VBO Tickets
VBO Tickets is a cloud-based white-label event ticketing SaaS platform founded in 2012 that serves performing arts, museums, colleges, festivals, tours/attractions, comedy, sports, and music venues with integrated ticketing, CRM, POS, fundraising, mobile, and managed digital marketing services.
- Company typePrivate
- Founded2012
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What VBO Tickets does
VBO Tickets, founded in 2012 and headquartered in San Jose, California, operates a cloud-based white-label event ticketing SaaS platform that serves performing arts theaters, museums, colleges and universities, tours and attractions, comedy and improv venues, festivals, sporting events, and music and entertainment operators. The platform consolidates ticketing, CRM and reporting, point-of-sale, fundraising and donations, memberships and subscriptions, merchandise and inventory, marketing automation, mobile event control, and registration/enrollment on a single integrated database, with native iOS and Android apps (Mobile Event Manager 2.0), a modernized backend UI (Event Manager 3.0 with Live Carts and dark-mode dashboards), and proprietary features including SeatSocket™ real-time seat/inventory sync, a customizable Seatmap Builder with assigned/reserved seating, white-label embedded checkout, and SSO campus authentication. The architecture is supported by integrations with major payment gateways (Stripe, PayPal, Authorize.Net, Bluefin, CashNet, TouchNet, WorldPay, 360 Payments, PayOne, Lynx, Apple Pay, Google Pay), accounting (QuickBooks), marketing (Mailchimp, Constant Contact, Meta, Google, Zapier for 5,000+ apps), and hardware (BOCA ticket printers, compatible scanners), and the platform is HECVAT-rated, ADA-compliant, PCI-DSS compliant, DPF-GDPR-aligned, SSL-encrypted, and WCAG-accessible.
VBO's commercial model is sales-led and quote-based, gated behind a "Book a demo" funnel, with revenue streams spanning SaaS subscriptions and transaction fees on ticket processing, a fully managed Digital Marketing Services division launched in May 2026, professional services and implementation, and compatible ticket-scanner hardware sales. The company has processed over $1 billion in cumulative ticket sales across more than 400,000 events, is trusted by 60+ colleges and universities and hundreds of performing arts venues, and operates an Affiliate Membership with Theatre Communications Group (TCG) to access the U.S. nonprofit theatre ecosystem. Customer-reported outcomes include an average 14% ticket-sales growth and 13% cost savings after switching to VBO, and a documented 16:1 ROAS on a $9,000 managed ad campaign for Batavia Fine Arts Centre.
VBO Tickets firmographics
Firmographics- Name
- VBO Tickets
- Legal name
- VBO Tickets
- Website
- https://vbotickets.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VBO Tickets is a cloud-based white-label event ticketing SaaS platform founded in 2012 that serves performing arts, museums, colleges, festivals, tours/attractions, comedy, sports, and music venues with integrated ticketing, CRM, POS, fundraising, mobile, and managed digital marketing services.
- Ownership category
- akta.pro rank
VBO Tickets industry classification
Industry- Product category
- Event Ticketing Software
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industry
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)
Keywords
Where VBO Tickets is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VBO Tickets business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticketing Platform Subscription / Transaction Fees: Core revenue from VBO's all-in-one ticketing SaaS supporting ticket sales, donations, memberships, registrations, POS, and CRM for arts organizations; positioned as an enterprise solution for arts organizations. Customers report 13% average savings after switching to VBO and 14% average ticket sales growth, indicating a transaction- or subscription-based pricing model tied to volume.
- Ticketing Transaction Processing: Process-based revenue from the $1B+ in ticket sales processed across 400K+ performances; fee structure tied to transaction volume for enterprise customers.
- VBO Digital Marketing Services (Managed Services): Fully managed digital advertising service running Google, Facebook, Instagram, and YouTube campaigns to drive measurable ticket sales; clients receive a dedicated consultant, biweekly consultations, campaign setup/tracking, audience targeting, optimization, and performance reporting. Advertising budget is managed separately and varies by client.
- Hardware (Ticket Scanners): Sale of compatible ticket scanning hardware as part of the ecosystem, complementing the mobile scanning feature on iOS and Android devices.
- Professional Services / Implementation: Onboarding and implementation services (guided by the "VBO Velocity Framework" and hands-on training team) and custom software development to support rapid migrations and complex client requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing — contact sales / Book a demo |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
VBO Tickets product offering
Product offeringCore offering
VBO Tickets is an all-in-one, white-label event ticketing SaaS platform that lets performing arts theaters, museums, colleges, festivals, tours and attractions, comedy clubs, music venues, and sporting events sell tickets, manage subscriptions and memberships, run box-office and mobile POS, capture donations and fundraising, market to patrons, and report on a single unified database. The platform is delivered via web, iOS/Android apps, and embeddable checkout, with vertical-specific workflows, SSO campus authentication, HECVAT/PCI-DSS/WCAG compliance, and an integrated managed digital advertising service.
