Lumina Solar
Lumina Solar is a privately held Mid-Atlantic solar installer founded in 2018, serving residential and commercial customers across Maryland, Pennsylvania, Virginia, Delaware, and Washington DC with integrated solar installation, roofing, maintenance, and financing services.
- Company typePrivate
- Founded2018
- HeadquartersBaltimore, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Lumina Solar does
Lumina Solar is a privately held, vertically integrated solar installer founded in 2018 and headquartered in Halethorpe (Baltimore), Maryland. The company designs, sells, and installs photovoltaic systems for residential and commercial customers across the Mid-Atlantic region, covering Maryland, Pennsylvania, Virginia, Delaware, and Washington DC. Its underlying technology stack is industry-standard solar PV — panels, inverters, and racking systems — augmented by an AI-powered satellite rendering tool used during consultations to assess property solar potential and visualize proposed arrays.
The company operates a multi-channel direct-to-consumer and direct-to-business sales motion, employing field solar consultants who conduct property assessments, custom system design, permitting, and installation using in-house technical crews. Revenue is generated through three primary commercial structures: one-time system purchases, solar loans ($0 down, customers own at payoff), and a zero-upfront solar lease program financed through a core partnership with IGS. Pricing varies by system size; monthly leases typically range from $50–$250, and a 6kW residential system averages ~$18,000 before incentives. An integrated family of sister companies — Fusion Roof (solar-aware roofing repair and replacement) and Fusion Solar Services (maintenance, monitoring, critter/snow guards) — provides ongoing post-installation services.
Lumina Solar holds NABCEP accreditation and GAF roofing certification, and reports 900+ five-star customer reviews with a 4.9-star Google rating. The company serves two primary customer segments — residential homeowners seeking energy cost reduction (15–30% bill savings cited) and commercial properties pursuing ESG and operating cost goals — with named commercial clients spanning healthcare, real estate, financial services, senior living, and nonprofit sectors. Leadership comprises co-founders Michael Kirby (CEO and President) and Zachary Hare (Director of MD Sales), with Colin Gload as Chief Revenue Officer.
Lumina Solar firmographics
Firmographics- Name
- Lumina Solar
- Legal name
- Lumina Solar
- Website
- https://luminasolar.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lumina Solar is a privately held Mid-Atlantic solar installer founded in 2018, serving residential and commercial customers across Maryland, Pennsylvania, Virginia, Delaware, and Washington DC with integrated solar installation, roofing, maintenance, and financing services.
- Ownership category
- akta.pro rank
Lumina Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Roofing Contractors (23816)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where Lumina Solar is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lumina Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Solar System Sales: One-time purchase of solar panel systems where customers own the equipment outright. Revenue recognized at installation completion.
- Solar Leasing: Monthly lease payments for solar panels with zero upfront cost. Customers pay fixed monthly amounts typically between $50-$250 depending on system size. Company retains ownership of equipment and handles maintenance.
- Solar Financing/Loans: Financing options allowing customers to pay for solar systems over time with $0 down and low interest rates. Customers own the system upon final payment.
- Energy Services and Maintenance: Ongoing maintenance, repair, and monitoring services for solar systems including panel repair, system diagnostics, critter guards, snow guards, and removal/reinstallation services.
- Roofing Services: Roof repair and replacement services specifically for solar-equipped properties, leveraging specialized training in solar panel removal and reinstallation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solar Lease - Zero upfront cost with monthly payments |
| Subscription | Monthly | Solar Loan - $0 down with affordable monthly payments |
| One time/ perpetual license | Pay-as-you-go | Solar Purchase - One-time upfront payment |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Lumina Solar product offering
Product offeringCore offering
Lumina Solar designs, sells, and installs grid-tied photovoltaic (PV) solar systems for residential and commercial properties across the Mid-Atlantic region. The company bundles installation with roofing work, ongoing energy services, and multiple financing structures (outright purchase, solar loan, and third-party lease).
Product overview
Lumina Solar is a solar installation company offering a comprehensive suite of products and services for residential and commercial solar energy systems across the Mid-Atlantic region (Maryland, Pennsylvania, Virginia, Delaware, and Washington DC). The company provides solar panel installation services as its core offering, complemented by roofing services, energy maintenance services, and multiple financing options (solar purchase, solar loans, and solar leases). The product portfolio includes: Residential Solar (home solar panel installation), Commercial Solar (business solar arrays), Lumina Roofing (roof repair and replacement), Lumina Energy Services (solar maintenance and monitoring), and Solar Lease Program (zero-down solar panel leasing). The company also partners with sister companies Fusion Roof and Fusion Solar Services for roofing and maintenance support.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Design, sale, and installation of rooftop solar photovoltaic systems for homeowners in the Mid-Atlantic, with options for outright purchase, loan financing, or third-party lease. Includes a free solar scan, custom proposal via AI satellite rendering, and projected 15–30% energy savings.
- Commercial Solar Design, sale, and installation of commercial-scale solar PV systems for businesses, property owners, and small-to-mid commercial entities across the Mid-Atlantic, delivered as a turnkey project.
