Urban Zen Foundation

What Urban Zen Foundation does

Urban Zen Foundation is a New York-based private wellness organization that operates UZIT (Urban Zen Integrative Therapies), a non-pharmaceutical self-care program integrating four modalities: Yoga, Essential Oils, Reiki, and Presence (Practice & Application). The company was founded in 2007 by Donna Karan, Colleen Saidman Yee, and Rodney Yee, with the explicit mission of improving individual well-being through simple, portable techniques that promote relaxation, creativity, and focus. Its core intellectual property is the proprietary R.E.L.I.E.F. methodology (Rest, Ease, Levity, Integrate, Energize and Focus) along with the accompanying P.A.N.I.C. framework, applied through a structured six-module practitioner training pathway covering Self-Care, Caring-for-Others, and Clinical Rotations.

The technology backbone is delivered through the Union platform (union.fit), operated by partner Superset Labs, Inc., which provides online class delivery, video streaming, event registration, membership management, and a mobile iOS app. The curriculum was significantly restructured in 2019-2022, consolidating a prior year-long program into modular weekend workshops, mentor sessions, and clinical rotation placements in corporate, medical, school, veteran, non-profit, government, and corrections settings.

The business model combines recurring and transactional revenue: an Annual Membership subscription tier for ongoing content access (videos, meditations, playlists), one-time payments for classes and events, a six-module practitioner certification program priced on a quote basis, and personalized 1-on-1 sessions. Pricing is not publicly disclosed and is handled via direct inquiry to [email protected]. The platform serves a horizontal consumer segment, marketed through YouTube, Instagram, the Union platform, and email, with no enrollment requirements and no enterprise customer logos publicly disclosed. The organization operates with 11-50 employees and reports no funding rounds, acquisitions, or revenue figures in available source data.

Name

Urban Zen Foundation

Legal name

Superset Labs, Inc.

Website

https://urbanzen.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Zen Foundation operates UZIT, a Donna Karan-founded wellness program that teaches non-pharmaceutical self-care techniques integrating Yoga, Essential Oils, Reiki, and Presence, delivered via the Union platform to general-consumer individuals seeking stress relief, focus, and well-being.

Ownership category

akta.pro rank

Product category

Integrative Wellness Programs

NAICS

Offices of Other Health Practitioners (6213), Professional and Management Development Training (61143)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Integrative wellness programs
• Yoga teacher training
• Holistic self-care services
• Wellness practitioner certification
• Mind body modalities

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership: Subscription-based access to the Union platform providing video content, meditations, playlists, and ongoing wellness programming
2. Class and Event Registration: Revenue from in-person and online classes, workshops, and training events
3. Practitioner Certification Program: Six-module training program with weekend workshops, mentor sessions, and clinical rotations leading to certified UZIT Practitioner status
4. 1-on-1 Sessions: Personalized wellness sessions offered to individuals

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Urban Zen Foundation (via UZIT) teaches simple, non-pharmaceutical self-care techniques that integrate four modalities — Yoga, Essential Oils, Reiki, and Presence — to promote relaxation, creativity, and focus. The program is delivered through in-person and online classes, 1-on-1 sessions, self-care workshops, and community-care programs, and is underpinned by the proprietary R.E.L.I.E.F. methodology. A separate six-module Practitioner Training & Certification program trains certified UZIT practitioners, supported by an Annual Membership subscription to the Union platform.

Product overview

Urban Zen Foundation's primary offering is UZIT (Urban Zen Integrative Therapies), a wellness program delivered through the Union.fit platform. The core product consists of self-care techniques integrating four modalities: Yoga, Essential Oils, Reiki, and Presence. Related offerings include the UZIT Practitioner Training Program (a six-module certification program), Annual Membership subscriptions, in-person and online classes, 1-on-1 sessions, and self-care workshops. The R.E.L.I.E.F. framework (Rest, Ease, Levity, Integrate, Energize and Focus) underpins the methodology. The company was founded by Donna Karan, Colleen Saidman Yee, and Rodney Yee.

