Gen Mobile
Gen Mobile is a U.S. prepaid wireless MVNO operating as a brand under Boost SubscriberCo L.L.C., offering $10–$50/month plans on T-Mobile, AT&T, and Boost Mobile networks, plus Lifeline service in 42 states for budget-conscious consumers, international callers, and low-income households.
- Company typePrivate
- Founded2017
- HeadquartersRedondo Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Gen Mobile does
Gen Mobile is a U.S. prepaid wireless service provider operating as a Mobile Virtual Network Operator (MVNO) and a brand under Boost SubscriberCo L.L.C. Founded in 2017 by CEO Robert Yap and headquartered in Redondo Beach, California, the company resells 5G/4G LTE capacity on three underlying carrier networks — Rose Network (T-Mobile compatible), Sky Network (AT&T compatible), and Orange Network (Boost Mobile 2022+ compatible) — to deliver 99% nationwide coverage through a multi-brand architecture. Its core product is a tiered prepaid plan portfolio ($10–$50/month, 2GB to unlimited high-speed data) available on 1-month or 3-month terms, with unlimited talk/text, mobile hotspot, and unlimited international calling to 100+ destinations across all plans; it also sells budget Android and Apple iPhone devices, physical SIM and eSIM kits, and data add-ons at $5/GB.
The company serves a horizontal consumer base that includes budget-conscious prepaid users, immigrant communities needing affordable international calling, cross-border travelers to Canada and Mexico, and Lifeline-eligible low-income households. Gen Mobile is an authorized Lifeline provider in 42 states, distributing its Lifeline service through a self-serve online application portal. Distribution combines DTC e-commerce (genmobile.com, MyGenMobile app with a 4.6/5 Google Play rating), an authorized dealer/store network, customer care channels (phone/chat), and a cash-payment network spanning more than 20,000 U.S. retail locations through ePay, Emida, VidaPay, SoftPayPlus, and InComm.
Revenue is generated primarily from subscription-based prepaid plan fees, with secondary streams from hardware sales, data and international calling add-ons, and one-time SIM/eSIM kit fees (including a $39 physical SIM activation fee that is waived on 3-month plans). International long-distance services are powered by Elite Telecom. The company has no public revenue disclosure, no disclosed venture funding beyond an undated 2018 round with unknown investors, and an 11–50 employee footprint consistent with a small operating unit within the larger Boost SubscriberCo organization.
Gen Mobile firmographics
Firmographics- Name
- Gen Mobile
- Legal name
- Boost SubscriberCo L.L.C.
- Website
- https://genmobile.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gen Mobile is a U.S. prepaid wireless MVNO operating as a brand under Boost SubscriberCo L.L.C., offering $10–$50/month plans on T-Mobile, AT&T, and Boost Mobile networks, plus Lifeline service in 42 states for budget-conscious consumers, international callers, and low-income households.
- Ownership category
- akta.pro rank
Gen Mobile industry classification
Industry- Product category
- Prepaid Wireless Services (MVNO)
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)
Keywords
Where Gen Mobile is headquartered
LocationHeadquarters
- HQ city
- Redondo Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gen Mobile business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Prepaid Wireless Service Plans: Monthly prepaid wireless plans billed on a subscription basis. Plans range from $10/month (2GB) to $50/month (45GB high-speed unlimited). 3-month plans offer 10-15% savings with upfront payment. No contracts or credit checks required.
- Hardware Sales: Sale of mobile phones including budget devices (starting from $9) and flagship models from Apple, Samsung, and Motorola. Phones sold include new and renewed/pre-owned devices with 90-day warranty.
- Data Add-ons: Additional high-speed data available for purchase at $5 per 1GB when customers exceed their plan data limits.
- International Calling Credits: International talk credit add-ons sold in $5 increments for calling destinations outside the included 100+ unlimited destinations. Plans $20+ include $10 free monthly international talk credit.
