomechanics into sports performance and is one of Reboot's listed capture-source integrations.

Regional players

• Simi Reality Motion Systems: Simi is a German-based provider of marker-based motion capture systems widely used in sports biomechanics research and clinical settings. Comparable as a Reboot-listed capture integration partner serving the same biomechanics workflow, primarily outside the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RebootMotion

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot Motion