Product overview
VBO Tickets operates as a single unified all-in-one event ticketing platform with modular solutions that compose the broader offering. The core VBO Tickets Platform anchors a suite of interconnected modules and services, including Event Manager 3.0 (the modernized backend UI/UX with real-time dashboards), the Mobile Event Manager mobile app (iOS and Android), VBO Digital Marketing Services (a managed advertising service), CRM and Reporting, Events Setup & Management (with SeatSocket™ real-time updates), Fundraising, Marketing, Merchandise and Inventory, Point of Sale, Registration and Enrollment, Subscriptions, and Ticket Scanners. Together, these modules deliver white-label ticketing, donations, memberships, POS, marketing automation, and digital advertising through a single integrated database spanning performing arts, college and university, museum, tours and attractions, comedy and improv, festival, sporting event, and music and entertainment verticals.
Differentiator
Problem solved
Functional benefit
Brands
- VBO Digital Marketing Services: Full-service digital advertising and email marketing division offering campaign creation, ad management, and audience targeting for event organizers.
- Event Manager 3.0
- Mobile Event Manager 2.0
Quantifiable outcome
- 14% average ticket sales growth after switching to VBO
- +3 more outcomes
Companies that use VBO Tickets
Customer profileNamed customers38 records
Segments8 records
Ideal customer profiles5 records
VBO Tickets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature10 records
VBO Tickets partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered flagship ecosystem relationship in the performing-arts vertical; provides industry membership access., core payment gateway partner supporting higher-ed and enterprise customers., core payment gateway integration across the platform., pci-compliant payment gateway for higher-ed and enterprise customers., higher-ed-focused payment gateway integration., payment gateway integration., core email-marketing integration powering crm and campaign workflows., email-marketing integration., core accounting integration for finance teams., strategic ecosystem integration enabling thousands of additional third-party connections., core wallet and payment-method integration., core advertising platform for the digital marketing services division. and niche hardware integration for performing arts box offices..
- Theatre Communications Group (TCG)flagship ecosystem relationship in the performing-arts vertical; provides industry membership access.VBO Tickets is an Affiliate Member of Theatre Communications Group (TCG), the national organization connecting and supporting nonprofit theatres. The affiliation supports VBO's reach into the professional nonprofit-theatre ecosystem and signals industry alignment with subscription seasons, box-office operations, and audience-engagement best practices.
- Authorize.Netcore payment gateway partner supporting higher-ed and enterprise customers.Authorize.Net is supported as a payment-processing gateway option for VBO Tickets' checkout and POS flows, alongside Stripe, PayPal, 360 Payments, Bluefin, CashNet, TouchNet, PayOne, WorldPay, and Lynx.
- Stripecore payment gateway integration across the platform.Stripe is supported as one of VBO Tickets' primary payment gateways for ticketing and POS transactions across all verticals.
- PayPalcore payment gateway integration across the platform.PayPal is supported as one of VBO Tickets' payment gateway options, including for higher-ed (cited with Cashnet/Bluefin/PayPal for college/university PCI-compliant processors).
- Bluefinpci-compliant payment gateway for higher-ed and enterprise customers.Bluefin is supported as a PCI-compliant payment gateway, particularly emphasized for higher-education institutions where pre-approved processors speed IT approvals.
- CashNethigher-ed-focused payment gateway integration.CashNet is supported as a higher-ed-focused PCI-compliant payment gateway, allowing funds to flow directly to the institution.
- TouchNethigher-ed-focused payment gateway integration.TouchNet is listed among VBO's supported payment gateway integrations for higher-education institutions.
- WorldPaypayment gateway integration.WorldPay is listed as one of VBO Tickets' supported payment gateways.
- 360 Paymentspayment gateway integration.360 Payments is listed as one of VBO Tickets' supported payment gateways.
- PayOnepayment gateway integration.PayOne is listed as one of VBO Tickets' supported payment gateways.
- Lynxpayment gateway integration.Lynx is listed as one of VBO Tickets' supported payment gateways.
- Mailchimpcore email-marketing integration powering crm and campaign workflows.Mailchimp is integrated directly with VBO Tickets to auto-sync patrons, segment lists, and launch targeted marketing emails; supports event marketing and email-campaign features.
- Constant Contactemail-marketing integration.Constant Contact is integrated with VBO Tickets to auto-sync patrons, segment lists, and launch targeted marketing emails.
- QuickBookscore accounting integration for finance teams.VBO integrates with QuickBooks Online and Desktop to auto-post GL codes and sales data; replaces manual spreadsheets, accelerates close, and integrates with 5,000+ additional apps via Zapier.
- Zapierstrategic ecosystem integration enabling thousands of additional third-party connections.Zapier integration enables VBO Tickets to connect with thousands of additional applications beyond its direct integrations, with 5,000+ apps reachable for data automation hooks (patron and sales data sync).
- Apple (Apple Pay / Apple Wallet)core wallet and payment-method integration.Apple Pay is supported as a payment method via partner gateways; tickets can be delivered to Apple Wallet for contactless scanning at the venue.
- Google (Google Pay / Google Wallet)core wallet and payment-method integration.Google Pay is supported as a payment method via partner gateways; tickets can be delivered to Google Wallet for contactless scanning at the venue.