- SIM/eSIM Kits: Physical SIM cards and eSIM activation kits sold with or without service plans. Physical SIM includes $39 activation fee (waived with 3-month plan).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 2GB data plan - entry level |
| Subscription | Monthly | 8GB data plan - mid-tier value |
| Subscription | Monthly | 15GB data plan - mid-high tier |
| Subscription | Monthly | 25GB data plan - high-tier |
| Subscription | Monthly | Unlimited plan - premium tier |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Gen Mobile product offering
Product offeringCore offering
Gen Mobile is a prepaid Mobile Virtual Network Operator (MVNO) that sells affordable monthly wireless service plans ($10–$50/month) with 2GB to unlimited high-speed data, unlimited nationwide talk and text, mobile hotspot, and unlimited international calling to 100+ destinations. It also sells cell phones and SIM/eSIM activation kits for use on its network, which aggregates coverage from Rose (T-Mobile compatible), Sky (AT&T compatible), and Orange (Boost Mobile 2022+ compatible) 5G/4G LTE networks, and participates as an authorized Lifeline provider in 42 states.
Product overview
Gen Mobile is a prepaid wireless MVNO offering affordable mobile phone plans and cell phones. Its core offerings consist of Prepaid Wireless Plans (ranging from $10–$50/month with 2GB to unlimited high-speed data) and SIM & eSIM Kits for activation on its 5G/4G LTE network. The product portfolio is complemented by the MyGenMobile App (a self-service account management mobile app), Cell Phones (budget Android and Apple iPhone devices for sale), the International Calling Service (unlimited calling to 100+ destinations), and Mobile Hotspot capabilities. Gen Mobile also participates in the Lifeline Program as a government assistance sub-brand offering subsidized service to low-income customers in 42 states. Plans are available on 1-month or 3-month terms with network coverage powered by America's largest 5G networks.
Differentiator
Problem solved
Functional benefit
Products and services
- Prepaid Wireless Plans A suite of prepaid wireless service plans ranging from $10 to $50 per month, offering 2GB to 45GB of high-speed data, unlimited nationwide talk and text, unlimited international calling to 100+ destinations, and mobile hotspot. Available on 1-month or 3-month terms with up to 15% discount on 3-month commitments and no contracts or credit checks required.
- SIM & eSIM Kits Physical 3-in-1 SIM cards (standard, micro, nano) and digital eSIM activation kits that allow customers to connect to Gen Mobile's 5G/4G LTE network, sold with or without service plans. eSIM enables over-the-air activation and dual-SIM on compatible devices; physical SIM carries a $39 activation fee that is waived with a 3-month plan.
- Cell Phones Prepaid cell phones available for purchase alongside service plans, including budget Android devices (Hot Pepper Fresno, Maxwest Nitro A65, NUU N21, BLU G35, Motorola Moto G 5G, Samsung Galaxy A14) and Apple iPhones (iPhone SE 2nd Gen, iPhone 11, iPhone 12, iPhone 13), spanning new and renewed/pre-owned devices with a 90-day warranty.
- Lifeline Program Service Federally funded Lifeline government-assistance wireless service offered by Gen Mobile as an authorized provider in 42 states, providing free or discounted talk, text, and data to qualifying low-income households (income at or below 135% of Federal Poverty Guidelines or participation in Medicaid, SNAP, SSI, and similar programs).
- International Calling Service International calling capability bundled into every Gen Mobile plan, providing unlimited calling to over 100 destinations (up to 20 unique international numbers per month). Plans priced $20 and higher add a $10 monthly international talk credit for destinations outside the unlimited list, plus a $10 monthly Canada and Mexico roaming credit. Underlying ILD service is provided through partner Elite Telecom.
Quantifiable outcome
- Starting price as low as $10/month for 2GB data plan
- +4 more outcomes
Companies that use Gen Mobile
Customer profileSegments5 records
Ideal customer profiles3 records
Gen Mobile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
Gen Mobile partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and supporting.
- Elite TelecomcoreElite Telecom provides international long distance (ILD) services for Gen Mobile's international calling capabilities. They manage the unlimited calling to 100+ destinations and provide the international rate tables for additional destinations. ILD services expire 30 days after activation and/or recharge.
- America's Largest 5G NetworkscoreGen Mobile operates as an MVNO powered by multiple major U.S. carrier networks including Rose Network (T-Mobile compatible), Sky Network (AT&T compatible), and Orange Network (Boost Mobile compatible 2022+). Provides 99% nationwide coverage.
- Wireless AllianceminorPartnership with Wireless Alliance provides free phone recycling program for Gen Mobile customers. Customers can call 1-866-366-5791 to receive a free shipping label and container to recycle old devices.
