Mercury Broadband
Mercury Broadband is a privately-held regional internet service provider delivering fiber-to-the-home and fixed-wireless broadband to residential and small-business customers in rural and underserved communities across Indiana, Kansas, Michigan, Missouri, and Ohio, using tiered plans with no data caps and locally-staffed support.
- Company typePrivate
- Founded2007
- HeadquartersMound City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mercury Broadband does
Mercury Broadband is a privately-held regional internet service provider headquartered in Mound City, Kansas, that delivers fiber-to-the-home (FTTH) and fixed wireless broadband to residential and small-business customers across five U.S. Midwest states: Indiana, Kansas, Michigan, Missouri, and Ohio. The company was founded in 2007 and operates with a staff of 51-100 employees, positioning itself in markets where national carriers have historically underinvested. Its core promise is local customer service from teams that live in the communities they serve, combined with no-data-cap plans and no long-term contracts on most tiers.
The product portfolio is built on two technology stacks. The fiber stack comprises five tiers spanning 100 Mbps to 5 Gbps (Essential, Enhanced, Gigabit, 2 Gig, 5 Gig), with symmetric upload/download, latencies of 12-18 ms on mid-tier fiber, and Wi-Fi 7 included on the flagship 5 Gig plan. The fixed-wireless stack offers four tiers from 25-30 Mbps (Foundation) up to 88-200 Mbps (Enhanced/EnhancedPLUS) for customers outside the fiber footprint. Common to all plans are the Mercury @ Home mobile application for network control, an optional Mercury Protect cybersecurity add-on, and a $500 Tech Assurance equipment-protection plan on premium tiers. Mercury Voice and Streaming TV are bundled as additional subscription services.
Mercury operates a direct-to-consumer go-to-market model: customers check address-level availability on mercuryfiber.com or call a toll-free sales line (800-354-4915), self-activate via the customer portal, and install via local field crews. Revenue is largely subscription-recurring (monthly internet fees from $25 to $265) augmented by one-time activation ($45), installation ($50), and equipment-recovery ($200-$300) fees, plus fiber drop charges ($0.50/foot beyond 1,500 feet). Promotional prepaid Mastercard incentives ($100-$400) and three-year price guarantees on higher-tier plans support acquisition and retention. Annual revenue is undisclosed; pricing, headcount, and footprint signals place current operations in the $10M-$25M range, with active fiber expansion across all five states driving the growth case.
Mercury Broadband firmographics
Firmographics- Name
- Mercury Broadband
- Legal name
- Mercury Broadband
- Website
- https://mercurybroadband.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mercury Broadband is a privately-held regional internet service provider delivering fiber-to-the-home and fixed-wireless broadband to residential and small-business customers in rural and underserved communities across Indiana, Kansas, Michigan, Missouri, and Ohio, using tiered plans with no data caps and locally-staffed support.
- Ownership category
- akta.pro rank
Mercury Broadband industry classification
Industry- Product category
- Residential Internet Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111)
- akta.pro primary industry
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA)
- akta.pro secondary industries
- Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Fiber-to-the-Home (FTTH) Operators (HDAIACAB)
Keywords
Where Mercury Broadband is headquartered
LocationHeadquarters
- HQ city
- Mound City
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Mercury Broadband business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Internet Service Subscription: Monthly subscription fees for fiber and fixed wireless internet services. Plans range from $25/month (Foundation wireless) to $265/month (5 Gig fiber). Most plans offer no data caps and no contracts. Additional revenue from equipment fees, installation fees, and add-on services like cybersecurity.
- Equipment and Installation Fees: One-time fees including activation fees ($45), installation fees ($50), and non-return equipment fees ($200-$300 for routers/ONT). Fiber drop fees apply for installations over 1,500 feet ($0.50/foot).
