resellerratings
- Company typePrivate
- Founded1996
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What resellerratings does
ResellerRatings is a private, for-profit company headquartered in St Louis, United States, founded in 1996. It operates the ResellerRatings.com platform, a single-product consumer review site that aggregates ratings and written reviews of online retailers, enabling shoppers to identify trustworthy e-commerce merchants and avoid unreliable ones. The platform is built around user-generated content: consumers can both read and submit reviews about online stores, with the aggregated ratings serving as the core asset.
The business is operated by a small team of 11–50 employees under CEO Nishan Sothilingam. No public API, SDK, or developer integrations are documented, suggesting the platform is delivered as a consumer-facing web property rather than as an enterprise data or platform product. No partnerships, integrations, awards, patents, certifications, or compliance attestations were disclosed in the available sources.
The revenue model is not disclosed in the source material; pricing is not publicly listed and there is no segmentation of customer or retailer-side monetisation. The company is privately held with no disclosed funding rounds, ownership structure, parent entity, or M&A activity, and continues to operate under the ResellerRatings brand.
resellerratings firmographics
Firmographics- Name
- resellerratings
- Website
- https://resellerratings.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where resellerratings is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
resellerratings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
resellerratings product offering
Product offeringCore offering
ResellerRatings operates a platform that publishes consumer-submitted store ratings and reviews of online retailers, enabling shoppers to identify trusted merchants and avoid poorly rated ones. The offering is delivered as a web-based ratings and reviews product for both consumers seeking trustworthy online stores and merchants managing their reputation.
Product overview
ResellerRatings is a single unified product offering focused on store ratings and reviews. The platform allows consumers to read and submit reviews about online retailers, helping identify trusted stores.
Differentiator
Problem solved
Functional benefit
Products and services
- ResellerRatings Platform A web-based platform providing store ratings and reviews that lets consumers read and submit reviews about online retailers, helping identify trusted merchants and avoid poorly rated ones.
Companies that use resellerratings
Customer profileIdeal customer profiles2 records
resellerratings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
resellerratings partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
resellerratings competitors and assessment
Company assessmentDirect peers
- eKomi: Reviews and customer feedback platform serving e-commerce businesses across Europe and globally. Comparable B2B/B2C reviews offering for online retailers.
- Shopper Approved: Customer ratings and reviews platform specifically for online retailers. Direct competitor in the same niche of merchant reviews and trust signals.
- Yotpo: E-commerce reviews and user-generated content platform serving online retailers. Comparable in providing trust and reviews infrastructure for online stores.
- Feefo: Verified reviews platform for online retailers and brands with enterprise SaaS offering. Comparable in serving e-commerce merchants seeking customer feedback and trust signals.
- Sitejabber: Consumer review platform specializing in online retailers and e-commerce brands. Directly comparable niche focus on rating online stores, very similar mission and target audience to ResellerRatings.
- REVIEWS.io: Reviews and user-generated content platform for e-commerce brands and retailers. Direct competitor with similar retailer-focused review collection and display product.
- Trustpilot: Publicly traded consumer review platform focused on online businesses and retailers. Closest direct competitor to ResellerRatings with overlapping value proposition of helping shoppers identify trustworthy online stores.
- Bizrate Insights: Legacy retailer-focused survey and reviews platform originally from Bizrate.com. Direct competitor in collecting consumer feedback on online shopping experiences.
Broad incumbents
- Yelp: Large public consumer reviews platform. Although primarily focused on local businesses, Yelp competes for general consumer review mindshare and trust signals that ResellerRatings also relies on.
- Google Customer Reviews: Default consumer reviews program embedded across Google's product surfaces. Massive incumbent that competes with ResellerRatings for both consumer eyeballs and merchant adoption of trust signals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
resellerratings financial estimates
Financial estimateRevenue estimate
Valuation estimate
resellerratings leadership team
Management profileNumber of profiles
Profiles1 record
resellerratings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
resellerratings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about resellerratings
What does resellerratings do?
ResellerRatings operates a platform that publishes consumer-submitted store ratings and reviews of online retailers, enabling shoppers to identify trusted merchants and avoid poorly rated ones. The offering is delivered as a web-based ratings and reviews product for both consumers seeking trustworthy online stores and merchants managing their reputation.
Is resellerratings a public or private company?
resellerratings is a private company. It is classified as unknown and is currently operating.
When was resellerratings founded?
resellerratings was founded in 1996. It employs 11 to 50 people.
Where is resellerratings based?
resellerratings is headquartered in St Louis, United States, in the North America region.
Who are resellerratings's main competitors?
Direct peers on record are eKomi, Shopper Approved, Yotpo, Feefo, Sitejabber, REVIEWS.io, Trustpilot and Bizrate Insights. Broad incumbents are Yelp and Google Customer Reviews.
Does resellerratings have an API?
No public API is recorded for resellerratings.