- ePay, Emida, VidaPay, SoftPayPlus, InCommsupportingNetwork of over 20,000 retail locations across the U.S. enabling cash payments for plan renewals, data add-ons, and international calling credits. Customers can also redeem PINs 24/7 by calling the automated system.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gen Mobile competitors and assessment
Company assessmentEmerging players
- US Mobile: Tech-forward prepaid MVNO that recently launched multi-network (T-Mobile + Verizon + AT&T) support with app-driven plan management. Direct competitor on multi-network aggregation and self-service app experience.
Direct peers
- Mint Mobile: Prepaid MVNO on T-Mobile's network targeting budget-conscious consumers with online-first, app-driven self-service. Directly competes with Gen Mobile on price-led plans and digital acquisition, now owned by T-Mobile.
- Republic Wireless: Prepaid MVNO offering affordable wireless plans with Wi-Fi calling and adaptive coverage. Targets similar budget-conscious consumer segments with comparable app-driven account management.
- Ultra Mobile: Prepaid MVNO focused on international calling and immigrant communities with unlimited talk to 100+ countries. Most directly comparable to Gen Mobile on the international calling value proposition.
- TracFone (Verizon Prepaid): One of the largest U.S. prepaid MVNO families (TracFone, Straight Talk, Total Wireless, NET10) now owned by Verizon. Directly competes across nearly identical consumer prepaid use cases including Lifeline-eligible households.
- Straight Talk Wireless: Major prepaid MVNO under the TracFone/Verizon umbrella offering multi-network SIM-based prepaid service. Competes across the same consumer prepaid and Lifeline segments with comparable pricing tiers.
- Consumer Cellular: Prepaid/postpaid wireless MVNO focused on older, budget-conscious, and Lifeline-eligible consumers. Overlaps with Gen Mobile on Lifeline service delivery and value-oriented price tiers, and is also an authorized Lifeline provider.
- Boost Mobile: Sibling prepaid wireless brand under the same Boost SubscriberCo parent ecosystem. Operates as a prepaid MVNO on T-Mobile's network with overlapping target segments and similar go-to-market, making it the closest direct competitor.
Broad incumbents
- Metro by T-Mobile: T-Mobile-owned prepaid brand offering nationwide prepaid wireless service. Competes with Gen Mobile on T-Mobile network coverage and similar price-sensitive consumers, with deeper MNO backing.
- Cricket Wireless: AT&T-owned prepaid brand offering nationwide prepaid wireless plans at value price points. Competes head-to-head with Gen Mobile in the budget prepaid segment but with substantially larger scale and retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gen Mobile social profiles
Digital presenceGen Mobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gen Mobile leadership team
Management profileNumber of profiles
Profiles1 record
Gen Mobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gen Mobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gen Mobile
What does Gen Mobile do?
Gen Mobile is a prepaid Mobile Virtual Network Operator (MVNO) that sells affordable monthly wireless service plans ($10–$50/month) with 2GB to unlimited high-speed data, unlimited nationwide talk and text, mobile hotspot, and unlimited international calling to 100+ destinations. It also sells cell phones and SIM/eSIM activation kits for use on its network, which aggregates coverage from Rose (T-Mobile compatible), Sky (AT&T compatible), and Orange (Boost Mobile 2022+ compatible) 5G/4G LTE networks, and participates as an authorized Lifeline provider in 42 states.
Is Gen Mobile a public or private company?
Gen Mobile is a private company. It is classified as corporate owned and is currently operating.
When was Gen Mobile founded?
Gen Mobile was founded in 2017. It employs 11 to 50 people.
Where is Gen Mobile based?
Gen Mobile is headquartered in Redondo Beach, United States, in the North America region.
How does Gen Mobile make money?
Five revenue lines are on record. Prepaid Wireless Service Plans are the primary driver. The others are hardware Sales, data Add-ons, international Calling Credits and SIM/eSIM Kits.
Who are Gen Mobile's main competitors?
US Mobile is listed as an emerging player. Direct peers are Mint Mobile, Republic Wireless, Ultra Mobile, TracFone (Verizon Prepaid), Straight Talk Wireless, Consumer Cellular and Boost Mobile. Broad incumbents are Metro by T-Mobile and Cricket Wireless.
Does Gen Mobile have an API?
No public API is recorded for Gen Mobile.
What industry is Gen Mobile in?
Gen Mobile's product category is Prepaid Wireless Services (MVNO). Its primary akta.pro industry code is HDAIAAAA, Consumer Mobile Network Operators (Retail MNOs). Its NAICS code is 51712 and its SIC code is 4812.