ELLEMENT

What ELLEMENT does

Ellement (legal entity Ellement Inc.) is a US direct-to-consumer personalized prenatal supplement company founded in 2020 and headquartered in Stanford. The company sells a monthly subscription of customized prenatal vitamin packets delivered to consumers across the preconception, pregnancy, and postpartum journey. Its core product is a modular set of capsules — including preconception (Fertility), B-vitamins, Iron + Vitamin C, Calcium + Magnesium, Iodine, Choline, Fat Solubles (with DHA, EPA, vitamins A/D/E/K1/K2, Lutein, Zeaxanthin), and a Postpartum Booster — assembled in small batches in a cGMP-compliant US facility using premium branded ingredient forms (Ferrochel, TRAACS chelated minerals, AvailOm Omega-3 from Evonik, Kaneka Ubiquinone, MK-7 K2). The architectural differentiator is a twice-daily AM/PM packet system that separates ingredients (notably Iron and Calcium) to prevent absorption interference and reduce nausea, which the company claims is the only such system in the prenatal category.

The business model is a direct-to-consumer e-commerce subscription at helloellement.com, with a 10-minute onboarding questionnaire driving personalization, free USPS shipping (1–3 business day delivery), Stripe-based payment processing accepting major credit cards, Apple Pay, and Google Pay, FSA/HSA reimbursement eligibility, and cancel-anytime flexibility. Pricing is not publicly disclosed. The company is privately held, employs 1–10 people, recorded a single funding event with Human Ventures in July 2021, and has no disclosed investors, ownership structure, or revenue figures. Go-to-market relies on educational content marketing across condition-specific landing pages (PCOS, gestational diabetes, thyroid dysfunction, anemia, preeclampsia risk), practitioner endorsements from named maternal-fetal medicine, fertility, and registered-dietitian experts, earned media in parenting and women's-health publications (What to Expect, BabyCenter, The Everymom, GLOW, New Mommy Media, Big Fat Positive), and the Healthful Woman podcast. Customer concentration is structurally low (long-tail consumer subscribers), and the product does not currently employ AI/ML — personalization is rule-based configuration rather than model-driven.

Name

ELLEMENT

Legal name

Ellement Inc.

Website

https://helloellement.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Ellement is a US direct-to-consumer subscription brand selling personalized prenatal vitamin packets customized by pregnancy stage and medical condition for individuals from preconception through postpartum.

Ownership category

akta.pro rank

Product category

Prenatal Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

akta.pro primary industry

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

akta.pro secondary industries

Prenatal, Postpartum & Fertility Nutrition (HSADAFAK), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Consumables Replenishment Subscriptions (CRAFAIAG)

Keywords

• Prenatal supplements
• Personalized vitamins
• Nutraceutical manufacturing
• Pregnancy nutrition
• Direct-to-consumer supplements

Headquarters

HQ city

Stanford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Subscription-based Prenatal Supplements: Monthly subscription model for personalized prenatal vitamin packets. Payments processed on same day each month. Customers can cancel subscription anytime via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

ELLEMENT sells a personalized prenatal vitamin subscription delivered monthly as pre-sorted AM/PM packets, customized for pregnancy stage, medical conditions (anemia, PCOS, gestational diabetes, thyroid dysfunction, preeclampsia risk), and dietary needs. The offering is sold directly to consumers via helloellement.com, with FSA/HSA eligibility, free shipping, and cancellation available anytime.

Product overview

Ellement offers a personalized prenatal supplement system called Personalized Prenatal Vitamins, described as the world's first personalized prenatal vitamin. The core offering is a modular system of capsules that are customized and packed fresh monthly for each customer's unique nutritional needs across preconception, pregnancy, and postpartum stages. The system includes preconception support capsules (Fertility with Inositol and CoQ10), B Vitamins capsules, Iron + Vitamin C capsules, Postpartum Booster, Calcium + Magnesium capsules, Iodine capsules, Choline capsules, and Fat Solubles capsules (including DHA, EPA, vitamins A, D, E, K1, K2, Lutein, and Zeaxanthin). A key differentiator is the twice-daily packet system that separates ingredients by optimal absorption timing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ellement Personalized Prenatal Vitamins A personalized prenatal vitamin subscription delivered monthly as pre-sorted AM/PM packets, customized for pregnancy stage, medical condition (anemia, PCOS, gestational diabetes, thyroid dysfunction, preeclampsia risk), and dietary needs. Sold directly to consumers through helloellement.com with FSA/HSA eligibility, free shipping, and cancellation available anytime.