- Meta (Facebook & Instagram)core advertising platform for the digital marketing services division.VBO Digital Marketing Services runs campaigns on Facebook and Instagram (Meta) as part of its managed advertising offering — including setup, audience targeting, campaign management, and conversion tracking for event organizations.
- Google Adscore advertising platform for the digital marketing services division.VBO Digital Marketing Services manages Google ad campaigns as part of its managed advertising service to drive measurable ticket sales for event organizations.
- YouTubecore advertising platform for the digital marketing services division.VBO Digital Marketing Services runs YouTube ad campaigns as part of its managed digital advertising service for event organizations.
- BOCA (BOCA Ticket Printer)niche hardware integration for performing arts box offices.BOCA Ticket Printer integration with VBO Tickets supports performing arts box offices — referenced in a homepage blog post covering the BOCA thermal ticket-printer integration.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
VBO Tickets competitors and assessment
Company assessmentRegional players
- Spektrix: UK-based ticketing, CRM, and marketing platform built specifically for arts and cultural organizations. Direct functional peer to VBO in performing-arts and museum ticketing, but primarily serves UK/European markets rather than North America.
Direct peers
- ShowClix: Ticketing and live-event platform for festivals, theaters, and attractions with online, box-office, and mobile-scanning tools. Comparable feature set to VBO across assigned seating, mobile scanning, and CRM.
- Eventbrite: Publicly traded, general-purpose self-serve ticketing platform serving SMBs, festivals, and community events. Direct competitor to VBO at the SMB end of the market, particularly for comedy, festivals, and music tours; differs by being PLG-led rather than white-label enterprise SaaS.
- AudienceView: Enterprise ticketing, CRM, and commerce platform serving sports, arts, and live-event organizations. Comparable to VBO in the higher end of mid-market arts, university, and attractions ticketing, with overlapping CRM and POS modules.
- Brown Paper Tickets: SMB-focused ticketing service for community events, comedy, music, and festivals. Direct peer to VBO at the small-organization end of the market, with a self-serve model rather than enterprise sales-led.
- Purplepass: Event ticketing and registration platform serving festivals, fairs, and community events with online, box-office, and scanning tools. Direct peer in the festival and SMB ticketing segments where VBO is also active.
- Tessitura: Long-standing CRM and ticketing platform purpose-built for performing arts organizations, museums, and cultural institutions. The most direct vertical competitor to VBO in large performing-arts venues, with deeper consulting-led deployments and stronger incumbent footprint at flagship accounts.
- Patron Technology (PatronManager / Tessitura-adjacent): Tessitura-affiliated technology provider offering PatronManager (Salesforce-based CRM + ticketing) and other arts-vertical tools. Direct competitor to VBO in nonprofit performing-arts CRM and ticketing, particularly for organizations already on Salesforce.
Broad incumbents
- Cvent: Enterprise event-management and registration platform serving meetings, conferences, and exhibitions (MICE). Overlaps with VBO's Registration Engine and event-management modules at the larger corporate and association end of the market.
- Ticketmaster / Live Nation: Dominant global ticketing incumbent owned by Live Nation, covering concerts, sports, and theater at scale. Competes with VBO primarily at the large-venue and touring-acts end; not a vertical-SaaS play but sets buyer expectations for enterprise ticketing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VBO Tickets social profiles
Digital presenceVBO Tickets compliance and trust
Trust signalCompliance6 records
VBO Tickets financial estimates
Financial estimateRevenue estimate
Valuation estimate
VBO Tickets leadership team
Management profileNumber of profiles
VBO Tickets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VBO Tickets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VBO Tickets
What does VBO Tickets do?
VBO Tickets is an all-in-one, white-label event ticketing SaaS platform that lets performing arts theaters, museums, colleges, festivals, tours and attractions, comedy clubs, music venues, and sporting events sell tickets, manage subscriptions and memberships, run box-office and mobile POS, capture donations and fundraising, market to patrons, and report on a single unified database. The platform is delivered via web, iOS/Android apps, and embeddable checkout, with vertical-specific workflows, SSO campus authentication, HECVAT/PCI-DSS/WCAG compliance, and an integrated managed digital advertising service.
Is VBO Tickets a public or private company?
VBO Tickets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VBO Tickets founded?
VBO Tickets was founded in 2012. It employs 11 to 50 people.
Where is VBO Tickets based?
VBO Tickets is headquartered in San Jose, United States, in the North America region.
How does VBO Tickets make money?
Five revenue lines are on record. Ticketing Platform Subscription / Transaction Fees are the primary driver. The others are ticketing Transaction Processing, VBO Digital Marketing Services (Managed Services), hardware (Ticket Scanners) and professional Services / Implementation.
Who are VBO Tickets's main competitors?
Spektrix is listed as a regional player. Direct peers are ShowClix, Eventbrite, AudienceView, Brown Paper Tickets, Purplepass, Tessitura and Patron Technology (PatronManager / Tessitura-adjacent). Broad incumbents are Cvent and Ticketmaster / Live Nation.
Does VBO Tickets have an API?
No public API is recorded for VBO Tickets.
What industry is VBO Tickets in?
VBO Tickets's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging). Its SIC code is 7900.