Differentiator

Problem solved

Functional benefit

Products and services

• UZIT (Urban Zen Integrative Therapies) Program A wellness program that teaches simple, non-pharmaceutical self-care techniques integrating four modalities — Yoga, Essential Oils, Reiki, and Presence — to promote relaxation, creativity, focus, and balance. Designed for anyone, with no experience required, and usable at home, work, or any setting.
• UZIT Practitioner Training & Certification Program A six-module certification program training individuals to become certified UZIT Practitioners. Modules cover Self-Care (1–2), Caring-For-Others (3–4), and Clinical Rotations (5–6) and include weekend workshops, mentor sessions, homework, and assessments.
• UZIT Annual Membership An annual subscription providing members with ongoing access to UZIT video content, meditations, playlists, and wellness programming on the Union platform.
• UZIT Classes and 1-on-1 Sessions In-person and online group classes, plus personalized 1-on-1 wellness sessions that integrate Yoga, Reiki, Essential Oils, and Presence modalities for individual well-being.
• UZIT Self-Care Workshops Self-care workshops designed by the UZIT teaching team that teach relaxation and integrative wellness techniques to participants.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Superset Labs, Inc. (Union Platform)coreTechnology or IntegrationUZIT operates its wellness programs through the Union platform (union.fit) powered by Superset Labs, Inc. This technology partnership enables online class delivery, video streaming, event registration, membership management, and the overall digital customer experience for UZIT practitioners and members.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Calm: Calm is a leading meditation, sleep, and wellness app offering guided meditations, sleep stories, and masterclasses on a subscription basis. It is a direct peer to UZIT's digital membership offering, competing for the same stress-management and mindfulness-seeking consumer through a similar subscription model.
• Headspace: Headspace is a subscription-based mindfulness and meditation app with a strong employer channel (Headspace for Work). It directly competes with UZIT on guided meditation content and corporate wellness contracts, and has materially larger scale and content library.
• Insight Timer: Insight Timer is the largest free meditation and wellness community app, with a strong teacher-network model where instructors publish their own content. It is directly comparable to UZIT in combining community, teacher-led classes, and self-paced wellness content.
• Ten Percent Happier: Ten Percent Happier is a meditation app and content platform featuring celebrity teachers and structured courses, plus a corporate B2B channel. Comparable to UZIT's combination of branded-teacher authority, structured methodologies, and corporate wellness expansion.
• Glo: Glo is an online yoga, Pilates, and meditation platform offering classes from renowned teachers on a subscription basis. It directly overlaps UZIT's yoga-and-mindfulness video library and teacher-led class model.
• Alo Moves: Alo Moves is the digital subscription platform from Alo Yoga offering yoga, mindfulness, and fitness classes taught by celebrity instructors. Comparable to UZIT's branded-teacher video membership and premium wellness positioning.
• Gaia: Gaia is a subscription streaming platform for yoga, meditation, and spiritual content, including original series and teacher-led classes. It competes with UZIT's annual membership for the same spiritually-curious wellness consumer.
• Waking Up: Waking Up is a subscription meditation and mindfulness app founded by Sam Harris, blending structured daily practice with philosophy content. Comparable to UZIT in offering a single-author-branded, methodology-driven premium subscription product.

Emerging players

• YogaWorks: YogaWorks operates yoga studios and online classes with a teacher-training pipeline. Comparable to UZIT's hybrid in-person-plus-digital model and teacher certification ecosystem, though its studio footprint gives it a different cost structure.
• The Class by Taryn Toomey: The Class is a branded in-person and digital fitness/wellness method taught through teacher training. Comparable to UZIT's branded-methodology + practitioner certification flywheel and celebrity-founder-driven GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLu5QdGVewJj38MBQu-iIELG2w0r5zBhN8
• Instagraminstagram.com/uzit
• LinkedInlinkedin.com/company/urban-zen-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Zen Foundation