- Lumina Roofing Roofing services for residential and commercial customers, including replacement and repair, offered as a standalone service or bundled with solar installations to deliver a single-contractor roof + solar project.
- Lumina Energy Services Ongoing energy services supporting installed solar systems, including monitoring, maintenance, and related support to keep customer systems performing as projected.
- Solar Lease Program Third-party-financed solar lease delivered in partnership with IGS, allowing customers to host a Lumina-installed solar system with no upfront capital outlay in exchange for ongoing lease payments.
- Solar Loan Financed purchase of a Lumina Solar PV system via a solar loan, allowing customers to own the installed system while paying over time rather than upfront.
- Solar Purchase Outright purchase of a Lumina Solar PV system, where the customer owns the installed system and pays for it in full upfront.
Quantifiable outcome
- Customers save 15-30% on energy bills
- +4 more outcomes
Companies that use Lumina Solar
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Lumina Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Lumina Solar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Switch TogetherminorPartnership program to make solar more accessible across the Mid-Atlantic region. Collaboration aimed at expanding solar adoption through joint efforts.
- Fusion Solar ServicescoreSister company providing ongoing maintenance, repair, and monitoring services for installed solar systems. Handles panel repairs, system diagnostics, critter guards, snow guards, and removal/reinstallation services.
- Fusion RoofcoreSister company providing roofing services specifically for solar-equipped properties. Trained to remove and reinstall solar panels during roof repairs or replacements without damaging the system.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Lumina Solar competitors and assessment
Company assessmentDirect peers
- Sunrun: Largest US residential solar lease and PPA provider. Directly competes with Lumina's lease program in Mid-Atlantic markets with national brand recognition, proprietary financing, and substantially larger scale.
- Tesla Energy: National residential and commercial solar installer offering solar roof and Powerwall bundles. Competes for the same Mid-Atlantic customers as Lumina with strong brand equity and integrated hardware.
- Momentum Solar: Direct-to-consumer residential solar installer operating across the Mid-Atlantic and other US regions. Uses a similar sales-led motion with in-house installation crews, competing head-to-head with Lumina.
- Solar Energy World: Maryland-headquartered residential and commercial solar installer serving the Mid-Atlantic. Closest geographic direct competitor to Lumina with overlapping product offerings and service territory.
- Ipsun Solar: Mid-Atlantic-focused solar installer headquartered in the DC region. Competes directly with Lumina across Virginia, Maryland, and DC for both residential and commercial customers.
- SunPower: National residential and commercial solar installer with proprietary panel technology. Competes in Mid-Atlantic markets with established brand and direct-to-consumer sales motion similar to Lumina's.
- Freedom Forever: National residential solar installer with strong Mid-Atlantic presence. Competes on similar pricing/promotional models and uses an in-house direct sales approach analogous to Lumina's.
- Blue Raven Solar: Residential solar installer with proprietary financing product (BluePower+) competing across multiple US states including Mid-Atlantic. Competes for the same homeowner segment with financing-led positioning.
Regional players
- Trinity Solar: Northeast US-based residential solar installer with deep regional roots. Competes in adjacent Mid-Atlantic markets (NJ, NY, CT, MA, PA) with a similar sales-led, direct-to-customer model.
Broad incumbents
- Qcells (Hanwha Qcells): Major solar module manufacturer expanding into US residential installation through partnerships and direct channels. Adjacent competitor in the Mid-Atlantic with vertically integrated hardware capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumina Solar social profiles
Digital presenceLumina Solar compliance and trust
Trust signalCompliance2 records
Lumina Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumina Solar leadership team
Management profileNumber of profiles
Profiles3 records
Lumina Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumina Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumina Solar
What does Lumina Solar do?
Lumina Solar designs, sells, and installs grid-tied photovoltaic (PV) solar systems for residential and commercial properties across the Mid-Atlantic region. The company bundles installation with roofing work, ongoing energy services, and multiple financing structures (outright purchase, solar loan, and third-party lease).
Is Lumina Solar a public or private company?
Lumina Solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lumina Solar founded?
Lumina Solar was founded in 2018. It employs 1 to 10 people.
Where is Lumina Solar based?
Lumina Solar is headquartered in Baltimore, United States, in the North America region.
How does Lumina Solar make money?
Five revenue lines are on record. Solar System Sales are the primary driver. The others are solar Leasing, solar Financing/Loans, energy Services and Maintenance and roofing Services.
Who are Lumina Solar's main competitors?
Direct peers on record are Sunrun, Tesla Energy, Momentum Solar, Solar Energy World, Ipsun Solar, SunPower, Freedom Forever and Blue Raven Solar. Trinity Solar is listed as a regional player. Qcells (Hanwha Qcells) is listed as a broad incumbent.
Does Lumina Solar have an API?
No public API is recorded for Lumina Solar.
What industry is Lumina Solar in?
Lumina Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 23816 and its SIC code is 1731.