DEVRIES GLOBAL

What DEVRIES GLOBAL does

DeVries Global is a boutique public relations and communications agency headquartered in New York City, founded in 1978 by Madeline de Vries Hooper, who continues to serve as CEO. The firm employs between 251 and 500 people and operates eight offices spanning North America (New York), Europe (Berlin, London), and Asia Pacific (Beijing, Hong Kong, Shanghai, Singapore, Taipei). It serves Fortune 500 enterprises and premium aspirational consumer brands across lifestyle verticals including CPG, beauty, fashion, home, retail, travel, food and beverage, health and wellness, and wine and spirits. Named clients include IHOP, Sephora, SK II, Porsche, Abbott, Suntory, Roche, Merz Aesthetics, Blue Buffalo, Conair, Joann, Kohl's, Aussie, Scoot, Michelin, and Wella.

The agency's offering is structured around five specialty practice areas — Strategy & Insights, Earned Media, Influencer Marketing, Corporate Communications, and Measurement and Analytics — supported by capabilities in brand positioning, media relations, brand experiences, end-to-end social, executive visibility and thought leadership, crisis communications, and influencer strategy. The firm operates as a pure professional services business with no proprietary technology platform, no patents, no API/SDK products, and no disclosed AI/ML capabilities; deliverables are human-led campaign work rather than software. The Measurement and Analytics practice operates within industry-standard PR reporting frameworks (impressions, share of voice, placements, earned-media equivalency) rather than machine-learning-driven attribution.

DeVries Global monetizes through quote-based professional services engagements with no publicly disclosed pricing or contract structures. The go-to-market is sales-led, anchored by named regional contacts for North America (Jessica O'Callaghan), Europe (Laura Weston), and APAC (Wai Yin Ip), who engage enterprise clients directly. Revenue figures are not disclosed. The company is privately held with no parent company, no institutional investors, no external funding rounds, and no disclosed subsidiaries or M&A activity. It carries no formal compliance certifications and has no regulatory actions on record.

Name

DEVRIES GLOBAL

Legal name

DeVries Global

Website

https://devriesglobal.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Boutique public relations and communications agency founded in 1978, headquartered in New York City with eight offices across North America, Europe, and Asia Pacific. Serves Fortune 500 and premium aspirational consumer brands across beauty, CPG, retail, automotive, and lifestyle verticals through integrated earned, influencer, corporate, and analytics communications services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Transcreation (Creative Copy & Concepts) (MPAAANAA)

Keywords

• Public relations services
• Communications consulting
• Brand marketing agency
• Influencer marketing services
• Corporate communications

Headquarters

HQ city

Quarry Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue generated through strategic communications consulting, brand marketing, consumer and corporate experience services. The agency provides specialty practice areas including Strategy & Insights, Earned, Influencer, Corporate, and Measurement and Analytics services to clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DeVries Global is a boutique public relations and communications agency that delivers strategic communications consulting for premium and aspirational consumer brands. The agency sells integrated services spanning brand marketing, consumer engagement, product PR, and corporate reputation management, organized around specialty practice areas: Strategy & Insights, Earned Media, Influencer Marketing, Corporate Communications, and Measurement and Analytics.

Product overview

DeVries Global is a boutique public relations and communications agency operating as a single integrated offering rather than a platform with separate modules. The agency provides a unified suite of communications services centered on brand marketing, consumer engagement, product PR, and corporate reputation management. Core practice areas include Strategy & Insights, Earned Media, Influencer Marketing, Corporate Communications, and Measurement and Analytics. These are supported by specialized capabilities spanning Brand Positioning, Media Relations, Brand Experiences, End-to-End Social, Executive Visibility & Thought Leadership, Crisis Communications & Reputation, and Influencer Strategy & Management. The agency positions itself as combining "the substance, sophistication, and scale of a large agency with the premium, high-touch style and sensibility of a boutique," serving clients across lifestyle categories including CPG, beauty, fashion, home, retail, travel, food & beverage, health & wellness, and wine & spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Insights
• Earned Media
• Influencer Marketing
• Corporate Communications
• Measurement and Analytics

Quantifiable outcome

• IHOP campaign: 4 billion+ earned impressions, nearly 400 placements, no paid investment, 3.4X more coverage than #2 competitor
• +5 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Havas PR: Havas-owned global communications network with consumer and lifestyle PR practices; competes for similar premium lifestyle and beauty brand engagements.
• Edelman: Largest independent global PR firm serving Fortune 500 brands across consumer, healthcare, and corporate communications with comparable boutique-style client service at global scale.
• Ketchum: Omnicom-owned global PR firm serving consumer, food and beverage, and healthcare clients; competes for similar integrated brand communications mandates.
• FleishmanHillard: Omnicom-owned global PR firm with deep consumer marketing, healthcare, and corporate practices; competes for similar premium brand AOR mandates.
• Ruder Finn: Independent global PR firm with strong healthcare, technology, and consumer practices; comparable independent boutique-with-global-reach positioning.
• Brunswick Group: Global advisory firm specializing in corporate and crisis communications for multinational clients; comparable in serving Fortune 500 enterprises with premium communications counsel.
• Golin: IPG-owned global PR agency with consumer and corporate practices; comparable in size and service mix, particularly in influencer and earned-media work.
• Weber Shandwick: IPG-owned global PR and communications agency serving consumer, healthcare, and technology brands; directly comparable integrated earned-media, influencer, and corporate communications offering.
• MSL Group: Publicis-owned global PR and public affairs network with strong consumer, beauty, and luxury practices; directly comparable in client roster and service mix.
• BCW (Burson Cohn & Wolfe): WPP-owned global communications agency offering earned media, corporate, and consumer marketing services to multinational brands; comparable full-service positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/devries-global
• Instagraminstagram.com/devriesglobal
• Xx.com/devriesglobal
• Facebookfacebook.com/devriesglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVRIES GLOBAL