- Premium Add-on Services: Additional services including Mercury Protect cybersecurity, Tech Assurance Plan, and whole-home Wi-Fi coverage options bundled with premium tiers or available as upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mercury Essential Fiber - 100 Mbps for smaller homes with 5-9 devices |
| Subscription | Monthly | Mercury Enhanced Fiber - 500 Mbps for families with multiple devices |
| Subscription | Monthly | Mercury Gigabit Fiber - 1 Gig for streaming, gaming, and remote work |
| Subscription | Monthly | Mercury 2 Gig Fiber - 2 Gig for ultra-fast streaming and 20+ devices |
| Subscription | Monthly | Mercury 5 Gig Fiber - 5 Gig for content creation and smart home automation |
| Subscription | Monthly | Mercury Foundation - 25-30 Mbps for basic browsing and essentials |
| Subscription | Monthly | Mercury Essential Wireless - 42-75 Mbps for everyday needs |
| Subscription | Monthly | Mercury Enhanced Wireless - 88-200 Mbps for streaming, working and gaming |
| Subscription | Monthly | Mercury EnhancedPLUS Wireless - Premium whole-home Wi-Fi coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Mercury Broadband product offering
Product offeringCore offering
Mercury Broadband is a regional internet service provider delivering fiber-to-the-home and fixed wireless high-speed internet to residential and small business customers in rural and underserved Midwest communities across five states (Indiana, Kansas, Michigan, Missouri, and Ohio). The company offers symmetrical fiber speeds up to 5 Gbps with Wi-Fi 7 technology, fixed wireless plans up to 200 Mbps, and complementary digital phone (Mercury Voice) and Streaming TV services bundled through a single subscriber relationship.
Product overview
Mercury Broadband offers a dual-technology internet service portfolio combining fiber-to-the-home and fixed wireless solutions, both powered by advanced Wi-Fi technology. The fiber portfolio includes five speed tiers: Mercury Essential Fiber (100 Mbps), Mercury Enhanced Fiber (500 Mbps), Mercury Gigabit Fiber (1 Gbps), Mercury 2 Gig Fiber (2 Gbps), and Mercury 5 Gig Fiber (5 Gbps with Wi-Fi 7). The fixed wireless portfolio includes four tiers: Mercury Foundation (25-30 Mbps), Mercury Essential (42-75 Mbps), Mercury Enhanced (88-200 Mbps), and Mercury EnhancedPLUS with whole-home coverage. All plans include the Mercury @ Home™ app for network control and support, with optional add-ons including Mercury Protect® cybersecurity, Tech Assurance Plan, Streaming TV, and Voice services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiber Internet Service Fiber-to-the-home internet service for residential and small business customers in Mercury Broadband's Midwest service areas, delivered over a fiber optic network with symmetrical upload/download speeds. Offered in multiple speed tiers ranging from 100 Mbps (Mercury Essential Fiber) up to 5 Gig (Mercury 5 Gig Fiber), all with no data caps, no contracts, and Wi-Fi 6 or Wi-Fi 7 routers included. Plans include the Mercury @ Home app and free activation on most tiers.
- Fixed Wireless Internet Service Fixed wireless broadband internet service for homes and small businesses in rural and underserved Midwest areas where fiber has not yet been built. Delivered via fixed wireless radios with plan tiers ranging from 25-30 Mbps (Mercury Foundation) to 88-200 Mbps (Mercury Enhanced/EnhancedPLUS), with no data caps and no contracts. The EnhancedPLUS tier adds whole-home Wi-Fi via mesh extender, Mercury Protect cybersecurity, and Tech Assurance coverage.
- Mercury Voice (Digital Phone Service) Home digital phone service offered as an add-on to Mercury Broadband's internet subscriptions, providing residential voice calling integrated with the customer's Mercury internet connection.
- Streaming TV Television streaming service providing Mercury Broadband customers access to live TV and streaming content delivered over their Mercury internet connection, available as an add-on to internet subscriptions.
Quantifiable outcome
- 100 Mbps to 5 Gig speed options with symmetric upload/download on fiber plans
- +3 more outcomes
Companies that use Mercury Broadband
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mercury Broadband technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mercury Broadband partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mercury Broadband competitors and assessment
Company assessmentDirect peers
- Ziply Fiber: Regional fiber ISP serving rural and suburban Pacific Northwest markets with aggressive fiber overbuild strategy; similar tier structure (gigabit+ fiber with no data caps) and similar rural/secondary-market focus.
