Zavy

What Zavy does

Zavy is an all-in-one social media management and AI-powered analytics platform built for brands operating in Australia and New Zealand. The platform unifies four core product modules—AI-powered strategic insights and analytics, AI-powered content analysis, scheduling and social media management, and reporting and benchmarking—around a proprietary metric called the Zavy Score, which combines social engagement and sentiment into a single brand-health KPI designed for executive reporting. Differentiated datasets and AI features include Zavy Copilot (an AI strategy assistant), Zavy Radar (social listening with sentiment, emotion, and topic analysis), Content Pillar Analysis, and AI Comment Insights, all supported by a proprietary dataset of more than 7.4 million Facebook and Instagram posts from Aus/NZ brands over five years. The platform supports Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube, integrates Canva for content design, and offers one-click editable PowerPoint reporting with built-in competitor benchmarks.

Zavy makes money primarily through tiered B2B SaaS subscriptions. A self-serve Starter plan is priced at $275 per seat per month, while enterprise tiers—Enterprise Core ($1,250/month), Corporate ($1,650/month), and Pro ($2,000+/month)—bundle additional dashboards, brands tracked, historical data, user counts, social channels, dedicated success managers, and AI features, with annual prepay discounts of 5-15%. A 7-day no-credit-card free trial and a free Social Benchmarks Calculator tool drive product-led top-of-funnel acquisition, while enterprise customers engage via a direct sales motion (demos, dedicated account/success managers) supported by NZ (+64 21 899 329) and Australia (+61 430 506 092) sales contacts.

Founded in 2015 and headquartered in Auckland with a regional presence in Australia, Zavy was originally launched by TRA, Australasia's leading brand tracking and insights provider, lending research-grade methodology to its social analytics. In November 2024 the company was acquired by DATA Communication Management Corp., joining its communications and analytics portfolio. Named customers span banking (Westpac), beverage (Coopers Brewery), health insurance (Southern Cross), dairy (Fonterra), media (Are Media), sports (South Sydney Rabbitohs), agency (Socialites), food/agriculture (Rockit Apple), nonprofit (Kidscan), and insights (TRA), with additional enterprise logos including Pizza Hut, Arnott's, Mitsubishi, and FBU.

Name

Zavy

Legal name

Zavy Limited

Website

https://zavy.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Zavy is an AI-powered social media analytics and management platform for Aus/NZ brands, offering benchmarking, content analysis, scheduling, reporting, and social listening built on a proprietary dataset of 7.4 million regional posts and unified by its Zavy Score brand-health metric.

Ownership category

akta.pro rank

Product category

Social Media Analytics and Management Software

akta.pro primary industry

Interactive/Watch-Party & Social Video Streaming Platforms (MPACAAAM)

Keywords

• Social media analytics
• Social media management
• Social listening platform
• Brand health benchmarking
• AI content insights

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue - Starter Plan: Per-seat subscription model at $275 per seat/month (USD), billed monthly on a yearly subscription basis. Best suited for small companies. Includes competitor follower growth benchmarking, AI strategic insights, Facebook and Instagram paid analytics, 1 scoreboard tracking, brand and content pillar level sentiment tracking, content pillar tagging, Facebook/Instagram/TikTok/Twitter/LinkedIn/YouTube support, one-click custom reporting, track 2 competitor brands, 6 months historical data, and 1 user.
2. Subscription Revenue - Custom/Enterprise Plans: Tiered enterprise pricing with three plans: Enterprise Core at $1250 p/m, Corporate at $1650 p/m, and Pro (all features) at $2000+ p/m. Plans include varying levels of dashboards, social channels, social listening, reporting, brands tracked, historical data, users, custom topics, dashboards, onboarding support, and dedicated success managers. Custom plans for larger teams include unlimited competitor brand tracking, unlimited users, unlimited scoreboards, tailored strategic reporting with predictive analytics, AI Zavy Social Copilot, unlimited custom social listening tags, dedicated account and success manager.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zavy is an AI-powered all-in-one social media management and analytics platform for brands and agencies. It aggregates data from Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube to deliver industry benchmarking, content optimization, social listening, scheduling, and automated reporting. The platform's proprietary Zavy Score links social engagement and sentiment to brand health and ROI, underpinned by a dataset of 7.4 million Aus/NZ posts.

Product overview

Zavy is an All-In-One Social Media Management Platform that operates as a unified product with interconnected modules. The core platform consists of four main product modules: AI Powered Strategic Insights + Analytics (industry benchmarking and competitor analysis), AI Powered Content Analysis (content performance and optimization), Scheduling & Social Media Management (workflow and publishing), and Reporting & Benchmarking (strategic reporting and scoreboard). The platform also includes Zavy Copilot for AI-powered assistance and Zavy Radar as an add-on social listening module. Zavy integrates Canva for seamless content design and provides a free Social Benchmarks Calculator tool. The platform benchmarks brands using the proprietary Zavy Score metric and covers Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Powered Strategic Insights + Analytics Industry benchmarked post frequency, tone of voice, optimal posting days and times, with side-by-side engagement tactic comparisons against competitor brands. Includes AI analysis of brand tone of voice and content pillars for social marketers and brand teams.
• AI Powered Content Analysis Industry-specific content insights and optimization module that uses AI to scan content attributes of successful and unsuccessful posts, expedite analysis, and track competitor content performance over time. Built for social marketers and content strategists.
• Scheduling & Social Media Management AI-assisted captions, post scheduling, social inbox, multi-step content approvals, multi-team workflow, Canva integration, Instagram grid preview, and content calendar for social media managers and marketing teams.
• Reporting & Benchmarking In-depth social media strategic reporting with competitor intelligence. One-click fully editable PowerPoint reports include competitor benchmarks and paid vs organic breakdowns, designed for marketers presenting to executives.
• Zavy Radar (Social Listening) Advanced searchable social listening combined with sentiment, emotion, and topic analysis. Includes trending news tracking, real-time conversation monitoring, and tools to adjust campaign messaging, offered as an add-on to the core platform for brands needing deeper listening.
• Social Benchmarks Calculator Free tool comparing user social stats to over 7.4 million Facebook and Instagram posts from Australian and New Zealand brands, providing averages for follows, comments, shares, and sentiment across industries and following sizes. Aimed at marketers and small businesses seeking quick benchmarking.

Quantifiable outcome

• Correlation between high Zavy Scores and brand building activity on social media
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Talkwalker: Social listening and analytics platform with strong AI-powered sentiment and trend analysis, comparable to Zavy Radar. Used by enterprise brands for consumer intelligence and competitor benchmarking.
• Sprout Social: Publicly-listed social media management, analytics, and listening platform serving mid-market and enterprise customers globally. Directly competes with Zavy across publishing, engagement, analytics, and reporting functionality, though at significantly larger scale.
• Hootsuite: One of the original social media management platforms, offering scheduling, analytics, and social listening across major networks. Competes head-to-head with Zavy's scheduling/management modules for the same enterprise and agency buyer.
• Brandwatch: Enterprise social listening and consumer intelligence platform (now part of Cision). Closest analog to Zavy Radar, providing sentiment analysis, trend detection, and competitive intelligence at global scale.
• Sprinklr: Enterprise unified customer experience management platform with deep social media publishing, analytics, and listening capabilities. Competes for the same large-enterprise CMOs and brand teams Zavy targets.
• Dash Hudson: Visual marketing and social analytics platform focused on consumer brands, with strong influencer and content performance analytics. Closely comparable to Zavy's brand-focused analytics proposition.
• Later: Social media scheduling and analytics platform with strong visual content planning (Instagram-first) roots. Overlaps with Zavy on scheduling, content calendar, and analytics for mid-market and agency customers.
• Iconosquare: Social media analytics and management platform originally focused on Instagram and Facebook benchmarking. Comparable to Zavy's analytics-first positioning for SMB and mid-market social teams.
• Buffer: Widely-used social media scheduling, publishing, and basic analytics tool with a PLG-led GTM. Overlaps with Zavy's Starter tier for SMB and individual social media managers.

Broad incumbents

• Emplifi: Customer experience and social media marketing platform (incorporating Socialbakers) serving global enterprise brands. Competes in the same category as Zavy but as a broader incumbent with a wider product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/zavynz
• Facebookfacebook.com/zavynz
• LinkedInlinkedin.com/company/zavy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zavy