Newie

What Newie does

Newie is a Sydney-based service-commerce platform that enables individual providers and small teams to sell, bill, and manage service-based offers. The product is built around a Services construct supporting three billing models: subscriptions (ongoing or fixed-term), one-off purchases, and installment plans, with customer self-service controls for pauses, resumes, plan changes, and cancellations. Underlying infrastructure is Stripe-powered for payment processing, with Apple ecosystem support including Sign in with Apple, Apple Pay, and Tap to Pay on iPhone, and an event-based Zapier integration layer connecting subscription, purchase, and payment events to 20+ third-party tools.

The company targets a long-tail SMB market of personal trainers, online coaches, beauty and wellness providers, business coaches, consultants and educators, accountants and bookkeepers, creative agencies, photographers, and digital product sellers across 22 supported countries and 6 selling currencies. Notable proprietary features include the AI Overdue Assistant (autonomous collections agent), AI-assisted Built-in Terms of Service, Custom Pricing Links for tailored offers, a Newie Store web storefront, and a built-in referral system.

Revenue is generated entirely through transaction-based pricing with no monthly, signup, or lock-in fees. Standard rates are 2.9% plus a small fixed component in most countries and 3.4% in the US, with higher rates of 5.95% plus fixed for Buy Now, Pay Later transactions and additional fees for Instant Payout (1.5%), cross-currency transactions (2%), and Terms of Service add-on (0.4%). Distribution is fully self-serve through iOS, Mac, and web apps, with no sales team or channel partners; App Store ratings of 4.9/5 (AU, 608 reviews) and 5.0/5 (US, 55 reviews) drive organic discovery. The company appears bootstrapped, with a single 2021 funding event from Flying Fox Ventures disclosed at $0, no parent company, and no disclosed management team.

Name

Newie

Legal name

Newie

Website

https://newie.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Newie is a Sydney-based service-commerce platform that lets solo providers and small teams sell subscriptions, one-off services, and installment plans via Stripe, with AI-assisted collections and terms of service across 22 countries.

Ownership category

akta.pro rank

Product category

Service Commerce Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Open Banking, Account Aggregation & Payment Initiation APIs (BPAMAFAJ)

akta.pro secondary industries

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)

Keywords

• Service commerce platform
• Subscription billing software
• Service payment processing
• Recurring billing platform
• Tap to Pay iPhone

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Transaction Fees: Primary revenue from transaction fees charged per successful payment. Standard rates: 3.4% + 30c for US providers, 2.9% + 30c for other enabled countries. Fixed amounts vary by currency (30p for GBP, €0.30 for EUR). No monthly or signup fees.
2. Buy Now, Pay Later (BNPL): 5.95% + 30c per eligible BNPL transaction (Afterpay, Affirm, Klarna). Provider funded upfront for purchase amount less fees. Not available for subscriptions or installment plans.
3. Terms of Service Add-on: 0.4% added per transaction when Terms of Service feature is enabled on a service. AI-assisted terms creation available.
4. Instant Payout: 1.5% fee added on top of the Instant Payout amount for immediate fund transfers within 30 minutes when eligible.
5. International Transaction Fee: 2% fee when funds are received in a different currency to the provider's payout currency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Newie is a unified service-commerce platform that enables service providers to create, sell, bill, and manage service-based offers as subscriptions, one-off purchases, or installment plans. It processes payments via Stripe and provides tools for customer management, subscriptions, AI-powered overdue follow-ups, built-in terms of service, and analytics across iPhone, Mac, and web.

Product overview

Newie is a unified service-commerce platform that helps service providers (personal trainers, coaches, consultants, beauty/wellness providers, accountants, creative businesses) sell, bill, and manage service-based offers. The core platform centers on Services as the foundational element, supporting three main service types: Subscriptions (ongoing or fixed-term recurring billing), One-Off Purchases (single payments), and Installment Plans (fixed total split across scheduled payments). The platform offers multiple sales channels including Service Links, QR Codes, Newie Store (web storefront), and Tap to Pay (in-person NFC payments via iPhone). Pricing flexibility includes Custom Pricing Links for customer-specific offers, Intro Pricing, and Setup Fees. Add-on modules include Built-in Terms of Service (with AI-assisted creation), Digital Downloads (up to 500MB), and Welcome Email for customer onboarding. The AI Overdue Assistant automates follow-ups on overdue invoices. Communication features include Newie Chat (provider-customer messaging), customer emails, and Newie support chat. Sales and analytics tools provide revenue tracking, customer metrics (CLV, subscription lifetime), and configurable payout reports for accounting. The platform integrates primarily via Zapier with 21+ third-party tools spanning fitness/coaching platforms, accounting software, email marketing, CRM, and productivity tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Newie Service Commerce Platform
• Subscription Billing
• Installment Plans
• One-Off Purchases
• Buy Now, Pay Later (BNPL)
• Tap to Pay on iPhone
• Newie Store
• AI Overdue Assistant
• Built-in Terms of Service
• Instant Payouts

Quantifiable outcome

• 4.9/5 App Store rating in Australia from 608 ratings
• +1 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationPrimary automation partner. Newie provides Zapier triggers for subscription events (Created, Started, Renewed, Paused, Ends), one-off purchase events, and payment events (Paid, Overdue, Skipped, Uncollectible, Voided). Providers use Zapier to connect Newie to 20+ third-party apps for workflows including CRM updates, accounting sync, email automation, and coaching app integration.
• StripecoreTechnology or IntegrationPayment processing infrastructure. All payments are processed through Stripe. Provider payout accounts, bank connections, and payout schedules are managed through Stripe integration. Stripe handles payment method acceptance, card processing, BECS Direct Debit, and BNPL providers (Afterpay, Affirm, Klarna).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dubsado: Client workflow and payment platform for service-based small businesses including coaches, designers, and consultants. Competes with Newie on subscription billing, client agreements, and recurring invoicing.
• Chargebee: Subscription billing and revenue management platform serving SaaS and subscription-based businesses. Overlaps with Newie's subscription and installment plan tooling, though Chargebee skews more enterprise.
• Acuity Scheduling: Scheduling and appointment booking with integrated payments for service providers. Newie even integrates with Acuity via Zapier, indicating overlapping use cases in service booking and payment collection.
• HoneyBook: All-in-one client management, billing, and payment platform built specifically for service-based creative businesses. Closest direct competitor to Newie, with similar focus on subscriptions, retainers, and project billing.

Emerging players

• Payhip: Platform for selling digital products, memberships, and subscriptions with built-in payments. Competes with Newie's Digital Product Sellers segment, though Payhip is digital-only and lacks in-person service support.
• Trainerize: Fitness coaching platform with integrated client management and billing, competing with Newie in the personal trainer vertical. Newie integrates with Trainerize via Zapier, indicating complementary positioning.
• Pabbly Subscriptions: Subscription billing and recurring payment management for SMBs. Competes with Newie on subscription lifecycle tooling with similar transactional pricing for solo operators.

Broad incumbents

• FreshBooks: Accounting and invoicing platform targeting service-based SMBs and freelancers. Overlaps with Newie's invoicing and recurring billing features, particularly for consultants and accountants using Newie today.
• Stripe Billing: Stripe's recurring billing and subscription management product competes at the infrastructure layer beneath Newie. Newie is built on Stripe but risks disintermediation if Stripe enhances service-specific features for SMBs.
• Square Appointments: Square's appointment and service-business offering combines scheduling, invoicing, and card payments for service providers. Directly competes with Newie in beauty, wellness, and fitness verticals but is part of Block's broader SMB platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/newieapp
• LinkedInlinkedin.com/company/duonutritionfitness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newie