- Midco: Regional Midwest ISP headquartered in Sioux Falls, SD, delivering fiber, cable, and fixed wireless to rural and mid-sized communities across Kansas, Minnesota, and surrounding states — the closest geographic and product-line peer to Mercury.
- Brightspeed: Regional fiber ISP formed from Lumen's divested ILEC assets, focused on fiber overbuild in smaller Midwestern and Southeastern markets with both fiber and legacy copper offerings — directly comparable in technology mix and rural/small-market focus.
- Vexus Fiber: Regional fiber-to-the-home overbuilder in Texas, Oklahoma, and Louisiana acquired by MetroNet; comparable as a smaller private fiber ISP targeting underserved secondary markets with symmetric gigabit speeds.
- Metronet: Multi-state fiber-to-the-home ISP acquired by T-Mobile in 2024; serves small and mid-sized Midwest and Southern cities with gigabit fiber — a benchmark for what scaled regional fiber ISPs can become via strategic exit.
Regional players
- Sparklight (Cable One): Smaller-market cable broadband operator serving rural and mid-sized U.S. communities, including parts of the Midwest — comparable in target customer and footprint scale, though uses HFC cable rather than FTTH.
Broad incumbents
- Frontier Communications: Larger publicly-listed fiber operator with significant rural/suburban ILEC footprint across many of the same Midwest states, currently executing a multi-billion-dollar fiber buildout — represents the scaled incumbent Mercury competes against.
- Consolidated Communications: Multi-state fiber and broadband operator now owned by Searchlight Capital and BCI, with a fiber upgrade plan across its Midwest and Northeast ILEC footprint — comparable rural broadband operator at greater scale.
- TDS Telecom: Wireline telecom subsidiary of Telephone and Data Systems operating fiber and broadband networks across rural Midwest and small-town America — directly overlapping geography and customer profile.
Emerging players
- Starlink (SpaceX): LEO satellite broadband service competing directly for the same underserved rural customer base Mercury targets; not a direct technology peer but the principal alternative when terrestrial fiber is unavailable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercury Broadband social profiles
Digital presenceMercury Broadband financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercury Broadband leadership team
Management profileNumber of profiles
Profiles1 record
Mercury Broadband funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercury Broadband M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercury Broadband
What does Mercury Broadband do?
Mercury Broadband is a regional internet service provider delivering fiber-to-the-home and fixed wireless high-speed internet to residential and small business customers in rural and underserved Midwest communities across five states (Indiana, Kansas, Michigan, Missouri, and Ohio). The company offers symmetrical fiber speeds up to 5 Gbps with Wi-Fi 7 technology, fixed wireless plans up to 200 Mbps, and complementary digital phone (Mercury Voice) and Streaming TV services bundled through a single subscriber relationship.
Is Mercury Broadband a public or private company?
Mercury Broadband is a private company. It is classified as unknown and is currently operating.
When was Mercury Broadband founded?
Mercury Broadband was founded in 2007. It employs 51 to 100 people.
Where is Mercury Broadband based?
Mercury Broadband is headquartered in Mound City, United States, in the North America region.
How does Mercury Broadband make money?
Three revenue lines are on record. Internet Service Subscription is the primary driver. The others are equipment and Installation Fees and premium Add-on Services.
Who are Mercury Broadband's main competitors?
Direct peers on record are Ziply Fiber, Midco, Brightspeed, Vexus Fiber and Metronet. Sparklight (Cable One) is listed as a regional player. Broad incumbents are Frontier Communications, Consolidated Communications and TDS Telecom. Starlink (SpaceX) is listed as an emerging player.
Does Mercury Broadband have an API?
No public API is recorded for Mercury Broadband.
What industry is Mercury Broadband in?
Mercury Broadband's product category is Residential Internet Services. Its primary akta.pro industry code is HDAIADAA, Residential/Broadband ISPs (Consumer Internet), with a secondary code of HDAIABAC, Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers. Its NAICS code is 51711.