San Francisco Playhouse

Name

San Francisco Playhouse

Legal name

San Francisco Playhouse

Website

https://sfplayhouse.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatre & Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theatrical performances
• Stage productions
• Performing arts venue
• Theatre company
• Subscription theatre series

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Revenue from individual ticket purchases for performances at the Mainstage venue and Sandbox venues throughout the city. Ticket prices vary by show, ranging from $45-$145.
2. Season Subscriptions: Season subscription packages offering priority seating, best prices, and access to all productions across the season.
3. Donations: Tax-deductible donations as a 501(c)(3) nonprofit organization supporting the theatre's mission and programming.
4. Space Rentals: Revenue from renting the theatre space to other organizations and groups.
5. Advertising in Playbills: Revenue from advertisers featured in printed and digital playbills distributed at performances.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

San Francisco Playhouse is a nonprofit theatre company that stages professional live theatrical productions — plays, musicals, Broadway and Off-Broadway hits, and world premieres — at its 199-seat Mainstage venue in Union Square and the 180-seat Creativity Theater in Yerba Buena Gardens. Revenue is generated through ticket sales, season subscriptions, donations, space rentals, and playbill advertising, supported by New Works and Rising Stars education programs.

Product overview

San Francisco Playhouse is a nonprofit theatre company offering a portfolio of theatrical products centered on professional live productions. The core offering consists of Mainstage productions at their 199-seat Union Square venue featuring plays and musicals ranging from Broadway hits to world premieres, supplemented by productions at the Creativity Theater in Yerba Buena Gardens. Supporting products include the New Works Program (Sandbox Series, Play Reading Series, Commissions) for developing new theatrical works, the Rising Star educational program, and accessibility services including assistive listening devices, audio description tours, and live captioning. The company sells tickets through VBO Tickets and offers season subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Productions
• Creativity Theater Productions
• Season Subscriptions
• New Works Program
• Rising Stars Program
• Accessibility Services
• Venue Rentals

Quantifiable outcome

• Over 500,000 tickets sold historically
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gravity Access ServicescoreStrategic or Co-development PartnerPartnership with Gravity Access Services to offer live audio description and haptic access tours for blind and visually impaired audience members. Services include 20-30 minute pre-show haptic tours and live audio description through wireless headset systems for selected performances.
• VBO TicketscoreTechnology or IntegrationBox office ticketing platform powered by VBO Tickets, providing the official website ticket purchasing system with guaranteed genuine tickets backed by San Francisco Playhouse.
• SpotHerominorGTM or Marketing PartnerThird-party parking reservation service partner providing parking recommendations for theatre patrons. Links available on show pages for reserving parking spots.
• Carla Befera & Co.minorGTM or Marketing PartnerPress relations firm handling press inquiries and media contacts for San Francisco Playhouse. Contact: Lauren Goldfarb, [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magic Theatre: San Francisco nonprofit theater known for world premieres and new play development. Comparable as a Bay Area nonprofit with a strong new works pipeline competing for similar playwright talent and audiences.
• Shotgun Players: Berkeley-based nonprofit theater producing new works and contemporary plays. Comparable smaller-scale Bay Area nonprofit with a mission-driven, new play development focus.
• Center Repertory Company: Walnut Creek-based nonprofit regional theater producing a season of plays and musicals in the East Bay. Comparable mid-sized LORT-style regional theater serving Bay Area audiences and foundation funders.
• Berkeley Repertory Theatre: Bay Area Tony Award-winning nonprofit theater producing plays, musicals, and world premieres. Comparable as a similarly sized regional repertory theater competing for the same Bay Area audience and donor base.
• Marin Theatre Company: Mill Valley nonprofit theater producing a season of plays including new works. Comparable as a Bay Area regional nonprofit with a new play development focus competing for similar donor and subscriber pools.
• Aurora Theatre Company: Berkeley-based nonprofit theater producing plays and musicals in an intimate venue. Comparable as a small East Bay regional nonprofit offering a season of contemporary and classic works to overlapping Bay Area audiences.
• TheatreWorks Silicon Valley: Silicon Valley-based Tony Award-eligible regional theater producing plays and new works. Comparable mid-sized nonprofit model serving the broader Bay Area with a new works development program.
• American Conservatory Theater (A.C.T.): San Francisco's flagship nonprofit theater company and conservatory. Comparable in producing a season of classic and contemporary plays plus musicals in San Francisco, and competing for overlapping subscribers and donors.

Regional players

• Oregon Shakespeare Festival: Large Tony-eligible regional repertory theater producing Shakespeare and new works in Ashland, Oregon. Comparable as a mission-driven nonprofit producing multiple productions per season, but operates outside the Bay Area and on a larger scale.

Broad incumbents

• BroadwaySF: San Francisco presenter of touring Broadway national tours at large venues (Orpheum, Golden Gate). Comparable as a competing San Francisco live-theater presenting entity, but operates as a commercial tour presenter rather than a producing nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SFPlayhouse
• Facebookfacebook.com/SFPlayhouse
• LinkedInlinkedin.com/company/san-francisco-playhouse

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Francisco Playhouse