Quantifiable outcome

• Many customers report feeling more energized within 7-10 days of starting regimen
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Dr. Nathan Fox, MDcoreOthersMaternal Fetal Medicine Specialist and host of Healthful Woman podcast. Provides practitioner endorsement and credibility. Advocates for Ellement's personalized approach as a 'true game-changer' in prenatal supplementation.
• Dr. Aumatma Shah-Simmons, NDcoreOthersNaturopathic doctor and fertility specialist. Provides practitioner endorsement highlighting Ellement's ability to meet exact nutritional needs throughout pregnancy.
• Casey Seiden, MS, RD, CDEcoreOthersRegistered Dietitian and Certified Diabetes Educator. Recommends Ellement to patients as a science-backed, third-party tested prenatal with strong personalization capabilities.
• Evonik (AvailOm®)coreTechnology or IntegrationEvonik manufactures AvailOm® Omega-3 formulations used in Ellement's fish-based and algae-based DHA/EPA capsules. AvailOm® has shown faster absorption and bioavailability than other Omega-3 formulations in clinical trials.
• KanekacoreTechnology or IntegrationKaneka manufactures Ubiquinone CoQ10 used in Ellement's formulations. Long-studied and trusted ingredient that undergoes conversion to Ubiquinol as needed by the body.
• Albion Laboratories (TRAACS®)coreTechnology or IntegrationAlbion Laboratories supplies TRAACS® Zinc Bisglycinate Chelate and Copper Bisglycinate Chelate for Ellement's formulations. These chelated mineral forms offer superior bioavailability, stability, and tolerability.
• Ferrochel® (Albion Laboratories)coreTechnology or IntegrationFerrochel® Ferrous Bisglycinate Chelate is used for iron supplementation. Preferred due to enhanced absorption, reduced GI side effects, minimal food/medication interaction, and high bioavailability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ritual: DTC multivitamin and prenatal subscription brand with a similar positioning around traceable, premium, filler-free ingredients and direct e-commerce.
• Care/of: Personalized daily vitamin packs via a quiz-based onboarding flow — closest direct analogue in business model and packaging format (daily packs).
• Needed: Practitioner-formulated prenatal and pregnancy nutrition brand sold DTC, targeting the same high-quality, condition-aware prenatal buyer as Ellement.
• Perelel: OB/GYN-formulated prenatal vitamin subscription organized by trimester — directly competes for the personalized, practitioner-endorsed prenatal segment.
• FullWell: Fertility and prenatal supplements emphasizing practitioner-formulated, high-bioavailability inputs; competes in the same premium, condition-aware prenatal niche.
• Persona Nutrition: Personalized vitamin subscription based on a health assessment quiz — comparable personalization engine and DTC pack model.
• Premama: DTC prenatal/pregnancy supplement brand focused on fertility, pregnancy and lactation — same life-stage use cases, broader mass-market positioning.
• Rootine: Personalized micronutrient subscription using DNA/blood-based personalization — adjacent personalization premise, premium DTC positioning.

Broad incumbents

• Seeking Health: Established practitioner-grade supplement brand with a deep prenatal line — competes for the same informed, condition-aware prenatal buyer at a broader assortment and price band.

Emerging players

• Nourished: Custom 3D-printed personalized nutrition gummies and stacks; emerging personalization competitor in adjacent women's-health and general-wellness verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/helloellement
• LinkedInlinkedin.com/company/ellementapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELLEMENT