Taco Mac Restaurant Group
Taco Mac Restaurant Group is a privately held Southeast US casual-dining chain operating 25 neighborhood bar and restaurant locations across Georgia, Tennessee, and Alabama, serving adult consumers with wings, burgers, and a curated craft beer program supported by the Brewniversity loyalty app and OLO online ordering.
- Company typePrivate
- Founded1979
- HeadquartersAlpharetta, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Taco Mac Restaurant Group does
Taco Mac Restaurant Group operates a regional chain of 25 neighborhood bar and restaurant locations across the Southeast United States, concentrated in Georgia with extensions into Tennessee and Alabama. Founded in 1979 and headquartered in Alpharetta, Georgia, the company's core proposition centers on chicken wings, burgers, and a curated craft beer program, positioned as a social-gathering and sports-viewing venue for adult consumers. Supporting the core restaurant operation are two distinct loyalty programs: Brewniversity, a craft beer education and rewards program available at Georgia and Tennessee locations via a dedicated mobile app, and Wingman Rewards, a separate program operating exclusively at the Pelham, Alabama location under constraints imposed by Alabama Alcohol Beverage Control regulations. The company also operates catering services through a partnership with ezCater and processes carryout orders through the OLO digital ordering platform, with gift card and e-club enrollment managed via MyGuestAccount.
The business model is direct-to-consumer transactional revenue from food and beverage sales across dine-in, carryout, and catering channels, supplemented by recurring engagement through loyalty programs. Pricing is unit-based with no disclosed subscription fees, anchored by promotional mechanics such as all-day happy hour specials, the weekday lunch menu starting at $12.99, and an annual National Wing Day promotion offering 50% off wings. The go-to-motion is multi-channel: physical restaurant locations serve as the primary revenue engine, supported by email marketing through the e-club, an active social media presence across Twitter, Facebook, Instagram, and YouTube, and a Beer of the Month program featuring regional craft breweries such as Stillfire Brewing. The technology stack is entirely third-party SaaS — OLO for ordering, MyGuestAccount for gift cards and membership, ezCater for catering — with no proprietary technology development disclosed.
The company is privately held with no public ticker, no disclosed parent company, and the only known institutional capital event being a 2012 investment by Saratoga Partners. With a headcount band of 1001-5000 employees and a 25-unit footprint, the business profile is consistent with a mature regional casual-dining operator rather than a venture-backed growth concept, and there is no disclosed evidence of AI/ML capability, acquisitions, or material restructuring activity in the source material.
Taco Mac Restaurant Group firmographics
Firmographics- Name
- Taco Mac Restaurant Group
- Legal name
- Taco Mac Restaurant Group
- Website
- https://tacomac.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Taco Mac Restaurant Group is a privately held Southeast US casual-dining chain operating 25 neighborhood bar and restaurant locations across Georgia, Tennessee, and Alabama, serving adult consumers with wings, burgers, and a curated craft beer program supported by the Brewniversity loyalty app and OLO online ordering.
- Ownership category
- akta.pro rank
Taco Mac Restaurant Group industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Neighborhood Bars & Taverns (CRANACAA), Family-Style Restaurants (THAFACAC)
Keywords
Where Taco Mac Restaurant Group is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices26 records
Markets served
Taco Mac Restaurant Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Revenue generated from selling food items (wings, burgers, sandwiches) and alcoholic beverages (craft beer, cocktails, wine) across all Taco Mac restaurant locations. Sales occur through dine-in, carryout, and catering orders.
- Brewniversity Membership: The Brewniversity loyalty program allows members to earn credits and rewards dollars for purchases at GA and TN locations, driving repeat customer visits and increased spending.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekday Lunch Menu - starting at $12.99 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Taco Mac Restaurant Group product offering
Product offeringCore offering
Taco Mac Restaurant Group operates a chain of neighborhood bar and grill restaurants primarily selling chicken wings, burgers, sandwiches, and a curated selection of craft beer across 25+ locations in Georgia, Tennessee, and Alabama. The company complements its dine-in, carryout, and catering services with two branded loyalty programs — Brewniversity (craft beer rewards) and Wingman Rewards (Pelham, AL only) — to drive repeat visits. Online ordering is handled through the OLO platform and catering is distributed via the ezCater marketplace integration.
Product overview
Taco Mac Restaurant Group operates a portfolio of neighborhood bar and restaurant locations across the Southeast United States. The core product is the Taco Mac restaurant chain featuring wings, burgers, and craft beer across 25+ locations. Supporting the core brand are two loyalty programs: Brewniversity, a craft beer-focused rewards program available at GA and TN locations, and Wingman Rewards, a location-specific loyalty program for the Pelham, AL location. Additional offerings include catering services and the monthly Beer of the Month program featuring regional craft breweries.
Differentiator
Problem solved
Functional benefit
Brands
- Wingman Rewards: Customer loyalty program specific to Taco Mac Pelham, Alabama location, allowing members to earn 10 points per dollar spent on qualifying purchases (excluding alcohol, taxes, and gratuity).
Products and services
- Taco Mac Restaurant The flagship dine-in neighborhood bar and restaurant offering featuring world-class wings, burgers, sandwiches, and a curated craft beer selection, serving adults seeking social gathering, sports viewing, and casual dining experiences across 25+ locations in the Southeast US.
- Taco Mac Catering Catering service for events and corporate gatherings, distributed through the ezCater third-party platform, allowing customers to order Taco Mac food for group occasions and business events.
- Brewniversity Loyalty Program
- Wingman Rewards
Companies that use Taco Mac Restaurant Group
Customer profileSegments2 records
Ideal customer profiles3 records
Taco Mac Restaurant Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Taco Mac Restaurant Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Stillfire BrewingcoreStillfire Brewing is featured as the Beer of the Month partner, bringing beers such as Peach State Lite, Orange Diva, Glory Haze, and Koastal Krush. This partnership highlights local craft breweries and supports the Beers of the Month program across Georgia locations.
- ezCaterminorezCater provides third-party catering order integration for Taco Mac, allowing customers to order Taco Mac food for events through the ezCater platform.
- OLOcoreOLO provides the online ordering platform for Taco Mac restaurants, enabling customers to place carryout orders through tacomac.olo.com.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Taco Mac Restaurant Group competitors and assessment
Company assessmentDirect peers
- Hooters: Casual dining sports bar chain competing for the same sports-viewing, full-bar, wings-and-beer occasions as Taco Mac, with similar dine-in neighborhood bar positioning.
- Yard House: Upscale casual dining chain built around an extensive craft beer tap list and American fare, directly comparable to Taco Mac's Brewniversity / craft beer differentiation thesis at a more polished price point.
- Wingstop: Wing-focused chain with strong loyalty/app-driven engagement and growing footprint. Comparable to Taco Mac on core wing product, although Wingstop is primarily off-premise/quick-service rather than full-service dine-in.
- Buffalo Wild Wings: National sports bar and wing-focused casual dining chain directly comparable to Taco Mac on core product (wings), sports-viewing positioning, full bar service, and multi-state footprint. Operates at substantially larger scale.
- Twin Peaks: Sports bar and casual dining chain focused on cold beer, hearty American food, and sports viewing — the same core occasion Taco Mac targets, with comparable bar-centric unit economics.
Regional players
- Mellow Mushroom: Atlanta-based pizza and craft beer casual dining chain with overlapping Southeast geography and craft beer focus. Directly comparable regional casual dining competitor with neighborhood bar positioning similar to Taco Mac.
Broad incumbents
- Applebee's: Largest U.S. casual dining chain. Comparable on full-service casual dining with bar service, though operates at national scale with a more value-oriented positioning than Taco Mac's craft beer-led approach.
- TGI Fridays: Established national casual dining and bar chain. Comparable on bar-and-grill positioning and full-service casual dining, though operates at much larger scale with a more standardized menu.
- Chili's Grill & Bar: Major national casual dining chain with significant bar business. Comparable on full-service casual dining with a bar-forward experience, but with broader menu and significantly larger footprint.
- BJ's Restaurant Brewhouse: Larger casual dining and brewhouse concept with in-house craft beer and a broad menu. Comparable on the craft-beer-plus-casual-dining combination, but operates nationally with its own brewery operations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Taco Mac Restaurant Group social profiles
Digital presenceTaco Mac Restaurant Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taco Mac Restaurant Group leadership team
Management profileNumber of profiles
Taco Mac Restaurant Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taco Mac Restaurant Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taco Mac Restaurant Group
What does Taco Mac Restaurant Group do?
Taco Mac Restaurant Group operates a chain of neighborhood bar and grill restaurants primarily selling chicken wings, burgers, sandwiches, and a curated selection of craft beer across 25+ locations in Georgia, Tennessee, and Alabama. The company complements its dine-in, carryout, and catering services with two branded loyalty programs — Brewniversity (craft beer rewards) and Wingman Rewards (Pelham, AL only) — to drive repeat visits. Online ordering is handled through the OLO platform and catering is distributed via the ezCater marketplace integration.
Is Taco Mac Restaurant Group a public or private company?
Taco Mac Restaurant Group is a private company. It is classified as unknown and is currently operating.
When was Taco Mac Restaurant Group founded?
Taco Mac Restaurant Group was founded in 1979. It employs 1,001 to 5,000 people.
Where is Taco Mac Restaurant Group based?
Taco Mac Restaurant Group is headquartered in Alpharetta, United States, in the North America region.
How does Taco Mac Restaurant Group make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are brewniversity Membership.
Who are Taco Mac Restaurant Group's main competitors?
Direct peers on record are Hooters, Yard House, Wingstop, Buffalo Wild Wings and Twin Peaks. Mellow Mushroom is listed as a regional player. Broad incumbents are Applebee's, TGI Fridays, Chili's Grill & Bar and BJ's Restaurant Brewhouse.
Does Taco Mac Restaurant Group have an API?
No public API is recorded for Taco Mac Restaurant Group.
What industry is Taco Mac Restaurant Group in?
Taco Mac Restaurant Group's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 722511 and its SIC code is 5810.